Latest news with #FP7McCannRiyadh
Campaign ME
19-05-2025
- Business
- Campaign ME
McCann Content Studios expands into Saudi Arabia
McCann Content Studios Middle East has expanded its regional footprint with a new office in Riyadh, marking its official entry into the Saudi market. The move follows a period of the studio's growth across MENA, with the studio reporting a 150 per cent increase in headcount and an expanded content ecosystem across key markets. Operating as part of FP7McCann Riyadh, the Saudi office aims to meet growing client demand for insight-led, culturally attuned content. McCann Content Studios offers an integrated model that combines strategy, creative, production, social, influencer marketing, community management and performance tracking. 'With McCann Content Studios, we're not just producing content – we're building future-fit models that help our clients stay culturally relevant and commercially resilient,' said Tarek Miknas, CEO of FP7McCann MENAT. 'Everything we do is designed to move at the rapid pace of the region's transformation.' The expansion comes amid broader shifts in the content landscape. With global social media ad spend projected to reach $276.7 bn by 2025 and 93 per cent of marketers planning to increase social investment, demand for short-form, high-impact content continues to grow. According to sprout social's data, 78 per cent of consumers now prefer discovering products via short-form video. 'Every client conversation today centres around one thing: how to create content that not only connects but performs,' said Amr El Kalaawy, Regional Managing Director, FP7McCann KSA. 'With McCann Content Studios now fully integrated into our Riyadh offering, we're bringing clients closer to the full process, from insight to execution, with a team that understands the pace, platforms and cultural nuance of this market.' As part of the Saudi expansion, Fahad Mugharbel has been appointed Social Media Director, based in Riyadh. With a background in content, media and platform strategy, he will focus on strengthening performance, relevance and platform alignment for brands operating in the Kingdom. 'Our growth reflects how clients now view content – not as a support function, but as a key business driver,' added Ibrahim Hasan, Head of Digital, McCann Content Studios. 'By investing in locally grounded talent, we're able to deliver faster, more culturally attuned solutions through an integrated model built for real impact.'
Campaign ME
05-02-2025
- Business
- Campaign ME
Budget Saudi Arabia ‘social vs real' campaign moves people from ‘screens to scenes'
Creative agency FP7McCann Riyadh has joined hands with Budget Rent a Car in Saudi Arabia to launch its Social vs Real campaign, which brings Budget Saudi Arabia's 'quit screens to scenes' vision to life. The strategic thought behind the campaign is to redefine how people celebrate special moments. Instead of cursory comments or emoji reactions on social media to celebrate special moments, the campaign spurs meaningful, in-person connections and celebrations. بدال احتفالية لينكد ان، رحنا نحتفل بنايف على الواقع! #بدجت_السعودية #قفّل_الشاشات_وقرّب_المسافات Instead of a LinkedIn celebration, we celebrated Nayef in real life! #BudgetSaudi #QuitScreenstoScenes — بدجت السعودية (@BudgetSaudi) January 21, 2025 The campaign begins with an activation for people who visit the Budget Rent A Car website. On the website's Quit Screens to Scenes section they are offered the opportunity to provide details about specific individuals and the special moments that they wish to celebrate, whether its a birthday, promotion or a personal achievement Once the information is submitted and shared online, the Budget Saudi Arabia team gathers all the individuals who actually reacted, commented, or wished the special someone on their special occasion. These individuals are then brought together to surprise their loved ones, bringing virtual expressions such as emojis: hearts, claps, and confetti to life in the form of real-world celebrations and heartfelt, in-person experiences. Fawaz Abdullah Danish, President and Group CEO, Budget Saudi Arabia, said: 'At Budget Saudi, we believe in more than just moving people from one place to another; our mission is to keep them connected, no matter the distance or circumstances. We understand that true connections are the heart of every journey and milestone, and our initiative 'Quit Screens to Scenes' embodies this ethos. FP7McCann Riyadh has been an exceptional partner in transforming this belief into a campaign that not only resonates but inspires people across Saudi Arabia to prioritise what truly matters, and the difference it makes between social vs real reactions' 'This campaign is a celebration of human connection, reminding us of the importance of cherishing life's meaningful moments in the real world rather than the digital one. It reflects our vision of enriching lives by bridging distances and fostering genuine relationships,' Danish added. ليش تسوي لايك .. وأنت تقدر تعزم ماجد وتهنّيه؟#بدجت_السعودية #قفّل_الشاشات_وقرّب_المسافات Why just like the post, when you could invite Majed and congratulate him in person?#BudgetSaudi #QuitScreensToScenes — بدجت السعودية (@BudgetSaudi) January 14, 2025 Saudi influencer Abdulaziz Bakr (Azooz) also participated in the initiative, which goes beyond digital communication to reflect Budget Saudi Arabia's values and ongoing mission to curate enriching adventures for its customers. Abdulaziz Bakr, commonly seen as an image on a mobile screen, was brought directly into people's lives to lead these celebrations, amplifying the experience and bringing a relatable human connection to the initiative. Mohammed Bahmishan, CEO & CCO, FP7McCann Riyadh, said, 'When a brand like Budget Saudi Arabia shares a vision to reconnect people in meaningful ways, it's a privilege to bring that vision to life. 'Social vs Real' reflects the perfect synergy between creativity and purpose, turning an idea into a movement that reminds us of the power of genuine connections. With Budget Saudi Arabia, we just did not want to create a campaign, we wanted to craft experiences that resonate deeply, and this initiative embodies that spirit.' Virtual social interactions have created a barrier to genuine connections, with people feeling that liking a post or leaving an emoji suffices. Budget Saudi Arabia's campaign aims to break this cycle by promoting real-world connections. By turning digital symbols into physical celebrations and featuring influencer Abdulaziz Bakr, the campaign encouraged authentic engagement and brought people together, fostering a deeper sense of community beyond the screen. CREDITS: Creative Agency: FP7McCann KSA Mohammed Bahmishan – CEO & CCO, FP7McCann Riyadh Amr El Kalaawy – Regional Managing Director Samer Al Hussein – Business Director Alaa Ghazzi – Creative Director Amine Naim – Associate Creative Director May Al Jafar – Bilingual Copywriter Marie Belle Abdallah – Senior Copywriter Abdallah Ayoubi – Senior Multimedia Designer Nour Hamze – Social Media Manager Perla Lahoud – Senior Account Executive Media Agency: Magna Global Nameer Abou Ismail – Managing Director Jad Barakat – Associate Director PR Agency: Weber Shandwick Wael Abdulsamad – Deputy Managing Director Tala Marini – Account Manager Production House: Leap Production Amr ElMasri – Executive Producer
Campaign ME
29-01-2025
- Business
- Campaign ME
Egypt's Mountain View appoints FP7 McCann as creative partner for Saudi expansion
Mountain View entered into the Saudi market with the launch of One Mountain View at Cityscape Global 2024. Creative agency FP7 McCann Riyadh, a part of Middle East Communications Network (MCN), has been named the creative partner for Egyptian real estate developer Mountain View's expansion in the Kingdom of Saudi Arabia. FP7 McCann Riyadh will aim to amplify Mountain View's presence and drive the creative narrative through the launch of the brand's localised tagline, عيش السعادة (Experience Happiness), reflecting the brand's vision of 'bringing life to land and spreading happiness around us.' T
Zawya
29-01-2025
- Business
- Zawya
FP7McCann Riyadh appointed as creative partner for Mountain View's expansion in Saudi Arabia
Riyadh: FP7McCann Riyadh, a leading creative agency, has been named the creative partner for Mountain View's expansion in Saudi Arabia, a visionary Egyptian real estate developer renowned for designing vibrant, community-centered projects. This partnership marks a significant milestone as Mountain View expands its footprint into Saudi Arabia, aligning with the Kingdom's Vision 2030 and its ambitious efforts to foster progress and building future-ready communities. With a shared commitment to developing next-generation communities, FP7McCann Riyadh will amplify Mountain View's presence and drive the creative narrative through the launch of their localised tagline, عيش السعادة (Experience Happiness), reflecting the brand's vision of "Bringing Life to Land and Spreading Happiness Around Us.' The agency will offer a comprehensive suite of creative services, including brand strategy, creative development, and integrated campaign execution. This tailored approach is designed to help Mountain View achieve its objectives of leveraging Saudi Arabia's real estate potential and delivering impactful business results. Abubakr Makhlouf, CEO of Mountain View KSA stated that their collaboration with FP7McCann Riyadh is based on a shared vision to build communities that reflect Mountain View's progress and ambitions as a future market leader in KSA. He noted that FP7McCann Riyadh's history of bold, creative ideas and their understanding of audience connection made them the ideal creative partner for this important phase of their journey in Saudi Arabia. Their deep understanding of the local market, combined with their innovative storytelling and creativity, made them the perfect choice to realise their vision in a way that resonates with the Saudi market. Amr El Kalaawy, Regional Managing Director, FP7McCann KSA says: 'Working with Mountain View is an opportunity to contribute to a larger story of transformation in Saudi Arabia. We believe in the power of creativity to drive meaningful change. This collaboration allows us to push boundaries, delivering innovative campaigns that not only amplify Mountain View's vision but also create emotional connections with their audiences. By weaving together local insights, forward-thinking strategies, and bold creative execution, we aim to craft work that resonates deeply, inspires communities, and reflects the dynamic progress of the Kingdom under Vision 2030.' Over the past 20 years, Mountain View has established a distinctive footprint in developing innovative residential communities in Egypt. The company boasts a land portfolio exceeding 4,000 acres, distributed across 20 projects, including 12 vibrant developments in four different districts in Egypt, in addition to their first project in KSA 'One Mountain View.' ABOUT FP7/McCann Established in Beirut in 1968, FP7McCann is a full-service creative agency, with connected marketing solutions across advertising, digital, social and production. As one of the largest regional networks, FP7McCann has 14 offices across 14 countries. The agency network has been consistently recognised for its standout creativity, effectiveness, and culture; recent highlights include being the no. 1 most awarded agency in MENAT at Cannes Lions 2023, no. 1 MENAT agency at NY Festivals and the Webby Awards 2023, Agency of the Year at the MENA Effie Awards for eight consecutive years, and receiving the prestigious Great Place To Work accolade in 2023. FP7McCann is part of McCann Worldgroup, one of Fast Company's Most Innovative Companies of 2023. FP7McCann is also a flagship agency of the MCN (Middle East Communications Network) group. For more information, visit: For media and PR inquiries, please reach out to: Roksar Kamal, PR Manager Email: About Mountain View: Mountain View is a leading Egyptian company founded in 2005 with the aim of developing integrated urban communities. The Company adopted a unique vision, 'Bringing life to land and spreading happiness around us,' by applying the 'Science of Happiness and Innovation' in its projects and implementing them according to global standards. Over almost 20 years of urban development, Mountain View, within the framework of its mission 'Together building a lighthouse to inspire towards meaningful, happy communities,' has successfully developed 20 distinctive projects in three main destinations: West Cairo, East Cairo, and coastal areas overlooking the Red Sea and the Mediterranean. Within the company's plan to expand into other markets, Mountain View announced the launch of "Mountain View KSA' in 2024 in partnership with Maya Real Estate Development and Investment Company and Al Saedan Real Estate Company. Led by a team of experts and distinguished professionals, the company is committed to delivering the latest architectural and engineering designs and innovative concepts, such as "The Lighthouse"—the first place dedicated to community happiness—which operates its distinguished projects, allowing families to "Experience Happiness'.
