Latest news with #Fanti
Yahoo
16-04-2025
- Yahoo
Florida ex-deputy declared eligible in South Dakota
PIERRE, S.D. (KELO) — A former deputy from Florida, who was immediately fired after punching a handcuffed inmate several times, will be allowed to seek certification in South Dakota as a law enforcement officer. A Florida jury found Kevin Fanti not-guilty of using excessive force in the 2019 incident at the Broward County jail. However, in 2023, his Florida certification was revoked. Since then, Fanti has been working for private security. He recently applied for certification in South Dakota. Demolition of Hills, MN school uncovers century-old surprise On Tuesday, the South Dakota Law Enforcement Officers Standards and Training Commission listened to evidence, spent 30 minutes discussing the matter in executive session, and ultimately declared Fanti eligible to be a law enforcement officer here. The panel's decision was split. Lincoln County State's Attorney Thomas Wollmann and South Dakota Attorney General voted no. The commission, which was meeting in Deadwood, had viewed part of a jailhouse video that showed Fanti punching the inmate twice in the head and then punching the inmate two more times on the ground. The commission also heard a review from special investigating agent Guy DiBenedetto. Fanti, who represented himself, told the commission that he was in fear of being choked by the inmate, whose hands were cuffed in front of him. 'I'm much more mature now,' said Fanti, who vowed that he wouldn't do it again. Panel denies law officer eligibility for prospect Mark Vargo, who serves as the commission's attorney, asked Fanti what he would do differently. Fanti said he would back up and let the jail staff take care of the inmate. Fanti told the commission that he arrived in the United States at age 21 from Brazil, taught himself English, and in 2018 went to the law enforcement academy in Florida. He became a patrol deputy. He said no other complaints have been filed against him. Dan Satterlee, director of the South Dakota Division of Criminal Investigation, serves as the commission's chair. Satterlee asked Fanti why he approached the inmate with a document. 'I didn't want him to come towards us again,' Fanti said. 'I just decided to pick it up and give it back to him, so he didn't have to come towards us.' Fanti added that he has reflected a lot about what happened. 'There's not a single day that passes that this doesn't come to mind,' Fanti said. At Fanti's request, the commission watched the remainder of the video showing what happened prior to Fanti striking the inmate. Commission attorney Vargo in closing said that Fanti 'physically initiated contact' and the inmate reacted to Fanti's action. 'The marshals stepped in and told Mister Fanti to get back,' Vargo said. Fanti responded, 'I can't change what happened in the past. I can change what will happen in the future.' He added, 'This means a lot to me, to be a law enforcement officer again. I can make a difference in the world.' Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Campaign ME
09-04-2025
- Health
- Campaign ME
Doping tests ‘accidentally' save lives: Aster, TCS turn checks into cancer screenings
Aster Hospitals and Clinics in partnership with the Testicular Cancer Society and FP7 McCann has launched a campaign aimed at rewriting the playbook on men's health with the Amateur Anti-Doping Test, an initiative that transforms routine checks — previously only accessible to professional athletes — into life-saving cancer screenings. The campaign was brought to life in partnership with creative agencies FP7 McCann Dubai and McCann WordGroup, in collaboration with McCann Health Dubai, Craft and Markettiers. It is running across Instagram, Facebook, YouTube, X, and other social platforms — but more importantly, it's being carried by culture. The Amateur Anti-Doping Test kits themselves have become media, received through direct mail and sparking conversations in places that have historically avoided them. In an exclusive conversation with Campaign Middle East, Federico Fanti, Regional Chief Creative Officer at FP7 McCann, said, 'Thanks to our partnership with Aster Hospitals & Clinics, the campaign also lives physically within their clinics across the UAE — bringing the message into real-world spaces where real action can happen. This is not just media distribution. It's presence, relevance, and reach, embedded directly into amateur athletes' everyday lives.' The campaign is part of Aster's ongoing objective to shift the conversation from illness-driven care to preventative care. Encouraging early detection is a core component that can go a long way in empowering amateur athletes and men in general to take proactive measures. 'Testicular cancer is one of the most common cancers detected in men and also curable if detected early, however more awareness is needed for people to be self-aware and take appropriate measures as needed,' Fanti explained. The Amateur Anti-Doping Test kit The kit includes: A step-by-step manual on how to perform a testicular self-examination A certified blood test tube that may help in detecting in cancer markers The kit acts as a dual-purpose tool that potentially detects testicular cancer and is designed to complement self-examination. The process is simple: Registration: Amateur sports group representatives sign up on to have their athletes participate in the Amateur Anti-Doping programme. The kits are funded voluntarily by the amateur athletes themselves through their league registration fees. Distribution: Upon approval, amateur sports group representatives receive the kits and distribute them to the athletes who have volunteered to participate in the program. Sample collection: Participating athletes can take the sample kit to any Aster Hospitals & Clinics location, and provide their blood sample for analysis. While awaiting results: Amateur athletes should use this time to review and master the testicular self-exam guide included with their kit. Follow-up care: If blood test results are positive for testicular cancer markers, or if anything unusual is noticed during self-examinations, athletes are encouraged to immediately consult with a qualified healthcare professional for proper medical evaluation and guidance. Ongoing prevention: Stay proactive – making monthly testicular self-exams a regular habit can detect problems early and potentially save lives, regardless of blood test results. The Amateur Anti-Doping Test Kit is not a replacement for regular self-examinations, but acts as an additional layer of awareness and detection. Ideation and rollout of the Amateur Anti-Doping Test Kit campaign FP7 McCann originated the idea and built the campaign from scratch. The creative agency developed the insight, the content and the physical test kit itself — except for the blood test tubes inside, which are provided courtesy of Aster Hospitals and Clinics — end to end, with next to no budget. Fanti said, 'This work is the result of a strong creative partnership with the Testicular Cancer Society, whose amazing founder, Mike Craycraft, survived testicular cancer himself. After the success of last year's Highlight Your Balls sports-related campaign, we wanted to go even deeper. We knew we had to embed the message to check even more seamlessly into men's lives. The result is the Amateur Anti-Doping Test — a behaviour-first idea that makes cancer checks feel like an aspirational part of the game, not a medical intrusion.' He added, 'We're incredibly proud to partner with Aster Hospitals & Clinics, whose medical support, belief in the idea, and commitment to accessible care made this project not only possible, but incredibly powerful. This is creativity with a purpose — and a platform.' Measuring the success of the campaign Creative agency FP7 McCann is tracking engagement, participation, and behaviour. It is measuring how many athletes register, how many visit clinics, and — crucially — how many begin incorporating self-exams into their routines. In a statement shared with Campaign Middle East, the Aster Hospitals and Clinics team stated that what they aimed to achieve was a cultural shift: when men start talking about their health the same way they talk about sport. They added that the ultimate success of the campaign was meant to be human, not just numerical. If even one amateur athlete detects testicular cancer early because of this kit — or even by hearing about it — then the campaign has achieved its most important goal, the Aster team indicated in its statement, concluding, 'that's the kind of impact you can't measure in impressions, but it's the one that truly matters: saving lives.' CREDITS: Client: Testicular Cancer Society Founder Mike Craycraft Testicular Cancer Society Client: Aster Hospitals and Clinics Dr. Sherbaz Bichu CEO, Aster Hospitals & Clinics, UAE, Oman & Bahrain Rahul Kadavakolu Group Chief Marketing Officer Deepesh KV Head of Marketing, Aster Hospitals & Clinics Kanwaljeet Thakur Deputy Manager, Marketing, Aster Hospital Lavanya Mandal Head of PR and Internal Communications Udhayan S Nair Manager, PR Dr. Ramanathan V Group Medical Director Aster Hospitals and Clinics UAE Dr. Aby Madan Consultant Urologist, Aster Hospital Mankhool Dr. Shaji Hydrose Associate Medical Director, Aster & Access Clinics, UAE Dr. Sam Thampan Specialist Urologist, Aster Hospital Qusais Creative Agency: FP7McCann Dubai Regional Chief Creative Officer Federico Fanti Executive Creative Director Nayaab Rais Senior Creative Director & Head of Art Paulo Engler Creative Director Jonathan Cruz Creative Director Ivan Bormaister Associate Creative Director Art Bruno Montouro Associate Creative Director Copy Liam Galt Associate Creative Director Copy Rob Hall Senior Copywriter Diego Fernandez-Cid Senior Art Director Roy Sebastian PR Manager Roksar Kamal Creative Excellence: Global CCO Javier Campopiano McCann Worldgroup Global ECD & CCO Europe, Adrian Botan McCann Worldgroup Global Product Excellence Director Carmen Bistrian McCann Worldgroup Creative Excellence Senior Manager Lara De Souza MCN Production: Motion Designer Kaue Akimoto FP7 McCann Dubai Video Editor Murilo DePaula FP7 McCann Dubai Motion Designer Aashim Kadayikkal FP7 McCann Dubai Videographer Marcos Cardoso Craft Retoucher Amit Borawake FP7 McCann Dubai PR Chief Communications Officer – Lizzie Dewhurst – MCN Client Director – Charlotte Joseph – Markettiers Client Service Managing Director Tarek Ali Ahmad FP7 McCann Dubai Senior Account Manager Ingrid Bechara FP7 McCann Dubai Regional Managing Director Karen Kamel McCannHealth Dubai General Manager Nael Basily McCannHealth Dubai Company Credits Entrant FP7 McCann Dubai PR Marketiers
Campaign ME
04-03-2025
- Entertainment
- Campaign ME
McDonald's campaign turns Crunch songs into currency for a McCrispy
On February 27th, McDonald's offered customers the opportunity to sing their way to a McCrispy. Customers who stepped up and sang one of the Crunch songs, walked away with a free McCrispy. Dial back. What's a Crunch song? For context, McDonald's UAE, in collaboration with creative agency FP7McCann Dubai, social media agency Netizency, and media agency UM MENAT, launched a campaign that turns sound into currency and proves one thing: some sounds are too good to forget. To introduce the McCrispy, McDonald's UAE's newest, crispiest chicken burger, the campaign spoke to a nation of more than 200 nationalities and more than 30 languages using just one universal word: Crunch. Federico Fanti, Chief Creative Officer, FP7McCann Dubai, said, 'The McCrispy's crunch isn't just a sound; it's an experience, a feeling, a moment of pure satisfaction. We wanted to amplify that moment and turn it into something bigger, something that lives beyond a single bite.' 'By transforming crunch into music, we created a universal language, one that brings people together through sound, rhythm, and pure joy. Because when something is this good, you don't just taste it, you hear it, you remember it, and you keep coming back for more,' Fanti added. McDonald's UAE took that signature sound and made it into something bigger – music. A 10-track album where every lyric, every beat, every chorus revolved around one word: Crunch. From Cruncherific rock to Crunchtastic dance beats and Crunchtraordinary pop, the tracks turned the crispiness of McCrispy into an anthem of its own. But the sound didn't just stay online, it echoed everywhere. From homes, balconies, cafés, radio waves to universities the crunch became inescapable. McDonald's UAE even partnered with Spotify, launching a McCrispy x Spotify playlist designed for every mood, ensuring that no matter where you were, the sound of crunch was always just a tap away. And because some sounds are worth more than money, on February 27th, for one hour, McDonald's UAE let customers pay in Crunch. No cash? No problem. If you stepped up and sang one of the Crunch songs, you walked away with a free McCrispy. 'We continuously seek innovative ways to engage with our customers and elevate the brand experience,' said Hassan Abouezzeddine, Senior Marketing Director at McDonald's UAE. 'Our long-standing partners at FP7McCann brought forward a powerful idea—translating the crunch of McCrispy into music. This campaign was more than just an ad; it turned sound into an interactive experience. By merging sound, storytelling, and engagement, we created a unique moment that connected with our diverse audience in a way that was both relevant and memorable. This collaboration exemplifies how strategic creativity can reinforce brand love and drive deeper customer interaction,' Abouezzeddine concluded. CREDITS: Client: McDonald's UAE Osama Elchamaa – Senior Marketing Consultant Reem Bitar – Senior Marketing & PR Consultant Neha Nagpal – Senior Digital Marketing Manager Creative agency: FP7 McCann Federico Fanti – Chief Creative Officer Nayaab Rais – Executive Creative Director Sana Omran – Head of Business Leadership Karim Takieddine – Account Director Paulo Engler – Senior Creative Director & Head of Art Jonathan Cruz – Creative Director Bruno Montoro – Associate Creative Director Liam Galt – Associate Creative Director Diego Fernandez-Cid – Senior Copywriter Roy Sebastian – Senior Art Director Murilo De Paula – Senior Editor Kaue Akimoto – Senior Motion Designer Social media agency: Netizency Jana Khabbaz, Social Media Executive Natacha Karkour, Social Media Director Hind Mahdi, Social Media Manager Eman Fawzi, Senior Social Media Executive Media agency: UM Ruqayiah Al Usman – Director Integrated Planning Faisal Javed – Media Manager
