3 days ago
- Business
- Business Journals
Owning Your Place at the Table: A Real Talk Guide for Women in Business
Owning Your Place at the Table: A Real Talk Guide for Women in Business By Amber Gaige, Founder of Far Beyond Marketing When I think about being a woman in business in 2025, I don't picture glass ceilings or glamorous corner offices. I picture the messy, beautiful reality—balancing a client call while your kid is asking for the Netflix password, or running numbers for a proposal in the middle of practice. We've come a long way. More women are leading companies, running teams, and claiming our space in industries that once quietly suggested we 'stay in our lane.' But progress doesn't mean we can coast. I've learned that you don't get ahead by waiting for someone to make room for you—you build your own seat, bring it into the room, and start adding value before anyone can ask why you're there. At Far Beyond Marketing, my Creative Director is a single mom. I'm a single mom. Our Director of Operations is a mom of three. This summer, there were days when our kids camped out in the corner of the office, reading books or drawing pictures while we closed deals and led strategy meetings. It's not easy—balancing deadlines, client calls, and the occasional snack wrapper left behind—but it's real life. And sometimes, as I send another follow-up email and notice the crumbs under the conference room table I remember exactly why we push so hard: we're building something bigger than ourselves, for the people who are watching us do it. And here's the part no one talks about enough: confidence is amplified in community. The women I admire most aren't climbing alone—they're linking arms and lifting each other. In business, collaboration isn't charity—it's strategy. Cross-promotion, co-creation, and strategic alliances are the fastest way to expand reach, multiply impact, and take market share. In my world, marketing and business growth boil down to a few core truths: ● Clarity wins business. If your message isn't clear, the opportunity goes to the person who communicates better—every time. ● Consistency builds trust. Your brand isn't built by big, one-off wins—it's built by showing up the same way, day after day, until you're the obvious choice. ● Confidence turns opportunities into revenue. This isn't about being the loudest voice in the room—it's about knowing your value so well that hesitation never costs you the deal. When you understand and practice those three principles—clarity, consistency, and confidence—you create a foundation that makes every other part of business stronger. From there, it's about applying them with intention: backing your vision with hard numbers, telling a story people can connect to, and showing up as the kind of leader others want to follow. That's where strategy moves from theory into results. If you're building a business this year, here's my advice: ● Know your numbers. Passion is wonderful, but profit keeps you in the game. ● Tell your story. People don't buy what you do—they buy why you do it and how it helps them. ● Lead with purpose. Whether you're the keynote speaker or the quietest person in the meeting, make sure your presence moves the conversation forward. Women in business today aren't waiting for change—we're driving it. And the tide isn't just turning in our favor. We're the ones turning it.
