14-05-2025
FCB Ulka wins creative mandate for Sensodent Group
HighlightsFCB Ulka has been appointed as the creative agency on record for Sensodent Group, a specialized oral care brand developed by Indoco Remedies. Indoco Remedies' managing director, Aditi Panandikar, expressed excitement about collaborating with FCB Ulka to elevate the Sensodent brand in the oral sensitivity segment. Kulvinder Ahluwalia, CEO of FCB Ulka, highlighted the brand's potential for growth through culturally resonant storytelling and integrated communication strategies.
FCB Ulka
(part of
FCB
India) has been appointed as the creative agency on record for
Sensodent Group
, a specialised
oral care brand
developed by
Indoco Remedies
, a Mumbai-based
pharmaceutical company
with a strong presence in India and across the globe.
As the brand looks further to strengthen its footprint in the
oral sensitivity segment
, FCB Ulka will lead Sensodent's strategic and creative responsibilities. The account was won following a
multi-agency pitch
.
Commenting on this development, Aditi Panandikar, managing director, Indoco Remedies said, 'Sensodent is our first brand to be placed directly in the hands of consumers and over the past 24 months, we have seen it evolve to the next orbit. We are excited to collaborate with FCB Ulka and look forward to them taking our brand to the next level.'
Speaking on the win, Kulvinder Ahluwalia, chief executive officer, FCB Ulka, said, 'Sensodent is a high-efficacy brand with strong credentials in a niche but growing category. We are thrilled to partner with Indoco Remedies to unlock new growth opportunities for the brand through culturally resonant storytelling and integrated communication.'
