Egypt's Mountain View appoints FP7 McCann as creative partner for Saudi expansion
Mountain View entered into the Saudi market with the launch of One Mountain View at Cityscape Global 2024.
Creative agency FP7 McCann Riyadh, a part of Middle East Communications Network (MCN), has been named the creative partner for Egyptian real estate developer Mountain View's expansion in the Kingdom of Saudi Arabia.
FP7 McCann Riyadh will aim to amplify Mountain View's presence and drive the creative narrative through the launch of the brand's localised tagline, عيش السعادة (Experience Happiness), reflecting the brand's vision of 'bringing life to land and spreading happiness around us.'
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