01-05-2025
Xumo Play Launches Nascar Channel With A Twist
Xumo, a plug-in streaming platform that also includes live TV, is debuting a Nascar channel. The joint venture between longtime Nascar partner Comcast, along with Charter, enables people to enjoy free ad-supported streaming and it already comes with streaming applications, such as Netflix and Amazon Prime Video, downloaded already.
The new Nascar channel, which is similar to one that debuted earlier this year on Tubi, will be available on Xumo Play.
'Our partnership began as part of Comcast's broader renewal with Nascar, announced in February of this year,' Fern Feistel, Vice President of Marketing at Xumo, said. 'We see our relationship as a win-win for both Xumo and Nascar. For Xumo, it allows us to deliver customers more immersive and meaningful sports viewing experiences with a rich array of Nascar content. For Nascar, we're helping them extend their digital and streaming reach, bringing the sport to a wider audience and deepening engagement with both loyal and new fans."
But what makes this partnership unique compared to the Tubi Nascar channel is that there will be an entire interface dedicated to Nascar when someone turns on Xumo. The hub will easily allow viewers to watch Nascar content on different apps, like YouTube, podcasts and much more.
'Creating curated destinations around marquee events, sports, and cultural moments is something we've always prioritized, and something that sets us apart from other streaming platforms,' Feistel said. "The Nascar hub is designed to bring together all content from across services into a seamless, easy-to-access destination. It eliminates the need for consumers to search across multiple streaming apps and services for their favorite races, shows, and more. Plus, with our voice remote functionality, users can simply say 'Nascar' to jump right into the action, making it easier than ever for Nascar fans to access and enjoy content from their favorite sport.
'Fans can dive in right away with a broad range of Nascar content including full race replays, classic Nascar races, original series and documentaries, behind-the-scenes footage, and fan-favorite podcasts. We'll continue to work closely with Nascar to build out our offering, including potential exclusive content that will make the experience even richer. Our goal is to make Xumo the ultimate streaming home for Nascar fans, offering everything from live races to original content.'
This is an important partnership for Nascar on the eve of the sport's first-ever streaming deal with Amazon Prime Video. Amazon Prime Video will broadcast its first Cup Series race on Sunday, May 25, the Coca-Cola 600, marking the first time a Nascar race will only be available on a streaming service.
'As consumer habits continue to shift, our partnership is incredibly complementary to Nascar's broader digital evolution,' Feistel said. 'Our platform makes it easy for fans to find and enjoy Nascar content, whether it's on traditional cable, streaming apps or on social media, directly through the Nascar hub. Our partnership is all about making access easier, more intuitive and more exciting for the fan base."
Nascar is also Xumo's first official league partnership. The Xumo Easy Street Pit Stop at-track activation will debut this weekend at Texas Motor Speedway. The unique activation will have charging stations, cool-down areas, snacks and more.
