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Reuters
27-02-2025
- Entertainment
- Reuters
Amid the luxuries, this year's Oscars gift bags include wildfire recovery help
LOS ANGELES, Feb 27 (Reuters) - This year's Oscars swag bags are replete with luxury skincare products, film-inspired merchandise and five-star vacations. One element will be a little different, though. The same year that Los Angeles suffered devastating wildfires that ripped through suburban neighborhoods, recipients will get a one-year membership to Bright Harbor, a disaster recovery service that helps survivors navigate what happens next. As well as the personal membership, each nominee will receive 10 further memberships "that they can gift freely to friends, family, neighbors, even fans who might have lost their home in the LA fire," said Lash Fary, founder of Distinctive Assets, the company behind the gift bags. For the 23rd year the Los Angeles-based entertainment marketing company will deliver its "Everyone Wins" Nominee Gift Bags, worth over $200,000 each, to 25 top acting and directing nominees. The gifts are curated independently of the Academy that organizes Sunday night's Oscars. Other highlights of this year's bags include a private in-home show from a local magician, a DNA kit that comes with a deep dive into the nominee's history with a genealogist, and a coat for a pet dog recycled from designer clothing. "This is California and this is a stressful week for a lot of these folks. So we've got four different cannabis options for them," added Fary, pointing to rose gold vape pens, gummies, pre-rolls and THC-infused margaritas. The majority of the nominees will inevitably miss out on the coveted Oscar statue but they can console themselves by choosing between vacations at a Maldives villa, a Sri Lankan wellness resort, or a five-star Barcelona hotel. As well as brightening the day of the A-listers, the bags also serve as a platform to promote small businesses, minority-owned brands and companies that give back to the community, Distinctive Assets says.
The Independent
27-02-2025
- Entertainment
- The Independent
What's in the Oscars 2025 gift bag: LA wildfire relief, a luxury wellness retreat and cruelty-free lipstick
Although every Oscars nominee won't be a winner this weekend, they will each walk away with something special: A very pricey gift bag. Organized by Los Angeles-based entertainment company Distinctive Assets Legendary, this year's gift bags for nominees were given a special title: 'Everyone Wins.' Some of the Oscar-nominated A-listers who will be taking home a gift bag are Cynthia Erivo, Ariana Grande, Adrien Brody, Demi Moore, Kieran Culkin, and Timothée Chalamet. According to the founder of Distinctive Assets, Lash Fary, some of the gifts in the bag will support families who were victims of the devastating wildfires in Los Angeles last month. 'While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs and companies that give back,' Fary said in a statement. 'This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community.' So, what's inside the luxurious bags each of which is reportedly worth more than six figures? Following the wildfires, the 2025 nominee gift bag will feature more than '$1 million of personalized disaster recovery services' from Bright Harbor, according to a press release. In addition, each nominee will receive a 'complimentary home renovation project management' from Maison Construction. The gift bag also comes with a slew of luxury skincare products from Miage, and a selection of Parisian-inspired Cosmetics and Hair Care products from L'Oréal Paris. Nominees can also plan for a vacation after the awards ceremony, as they'll receive a 'four-night luxury all-villa resort stay from JOALI Maldives and JOALI BEING, a five-night luxury wellness retreat' in Sri Lanka. In preparation for these travel plans, Oscar nominees will be gifted a Travel Pack from Nomatic and a 20-piece luxury gift box, including hydrating lip products from Petty Pout. Other smaller goodies include a collection of merch and gift cards from Alamo Drafthouse Cinema, an AncestryDNA Kit, an 'L.A. Strong" graphic undershirt from Bored Rebel, chocolate-covered pretzels from Posh Pretzels, and cruelty-free lipstick from VEDI. 'Whether they pamper themselves or share these bountiful gifts as a care package for a friend who may have recently lost their home, we give these gifts not based on the recipients' need but out of a desire to brighten someone's day and to acknowledge a job well done,' Fary added in his statement. You can find the full list of everything included in the 2025 Oscars nominees gift bag here. The biggest contenders at the 2025 Academy Awards include Netflix 's divisive Emilia Pérez, Brady Corbet's sweeping epic The Brutalist, and the pope drama Conclave, starring Ralph Fiennes. Meanwhile, Grande and Erivo were both nominated for their roles in Wicked, while Moore received a nomination for her role in The Substance. Emilia Pérez 's Karla Sofía Gascón became the first-ever openly trans individual to be nominated for an Academy Award in any acting category. Within days of making history, however, Gascón found herself at the center of controversy when journalist Sarah Hagi drew attention to a series of problematic tweets made from the actor's X account between 2020 and 2021. While Gascón sought to apologize for her mistakes — insisting she was 'not racist' in a tearful, hour-long interview with CNN en Español — Netflix erased her name and face from its 'For Your Consideration' campaign adverts. Although she missed the SAG Awards on February 23, amid the controversy, Gascón will reportedly attend the 97th Academy Awards on Netflix's dime this weekend.
The Independent
26-02-2025
- Entertainment
- The Independent
What's inside the 2025 Oscars gift bag worth six figures?
Although every Oscars nominee won't be a winner this weekend, they will each walk away with something special: A very pricey gift bag. Organized by Los Angeles-based entertainment company Distinctive Assets Legendary, this year's gift bags for nominees were given a special title: 'Everyone Wins.' Some of the Oscar-nominated A-listers who will be taking home a gift bag are Cynthia Erivo, Ariana Grande, Adrian Brody, Demi Moore, Kieran Culkin, and Timothée Chalamet. According to the founder of Distinctive Assets, Lash Fary, some of the gifts in the bag will support families who were victims of the devastating wildfires in Los Angeles last month. 'While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs and companies that give back,' Fary said in a statement. 'This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community.' So, what's inside the luxurious bag,s each of which is reportedly worth more than six figures? Following the wildfires, the 2025 nominee gift bag will feature more than '$1 million of personalized disaster recovery services' from Bright Harbor, according to a press release. In addition, each nominee will receive a 'complimentary home renovation project management' from Maison Construction. The gift bag also comes with a slew of luxury skincare products from Miage ,and a selection of Parisian-inspired Cosmetics and Hair Care products from L'Oréal Paris. Nominees can also plan for a vacation after the awards ceremony, as they'll receive a 'four-night luxury all-villa resort stay from JOALI Maldives and JOALI BEING, a five-night luxury wellness retreat' in Sri Lanka. In preparation for these travel plans, Oscar nominees will be gifted a Travel Pack from Nomatic and a 20-piece luxury gift box, including hydrating lip productsfrom Petty Pout. Other smaller goodies include a collection of merch and gift cards from Alamo Drafthouse Cinema, an AncestryDNA Kit, an 'L.A. Strong" graphic undershirt from Bored Rebel, chocolate-covered pretzels from Posh Pretzels, and cruelty-free lipstick from VEDI. 'Whether they pamper themselves or share these bountiful gifts as a care package for a friend who may have recently lost their home, we give these gifts not based on the recipients' need but out of a desire to brighten someone's day and to acknowledge a job well done,' Fary added in his statement. You can find the full list of everything included in the 2025 Oscars nominees gift bag here. The biggest contenders at the 2025 Academy Awards include Netflix 's divisive Emilia Pérez, Brady Corbet's sweeping epic The Brutalist, and the pope drama Conclave, starring Ralph Fiennes. Meanwhile, Grande and Erivo were both nominated for their roles in Wicked, while Moore received a nomination for her role in The Substance. Emilia Pérez 's Karla Sofía Gascón became the first-ever openly trans individual to be nominated for an Academy Award in any acting category. Within days of making history, however, Gascón found herself at the center of controversy when journalist Sarah Hagi drew attention to a series of problematic tweets made from the actor's X account between 2020 and 2021. While Gascón sought to apologize for her mistakes — insisting she was 'not racist' in a tearful, hour-long interview with CNN en Español — Netflix erased her name and face from its 'For Your Consideration' campaign adverts. Although she missed the SAG Awards on February 23, amid the controversy, Gascón will reportedly attend the 97th Academy Awards on Netflix's dime this weekend.
