Latest news with #FancyTech
Saudi Gazette
27-05-2025
- Business
- Saudi Gazette
FancyTech A&M awards 2025: Honoring excellence in retail advertising and marketing
FancyTech has officially launched its first-ever A&M (Advertising & Marketing) Awards, a landmark initiative celebrating exceptional achievements in retail marketing, innovation, and brand engagement. The awards ceremony was held at the JW Marriott Hotel Marina and welcomed over 40 nominated brands and top marketing professionals from across the MENA region and global markets. Known as THE TAG, the FancyTech A&M Awards is the first regional recognition platform dedicated exclusively to creative excellence in retail advertising and marketing. With a focus on innovation, personalization, and effectiveness, the awards honored groundbreaking campaigns that demonstrated a strong blend of strategic thinking and creative execution across 14 categories. These included AI Marketing Excellence, Most Admired Retail Campaign, Influencer Collaborations, Customer Experience Initiatives, and more. FancyTech, a global leader in AI-powered commercial content, organized the event to showcase how artificial intelligence is reshaping content production, audience targeting, and storytelling in marketing. Serving more than 1,000 clients across 10+ countries, FancyTech recently established its MENA headquarters, signaling its strategic commitment to the region. Its content solutions span end-to-end creative production and distribution across digital and social platforms.'We are proud to launch the A&M Awards to highlight the intersection of technology, creativity, and marketing excellence,' said William Li, CEO of FancyTech.'These awards celebrate how brands can unlock personalization-at-scale and drive impactful engagement using AI and strategic creativity. The winners this year have shown us that the future of retail marketing is here, and it's smarter, faster, and more relevant than ever.'An independent, cross-disciplinary jury selected the award winners. The panel featured leading voices from academia, media, branding, and design, including Ravi Dhar from the Yale School of Management, Nancy Villanueva of Interbrand, Andrea Gordon of Dubai Design District, Avishesha Bhojani of BPG Group, and other senior professionals from Mullen Lowe Lintas, Zebra Technologies, and MAHE insights ensured a balanced and credible selection process. Among this year's winners were major names such as Max Fashion, Nayomi, Centrepoint, Eyewa, Landmark, and Adidas, along with fast-rising innovators like Space and Shapes, Threads, and THAT Concept Store. These brands impressed the jury through their excellence in localization, customer engagement, and AI-driven content Windra, CEO of Space and Shapes, a winner in the AI Marketing Ecosystem Partner category, remarked, 'With FancyTech, we've transformed the way we work. We can now produce multiple creative sets at the same cost as one traditional campaign — and do it two times faster. It's a complete shift in efficiency and results.'The FancyTech A&M Awards 2025 sets a new standard in the region, recognizing how marketing is evolving through technology and storytelling. It is not just a celebration — it is a glimpse into the future of retail creativity.
Biz Bahrain
27-05-2025
- Business
- Biz Bahrain
Bahrain's AI Sector Witnesses 17% Annual Growth, Paving the Way for Retail
Innovation Bahrain is experiencing a robust surge in artificial intelligence investments, with AI adoption in the retail and marketing sectors growing at an estimated 17% annually. This technological leap is helping redefine how businesses communicate with consumers, moving beyond traditional advertising to real-time, data-informed storytelling. The A&M Awards hosted by FancyTech spotlighted this transformation, honoring brands that have embraced AI-driven marketing innovation. While FancyTech played a supportive role in the event, its influence was unmistakable—pushing the boundaries of what's possible in digital marketing. FancyTech's end-to-end content platform allows brands to generate multiple creative variations using automated tools. For Bahrain-based marketers, this means achieving greater campaign diversity and speed without increasing costs. The impact is clear: brands are now able to test, adapt, and respond in ways that were previously impractical or expensive. 'Artificial Intelligence is a key pillar of Bahrain's Economic Vision 2030. We are empowering industries to adopt AI through national frameworks and training programs,' – Bahrain Economic Development Board. 'Marketing powered by AI helps brands break free from one-size-fits-all content. We're seeing the impact of hyper-personalization across the Gulf,' said William Li, CEO of FancyTech. Retail businesses across Bahrain are aligning their strategies with consumer expectations for relevance and immediacy. AI is empowering teams to deliver personalized messages that speak to specific demographics—on social media, web, and offline platforms. FancyTech's quiet but strategic presence is contributing to a growing ecosystem of innovation in Bahrain's digital economy. The awards also highlighted the efficiency gains that AI brings. Traditional production cycles are being replaced by streamlined, intelligent systems that reduce manual workload and improve creative agility. For smaller businesses and startups in Bahrain, this creates a level playing field—where quality content no longer depends solely on big budgets. As the country accelerates its national digital agenda, tools like those offered by FancyTech are becoming vital for staying competitive. The company's model of smart automation, paired with human insight, is setting a new standard in marketing execution. The A&M Awards revealed that Bahrain is ready—and already on its way—to becoming a beacon of AI-powered brand transformation in the region.
Zawya
21-05-2025
- Business
- Zawya
Saudi Arabia's $135bln AI boom fuels retail transformation with FancyTech among global innovators powering the shift
As Vision 2030 fuels AI integration across commerce and marketing, international players like FancyTech are aligning with Saudi ambitions to deliver scalable, personalized, and data-driven brand experiences KSA - Saudi Arabia is emerging as the Middle East's most ambitious AI powerhouse, investing more than US$20 billion in artificial intelligence as part of its Vision 2030 strategy. The goal is not only to diversify the Kingdom's economy but to become a global leader in emerging technologies, with retail, marketing, and customer engagement among the fastest evolving sectors. According to PwC Middle East, AI is expected to contribute up to US$135 billion to Saudi Arabia's GDP by 2030, accounting for nearly 12.4 percent of the national economy. The Saudi Data and Artificial Intelligence Authority (SDAIA) and the National Strategy for Data & AI (NSDAI) are leading the charge in advancing government and enterprise adoption of AI tools from predictive analytics to automated content creation. 'Saudi Arabia is not just embracing innovation; we are shaping a future where technology enhances every aspect of daily life,' said Prince Saud bin Salman Al Saud, speaking at the Global AI Summit 2024 in Riyadh. 'AI is our tool for empowerment across retail, education, and governance — and we are actively inviting innovators to help us lead this transformation.' Across sectors, Saudi businesses are accelerating their investment in AI-powered solutions that drive efficiency, reduce costs, and personalise customer interactions. The retail industry, in particular, is undergoing a major shift with localised content, dynamic creative automation, and real-time campaign adaptation becoming the norm. Statista projects that Saudi Arabia's AI-powered marketing and advertising industry will reach US$2.4 billion by 2028. 'AI is not about replacing creativity, it's about scaling it intelligently,' said Mr William Li, CEO of FancyTech. 'We see Saudi Arabia as a growth engine where brands are eager to combine data, culture, and creativity to deliver impactful experiences.' FancyTech, a global AI-powered content technology company, is redefining how brands create, personalise, and scale visual campaigns across the retail and digital landscape. Known for its end-to-end AI solutions, FancyTech enables businesses to generate hyper-targeted content from social media visuals to digital storefront assets up to three times faster and at significantly lower production costs. Its dynamic creative capabilities allow marketers to test multiple variations in real time, enhancing both efficiency and engagement. After a successful global rollout across Asia and Europe, FancyTech officially entered the GCC market in 2024, with Dubai serving as its MENA headquarters. The company has since partnered with leading retailers and e-commerce players in the region and was recently honored at the FancyTech A&M Awards 2025 in Dubai, a regional platform recognizing excellence in AI-powered retail marketing. With accolades including the LVMH Innovation Award and a place on Forbes Asia's '100 to Watch' list, FancyTech is now actively expanding its footprint in Saudi Arabia aligning with the Kingdom's push for AI-led transformation in commerce, marketing, and consumer experience. Retailers and marketers in KSA are increasingly shifting from static creative budgets to dynamic AI-enabled ecosystems. This allows real-time testing, multiple campaign variants, and adaptive storytelling tailored to audience behavior all critical in a nation where over 70% of the population is under the age of 35 and deeply connected to digital platforms. Innovative Saudi brands, including emerging retailers and financial service firms, are already integrating AI into their operations to gain a competitive edge. The market is also seeing rising interest from regional agencies, cloud providers, and tech startups offering AI solutions tailored for the Arabic-speaking population and local consumer preferences. As the Kingdom continues to expand its AI footprint, global and local collaboration will be key. Platforms like FancyTech are well-positioned to serve as AI accelerators, enabling Saudi companies to fast-track innovation while retaining cultural relevance and brand authenticity.
Zawya
20-05-2025
- Business
- Zawya
FancyTech celebrates global retail excellence with inaugural A&M Awards 2025
Dubai, UAE – FancyTech A&M (Advertising & Marketing) Awards, is pleased to announce the winners, celebrating brands and partners who have demonstrated outstanding creativity, brand relevance, and innovation in retail marketing. The awards ceremony took place at JW Marriott Hotel Marina, Dubai, on 15 May 2025, gathering more than 40 nominated brands and industry experts from across MENA and key international markets. The FancyTech A&M Awards, known as THE TAG, mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing campaigns. This annual award spans 14 categories, such as AI Marketing Excellence Award, Most Admired Retail Campaign of the Year, and Most Admired Retail Launch Campaign of the Year, among others. Awardees are selected by an independent, cross-disciplinary jury with representatives from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, and the BPG Group. FancyTech is a global leader in AI-powered commercial content, offering end-to-end visual solutions—from creation to distribution across digital and social platforms. With a portfolio of over 1,000 clients in more than 10 countries, FancyTech recently announced its strategic expansion into the Middle East, establishing Dubai as its MENA headquarters. "Partnering with the A&M Awards reflects our commitment to championing innovation that embraces personalization-at-scale," shared William Li, CEO of FancyTech. "It's about recognizing how AI, creativity, and marketing expertise converge. This year's winners remind us that great marketing always needs to be targeted to become more meaningful and effective." This year's awards highlighted outstanding examples in localized content, customer engagement, and personalized promotions. Winners were selected from diverse industries, such as retail, e-commerce, financial services, creative agencies, and real estate. 'We used to spend the entire budget on one or two sets of creatives,' says Lolen Windra, CEO of Space and Shapes, an AI Marketing Ecosystem Partner Award winner. 'Now, we can produce several sets on the same budget. We tell our clients that with FancyTech, it's three times more cost-efficient and two times faster than traditional production.' Below is the full list of Awardees for the FancyTech A&M Awards 2025: FancyTech A&M Jury Awards Most Admired Store Design Of The Year - Max Fashion, Nandos Most Admired Show Window Display Of The Year - Nayomi Most Admired Customer Experience Initiative Of The Year - Xpressions, Costa Coffee, Al Mera Most Admired Marketing Innovation with Emerging Tech - Barn's, Only Ethikal FZE, Sharaf DG Most Admired Influencer / Celebrity Collaboration Of The Year - Centrepoint Most Admired Retail Campaign Of The Year - Little Things, T. Choithram & Sons LLC Most Admired Social Media Campaign Of The Year - The Beauty Secrets Most Admired PR Campaign Of The Year - Threads Most Admired Retail Launch Campaign Of The Year - Papa Johns, Outborn Most Admired Festive Marketing Campaign Of The Year - THAT Concept Store Most Admired Community Creation Campaign Of The Year - Al Jaber Opticals, Mark & Save Most Admired Integrated Retail Campaign Of The Year - Zoom FancyTech A&M Excellence Awards AI Marketing Excellence Award – Landmark (UAE), Eyewa (Middle East), Adidas (China), Honor (China), Lazada (Singapore), Atome (Singapore), UOB Thailand (Thailand) AI Marketing Ecosystem Partner Award – Omnivibe (UAE), Huawei Cloud (UAE), Space and Shapes (Indonesia), Brainchild (Indonesia), Pandan Social (Malaysia), Sideroom Studio (Indonesia), PIMCOM (Thailand), (Thailand) Adding weight to the FancyTech A&M was its jury. An independent, cross-disciplinary powerhouse of leaders from brand, advertising, tech, academia, media and design. They include: Avishesha Bhojani, Group CEO, BPG Group; Nancy Villanueva, CEO, Iberia & Middle East, Interbrand; Mohammad Alawi, Chairman of The Board, Azad Properties; Ravi Dhar, George Rogers Clark Professor of Management & Marketing – Yale School of Management, Andrea Gordon, Retail Director – Dubai Design District (d3), Hozefa Saylawala, Director of Sales, Middle East, Zebra Technologies Europe Limited, Sarvesh Raikar, President, Creative, Mullen Lowe Lintas, Prof. Elsa Ashish Thomas, Chairperson, Manipal Institute of Liberal Arts, MAHE Dubai, Rohit Bharati, Founder & Creative Director, Tidding, Dareen Mukhaimer, CEO, e-Arabization. About FancyTech FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing, design, and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award and featured on Forbes Asia's "100 to Watch" list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation. --------------------------------------------------------------------------------------------------------
Mid East Info
13-05-2025
- Business
- Mid East Info
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information
FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is imagined, produced, and delivered. Reimagining Visual Content Creation: In an era where consumers demand personalized, high-quality content delivered swiftly, FancyTech offers a transformative solution. By developing custom-trained AI models tailored to each brand's unique identity, FancyTech enables the rapid generation of brand-consistent assets for different customer touchpoints. Streamlining the Marketing Workflow: Beyond content creation, FancyTech can manage the entire content lifecycle—from generation to final distribution. This comprehensive, end-to-end approach empowers marketers to craft highly tailored content that resonates with specific audience segments while also enhancing their ability to scale personalized experiences efficiently and effectively. Strategic Launch Aligned with Regional Creativity: To mark its entry into the MENA market, FancyTech has partnered with the inaugural A&M Awards, also known as THE TAG— the world's only dedicated awards for creative excellence in retail advertising and marketing campaigns—across omnichannel, digital, content, and media. The event will take place on May 15, 2025, at the JW Marriott Hotel Marina in Dubai. This collaboration underscores FancyTech's commitment to fostering creativity and innovation within the regional retail sector. The A&M Awards bring together a unique mix of regional expertise and leadership—featuring over 40 nominated brands across 12 categories. Among them are some of the most influential names in MENA retail, including Barn's, Beauty Secrets, and Nayomi from Saudi Arabia; Zoom and Autopro (ENOC), Kibsons, Choithrams, and Max Fashion (Landmark Group) from the UAE. Joining them are globally recognized giants like Crate & Barrel (US), Costa Coffee (UK), Nando's (South Africa), and Papa John's (US)—brands known for setting benchmarks in customer experience, brand storytelling, and marketing innovation at scale. Entries will be evaluated by a cross-disciplinary jury of industry leaders from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, BPG Group, and more. About FancyTech: FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award at Viva Tech and featured on Forbes Asia's '100 to Watch' list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation.
