Latest news with #FITTR
Business Standard
2 days ago
- Health
- Business Standard
HART Ring by FITTR: Transforming Health Monitoring Across India
PNN Pune (Maharashtra) [India], August 12: Since its launch, the FITTR HART Ring has rapidly gained traction as a pioneering health wearable in India, enabling users to monitor vital health parameters in real time with unprecedented simplicity and accuracy. With the increasing importance of preventive healthcare, real-time access to health data is proving critical. The HART Ring offers continuous monitoring of heart rate variability, blood oxygen levels, sleep patterns, Skin temperature, and daily activity metrics, empowering users to make informed decisions about their health seamlessly throughout the day. Recent market trends underscore the accelerating adoption of smart health devices in India. According to industry sources, usage of smart rings has surged by 50 percent over the past year, reflecting a growing preference for discreet, user-friendly devices that integrate effortlessly into daily routines. The HART Ring has been a key contributor to this trend, noted for its medical-grade sensors and a battery life that supports up to eight days of uninterrupted use. Smart rings are consistently gaining traction. Even though smart rings have a fairly small market share, they're growing rapidly. Last year 200k rings were shipped in India. This year, the projections are a north of 300k. Jitendra Chouksey, Founder and CEO of FITTR, emphasizes the significance of this shift: "The future of healthcare lies in proactive monitoring and timely intervention. By placing critical health insights literally at the user's fingertips, the HART Ring makes preventive healthcare accessible and actionable, helping individuals stay ahead of potential risks and maintain healthier lifestyles." FITTR's data from user engagement highlights increased health awareness and behavioural change prompted by real-time feedback from the HART Ring, marking a tangible step in India's digital health evolution. Available across online platforms nationwide, the FITTR HART Ring continues to bridge gaps in health monitoring, particularly in a country where early detection and continuous health management are vital.
News18
2 days ago
- Health
- News18
HART Ring by FITTR: Transforming Health Monitoring Across India
PNNPune (Maharashtra) [India], August 12: Since its launch, the FITTR HART Ring has rapidly gained traction as a pioneering health wearable in India, enabling users to monitor vital health parameters in real time with unprecedented simplicity and the increasing importance of preventive healthcare, real-time access to health data is proving critical. The HART Ring offers continuous monitoring of heart rate variability, blood oxygen levels, sleep patterns, Skin temperature, and daily activity metrics, empowering users to make informed decisions about their health seamlessly throughout the market trends underscore the accelerating adoption of smart health devices in India. According to industry sources, usage of smart rings has surged by 50 percent over the past year, reflecting a growing preference for discreet, user-friendly devices that integrate effortlessly into daily routines. The HART Ring has been a key contributor to this trend, noted for its medical-grade sensors and a battery life that supports up to eight days of uninterrupted use. Smart rings are consistently gaining traction. Even though smart rings have a fairly small market share, they're growing rapidly. Last year 200k rings were shipped in India. This year, the projections are a north of Chouksey, Founder and CEO of FITTR, emphasizes the significance of this shift: 'The future of healthcare lies in proactive monitoring and timely intervention. By placing critical health insights literally at the user's fingertips, the HART Ring makes preventive healthcare accessible and actionable, helping individuals stay ahead of potential risks and maintain healthier lifestyles."FITTR's data from user engagement highlights increased health awareness and behavioural change prompted by real-time feedback from the HART Ring, marking a tangible step in India's digital health evolution. Available across online platforms nationwide, the FITTR HART Ring continues to bridge gaps in health monitoring, particularly in a country where early detection and continuous health management are vital.(ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same)
The Wire
07-08-2025
- Health
- The Wire
Marzi by Primus Partners with FITTR's HART Smart Ring to Champion Active Ageing through Personalized Health and Wellness Plans for the Elderly
The collaboration aims to empower seniors to lead a happy, healthy and active lifestyle with real-time health insights and expert coaching and guidance 7th August 2025, National: Active ageing platform Marzi by Primus and FITTR's HART Smart Ring have joined forces to revolutionize the health and wellness for the elderly in India through data-driven wellness programs tailored to their unique needs. The smart ring will provide actionable insights and real-time health data for senior citizens from the Marzi community based on their unique biology, which in turn will assist them in managing their health conditions and help unlock peak living. The ring's unobtrusive design and user-friendly interface caters seamlessly to the unique needs of wellness-focused seniors who seek clarity and accountability without the complexity of traditional wearables. According to an UNFPA report, India's senior citizen population is expected to double by 2050, while accounting for over 20% of the country's total population. As per data from the Longitudinal Ageing Survey in India, 21% of the elderly in India suffer from at least one chronic condition. As the percentage of elderly citizens increases in India, the need for ensuring optimal preventive healthcare for them will be paramount in the years to come. And their long-term, strategic partnership, Marzi and FIITR are aiming to bridge this need-gap, and are uniquely well-positioned to deliver 'active, joyful ageing' for seniors. Marzi brings people-first layer to this partnership, offering its audience a personalized purchase journey for the HART Ring, along with white-glove concierge support for set-up and guidance on the ring and syncing it with the FITTR app. Individuals aged 55 can order the sizing kit via Marzi concierge, try out a sample ring for 24 hours and thereafter place the order with the support staff. Additionally, Marzi will also offer tailored coaching plans led by expert coaches and doctors on nutrition, supplementation and exercise. These plans will be designed by experts based on the unique biology, data points and actionable insights of each user. Marzi's wellness coaches will translate the data into actionable, easy-to-follow habit plans aligned with each member's lifestyle, genetics, and metabolic profiles, and wellness goals. Speaking about the partnership, Adarsh Narahari, Founder, Marzi by Primus said, 'We are happy to partner with HART Ring by FIITR – a monumental step set to play a pivotal role in elevating Marzi's evolving wellness ecosystem, and taking us closer to our vision of providing the elderly an active and thriving lifestyle, with well being, joy and purpose at the core. We at Marzi believe that age shouldn't determine or limit a person's potential or their experience of life. And through the data-driven approach to health and wellness enabled by FITTR's HART smart ring, we will be able to double down on our promise of active ageing and increase the healthspan of our community members through a science-backed, robust combination of preventive healthcare, lifestyle changes and expert guidance from our coaches.' Jitendra Chouksey, Founder & CEO, FITTR added, 'FITTR is proud to be the official health partner of Marzi by Primus – a community offering better health and longer lifespans for the elderly through lifestyle, behavioural and community-based interventions. At FITTR, our comprehensive health ecosystem including HART Smart Ring, blood biomarkers, smart scales, coaches, doctors combined with the power of AI, which will complement Marzi's holistic care approach. Together, we will deliver real-time wellness insights and actionable guidance directly to seniors empowering them to lead more confident, independent and stress-free lives.' Marzi by Primus offers a dignified and better quality of life for the elderly through regular health check-ups, an active lifestyle, fostering a like-minded community and social interactions. Through its Health M.A.P. program and industry partnerships, Marzi is revolutionizing healthcare and well-being for the elderly in India with a comprehensive 360° view of wellness including physical, emotional, cognitive, and social wellness. Following the latest partnership with FIITR, Marzi aims to strengthen their active ageing motto with continued emphasis on data-driven, actionable and preventive healthcare. On the other hand, FITTR has built an online fitness community with over two million users worldwide. Last year, they launched HART by FITTR – a smart ring offering 24x7 tracking of key health markers like real-time heart rate monitor, body temperature, blood oxygen level, sleep metrics, fitness activity tracking, and more. Going ahead, the partnership shall continue to expand with the inclusion of new elements like AI-led habit planning, expanded device integration, and enhanced family and caregiver support tools. About Marzi by Primus Marzi is a platform designed for India's active agers who are living boldly, rediscovering passions, and embracing purpose-driven lives on their terms. We are a first-of-its-kind active aging platform combining technology and curated services to help seniors live their best life. From travel to social engagement, to healthcare and convenience services and beyond, Marzi is on a mission to make aging joyful, independent, and empowered. Website: This is an auto-published feed from PTI with no editorial input from The Wire.
Time of India
29-04-2025
- Health
- Time of India
Magic of movement: Brain-boosting benefits of doing exercise
Exercise, a physical activity that can be performed in many ways as a daily routine, has its own benefits for maintaining overall health. Mind-body exercise is a multicomponent activity emphasising being mindful with any form of physical activity, such as controlled breathing and movement. Movement is a medicine that changes a person's physical, mental, and emotional stress. Praveena Kuchipudi, Faculty, INFS, Nutrition & Fitness Coach, FITTR says, 'Exercise is not just an aid to improving physical health goals such as strength and endurance; it has numerous benefits that extend beyond physical well-being, enhancing mental well-being. Numerous studies demonstrate how exercise can help mental health conditions beyond conventional treatments. Research evidence shows that exercise directly impacts brain structure and function, which conveys that mind-body exercise can be used as an intervention for various mental health conditions such as anxiety, depression, and stress. When done in a structured way, it is a natural and effective routine anyone can include with no side effects.' Physical activity and mental well-being The physiological and psychological mechanisms that explain the relationship between physical activity and improved mental health are, Changes in brain structure and functions at specific regions and their pathways can improve an individual's behavior regarding physical and psychological health. Regulation of the HPA (hypothalamus-pituitary-adrenal) axis reduces stress reactivity and improves emotional resilience. Increases brain-derived neurotrophic factor (BNDF) linked to mood regulation and cognitive function. Increased production of endorphins and neurotransmitters such as serotonin contributes to feelings of happiness and relaxation. Physical activities like walking, yoga or mindfulness help reduce negative emotions associated with stress. Impact of exercise Two famous quotes—'Walking is man's best medicine' (Hippocrates, 460-377 BC), as recognized by ancient Greeks, or 'Exercise is medicine', as modern medicine concludes with a plethora of evidence—tell us how essential exercise is and how it impacts a range of health conditions, including metabolic, cardiovascular, neurological, and so on. The three primary neurological conditions that are most commonly talked about are stress, anxiety, and depression. Significant evidence from many research studies suggests that physical activity is a modifiable factor, improving mental disorders. Stress Studies show that people who exercise regularly resist the acute stress response and can protect against stress-dependent conditions compared to non-exercisers. Exercise also lowers the resting heart rate (RHR), improving the autonomic nervous system. This physiological adaptation helps people cope with negative emotional symptoms and recover from stressful episodes. Anxiety Consistent evidence shows that exercise can induce changes in various brain regions that are involved in anxiety regulation. High intensity aerobic exercises with 60-90% maximal heart rate reduce anxiety triggers than low intensity exercises. It also develops emotional resilience to anxiety-driven situations. Depression Numerous studies report exercise as an intervention and adjuvant therapy for various depressive symptoms. Exercise is 1.5 times more effective in reducing mild to moderate symptoms than medication alone or cognitive behavioural therapy. It shows that any physical activity form can help with relieving depression, but high-intensity workouts yield better outcomes. Conclusion Not all exercise regimens have the same impact on mental health disorders. Most research indicates that 30-60 minutes of physical activity at a frequency of 3-5 times per week is optimal. Aerobic exercises, cycling, resistance training, and gym-based group sessions have a substantial impact on positive mental health. However, exercise over 3 hours per day can have a negative effect on mental health stressors. It is compelling to consider exercise as a first-line intervention for mental health. Physical activity offers a powerful, accessible, and cost-effective approach to improving depression, anxiety, and stress resilience. By understanding the optimal frequency, duration, and types of exercise, individuals can harness the mind-body connection to enhance physical and mental well-being. Health benefits of doing cardio exercises
