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Associated Press
17-06-2025
- Business
- Associated Press
GoDaddy 2024 Sustainability Report: People & Culture
Originally published in GoDaddy's 2024 Sustainability Report Employee Experience Inclusivity, engagement, and development are the three key values we uphold to ensure our employees are satisfied and feel valued. We actively seek individuals who bring enthusiasm, curiosity, and a passion for what we do. Attracting and retaining the most qualified talent from around the world who help represent our diverse customers is a key priority for us, and we strive to create an environment where everyone feels represented, valued, and truly included. Once here, our employees can expect to feel heard and supported by the community around them. From our GoDaddy Voice survey to Employee Resource Groups (ERGs), we strive to incorporate employee feedback wherever possible to further our people priorities. GoDaddy takes a human-centered approach focused on individual needs, and we are constantly evolving, evaluating our processes to ensure they are free from bias and advancing inclusivity in all aspects of our operations. Inclusive Recruitment We continuously work to have hiring, development, and retention practices that enable GoDaddy to be an employer of choice for talent globally. This includes showcasing our inclusive culture and principles, and reaching broad, diverse candidate groups. Our practices include: Interviewer Training Equipping our teams with the tools and training they need to succeed is key to fair hiring processes. To support this, we offer an interviewer certification with in-depth training modules on best practices for creating a great and inclusive candidate experience and minimizing bias throughout the recruitment process. TEXAS CONFERENCE FOR WOMEN The Texas Conference for Women provides connection, motivation, networking, inspiration, and skill building for thousands of women each year. The one-day conference, open to any gender, offers incredible opportunities for business networking, professional development, and personal growth. In 2024, GoDaddy Chief Marketing Officer Fara Howard joined as a panelist for the 'AI: Shaping the Future of Work' session. It's a privilege to have strong leaders like Fara motivating our employees as part of our Leadership Team, and her contributions to the panel helped inspire talent within the industry. Employee Engagement Engaging a global, hybrid workforce means fostering connection, collaboration, and a strong sense of purpose—no matter where employees work. We prioritize clear communication, meaningful development opportunities, and an inclusive culture where everyone feels valued. We do this through multiple employee engagement programs: Employee Resource Groups Our ERGs play an important role in fostering a workplace where all employees benefit from the opportunity to learn, grow, and succeed. ERGs are voluntary, employee-led groups open to everyone that focus on the common topics, identities, affinities, and interests that matter to our people. These groups provide a space for employees to develop relationships, enhance professional development (both for themselves and others), engage in projects and programs, learn new skills, and have fun. ERGs help empower GoDaddy's business priorities across talent, learning, business, and community development. Our 11 Global ERGs: ERG WORLD TOUR New for 2024, our ERG World Tour was designed to provide all employees with the opportunity to engage with our ERGs. An impressive 10% of our global workforce participated in this initiative to meet new people and discover these impactful communities within our organization. Employees were encouraged to drop in, connect with others from around the world, learn more about our ERGs and the topics important to them, and potentially find a community they'd like to be a part of. Employee Feedback We aim to create a working environment and culture in which our employees feel respected and supported to do their best work, and listening to our employees is a critical component of our talent management approach. Through GoDaddy Voice, our annual engagement survey, we learn firsthand from our employees what is working and where we need to improve. In 2024, 84% of our employees participated in the GoDaddy Voice survey. AWARDS AND HONORS 2024 Best Companies to Work for in Arizona100 Best Larges Places to Work in Seattle 2024Human Rights Campaign's Corporate Equality Index To learn more, read our 2024 Sustainability Report. About This Report This GoDaddy 2024 Sustainability Report details our progress toward our corporate sustainability goals, strategies, and initiatives in support of our overarching corporate mission and values. Unless otherwise noted, this report reflects our corporate sustainability performance across our global operations covering the fiscal year period from January 1 to December 31, 2024. To demonstrate our commitment to transparent communication regarding our sustainability progress, we routinely share updates through our website and our annual Sustainability Report. We welcome your questions, comments, and feedback on this report by contacting [email protected]. This report references the Global Reporting Initiative (GRI) Standards, includes select Sustainability Accounting Standards Board (SASB) metrics for the Internet Media and Services sector, and the Task Force on Climate Related Financial Disclosures (TCFD). We also disclose our contributions and progress toward priority UN SDGs. For additional information on how we align with these frameworks and key indicators demonstrating our sustainability performance, please refer to the Frameworks & Metrics section. 1Focused on disability inclusion. 2Focused on sustainability and environmentalism. 3Focused on early career in tech employees. 4Focused on LGBTQIA+ inclusion. Visit 3BL Media to see more multimedia and stories from GoDaddy
Associated Press
11-02-2025
- Business
- Associated Press
GoDaddy, Walton Goggins, and Super Bowl Serendipity
Originally published on GoDaddy Resource Library He's a man known for playing extremely complicated, yet unforgettable characters. Like Kentucky's most loveable career criminal in 'Justified.' A renegade sheriff struggling to be good in the confederate south in 'The Hateful Eight.' A singing, snake-oil salesman of a pastor in 'The Righteous Gemstones.' And even a post-apocalyptic bounty hunter in the smash hit, 'Fallout.' But for GoDaddy's 2025 Super Bowl commercial – the company's first in eight years – Walton Goggins embarked on his hardest role ever: small business owner. GoDaddy got back in the Big Game because there's no better place to showcase our biggest innovation since domains, GoDaddy Airo®. Our AI-powered experience helps people get their businesses online in minutes with the power of AI. Bringing AI to life through a relatable human story We wanted to be a brand that talks about our AI in an accessible, human way. So, when it came to advertising GoDaddy Airo, we started by finding a human, universal truth that everyday small business owners would relate to on a deeper level with a little tension baked in. We found that there's no perfect formula or set of instructions that guarantees success for new small business owners. The vast majority don't have MBAs, unlimited funds, 36-hour days, or years of on-the-job training. We're all faking it 'til we make it. And you know what? That's okay. That's exactly why GoDaddy Airo exists. It's for those who'd rather spend their time doing the stuff they know how to do, like designing and building their product or service - while GoDaddy Airo does the business stuff they don't know how to do. And that became the insight that gave us the strategic foundation the entire campaign could be built on. And from there, the idea was born. Even if you don't know how to take your idea and turn it into a thriving business, with GoDaddy Airo, it's like you know what you're doing. 'The tagline immediately landed with me,' said GoDaddy Chief Marketing Officer Fara Howard. 'We've all had moments in our careers in which we felt 'over our skis' and didn't know how to do the work we were asked to do. Small business owners have told me for years that they feel that way often, particularly when it comes to the digital side of running their business. This is where GoDaddy Airo comes in — making them look like experts with the help of AI — so they can take the steps they need to with more confidence than ever before.' The perfect actor to embody our entrepreneurial spirit Now we needed a Super Bowl-worthy way to bring this idea to life. And who better than a person who has spent decades convincing audiences he knows what he's doing? We needed an actor. But not just any actor. We needed one who's known for memorable characters and diverse roles. An actor who excels in both comedic and dramatic roles. We needed an (insert throat clear) 'an Ac-TOR.' Then, all of a sudden, the strangest thing happened. We heard gallops, metaphorically speaking, in the distance. Getting louder, and more purposeful as they got closer. The world moved in slow motion as the person we've been looking for figuratively rode through GoDaddy's front door perched upon a regal stallion. Torn from the pages of GQ magazine, his envy-inducing chest beamed from his sheer, mesh, barely-buttoned, button-up shirt. He removed his sharp, suede Stetson. The burnt orange sun raked across his handsome, rugged face revealing his electric eyes and that iconic, beautiful set of pearly whites. That man was the multi-talented, absolute gem-of-a-human-being, true national treasure, Mr. Walton Goggins. I'm going to pause for a second to enjoy those sweet sounds from the choir of angels you're hearing — because this was a match made in Super Bowl heaven. Walton shares our passion for entrepreneurs As it turns out, Walton is also genuinely passionate about small businesses and entrepreneurship. If that's not seren-dang-dippity, I don't know what is. In conversations, we collaborated with Walton kicking around different business ideas, some of which he thought about over the years. And we all collectively loved the idea of launching a business with Walton's name front and center. Thus, Walton Goggins Goggle Glasses was born, capturing his affinity for active lifestyles and fashion, specifically sunglasses. Plus, you can't say Walton Goggins Goggle Glasses without smiling! Next, we thought Goggle Glasses would be the perfect product idea to help turn into a legit, living, breathing online business. And we could use GoDaddy Airo to build it. It would be like the ultimate demonstration of what GoDaddy Airo can do. From there, things pretty much got bonkers in the best way possible. Most of us blacked out periodically due to the unrelenting volume of unhinged absurdity. I guess that happens sometimes. With the power of GoDaddy Airo's AI, some human help, and of course Walton himself, the brand launched on social media with joyful, vibrant content like this… Which got the media and internet buzzing… Walton Goggins Isn't Kidding About His Eyewear Brand, 'Walton Goggins Goggle Glasses' 'White Lotus' Star Walton Goggins' New Line of Retro Ski Goggle Sunglasses Boast Lenses Created with NASA Big game sets stage for a new GoDaddy With a wildly successful website and social media launch under our belt, we filmed an incredible series of ads in Mexico City with production company ProdCo and award-winning director, Ian Pons Jewell. Those spots feature all the ways GoDaddy Airo helped Walton's business become successful. 'It was such a blast to be a part of. The creative was smart, funny, and true because I had absolutely no idea what I was doing as a small business owner,' Goggins said. 'And I got the best of both worlds. GoDaddy Airo helped me launch my business and my story might help other aspiring entrepreneurs to do the same. Can't beat that.' As we geared up for the Big Game, we announced in January Walton would be the celebrity in our ad. The Big Game spot, gracing the world's eyeballs during the fourth quarter two-minute warning ad break, directed people to a new 'Goggified' site experience where customers were presented with a special, limited time Airo™ All Access offer. A year-long, multi-channel campaign kicked off during the week of the Super Bowl that included out-of-home, digital, radio and six new 30- and 15-second spots that featured deeper stories on how Walton Goggins Goggle Glasses used GoDaddy Airo to design a logo, create and publish the website, build order and shipping confirmation emails, and even create a social media content calendar. 'Starting out, who even knows you need something like a content calendar? Not me,' Goggins said. 'But GoDaddy Airo is like magic and just makes it happen.' It was a thrill to bring a product like GoDaddy Airo to the world on such a big stage. And we're excited to continue making the hard-to-play role of small business owner just a little easier for Walton and millions of other aspiring entrepreneurs.
