26-05-2025
ATEX 2025 To Boost Asean Tourism Collaboration In Sabah
KOTA KINABALU, May 26 (Bernama) -- The ASEAN Travel Exchange (ATEX) 2025, slated for June 19 here, aims to strengthen regional tourism cooperation and position Sabah as a premier tourism destination in the ASEAN region.
The Sabah Chief Minister's Department, in a statement today, said Chief Minister Datuk Seri Hajiji Noor received a briefing from key tourism industry leaders at Menara Kinabalu here today regarding the upcoming event.
According to the president of the Federation of ASEAN Travel Association (FATA), Datuk Tan Kok Liang, ATEX 2025 marks a significant milestone as Sabah's first international Business-to-Business (B2B) tourism event, expecting to attract 200 international buyers and 100 regional sellers.
