17-07-2025
Plum launches new campaign featuring Milind Soman
Plum, a leading Indian skincare and beauty brand, has launched a new campaign film for its
10% Niacinamide Face Serum
with Rice Water, featuring Milind Soman, focusing on the idea that "right efforts = bright results." The company is offering insights into the campaign through an interaction with Shankar Prasad, Founder & CEO, Plum, to discuss the consumer insight behind the campaign, Plum's storytelling approach, platform-first thinking, and the brand's future direction.
Plum has released a new campaign film for its best-selling 10% Niacinamide Face Serum with Rice Water.
The campaign features fitness icon Milind Soman.
The core message of the campaign is: right efforts = bright results.
The company is making Shankar Prasad, founder and chief executive officer, Plum, available for interaction said, "Shankar would be happy to share further insights, with key discussion points including. The consumer insight that shaped the campaign and how it redefines beauty. How Plum is using storytelling to break formulaic tropes and build emotional connection. Platform-first thinking: reimagining how the campaign will live and breathe across content formats. The evolving narrative of Plum - what this campaign signals about where the brand is headed next."
Watch the video here:
