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Time of India

KFC delivers epicness with Mrunal Thakur and Danish Sait in new ad

HighlightsKFC India has launched a new campaign featuring actors Mrunal Thakur and Danish Sait, showcasing their super saver offer of nine pieces of chicken for just INR 299. Aparna Bhawal, Chief Marketing Officer of KFC India, emphasized that the Epic Savers campaign aims to bring unbeatable value with the dine-in exclusive offer. Mayuresh Dubhashi, Chief Creative Officer of FCB Neo, described the campaign as a blend of fun and flavor, aiming to create a memorable experience in a competitive quick service restaurant market. KFC has launched a new campaign for its super saver offer featuring Mrunal Thakur and Danish Sait . The campaign film sees Thakur, Sait—and well everyone, losing it over the epic for 299 offers. The film kicks off with Thakur at a KFC counter, screaming with joy as the server reveals the jaw-dropping nine for 299 offer. Only for her to dramatically faint from the sheer epicness of it. Enter Sait, channeling the ever-iconic Ramamurthy, trying to steady her – before spiraling himself when he hears the offer. Cue a chain reaction of chaos: multiple Danishs on a virtual call. A Gen Z squad. A pair of friends enjoying their crispy chicken. Everyone chanting '9 for 299!' on loop. And outside the restaurant? Paparazzi scrambling for a glimpse of Thakur– only to be cheekily told 'Sorry, can't stay!'. Why? Because the epic deal is dine-in exclusive. Aparna Bhawal, chief marketing officer, KFC India and partner countries said, 'With Epic Savers , we're bringing unbeatable value to the table – nine pieces of KFC's signature, finger lickin' good chicken at just INR 299.' Mayuresh Dubhashi, chief creative officer, FCB Neo said, 'With this latest KFC campaign, we wanted to turn up the flavor — not just in our food, but in the fun. By bringing together unexpected celebrity moments and a jingle that refuses to leave your head, we've created a light-hearted, slightly unbelievable world that keeps our value proposition front and center. In a competitive QSR space, where value matters, it is key to make the offer memorable — so it's what people ask for when they walk in. The story and reactions in the film are a little bit extra — but when the offer is this unbelievable, it calls for it! It's QSR magic with a wink, and we're excited to see love pouring in for the campaign.' Watch the video here: View this post on Instagram A post shared by Mrunal Thakur (@mrunalthakur)