6 days ago
- Politics
- New Straits Times
#NST180years: A legacy forged in time - NST's enduring journey
AT 180 years old, the New Straits Times has stood as a steadfast chronicle of Malaysia's journey, celebrating national successes and sharing in moments of sorrow and triumph across generations. This incredible longevity is a testament to the publication's continuous adaptation to an evolving media landscape, consistently delivering outstanding content, whether in print or digital format.
Its journalistic prowess is undeniable, highlighted by the NST's historic award wins, internationally and domestically, including the prestigious Kajai Award, breaking the long-standing dominance of Malay dailies — no small feat indeed.
Far from slowing down, Malaysia's oldest newspaper is embracing the future with vigour. The NST has a readership of close to 3.8 million weekly, people searching for news that matters. Under the leadership of Media Prima Bhd Group Managing Editor Jasbant Singh and NST Group Editor Farrah Naz Karim, who is also MPB deputy group managing editor, the NST editorial team has swiftly adopted a digital-first approach.
Prioritising online discourse, the NST leverages podcasts, short videos, artificial intelligence-generated content and new technologies to better capture and respond to the nation's pulse. This paradigm shift has enabled the NST to significantly gain ground on competing English dailies. While the journey continues, the publication's unwavering commitment to reinvention and journalistic excellence makes it a formidable contender for years to come.
For me personally, the New Straits Times holds a special place as I vividly recall eagerly following its stories during my younger days, often seeing my parents engrossed in its pages. Now, as the paper approaches its bicentennial, I look forward to the day when my own children and their offspring will engage with news from the NST, too, and do so for a long time into the future. This remarkable journey is not just a reflection of its past, but a vibrant promise of its continued voice, influence and innovation in the years to come.
