Latest news with #FashionNetwork
Fashion Network
23-05-2025
- Entertainment
- Fashion Network
Paris menswear season welcomes back Saint Laurent; features newcomer Kartik Research
Fashion Network: Why do you think Paris retains such a magnetic runway attraction for designers and brands? Pascal Morand: Paris Fashion Week 's appeal stems from several factors. This is firstly due to the presence of the most emblematic fashion houses and promising emerging brands coming from all over the world. They work in close link with a complete fashion ecosystem, gathering a whole array of competencies, including journalists, buyers, press offices, production houses, influencers, glam teams, and talents, but also the whole creative community with visual artists, photographers, filmmakers, musicians, etc. The Federation and executive committee are committed to actively contributing to the success of this large and multi-parameter event. It ensures the standing of the official calendar, which is the core of Paris Fashion Week. It benefits from the support of its official partners. It carefully organizes the selection of guests through its selection commissions, which are renewed each season. One additional factor is the historic Parisian flavor—Paris has a long-standing tradition of welcoming the arts from around the world. Finally, the appeal also stems from the city's economic and cultural dynamics, with Paris Fashion Week being both a cultural event and a key platform for economic relationships. FN: What are some of the shows you are most excited to see? PM: The strength and richness of Paris Fashion Week lie precisely in the diversity of its proposals, creative vision, and fashion identities, from big houses to emerging designers. Newcomers this season are for the show Kartik Research and for the presentation format, Camiel Fortgens, CamperLab, and P. Andrade. The official calendar also welcomes the returns of Saint Laurent, Craig Green, Dries Van Noten, Études Studio, and Wales Bonner. FN: In the past few years, there have often been as many presentations as runway shows in menswear. Have you been able to increase the proportion of shows in this coming season? PM: We are witnessing great vitality in both shows and presentations. The question is not about increasing the number of shows but finding the most relevant format for each house. Since the pandemic, we gathered the presentations and shows in a unique calendar, and therefore, several brands choose to do presentations, as sometimes it appears to them more suitable to show their collection in this way. Anyhow, the balance between shows and presentations is scrupulously controlled by the menswear committee. FN: What is the economic impact of the season on Paris or France? PM: The economic impact is multifaceted. Of course, there is the impact on sales, but there is also the impact on the development and attractiveness of Paris and France, as Paris Fashion Week implies employment in houses and all the creative communities gravitating around its organization. And then, you have the influence impact, which has economic effects and can be measured using a classical marketing concept: Earned Media Value (EMV). Referring in particular to Launchmetrics data, based on a related concept—Media Impact Value (MIV)—we observe the following MIV amounts for the last two seasons: $303.6 million for PFW® Men's Fashion Autumn/Winter 2025–2026 and $278.3 million for Spring/Summer 2024, whereas the amount was $50 million in 2022—representing a six-fold increase in three years. FN: How many people—buyers, editors, models, makeup and hair professionals, photographers, VICs, VIPs—do you estimate to come to Paris for menswear? PM: It is hard to measure the number of people present during Menswear Paris Fashion Week, but we have estimated the number at roughly 5,500, including staff from houses, French and international buyers, journalists, production houses, press offices, VIPs, VICs, influencers, talents... FN: What new measures have the FHCM introduced to support young designers? PM: We pursue the policy, which has proven to be worth it. Each season, FHCM provides grants for young designers, with the constant support of DEFI for French brands and thanks to its Fund for Emerging Brands for non-French brands. Besides, like for each season, the Sphere Paris Fashion Week showroom will be held at the Palais de Tokyo from Wednesday, June 25, to Sunday, June 29. Two newcomers, Mouty and Victor Clavelly, and five already present brands will also display their collections: Cachí, C.R.E.O.L.E., La Cage, Lazoschmidl, and Ouest Paris. FHCM is also developing its support in helping young designers find locations for their shows and presentations at a reasonable cost. The location of shows and presentations is becoming an increasing issue for which FHCM aims to provide assistance. Furthermore, FHCM supports young designers by organizing dedicated seminars based on the expertise of the FHCM team, the contribution of external experts, and professional partnerships. FN: These days, there are often more fans outside shows than professionals inside. Are you concerned that the season risks becoming something of a circus? PM: We are aware of the growing number of fans outside shows, which is a testimony to the growing reach of Paris Fashion Week, the brightness of shows, and the presence of highly renowned celebrities and the interest of a global audience. We are working closely with the Préfecture de Police to secure the shows and the outside. We also communicated with the houses about the importance of security outside the show locations and provided them with a security guide. Also during this pivotal Paris fashion period, Fashion Network spoke with Louis Vuitton CEO Pietro Beccari about luxury, loyalty, and the evolving definition of cultural branding.
Fashion Network
22-05-2025
- Business
- Fashion Network
As Mackage debuts its latest Donna Vekić campaign, CEO Tanya Golesic outlines brand strategy
Mackage, the Canadian outerwear specialist, has unveiled its latest 'Protect Your Craft' campaign starring Olympic silver medalist and tennis star Donna Vekić, marking the brand's continued move into seasonless fashion. Shot in Miami and launching May 22, the campaign features Vekić in Mackage's latest Spring/Summer collection, where the brand's signature technical innovation meets lightweight, all-season adaptability. The campaign follows the inaugural 'Protect Your Craft' campaign featuring footballer Joško Gvardiol, soccer's most expensive defender, and shifts the focus to the world of elite tennis. "To succeed, you have to protect what matters most—your passion, your mindset, and your ability to push forward no matter the conditions. That's something I relate to deeply, and it's what Mackage stands for," said Vekić, known for her precision and resilience. Croatian-born Vekić has won four WTA singles titles and achieved a career-high singles ranking of No. 17 on January 27, 2025, notably reaching the semifinals at Wimbledon in 2024. Designed with seasonless dressing in mind, the collection introduces convertible 3-in-1 pieces that offer flexibility and comfort, adapting to evolving weather patterns with ease. Performance rainwear remains at the forefront, with lightweight ripstop styles featuring a waterproof membrane, full seam sealing, and waterproof zippers, while other designs integrate mesh liners for breathability and a specialized membrane for water repellency. Founded in Canada by Eran Elfassy in 1999, Mackage has built a loyal following by elevating protective clothing into high fashion. The brand does not release financial figures, but industry sources estimate annual revenues in excess of $150 million. With the brand expanding globally, even amidst a tricky global market for luxury, we caught up with CEO Tanya Golesic to hear about all things Mackage. Fashion Network: Why have you decided to emphasize tennis? Tanya Golesic: This is the second installation of our 'Protect Your Craft' series, which is focused on the athlete versus the sport. However, at Mackage, we see tennis not just as a sport but as a symbol of precision, resilience, and individual mastery—all values that deeply align with our brand ethos. Tennis also takes place across seasons and geographies, so it's a perfect platform to showcase the versatility and performance of our product in varying climates and conditions. FN: Why did you pick Donna Vekić? TG: We were captivated by Donna during the Summer Olympics in Paris, where she won a silver medal for Croatia. Her strength and elegance on the court were qualities we were attracted to as a brand. Then she attended the Snow Polo World Cup in St. Moritz with Team Mackage, and as they say, the rest is history. Donna embodies dedication, discipline, and elegance—both on and off the court. She's not only a world-class athlete but also someone who understands what it means to relentlessly perfect and protect your craft. Her mindset reflects the core of Mackage's DNA: performance, precision, and style. FN: In what other ways is Mackage broadening its range? TG: We have been hyper-focused on the continuation of our expansion into seasonless categories that are true to our DNA. It's not only about protecting our clients from cold weather, which we can do because of our Canadian roots; it's about creating a lifestyle that reflects the needs of our clients. Our heritage was actually born in rich leathers, sumptuous wool and cashmere, and ready-to-wear. In this campaign, we focused on our Spring 2025 collection featuring technical fabrics, specialized membranes, and seam sealing while keeping protection and performance at the forefront. FN: What sort of year do you expect to have? TG: 2025 is off to an exceptional start after a strong 2024, underscoring the importance of our strategy. Consumer interest in Mackage as a lifestyle brand continues to accelerate, and our ability to blend aesthetics with innovation positions us uniquely in the market. With global expansion, exciting product innovations, and strategic partnerships, we anticipate another successful year. FN: What other storytelling elements have you in the pipeline? TG: We continue with our second and third 'Protect Your Craft' series, which will launch in August and mid-October. In addition, we have an exciting collaboration dropping at the beginning of October, and finally, we will launch the second half of our 2025 campaign with Charlie Hunnam and Stella Maxwell. FN: How important are active sports in terms of image and business? TG: The sports industry and athletes are extremely important to Mackage. We have tremendous respect for the hard work that goes into perfecting the craft of an athlete and a team. Building successful, high-functioning teams is the key to success in business as well as sports. While we are a luxury brand first, performance is core to our DNA. FN: What are your three key markets? TG: The USA, Europe, and Asia are our three key markets today. FN: How many sales points do you have? How many boutiques? TG: We're present in over 200 points of sale globally, and we currently operate 18 standalone Mackage boutiques, with plans to expand our retail footprint in 2026. FN: What's the breakdown between wholesale and retail? TG: Today, our business is roughly 30% wholesale and 70% direct-to-consumer through our own retail and e-commerce channels. That balance is shifting as we scale our direct presence and deepen our connection with consumers. FN: What were your annual revenues in 2024? TG: While we don't disclose exact figures, I can share that 2024 was a very successful year for us in terms of revenue and profitability. We saw robust growth across all regions and categories, driven by both our product innovation and global brand awareness.
Fashion Network
22-05-2025
- Business
- Fashion Network
As Mackage debuts its latest Donna Vekić campaign, CEO Tanya Golesic outlines brand strategy
Mackage, the Canadian outerwear specialist, has unveiled its latest 'Protect Your Craft' campaign starring Olympic silver medalist and tennis star Donna Vekić, marking the brand's continued move into seasonless fashion. Shot in Miami and launching May 22, the campaign features Vekić in Mackage's latest Spring/Summer collection, where the brand's signature technical innovation meets lightweight, all-season adaptability. The campaign follows the inaugural 'Protect Your Craft' campaign featuring footballer Joško Gvardiol, soccer's most expensive defender, and shifts the focus to the world of elite tennis. "To succeed, you have to protect what matters most—your passion, your mindset, and your ability to push forward no matter the conditions. That's something I relate to deeply, and it's what Mackage stands for," said Vekić, known for her precision and resilience. Croatian-born Vekić has won four WTA singles titles and achieved a career-high singles ranking of No. 17 on January 27, 2025, notably reaching the semifinals at Wimbledon in 2024. Designed with seasonless dressing in mind, the collection introduces convertible 3-in-1 pieces that offer flexibility and comfort, adapting to evolving weather patterns with ease. Performance rainwear remains at the forefront, with lightweight ripstop styles featuring a waterproof membrane, full seam sealing, and waterproof zippers, while other designs integrate mesh liners for breathability and a specialized membrane for water repellency. Founded in Canada by Eran Elfassy in 1999, Mackage has built a loyal following by elevating protective clothing into high fashion. The brand does not release financial figures, but industry sources say annual revenues have touched $75 million. With the brand expanding globally, even amidst a tricky global market for luxury, we caught up with CEO Tanya Golesic to hear about all things Mackage. Fashion Network: Why have you decided to emphasize tennis? Tanya Golesic: This is the second installation of our 'Protect Your Craft' series, which is focused on the athlete versus the sport. However, at Mackage, we see tennis not just as a sport but as a symbol of precision, resilience, and individual mastery—all values that deeply align with our brand ethos. Tennis also takes place across seasons and geographies, so it's a perfect platform to showcase the versatility and performance of our product in varying climates and conditions. FN: Why did you pick Donna Vekić? TG: We were captivated by Donna during the Summer Olympics in Paris, where she won a silver medal for Croatia. Her strength and elegance on the court were qualities we were attracted to as a brand. Then she attended the Snow Polo World Cup in St. Moritz with Team Mackage, and as they say, the rest is history. Donna embodies dedication, discipline, and elegance—both on and off the court. She's not only a world-class athlete but also someone who understands what it means to relentlessly perfect and protect your craft. Her mindset reflects the core of Mackage's DNA: performance, precision, and style. FN: In what other ways is Mackage broadening its range? TG: We have been hyper-focused on the continuation of our expansion into seasonless categories that are true to our DNA. It's not only about protecting our clients from cold weather, which we can do because of our Canadian roots; it's about creating a lifestyle that reflects the needs of our clients. Our heritage was actually born in rich leathers, sumptuous wool and cashmere, and ready-to-wear. In this campaign, we focused on our Spring 2025 collection featuring technical fabrics, specialized membranes, and seam sealing while keeping protection and performance at the forefront. FN: What sort of year do you expect to have? TG: 2025 is off to an exceptional start after a strong 2024, underscoring the importance of our strategy. Consumer interest in Mackage as a lifestyle brand continues to accelerate, and our ability to blend aesthetics with innovation positions us uniquely in the market. With global expansion, exciting product innovations, and strategic partnerships, we anticipate another successful year. FN: What other storytelling elements have you in the pipeline? TG: We continue with our second and third 'Protect Your Craft' series, which will launch in August and mid-October. In addition, we have an exciting collaboration dropping at the beginning of October, and finally, we will launch the second half of our 2025 campaign with Charlie Hunnam and Stella Maxwell. FN: How important are active sports in terms of image and business? TG: The sports industry and athletes are extremely important to Mackage. We have tremendous respect for the hard work that goes into perfecting the craft of an athlete and a team. Building successful, high-functioning teams is the key to success in business as well as sports. While we are a luxury brand first, performance is core to our DNA. FN: What are your three key markets? TG: The USA, Europe, and Asia are our three key markets today. FN: How many sales points do you have? How many boutiques? TG: We're present in over 200 points of sale globally, and we currently operate 18 standalone Mackage boutiques, with plans to expand our retail footprint in 2026. FN: What's the breakdown between wholesale and retail? TG: Today, our business is roughly 30% wholesale and 70% direct-to-consumer through our own retail and e-commerce channels. That balance is shifting as we scale our direct presence and deepen our connection with consumers. FN: What were your annual revenues in 2024? TG: While we don't disclose exact figures, I can share that 2024 was a very successful year for us in terms of revenue and profitability. We saw robust growth across all regions and categories, driven by both our product innovation and global brand awareness.
Fashion Network
22-05-2025
- Business
- Fashion Network
As Mackage debuts its latest Donna Vekić campaign, CEO Tanya Golesic outlines brand strategy
Mackage, the Canadian outerwear specialist, has unveiled its latest 'Protect Your Craft' campaign starring Olympic silver medalist and tennis star Donna Vekić, marking the brand's continued move into seasonless fashion. Shot in Miami and launching May 22, the campaign features Vekić in Mackage's latest Spring/Summer collection, where the brand's signature technical innovation meets lightweight, all-season adaptability. The campaign follows the inaugural 'Protect Your Craft' campaign featuring footballer Joško Gvardiol, soccer's most expensive defender, and shifts the focus to the world of elite tennis. "To succeed, you have to protect what matters most—your passion, your mindset, and your ability to push forward no matter the conditions. That's something I relate to deeply, and it's what Mackage stands for," said Vekić, known for her precision and resilience. Croatian-born Vekić has won four WTA singles titles and achieved a career-high singles ranking of No. 17 on January 27, 2025, notably reaching the semifinals at Wimbledon in 2024. Designed with seasonless dressing in mind, the collection introduces convertible 3-in-1 pieces that offer flexibility and comfort, adapting to evolving weather patterns with ease. Performance rainwear remains at the forefront, with lightweight ripstop styles featuring a waterproof membrane, full seam sealing, and waterproof zippers, while other designs integrate mesh liners for breathability and a specialized membrane for water repellency. Founded in Canada by Eran Elfassy in 1999, Mackage has built a loyal following by elevating protective clothing into high fashion. The brand does not release financial figures, but industry sources say annual revenues have touched $75 million. With the brand expanding globally, even amidst a tricky global market for luxury, we caught up with CEO Tanya Golesic to hear about all things Mackage. Fashion Network: Why have you decided to emphasize tennis? Tanya Golesic: This is the second installation of our 'Protect Your Craft' series, which is focused on the athlete versus the sport. However, at Mackage, we see tennis not just as a sport but as a symbol of precision, resilience, and individual mastery—all values that deeply align with our brand ethos. Tennis also takes place across seasons and geographies, so it's a perfect platform to showcase the versatility and performance of our product in varying climates and conditions. FN: Why did you pick Donna Vekić? TG: We were captivated by Donna during the Summer Olympics in Paris, where she won a silver medal for Croatia. Her strength and elegance on the court were qualities we were attracted to as a brand. Then she attended the Snow Polo World Cup in St. Moritz with Team Mackage, and as they say, the rest is history. Donna embodies dedication, discipline, and elegance—both on and off the court. She's not only a world-class athlete but also someone who understands what it means to relentlessly perfect and protect your craft. Her mindset reflects the core of Mackage's DNA: performance, precision, and style. FN: In what other ways is Mackage broadening its range? TG: We have been hyper-focused on the continuation of our expansion into seasonless categories that are true to our DNA. It's not only about protecting our clients from cold weather, which we can do because of our Canadian roots; it's about creating a lifestyle that reflects the needs of our clients. Our heritage was actually born in rich leathers, sumptuous wool and cashmere, and ready-to-wear. In this campaign, we focused on our Spring 2025 collection featuring technical fabrics, specialized membranes, and seam sealing while keeping protection and performance at the forefront. FN: What sort of year do you expect to have? TG: 2025 is off to an exceptional start after a strong 2024, underscoring the importance of our strategy. Consumer interest in Mackage as a lifestyle brand continues to accelerate, and our ability to blend aesthetics with innovation positions us uniquely in the market. With global expansion, exciting product innovations, and strategic partnerships, we anticipate another successful year. FN: What other storytelling elements have you in the pipeline? TG: We continue with our second and third 'Protect Your Craft' series, which will launch in August and mid-October. In addition, we have an exciting collaboration dropping at the beginning of October, and finally, we will launch the second half of our 2025 campaign with Charlie Hunnam and Stella Maxwell. FN: How important are active sports in terms of image and business? TG: The sports industry and athletes are extremely important to Mackage. We have tremendous respect for the hard work that goes into perfecting the craft of an athlete and a team. Building successful, high-functioning teams is the key to success in business as well as sports. While we are a luxury brand first, performance is core to our DNA. FN: What are your three key markets? TG: The USA, Europe, and Asia are our three key markets today. FN: How many sales points do you have? How many boutiques? TG: We're present in over 200 points of sale globally, and we currently operate 18 standalone Mackage boutiques, with plans to expand our retail footprint in 2026. FN: What's the breakdown between wholesale and retail? TG: Today, our business is roughly 30% wholesale and 70% direct-to-consumer through our own retail and e-commerce channels. That balance is shifting as we scale our direct presence and deepen our connection with consumers. FN: What were your annual revenues in 2024? TG: While we don't disclose exact figures, I can share that 2024 was a very successful year for us in terms of revenue and profitability. We saw robust growth across all regions and categories, driven by both our product innovation and global brand awareness.
Yahoo
22-05-2025
- Business
- Yahoo
2 Tariff Myths Behind Chinese Manufacturers ‘Exposing' American Brands Debunked
In the weeks following President Donald Trump's surprise announcement in early April of a 34% tariff tax on all imports from China, there has been a flurry of confusion about what, exactly, all these tariffs mean for American consumers and companies. Read Next: For You: Especially with an ever-increasing series of retaliatory reciprocal tariffs between America and China that has bloomed into an all-out trade war. Within that confusion, some misinformation and tariff myths have begun to thrive — below are two to avoid. Also here are the tough money choices tariffs force on people. TikTok users have noticed a tide of videos from Chinese influencers following the trade war, videos which assure American TikTokers that one can sidestep high tariff-related taxes by clicking links that take them directly to Chinese factories that produce American brands. As Fashion Network reported, one such video asked American users, 'Why don't you just contact us and buy from us? You won't believe the prices we give you.' Many have titles like 'How we bypass tariffs' or 'China exposed the truth' and several million views. Check Out: Many of these TikTok videos behave rather suspiciously, providing unverified links for users to make direct purchases, as well as direct messaging via such platforms as WeChat and WhatsApp. According to SmartCompany, moments of confusion such as this one provide opportunities for scammers to strike and that clicking mysterious links can lead to phishing and identity theft. So far, there is no actual guarantee that these accounts provide shoppers with tariff-free shopping. As Fortune has reported, some Chinese suppliers — offering a workaround to American Amazon sellers — simply lie about the value of the Amazon goods being imported to America and that will lower the taxes being paid because of the tariff war. There's one problem with this: it's customs fraud. Customs fraud can lead to loss of import/export rights, fines and even imprisonment. As is so often the case — and is especially so in such economically uncertain times — if something is too good to be true, it very often is. Editor's note on political coverage: GOBankingRates is nonpartisan and strives to cover all aspects of the economy objectively and present balanced reports on politically focused finance stories. You can find more coverage of this topic on More From GOBankingRates 5 Luxury Cars That Will Have Massive Price Drops in Spring 2025 These 10 Used Cars Will Last Longer Than an Average New Vehicle The 10 Most Reliable SUVs of 2025 Sources Fashion Network, 'China suppliers mock tariffs with Nike, Lululemon deals on TikTok.' Fortune, 'Chinese suppliers are offering U.S. Amazon sellers a tariff solution–but it's not legal.' This article originally appeared on 2 Tariff Myths Behind Chinese Manufacturers 'Exposing' American Brands Debunked Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
