Latest news with #Fanfix
Yahoo
26-06-2025
- Entertainment
- Yahoo
Breaking the Studio Social Media Blackout: Caylee Cowan Takes Creative Control and Financial Freedom with Fanfix
Willy's Wonderland, Frank and Penelope Star Embraces New Revenue Model for Entertainment Talent During Contract Restrictions; Signals Broader Shift from Traditional Influencer-to-Creator Paths LOS ANGELES, June 26, 2025--(BUSINESS WIRE)--Fanfix announced today that actress Caylee Cowan has joined the brand-friendly creator monetization platform to deepen direct fan connections during film production blackouts — the months-long period when actors are contractually restricted from traditional social media promotion about active projects. As the lead in acclaimed films, including Willy's Wonderland and Frank and Penelope, Cowan represents a burgeoning category of working actors who want to grow and maintain authentic fan relationships through exclusive content while also generating sustainable income in between roles. "My fans have been with me since my early projects – and want more than promotional posts and red carpet photos," said Cowan. "Fanfix is the first platform that allows me to be me, wholeheartedly and authentically. A lot of what I post either never makes it to Instagram or is posted there weeks before it shows up on my other socials. People who follow me are interested in my creative process, moments between takes, and what it's really like to navigate this industry as a working actor." Recently on the set of Easy, a YA adaptation in Malta, Cowan gave subscribers real-time access to behind-the-scenes photos and videos – content otherwise restricted by studio contracts on traditional social platforms. With features like direct messaging, Cowan is also able to engage fans on a much deeper and controlled level than with traditional social platforms. "I limit my time on social media personally. It's very much a curated representation of who I am. On Fanfix, I just post whatever I want whenever I want, and I don't worry about the aesthetics. As a result, it's a more authentic representation of who I am," added Cowan. "With Fanfix, I can interact with the fans who are truly invested in my personal and professional life and engage with my fans authentically." Just 2% of actors earn a living wage from acting alone, leaving the vast majority dependent on supplemental income, according to Acting Magazine (2025). Instagram and TikTok require creators to manage brand deals and sponsored posts for revenue. Fanfix offers a different model - direct fan subscriptions built into the platform - with Caylee's move signaling a broader shift in how actors can maintain creative and financial autonomy. "Caylee embodies everything audience and content monetization can and should be — talent building their careers and businesses through brand-safe content that respects their artistic and professional integrity," said Jamie Forster, Senior Vice President of Talent at Motion Talent. "Fanfix delivers real value to actors who don't follow the traditional influencer-to-creator path, but still want to earn, connect, and express themselves outside the bounds of studio timelines." Beyond current projects, Cowan is looking to Fanfix to share behind-the-scenes moments on-set for previous films like The Possession of Gladstone Manor and Hollywood Grit. This never-before-seen material is exclusively for fans while creating promotional value for projects, all within Fanfix's secure platform that safeguards content from leaking to gossip sites or unauthorized distribution. "Hollywood is finally catching up to what we've known for years – actors are entrepreneurs who deserve the platform that supports their artistry and financial independence," said Dylan Harari, Co-CEO at Fanfix. "While traditional social media gives talent followers, Fanfix gives them what they actually need: direct fan connections that translate into real income. Caylee is exactly the professionally trained talent we're excited to empower – actors, athletes, musicians who can build thriving businesses while maintaining industry credibility. We can't wait to see what Caylee does next." Cowan joins Fanfix as the platform expands beyond Gen Z, attracting talent across sports, entertainment, lifestyle, and fashion verticals, most recently including male model Jordan Barrett. With over 15 million users and $170 million paid out to creators, Fanfix continues to set the standard for how creators can monetize their audiences across any category and level of their career. To subscribe and follow Caylee Cowan on Fanfix, visit To learn more about Fanfix, visit About Fanfix Fanfix is the brand-friendly platform where creators share exclusive content and build sustainable businesses without relying on ads or brand deals. Designed for authenticity and creative control, Fanfix empowers creators to monetize directly and connect with their fans through clean, non-explicit content. Since its 2021 launch and 2022 acquisition by global brand accelerator SuperOrdinary, Fanfix has grown to over 15 million users and paid out more than $170 million to creators. Headquartered in Los Angeles, CA, the platform continues to expand into new verticals including fashion, art, and culture. Learn more at About Caylee Cowan Caylee Cowan is a professionally trained actress with credits in independent and studio films. Current projects include Easy, filming in Malta, with previous credits including Willy's Wonderland. Upcoming releases include The Possession of Gladstone Manor. View source version on Contacts Media Contact: Lindsey HennPR for Fanfixlindsey@ 626.893.4228 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
26-06-2025
- Entertainment
- Business Wire
Breaking the Studio Social Media Blackout: Caylee Cowan Takes Creative Control and Financial Freedom with Fanfix
LOS ANGELES--(BUSINESS WIRE)-- Fanfix announced today that actress Caylee Cowan has joined the brand-friendly creator monetization platform to deepen direct fan connections during film production blackouts — the months-long period when actors are contractually restricted from traditional social media promotion about active projects. 'With Fanfix, I can interact with the fans who are truly invested in my personal and professional life and engage with my fans authentically.' As the lead in acclaimed films, including Willy's Wonderland and Frank and Penelope, Cowan represents a burgeoning category of working actors who want to grow and maintain authentic fan relationships through exclusive content while also generating sustainable income in between roles. 'My fans have been with me since my early projects – and want more than promotional posts and red carpet photos,' said Cowan. 'Fanfix is the first platform that allows me to be me, wholeheartedly and authentically. A lot of what I post either never makes it to Instagram or is posted there weeks before it shows up on my other socials. People who follow me are interested in my creative process, moments between takes, and what it's really like to navigate this industry as a working actor.' Recently on the set of Easy, a YA adaptation in Malta, Cowan gave subscribers real-time access to behind-the-scenes photos and videos – content otherwise restricted by studio contracts on traditional social platforms. With features like direct messaging, Cowan is also able to engage fans on a much deeper and controlled level than with traditional social platforms. 'I limit my time on social media personally. It's very much a curated representation of who I am. On Fanfix, I just post whatever I want whenever I want, and I don't worry about the aesthetics. As a result, it's a more authentic representation of who I am,' added Cowan. 'With Fanfix, I can interact with the fans who are truly invested in my personal and professional life and engage with my fans authentically.' Just 2% of actors earn a living wage from acting alone, leaving the vast majority dependent on supplemental income, according to Acting Magazine (2025). Instagram and TikTok require creators to manage brand deals and sponsored posts for revenue. Fanfix offers a different model - direct fan subscriptions built into the platform - with Caylee's move signaling a broader shift in how actors can maintain creative and financial autonomy. 'Caylee embodies everything audience and content monetization can and should be — talent building their careers and businesses through brand-safe content that respects their artistic and professional integrity,' said Jamie Forster, Senior Vice President of Talent at Motion Talent. 'Fanfix delivers real value to actors who don't follow the traditional influencer-to-creator path, but still want to earn, connect, and express themselves outside the bounds of studio timelines.' Beyond current projects, Cowan is looking to Fanfix to share behind-the-scenes moments on-set for previous films like The Possession of Gladstone Manor and Hollywood Grit. This never-before-seen material is exclusively for fans while creating promotional value for projects, all within Fanfix's secure platform that safeguards content from leaking to gossip sites or unauthorized distribution. 'Hollywood is finally catching up to what we've known for years – actors are entrepreneurs who deserve the platform that supports their artistry and financial independence,' said Dylan Harari, Co-CEO at Fanfix. 'While traditional social media gives talent followers, Fanfix gives them what they actually need: direct fan connections that translate into real income. Caylee is exactly the professionally trained talent we're excited to empower – actors, athletes, musicians who can build thriving businesses while maintaining industry credibility. We can't wait to see what Caylee does next.' Cowan joins Fanfix as the platform expands beyond Gen Z, attracting talent across sports, entertainment, lifestyle, and fashion verticals, most recently including male model Jordan Barrett. With over 15 million users and $170 million paid out to creators, Fanfix continues to set the standard for how creators can monetize their audiences across any category and level of their career. To subscribe and follow Caylee Cowan on Fanfix, visit To learn more about Fanfix, visit About Fanfix Fanfix is the brand-friendly platform where creators share exclusive content and build sustainable businesses without relying on ads or brand deals. Designed for authenticity and creative control, Fanfix empowers creators to monetize directly and connect with their fans through clean, non-explicit content. Since its 2021 launch and 2022 acquisition by global brand accelerator SuperOrdinary, Fanfix has grown to over 15 million users and paid out more than $170 million to creators. Headquartered in Los Angeles, CA, the platform continues to expand into new verticals including fashion, art, and culture. Learn more at About Caylee Cowan Caylee Cowan is a professionally trained actress with credits in independent and studio films. Current projects include Easy, filming in Malta, with previous credits including Willy's Wonderland. Upcoming releases include The Possession of Gladstone Manor.
Business Wire
18-06-2025
- Entertainment
- Business Wire
Fanfix Hits $170M Creator Payout Milestone; Proves Direct-to-Fan Monetization Model with Brand-Safe Content
LOS ANGELES--(BUSINESS WIRE)-- Fanfix, the leading brand-safe creator monetization platform, announced today it has paid out over $170 million to creators, marking a major milestone in its mission to enable direct-to-fan, sustainable income without relying on advertising or brand partnerships. With more than 270 creators earning over $100,000 annually, many of them crossing the $1 million lifetime earnings threshold, Fanfix continues to demonstrate that brand-friendly content drives real value and revenue. The platform's model, centered on paid direct messages, tiered memberships, and exclusive content perks, now has over 15 million active users. Creators Turn Influence into Independent Income Rosalie 'Allycxt' Parker, widely recognized as the face of Call of Duty, recently moved to her dream high-rise in the center of Chicago using her Fanfix earnings of over $300,000. She has built a community of over 4,000 subscribers while maintaining over 21,000 followers across the platform. 'When I started streaming, most people saw gaming as just a hobby. Now, I'm living with one of the best views of the city thanks to the support from my Fanfix community," said Parker. 'One of the best parts is how direct it is — no middleman, no brand deals, just my audience supporting what I love to do.' More than 60% of creator revenue comes from video and photo content shared through direct messaging – a Fanfix feature that drives meaningful one-on-one engagement between creators and their audiences. Creators using messaging features see significantly higher retention rates and subscriber lifetime value than traditional subscription-only models. Lifestyle creator Trinity Morisette, who is putting her earnings towards medical school, uses Fanfix to document her day-to-day life and connect with a loyal audience who supports her creative and academic pursuits, helping her earn in the high six figures in under two years. 'I'm using Fanfix to help pay for medical school – something I never thought content creation could support,' said Morisette. 'Thanks to Fanfix and its community, I can focus on medical school without worrying about student loans while connecting with people who care about my journey, not just the highlight reel.' Recent platform updates, including Apple Pay integration, unlockable content experiences, and tiered membership perks, have strengthened Fanfix's ability to help creators monetize consistently while building deeper relationships with their audiences. Fanfix Expands Strategic Leadership to Scale Creator Success As Fanfix prepares for its next growth phase, the company has expanded its executive leadership team, appointing Robert Graham as Chief Strategy Officer. Formerly Chief Talent Officer at Afterparty, Graham brings extensive experience in proven community-building and creator monetization strategy. 'The creator economy has faced structural challenges – platforms take significant cuts, algorithms control reach, and brand partnerships are unpredictable,' said Graham. 'Fanfix is focused on giving creators exactly what they've been missing – direct fan revenue that provides sustainable, monthly income they can finally control. I couldn't be more excited to join the team at this inflection point.' The company has also promoted Dylan Harari to co-CEO, recognizing his role in helping Fanfix achieve 100x revenue growth over the past two years. Harari will continue serving as Global Head of Creators at parent company SuperOrdinary while leading Fanfix's creator-first initiatives and platform scale. 'Our mission has always been simple – build a platform where creators can earn on their terms, with no compromise,' said Simon Pompan, co-founder and co-CEO of Fanfix. 'Surpassing $170 million in payouts is just the beginning. We're scaling fast, staying creator-first, and proving there's a better way to monetize brand-safe content in the digital economy.' Fanfix projects it will exceed $250 million in total creator payouts by early 2026, positioning the company to reach its target of $1 billion in creator payouts by 2027. The platform plans continued investment in product development, creator education programs, and hands-on support services. To learn more about Fanfix, visit About Fanfix Fanfix is the brand-friendly platform where creators share exclusive content and build sustainable businesses without relying on ads or brand deals. Designed for authenticity and creative control, Fanfix empowers creators to monetize directly and connect with their fans through clean, non-explicit content. Since its 2021 launch and 2022 acquisition by global brand accelerator SuperOrdinary, Fanfix has grown to over 15 million users and paid out more than $170 million to creators. Headquartered in Los Angeles, CA, the platform continues to expand into new verticals including fashion, art, and culture. Learn more at
Daily Mail
22-05-2025
- Entertainment
- Daily Mail
Australia's 'hottest WAG' makes a HUGE new career move with OnlyFans rival after blasting trolls who claimed she's only with her AFL star boyfriend for his money
Australia's 'hottest WAG' Chelsea Becirevic has announced she is joining Fanfix, which offers subscribers exclusive content from $10 a month. It comes after Becirevic - who dates AFL star Ivan Soldo - recently slammed footy fans for claiming she only dates the towering Port Adelaide ruckman for his money. She told her Instagram followers the football world can be 'incredibly toxic towards women.' Fanfix was co-founded by Harry Gestetner in 2020 as a rival to OnlyFans - but minus the nudity. It offers a space for social media stars and influencers such as Becirevic who don't wish to be associated with explicit content to monetise 'clean, exclusive, behind-the-scenes' clips. Becirevic - who has 83,000 plus Instagram followers - is also offering an 'Ultra VIP' package for eager Fanfix subscribers at $80 per month. Becirevic has announced she is joining Fanfix (pictured), which is an OnlyFans competitor that offers subscribers exclusive content from $10 a month The VIP package includes perks such as unlimited free and priority messaging, secret sales, random freebies and custom requests. The 24-year-old first rose to prominence when she briefly left Soldo because she found life in Adelaide to be a 'struggle'. Her remarks sparked a frenzy in the City of Churches as locals reacted to her suggesting their city was 'too boring'. Becirevic moved to Dubai and worked as an air hostess for several months before returning 'home', explaining she hated the long distance and missed her man. Soldo - who won a premiership with Richmond in 2019 - last year requested a trade back to Melbourne after just one year in Adelaide. At the time, some footy fans believed Becirevic was lobbying behind the scenes for the couple to return to the Victorian capital. However, it seems she is having a much better time in Adelaide second time around. Responding to one question from an Instagram follower about coming back to live in the city, she said 'It's been so much better and [I'm] slowly meeting people which has definitely helped'. In an exclusive interview with Daily Mail Australia at last year's Melbourne Cup, Becirevic clarified her remarks about Adelaide. 'People have taken what I said the wrong way. I never dissed Adelaide, ever. I love Adelaide,' she said.
Business Insider
08-05-2025
- Business
- Business Insider
After selling OnlyFans, its cofounder is launching a rival creator platform
OnlyFans cofounder Tim Stokely is unveiling his next act. Stokely is launching a rival subscription platform called Subs that will house both safe-for-work and adult content under one roof. So, how will Subs be different from OnlyFans? The company is focused on helping creators build audiences more easily and making it simple for users to move from free to paid content. Stokely said those efforts include an Instagram-like Explore feed and a YouTube-like Shows feature. These will be ad-free and designed to direct viewers to paid options like subscriptions, private messages, and one-on-one calls. One knock on OnlyFans has been that it's hard for creators to build an audience on the platform, and they often have to rely on platforms like X and Reddit to drive traffic. While one-on-one calls are available on platforms like Cameo, they don't exist on OnlyFans. Stokely called it a "lucrative new revenue stream" that can garner "premium rates." 'I never really left the space' Stokely founded OnlyFans with his brother Thomas and father Guy in 2016. They sold the company to the entrepreneur Leo Radvinsky two years later. Stokely, who formerly served as OnlyFans' CEO, stepped down in 2021. The site, which boomed during the pandemic, has remained a money-making machine and earned Radvinsky more than $1 billion. It has also spawned a number of rivals like Fansly and FanVue. Stokely said that after leaving OnlyFans, he took some time to recharge. "I caught up with mates, went to football with my Dad, and travelled a bit. But I never really left the space," he said. "I get messages every day from creators, and so it wasn't long before I got pulled back in." In the meantime, he's tried his hand at other ventures. Stokely joined an airline startup as a director in 2024, and in April, another creator app startup he cofounded, called Zoop, partnered with a cryptocurrency foundation to submit a bid to buy TikTok, Reuters reported. 'Giving creators everything they need in one place' Subs faces challenges by featuring both adult and non-adult content. Pornography isn't allowed in either the Apple or Google app stores, so the company has to run a web app instead. Stokely contended that using a web platform helps creators avoid in-app fees. However, Subs will have to compete with other platforms like Patreon, Substack, Passes, and Fanfix, which don't allow pornography, and can use web-based billing to avoid fees while still having their own apps. This could limit the platform's appeal to non-adult creators. Creators take an 80% cut of earnings on Subs — the same revenue split as on OnlyFans — and can also earn referral fees. Stokely said the company is currently working with agencies and creators on onboarding. He said the platform is built for a wide variety of creators, including podcasters, athletes, musicians, and adult stars. Some early arrivers on the platform include self-described lingerie expert Saterra St. Jean and podcaster Alex Chisnall. Stokely is betting the platform's mixture of free and paid content will appeal to creators. He called Subs' Shows feature a "game changer" because it places a creator's paid profile directly behind their free content. "Creators need more than just a paywall," he said. "It's about giving creators everything they need in one place."
