Latest news with #FNP
India Today
a day ago
- Business
- India Today
From gifts to gratitude: India's new way of celebrating fathers
The Rise of Gifting for Dads: How Father's Day is Becoming a Major Gifting Occasion in India. For decades, Father's Day remained a relatively low-key celebration in India, often eclipsed by culturally rooted occasions like Raksha Bandhan or Mother's Day. But that's starting to change. As emotional expression gains acceptance amongst younger Indians, there's a clear shift in how fatherhood is perceived and Today spoke with Avi Kumar, Chief Marketing Officer, FNP, to understand how gifting is becoming a central part of this evolving Father's Day STRONG PROVIDERS TO EMOTIONAL ANCHORSIn Indian households, fathers were traditionally seen as providers—present, but often emotionally reserved. Now, a generational shift is bringing fathers into a more emotionally connected light. 'Father's Day gifting in India remained modest for years,' says Avi Kumar. 'But younger consumers are rewriting the script. Gifting is no longer just an obligation—it's becoming the language of emotional connection.'This redefined image of fatherhood—affectionate, involved, and emotionally available—is now finding its way into how families celebrate the PERSONAL TOUCH TAKES PRIORITYOne of the strongest trends in recent years is the move away from generic gifts like ties or toolkits. Today's consumers are seeking out gifts that carry personal meaning—customised keepsakes, memory-filled photo albums, hobby-based hampers, and even letters of heartening is not just the increase in gifting volume,' says Avi Kumar, 'but the intention behind it. People want to give something that reflects who their father is—not just what he does.'This indicates a deeper emotional investment in making Father's Day more than just symbolic—it's becoming 2 AND 3 TOWNS JOIN THE CELEBRATIONInterestingly, the momentum isn't restricted to big metros. Thanks to improved digital access and the influence of social media, smaller towns are embracing Father's Day with growing enthusiasm.'Digital access has democratised celebration culture,' notes Avi Kumar. 'We're seeing increased traction from Tier 2 and 3 towns. The emotional sentiment behind Father's Day is resonating widely, not just in urban India.'It's a sign that celebrating dads is becoming an all-India phenomenon, cutting across geographies and JUST A TREND—A CULTURAL TURNING POINTThe rise in Father's Day gifting isn't just a passing commercial uptick; it's a reflection of changing societal values. Emotional awareness, especially toward father figures, is no longer a taboo.'This isn't just a commercial trend—it's a cultural evolution,' affirms Avi Kumar. 'Gifting occasions grow when sentiment meets expression. Today's consumers are finally articulating what earlier generations often left unsaid.'WHAT PEOPLE ARE GIFTING DADS TODAYadvertisementFrom thoughtful gestures to grand expressions, here's what's trending in Father's Day gifting:Personalised gifts: From engraved pens to photo collages and custom accessoriesThemed hampers: Grooming kits, fitness boxes, or snack collections curated to match dad's interestsExperience-based gifting: Spa sessions, game tickets, subscriptions, or even short getawaysDigital expressions: Interactive videos, voice notes, and virtual surprise partiesThis shift highlights the growing desire to make Father's Day more meaningful, rather than just ticking a Day in India is no longer just another imported occasion—it's becoming a heartfelt celebration of connection and gratitude. Gifts today aren't just material—they're carriers of meaning, memory, and Avi Kumar aptly sums up, 'This is more than a market movement; it's an emotional awakening.'For a generation learning to express affection more openly, Father's Day is a moment to pause, reflect, and say what was once left unsaid: Dad matters—and he deserves to be celebrated, not just remembered.
Maroc
3 days ago
- Politics
- Maroc
Moroccan, Mauritanian Fisheries Groups Pledge Joint Management of Small Pelagic Stocks
Fisheries professionals from Morocco and Mauritania on Monday reaffirmed their commitment to the sustainable and collaborative management of shared small pelagic fish stocks, during a two-day meeting in Dakhla aimed at strengthening bilateral cooperation. The Moroccan Confederation of Industrial Pelagic Fishing Shipowners (COMAIP) and Mauritania's National Fishing Federation (FNP) stressed the strategic role of these fisheries in food security, regional development, and marine ecosystem balance. The event builds on a Declaration of Intent signed in Agadir last February and supports the broader Fisheries Cooperation Agreement between the two countries. Participants called for ecosystem-based management guided by scientific data and aligned with international standards, including the UN Convention on the Law of the Sea and the FAO Code of Conduct for Responsible Fisheries. A joint committee was announced to coordinate scientific and technical exchange, propose harmonized policies, and enhance control and traceability systems. FNP President Yahefdhou Elbechir and COMAIP President Mohamed Lamine Hormatallah both emphasized the need for coordinated action to preserve marine resources for future generations. Experts at the meeting described the initiative as a model for regional cooperation in sustainable fisheries governance. (MAP: 05 June 2025)
Daily Record
15-05-2025
- Health
- Daily Record
Supporting young families and tackling child poverty in South Lanarkshire
The Family Nurse Partnership is designed to support young parents early in life. In South Lanarkshire, a dedicated team is helping transform the futures of young mothers and their children. The Family Nurse Partnership (FNP) is an evidence-based programme designed to support young parents early in life. It is making significant strides in reducing poverty, tackling health inequalities and ensuring the most vulnerable families have the opportunity to thrive. At its core, FNP provides intensive support to first-time mothers aged 20 and under, starting from early pregnancy and continuing until their child turns two. This strength-based home visiting programme is not just about healthcare, it is about building trust, confidence and hope. Stacey Anderson, South Lanarkshire University Health and Social Care Partnership's locality service manager for Rutherglen and Cambuslang, said: 'For many young parents, the journey into parenthood can be overwhelming, especially when combined with the challenges of financial instability or limited access to support. 'The FNP model addresses these challenges head-on through proactive early intervention. The service stands as a leading example of what can be achieved when care, compassion and collaboration come together — supporting young parents and their children not just to survive, but to thrive. 'What makes FNP truly unique is the way it builds relationships. We aim to help young parents work towards achieving their short and long-term goals and aspirations and through home visiting and structured guidance, create better health and financial outcomes for both parents and children. 'Our nurses build trust over time, often becoming one of the few constants in a young parent's life. That trusted relationship is what makes it possible to have honest conversations about health, parenting, finances and the future.' The FNP model is rooted in early intervention and addressing poverty and inequality. By providing a strengths-based approach, the programme helps improve birth outcomes, reduce risk factors and equip young mothers with the tools to make informed decisions for themselves and their children. Lynsey Sutherland, associate nurse director for South Lanarkshire University Health and Social Care Partnership, added. 'By connecting with young mothers and their child early, we not only improve health outcomes, we change life trajectories. We see mothers gaining confidence, returning to education, securing housing and developing success in achieving their life goals.' FNP aligns directly with South Lanarkshire's new Strategic Commissioning Plan 2025–2028, which names 'Nurture' as one of its five strategic goals — aiming to help more children reach their developmental milestones by ensuring families are supported from the earliest days. Professor Soumen Sengupta, chief officer of South Lanarkshire University Health and Social Care Partnership, said: 'Our delivery of FNP shows the real impact of meaningful, early intervention in changes lives. 'By investing in young children and focusing on evidence-based prevention, we are not only supporting individual wellbeing — we are building healthier, more resilient communities for generations to come. 'Many of our families in South Lanarkshire are also dealing with the challenges of financial hardship, and so our approach to FNP has also been developed to support access to expert assistance and to offer that support with dignity. 'It is yet another wonderful example of our strategic ambitions in action, brought to life by our committed staff and with the support of local people.' Stacey added: 'We make sure that no one misses out by supporting families to access benefits and entitlements, some of which young parents aren't aware of — whether that's financial support, food vouchers, or guidance through benefit changes, such as ensuring access for parents without a National Insurance number. 'This is done through regular screenings and referrals and help alleviating financial stress and promoting healthy child development.' Lynsey said: 'When we talk about addressing poverty, we need a whole-system approach. The team works hand-in-hand with valued partners, including the Council's Money Matters Service, local voluntary groups and the Child Poverty Action Group, to ensure holistic support across housing, education, employment and health. FNP brings together the clinical, the practical, and the emotional — connecting families to the right support at the right time. That is what creates lasting change.' *Don't miss the latest headlines from around Lanarkshire. Sign up to our newsletters here.
Hans India
10-05-2025
- Lifestyle
- Hans India
From skincare to smart tech gifts she won't want to return this Mother's Day (11th May)
Mother's Day is right around the corner (11th May, mark your calendars!), and if you're still scrambling for the perfect gift, don't worry—we've got you. Whether she's a skincare aficionado, a tech enthusiast, or just in need of some serious pampering, this curated list has something for every kind of mom. Forest Essentials Bahaar Facial Indulgence Gift Set Forest Essentials Bahaar Facial Indulgence Gift Set is a spa-inspired combination of indulgence and Ayurvedic care—just what Mother's Day calls for. With its natural ingredients, upscale packaging, and skin-caring formulas, it provides mothers with a self-indulging self-care experience that's pampering yet intimate. A nice present she will always appreciate. Buy Forest Essentials Bahaar Facial Indulgence Gift Set at MRP 1,995/- Bloom Complete Nutrition Combo The Bloom Complete Nutrition Combo is a gift of wellness that shows you truly care. Designed to aid in balancing hormones, gut health, and immune systems, it's a daily serving of wellness for the moms who do it all. Clean, scientifically-sound, and simple to add to her routine—it's health, carefully wrapped. Get your Bloom Complete Nutrition Combo at MRP 1,347/- Suta Grey Charcoal Colorblock Cotton Saree A Suta cotton saree is not only a gift—it's a hug in fabric. Soft, breathable, and beautifully crafted, these sarees embody comfort and tradition with a contemporary touch. Thoughtful and timeless, they are the ideal Mother's Day gift for mothers who appreciate grace, beauty, and everyday sophistication. Get a saree from the beautifully crafted range from Suta starting at MRP 2,400/- FNP Personalised Women's Classy Gift Set Treat the sophisticated woman in your life on Mother's Day with the FNP Personalised Women's Classy Gift Set. Made from high-quality vegan leather, it contains a wallet, passport cover, keychain, and eyewear case—all of which can be personalized for that special touch. Blending functional use with stylish sophistication, it's a gift she'll be using and adoring. Get the FNP Personalised Women's Classy Gift Set for your mom at just MRP 1,849/- MI Smart Band 5 Mi Band 5 is the ideal Mother's Day gift for active, organized moms. With heart rate monitoring, sleep tracking, and stress management, it's wellness on her wrist. Sleek, affordable, and intelligent—it tracks her health goals while keeping pace with her active lifestyle. Buy the Mi Smart Band 5 at just MRP 2,699/-
Time of India
06-05-2025
- Business
- Time of India
MarTech Day: MarTech has plateaued, enterprises should focus on consolidation
MarTech , or marketing technology , enables personalised customer experiences and leads to increased engagement, higher conversion rates, and overall business growth. Over time, MarTech has grown by leaps and bounds, evolving from creating simple campaigns to now sending personalised recommendations to customers. On MarTech Day , an esteemed panel of speakers, including Chirantan Sharma, product head, FNP; Dilpreet Singh, head of loyalty, CRM and partnerships, ITC Hotels; and Antriksh Johari, MarTech lead, Tata Digital, came together to share their thoughts on the evolution of MarTech. Going first, Singh shared his thoughts on how MarTech has evolved over the years. He said, 'Two decades ago, CRMs were little more than Excel sheets, and loyalty programmes relied on physical cards. Over time, we transitioned to mobile apps and email automation. Today, we operate in an era of hyper-personalisation, where we are orchestrating customer experiences using MarTech tools. However, despite an abundance of tools, data silos persist, hindering seamless integration, and these barriers must be dismantled.' According to Singh, one of the biggest changes in the MarTech space has been the advancement in real-time, context-aware personalisation, which he likens to invisible intelligence. In the hospitality industry, MarTech platforms can now recommend room upgrades, tailor food and beverage options, or adjust room settings based on a guest's preferences, all without human intervention. For Johari, MarTech today extends beyond mere marketing automation software; it's an ecosystem that integrates all data streams to deliver personalised customer experiences. A critical feature driving this evolution is the seamless management of customer journeys, which was previously unattainable. Now, MarTech is empowering marketers to have complete control over these journeys. While Johari and Singh view the evolution of MarTech as a tool that integrates multiple data streams, the defining feature for Sharma is personalised recommendations. Sharing his thoughts, Sharma said, 'Five years ago, I viewed disconnected channels such as SMS, email, and emerging platforms like WhatsApp as a significant challenge. However, MarTech has changed that. Today, the focus has shifted to personalised recommendations, enabled by behind-the-scenes behavioural data analysis. We are now adopting a proactive approach using personalised recommendations, reshaping how we engage with customers.' Having said that, it is important to ask what the future of MarTech looks like. Sharma mentioned that MarTech has plateaued in 2025. Elaborating on his stance, he said, 'We're currently overwhelmed by an abundance of MarTech tools, leading me to adopt a ruthless approach to eliminate redundancy. MarTech is not just about amassing data; it's about using it effectively within the right context. In 2025, I believe MarTech has plateaued, prompting a focus on consolidation and simplification to streamline customer journeys. While AI's transformative potential is undeniable, the key lies in seamless integration and a unified platform that delivers end-to-end solutions.' Watch the video here:
