Latest news with #FYR
CairoScene
27-05-2025
- Entertainment
- CairoScene
FYR's New Collection Weaves Sinai's Symbols into Sleek Jewelry
The Dear Sinai collection draws on local spiritual traditions rather than stylistic motifs Cairo-based jewelry house FYR has unveiled its latest capsule collection, Dear Sinai, through a Mother's Day campaign that eschews cliché in favor of depth. Titled To Your Mother, the campaign is a meditation on inheritance, not just of family or tradition, but of land, ritual, and memory. The collection's leading piece, the Ommi ring, sits at the center of this inquiry. In Arabic, ommi means 'my mother,' yet within the language of the campaign, the word opens into something broader, the motherland, the earth, the origin. The ring is a compact form of that idea, cast in 927 silver, sculptural in silhouette, and designed to carry more than ornament. For FYR founder Farah Radwan, the collection is not about adornment but transmission. 'It's not sentimental,' she says. 'It's structural and honouring what holds us.' Shot in slow, deliberate frames, the To Your Mother campaign includes a short film that opens not with youth, but with reflection. The central figure is Cherifa El Bakly, an older woman seated in a sunlit room, contemplating her reflection, an act, Radwan says, of returning to one's image, not to mourn it, but to recognize it. El Bakly's presence offers an anchor, a face that has lived, softened by time, dignified in stillness. She is shown not as a symbol, but as a subject, examining her memory of herself as beautiful, and holding space for it. Radwan says her decision to feature an older woman at the heart of the campaign was instinctive. 'There's power in allowing someone to see themselves without nostalgia,' she explains. 'It's not about looking back. It's about looking through.' The campaign, she adds, is not a tribute, but a tether, between generations, between the visible and the invisible. The Dear Sinai collection, named for the peninsula that inspires its palette and its philosophy, draws on local spiritual traditions rather than stylistic motifs. Among the pieces is the Ain ring, shaped like an eye, set with a citrine stone, and informed by shamalyagh, a protective practice historically passed from mother to daughter in parts of North Sinai. Its design is linear, sparse. Its weight is conceptual. 'You don't need to say everything for it to be understood,' Radwan says. FYR's releases are never abrupt. Pieces appear slowly, without countdowns or mass rollout. Each is accompanied by a printed card that details the history and symbolism behind the design. Radwan does not consider the collection a product line, nor does she describe it as art. 'This isn't status jewelry,' she says. 'It's memory jewelry. It carries.' Since founding FYR in 2018, Radwan has resisted trend cycles and scale. Her pieces are crafted in small batches. They are sold directly. There is no wholesale expansion planned. The collection, she says, is not about volume but about holding shape, culturally, spiritually, and personally.
CairoScene
09-05-2025
- Entertainment
- CairoScene
The Honeymoon in Mexico Edit With Egyptian Stylist Farida Hammouda
This is how to keep it chic and cool on your coastal honeymoon. Egyptian stylist Farida Hammouda is used to juggling. One week she's wrangling archival gowns alongside Yasmine Kenawi for some of Egypt's hottest celebrities (Rakeen Saad and Jamila Awad, to name a few); the next, she's helping pull last-minute looks for campaigns with Harry Vartan, Be-Indie, and Ramla - all while directing the infamous 'moodboard'. But lately, Hammouda's biggest styling gig isn't a fashion film or red carpet - it's her own bridal era. And no, we're not talking a single Pinterest board and a satin shoe. We're talking bachelorette, engagement parties, post-engagement dinners, post-post-engagement beach days. It's a multi-chapter event saga where the dress code is 'main character only'. Somewhere between fittings and farewell brunches, Hammouda - a graduate of Istituto Marangoni, by the way - has traded in styling others' visions for styling her own wardrobe survival. Now, she's curated the shoreside honeymoon edit for brides who've spent twelve months meeting deadlines just to earn their right to tan in peace. Think sun, salt, and fits that do not scream 'just married' - unless that marriage is to good taste. A Day at Tantra Beach Club 'On my honeymoon I really want to prioritize my wellbeing - work for once can take a back seat. Wearing sets are always my go-tos on vacation. The effort is minimal and lets me get on with the day, especially if there's a pattern involved.' Rat and Boa | Assisi Skirt Rat and Boa | Assisi Top Tkees | Lily Square Toe Flip-Flop Hourglass Swim | Boa Set in Plum Simuero | Espiral Gold Necklace Bembien | Mira Small Tote in Sienna Le Specs | SSENSE Exclusive Brown 'Outta Love' Sunglasses Sunset Dinner at Kin Toh 'I love shoes. They really are the piece that transforms any outfit. These Jacquemus heels are the centerpiece, I want to make sure that everything pulls your eye towards them.' Jacquemus | Double 110 Woven Leather Wedge Mules Bottega Veneta | Dustbag Christopher Esber | Beaded Draped Silk Maxi Dress Ciel | Puffy Dome Hoops Exploring the Chichen Itza 'Comfort is everything to me, I want the look and feel of PJs but make it chic. R&R but we're not resting in the ruins. I'm anticipating miles and miles of walking, so if I'm going to walk a mile in my shoes, they better be serving comfort." Bode | White Lucky Baby Shorts Bode | Blue Meridian Blouse 'I love giving traditionally gendered concepts a feminine touch such as adding embroidery to a more masculine silhouette.' Miu Miu x New Balance | 530 SL Leather Sneakers in White FYR Jewelry | Sceptre Earring Silver FYR Jewelry | Origin Ring Silver/Gold Bottega Veneta | White and Blue Foulard Day at Casa Malca 'Interconnectedness, like in art, can also exist in fashion. The lace portrayed in this outfit is both physically and metaphorically a form of that. I love the juxtaposition of mixing very feminine pieces with edgier, sharper jewelry just like the art in Casa Malca.' Siedres | Felipe Asymmetric Patchwork Lace Midi Skirt Siedres | Syrine Button Front Closure Lace Top Ottolinger | SSENSE Exclusive Silver and White Diamond Drop Earrings Rag and Bone | Brown Gia Italian Suede Thong Sandals Bonnie Clyde | Black Coco Sunglasses Night Out in Bonbonniere 'Under the strobing lights of a night out, I gravitate towards vibrant, brighter colors. Why dress in all black when color is what gives life? A night of fun is a night of celebrating life and all it offers.' Jenny Bird | Colette Ear Cuff Silver Jenny Bird | Gigi Hoop Earrings Silver JW Anderson | Silver Shell Clutch Nafsika Skourti | Ibiza Sequin Embellished Top Nafsika Skourti | Sequin Embellished Mini Skirt Miista | Dalila Brown Brushed Sandals
