Latest news with #MiddleEastCommunicationsNetwork
Campaign ME
30-05-2025
- Business
- Campaign ME
MCN's MRM MENAT appoints Warren Davey as GM of MRM KSA
MRM MENAT, a leading integrated digital and customer experience agency – part of the Middle East Communications Network (MCN), has appointed Warren Davey as General Manager of MRM KSA. With more than 27 years of international experience in commercial growth and brand transformation, Davey brings a rare blend of deep regional understanding and a global strategic outlook. In Saudi Arabia, he has led integrated marketing strategies across sectors including tourism, culture, education, entertainment – driving stronger audience engagement, brand visibility and long-term impact. Previously, Davey held senior leadership roles at McCann Erickson Worldgroup across Europe and the Americas, managing global accounts including UPS, American Airlines, and TUI Travel, while building high-performing teams and expanding integrated capabilities. Commenting on the appointment, Karim Slim, CEO of MRM MENAT, said, 'We recognise the scale, pace and ambition of change underway in Saudi Arabia, and understand what it takes for brands to grow in a strategically evolving market. Our role at MRM is to partner with our clients to build strong, lasting connections with long-term value. Warren's appointment strengthens our commitment to the Kingdom and brings onboard a leader who knows the market deeply and can help take our clients into the future.' Known for its strategic depth and creatively led, data-driven approach, MRM aims to continue solidifying its presence in the Kingdom as a trusted digital consultancy and full-service partner to leading brands and institutions across Saudi Arabia. Spearheaded by Karim Slim, CEO of MRM MENAT, the agency operates at the intersection of creativity, technology, data and strategy, offering a unique combination of capabilities that help clients unlock business transformation and growth, deepen customer relationships, and deliver long-term impact. With end-to-end integration across consulting, content, CRM, commerce, and performance, MRM provides seamless, insight-led solutions that bridge strategy and execution. Trusted by some of Saudi Arabia's most influential institutions, MRM continues to empower both public and private sector leaders in transforming their marketing and customer experience strategies to align with the bold ambitions of Vision 2030. Sharing his thoughts on the new role, Davey said, 'Joining MRM at this pivotal time is an opportunity to contribute to a market that's setting new global benchmarks in innovation and growth. With deep local experience and a global lens, I've seen how insight-led, integrated marketing can drive meaningful impact. MRM's unique combination of digital consultancy, creativity, data and technology allows us to help clients scale with purpose and build enduring brand value in an ever-evolving landscape.'
Campaign ME
29-01-2025
- Business
- Campaign ME
Egypt's Mountain View appoints FP7 McCann as creative partner for Saudi expansion
Mountain View entered into the Saudi market with the launch of One Mountain View at Cityscape Global 2024. Creative agency FP7 McCann Riyadh, a part of Middle East Communications Network (MCN), has been named the creative partner for Egyptian real estate developer Mountain View's expansion in the Kingdom of Saudi Arabia. FP7 McCann Riyadh will aim to amplify Mountain View's presence and drive the creative narrative through the launch of the brand's localised tagline, عيش السعادة (Experience Happiness), reflecting the brand's vision of 'bringing life to land and spreading happiness around us.' T
