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Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year
Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year

Korea Herald

time10-07-2025

  • Business
  • Korea Herald

Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year

QINGDAO, China, July 10, 2025 /PRNewswire/ -- Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global Chinese brands in the newly released Kantar BrandZ Chinese Global Brand Builders 2025, jointly published by Google and Kantar. Hisense ranks No. 8 overall, maintaining its position in the top 10 for the ninth consecutive year, and remains the highest-ranked TV brand on the list. The BrandZ ranking evaluates Chinese brands' global strength using a comprehensive methodology that considers financial performance, consumer perception, brand power, and international presence. Hisense's sustained global momentum reflects its long-term investment in localized R&D, manufacturing, and marketing operations across multiple international markets — currently comprising 31 R&D centers, 36 industrial parks and production bases, and 64 overseas offices worldwide. Hisense's sports marketing strategy continues to be a key driver of its global brand equity. During UEFA EURO 2024™, the brand launched a multi-faceted video campaign on YouTube that combined emotional storytelling with product integration. This campaign successfully engaged diverse audiences across sports, technology, and home entertainment sectors worldwide. These efforts led to Hisense being honored in the 2025 YouTube Works Awards China, highlighting the brand's ability to create impactful and culturally relevant content on an international scale. As the FIFA Club World Cup™ 2025 unfolds, Hisense is further elevating its presence on the global sports stage. From stadium perimeter boards emblazoned with "Hisense 100'' TV, Global No.1" to immersive viewing experiences powered by its advanced ULED X and TriChroma Laser display technologies, the brand showcases both technological innovation and a consistent, global marketing narrative. By combining cutting-edge product innovation with high-profile sports sponsorships, Hisense has established a robust model for global brand building. According to Ipsos, its overseas brand awareness has grown from 30% in 2018 to 56% in 2024, demonstrating a significant increase in recognition and consumer trust internationally. Hisense's placement in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking further confirms its status as a dynamic global brand that continuously evolves through innovation, strategic marketing, and meaningful connections with consumers worldwide. About Hisense Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year
Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year

Cision Canada

time10-07-2025

  • Business
  • Cision Canada

Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year

QINGDAO, China, July 9, 2025 /CNW/ -- Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global Chinese brands in the newly released Kantar BrandZ Chinese Global Brand Builders 2025, jointly published by Google and Kantar. Hisense ranks No. 8 overall, maintaining its position in the top 10 for the ninth consecutive year, and remains the highest-ranked TV brand on the list. The BrandZ ranking evaluates Chinese brands' global strength using a comprehensive methodology that considers financial performance, consumer perception, brand power, and international presence. Hisense's sustained global momentum reflects its long-term investment in localized R&D, manufacturing, and marketing operations across multiple international markets — currently comprising 31 R&D centers, 36 industrial parks and production bases, and 64 overseas offices worldwide. Hisense's sports marketing strategy continues to be a key driver of its global brand equity. During UEFA EURO 2024™, the brand launched a multi-faceted video campaign on YouTube that combined emotional storytelling with product integration. This campaign successfully engaged diverse audiences across sports, technology, and home entertainment sectors worldwide. These efforts led to Hisense being honored in the 2025 YouTube Works Awards China, highlighting the brand's ability to create impactful and culturally relevant content on an international scale. As the FIFA Club World Cup™ 2025 unfolds, Hisense is further elevating its presence on the global sports stage. From stadium perimeter boards emblazoned with "Hisense 100'' TV, Global No.1" to immersive viewing experiences powered by its advanced ULED X and TriChroma Laser display technologies, the brand showcases both technological innovation and a consistent, global marketing narrative. By combining cutting-edge product innovation with high-profile sports sponsorships, Hisense has established a robust model for global brand building. According to Ipsos, its overseas brand awareness has grown from 30% in 2018 to 56% in 2024, demonstrating a significant increase in recognition and consumer trust internationally. Hisense's placement in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking further confirms its status as a dynamic global brand that continuously evolves through innovation, strategic marketing, and meaningful connections with consumers worldwide. About Hisense Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Auckland City FC Enjoy Winning Send Off To The USA
Auckland City FC Enjoy Winning Send Off To The USA

Scoop

time31-05-2025

  • Sport
  • Scoop

Auckland City FC Enjoy Winning Send Off To The USA

Press Release – Auckland FC AUCKLAND, New Zealand – Auckland City FC signed off on home soil with a 4–0 victory over Onehunga-Mangere United in the Chatham Cup, before departing for the FIFA Club World Cup™ 2025 in the United States. Goals from Jerson Lagos (2), Ryan De Vries, and Matt Ellis sealed the result at Kiwitea Street, while long-serving midfielder Jordan Vale marked his 150th appearance for the club. The occasion was made even more special by a heartfelt presentation from Mount Roskill Intermediate School, whose principal Kirsten Walsham gifted taonga to Chairperson Ivan Vuksich, Captain Mario Ilich, and General Manager Gordon Watson on behalf of the school community. 'The build-up to the FIFA Club World Cup™ has been intense — 19 matches across three competitions since March,' said Vuksich. 'The support we've had from the local community, and especially Mount Roskill Intermediate, has been incredible. The taonga given to us is a powerful gesture, and the players are honoured to carry that spirit with them as they represent the club and the region.' The squad departs Auckland on Monday 2 June in two groups and will play a warm-up fixture against Philadelphia Union on 5 June before facing UAE giants Al Ain FC in Washington, DC on 9 June. Auckland City FC will compete in Group C against European champions Bayern Munich, Portuguese giants SL Benfica, and South American powerhouses Boca Juniors, a historic moment for New Zealand football and the Oceania region. Auckland City will take on European powerhouse Bayern Munich, Portuguese giants SL Benfica, and Argentine heavyweights Boca Juniors in Group C of the FIFA Club World Cup™.

Auckland City FC Enjoy Winning Send Off To The USA
Auckland City FC Enjoy Winning Send Off To The USA

Scoop

time31-05-2025

  • Sport
  • Scoop

Auckland City FC Enjoy Winning Send Off To The USA

AUCKLAND, New Zealand - Auckland City FC signed off on home soil with a 4–0 victory over Onehunga-Mangere United in the Chatham Cup, before departing for the FIFA Club World Cup™ 2025 in the United States. Goals from Jerson Lagos (2), Ryan De Vries, and Matt Ellis sealed the result at Kiwitea Street, while long-serving midfielder Jordan Vale marked his 150th appearance for the club. The occasion was made even more special by a heartfelt presentation from Mount Roskill Intermediate School, whose principal Kirsten Walsham gifted taonga to Chairperson Ivan Vuksich, Captain Mario Ilich, and General Manager Gordon Watson on behalf of the school community. 'The build-up to the FIFA Club World Cup™ has been intense — 19 matches across three competitions since March,' said Vuksich. 'The support we've had from the local community, and especially Mount Roskill Intermediate, has been incredible. The taonga given to us is a powerful gesture, and the players are honoured to carry that spirit with them as they represent the club and the region.' The squad departs Auckland on Monday 2 June in two groups and will play a warm-up fixture against Philadelphia Union on 5 June before facing UAE giants Al Ain FC in Washington, DC on 9 June. Auckland City FC will compete in Group C against European champions Bayern Munich, Portuguese giants SL Benfica, and South American powerhouses Boca Juniors, a historic moment for New Zealand football and the Oceania region. Auckland City will take on European powerhouse Bayern Munich, Portuguese giants SL Benfica, and Argentine heavyweights Boca Juniors in Group C of the FIFA Club World Cup™.

The Skipper at the Heart our Club World Cup™ Journey
The Skipper at the Heart our Club World Cup™ Journey

Scoop

time30-05-2025

  • Sport
  • Scoop

The Skipper at the Heart our Club World Cup™ Journey

Press Release – Auckland City FC AUCKLAND, New Zealand – Auckland City FC is gearing up for one of the biggest challenges in its storied history, the FIFA Club World Cup ™ 2025 in the United States. Leading the charge is none other than club captain Mario Ilich, a stalwart defender who embodies the spirit of the team both on and off the pitch. Since making his debut in February 2012, Ilich has become the backbone of Auckland City FC's defence, playing 161 matches and even finding the net 13 times. But beyond the numbers, it's his leadership, intelligence, and sheer physicality that set him apart. As captain, he sets the standards, rallying his teammates and ensuring that Auckland City FC competes at the highest level. For Ilich, football is more than just a game, it's a passion rooted in his home city of Auckland. 'I grew up in Auckland and lived here most of my life,' he says. 'It's such a great city, it's got a bit of everything. Beaches, lovely walks, yeah, lots of great golf courses.' His deep connection with the city and its people makes him the perfect leader to represent Auckland on the global stage. A typical day in his life reflects the relentless dedication that has fuelled his success. 'Wake up at 5 a.m., gym, breakfast, then off to work by 7:30, finish by 5, straight to training for two hours, home by 8:30 or 9, dinner, and then do it all again.' This unwavering commitment is why he is admired not just by his teammates, but also by the young players who look up to him. 'All the kids that come and watch our games, all the kids we coach in schools, they all look up to us.' As Auckland City FC embarks on its Club World Cup™ quest, the team understands the gravity of the competition. 'Knowing that we'll be representing New Zealand at the FIFA Club World Cup™ 2025 is a huge privilege,' says Ilich. 'Obviously, we know how hard it's going to be coming up against massive teams and big players, but let's see what can happen.' With Ilich at the helm, Auckland City FC is more than just a team, it's a symbol of pride for the city of Auckland and a beacon of inspiration for young footballers across New Zealand. As the team prepares for battle on football's biggest stage, one thing is certain: their captain will lead them with determination, heart, and an unshakable connection to the city he calls home. Auckland City will take on European powerhouse Bayern Munich, Portuguese giants SL Benfica, and Argentine heavyweights Boca Juniors in Group C of the FIFA Club World Cup™.

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