Latest news with #FemaleFounders500
Business Wire
16-07-2025
- Business
- Business Wire
Addition Wealth Announces AI-Powered B2B Financial Wellness Platform For Enterprises
NEW YORK--(BUSINESS WIRE)-- Addition Wealth, the fintech company making personalized financial expertise inclusive and accessible for employees and individuals, today announced its B2B financial wellness platform for large enterprises. The AI-powered, fully customizable platform enables organizations to distribute, white-label, or co-brand financial wellness experiences at scale. Designed for insurance providers, asset managers, retirement companies, private equity firms, and other financial institutions, the platform allows organizations to configure their own financial wellness experiences based on their unique business objectives. As a result, enterprises are able to deepen relationships with their audiences by delivering personalized user experiences, anticipating life events, and offering the right financial solutions and insights at the right moment. End users benefit from access to personal finance tools, tailored education, and human guidance to navigate their finances confidently. 'By partnering with organizations with significant distribution, we're able to reach, impact, and improve the lives of millions of individuals,' said Ana Mahony, CEO & Founder of Addition Wealth. 'Our AI-powered platform is flexible and configured to each business and user, delivering dynamic, tailored financial guidance, matching each person's unique situation and goals with the tools and insights they need, whether planning for retirement, having a baby, or paying off student debt.' For users, the platform tailors the experience by leveraging data and insights and provides relevant tools, educational content, and interactive courses, as well as seamless access to financial professionals. Additionally, the platform supports the integration of financial products such as student loan assistance, emergency savings, tax filing services, and more. Enterprise partners have the ability to leverage their own tools, products, content, and advisors, or they can leverage Addition Wealth's. Addition Wealth's financial wellness platform is live in market with Fortune 500 financial institutions. The company has been recognized for its product innovation and leadership by Uplink (an initiative of the World Economic Forum), the WealthTech 100, Inc.'s Female Founders 500, and UBS's Female Founder award. To learn more about Addition Wealth's enterprise offering, visit ABOUT ADDITION WEALTH Addition Wealth is a financial wellness company that delivers personalized financial expertise that's inclusive, accessible, and scalable. We partner with forward-thinking institutions including Fortune 500 companies to deliver digital personal finance platforms that empower individuals to make the most of their money. By embedding expert human guidance, AI-powered personalization, and intelligent financial tools, we help our partners expand their reach, strengthen relationships, and drive measurable outcomes for advisors, employers, and employees. Learn more at
Forbes
15-07-2025
- Business
- Forbes
Are Workplace Awards Still Worth It? Millennial Professionals Weigh The ROI Of Recognition
Raised in an era defined by hustle culture, LinkedIn humblebrags, and glossy "30 Under 30" lists, many millennials have internalized professional accolades as currency. But in a post-pandemic, DEI-backpedaling, results-over-resumé landscape, some are asking: is chasing workplace recognition still worth it? Elder millennial Dreena Whitfield-Brown, founder of the award-winning agency WhitPR, thinks the answer depends on who's watching. When she was named to Inc.'s 2025 Female Founders 500 list this April, she knew it would mean more to potential clients than it would to friends or family. 'Other women in business, this is a big deal. But my mom is just like, 'Oh, that's great, you've already gotten stuff like that.'' she says. 'To clients though, it provides a sense of validity. It lets them know we're a legit business that knows what we're doing.' Dreena Whitfield Brown That validation has real-world implications. Whitfield-Brown notes that awards act as door openers: 'A client I was trying to close who'd been ghosting me suddenly reached back out—after seeing the award post on LinkedIn.' She's not alone. In many relationship-driven industries, accolades are more than a pat on the back—they're a form of social proof. But the cost—both in time and money—isn't small. Between prepping thoughtful application responses, organizing financials, and covering fees (sometimes hundreds of dollars), the ROI isn't always clear. That's why Whitfield-Brown strategically earmarks awards under her agency's marketing budget, aiming for high-impact recognition rather than quantity. 'We're only going after awards that make the most sense for positioning either me or the firm,' she says. 'And we're mindful about sharing them with the right audience.' Still, for many professionals, especially Black women navigating spaces not built with them in mind, recognition can be bittersweet. 'When I started my company, a lot of women in PR were not nice to me,' Whitfield-Brown reflects. 'They were territorial. So when I started getting these recognitions, it made them finally pay attention.' Despite that, it hasn't necessarily fostered new partnerships. 'I just get random messages like, 'Hey, we should reconnect.'' Career coach Katrice Miller has seen similar dynamics unfold with her millennial clients. 'A lot of them have the awards, the advanced degrees, the polished bios, and they're still getting rejected,' she says. 'They start to question everything: Was the award worth it? Did I pursue the right degree?' For some, Miller explains, accolades become branding flexes that don't necessarily translate into professional leverage—especially when experience and problem-solving skills are more prized than ever. She urges professionals to reframe their approach: 'Awards don't get clients. Outcomes do. Clients want results, not credentials.' That reframing is particularly crucial in today's job market, where economic instability has forced many professionals to reevaluate what they actually value. 'There's more emphasis now on quality of life and meaningful work,' Miller says. 'Millennials are realizing that prestige for prestige's sake may not be enough.' So what's the verdict? For entrepreneurs like Whitfield-Brown, who balance authenticity with strategy, accolades still have a place—especially when used as leverage for business growth. But both women agree that the recognition alone won't sustain a career. As Miller puts it: 'Be proud of what you've achieved. But ask yourself—how are you turning that recognition into impact?'
Yahoo
20-03-2025
- Business
- Yahoo
POPILUSH LAUNCHES BRXL ACTIVEWEAR: WHERE SHAPEWEAR MEETS SPORT
Built for movement and designed for every lifestyle, BRXL Activewear inspires confidence in the gym and beyond NEW YORK, March 20, 2025 /PRNewswire/ -- Popilush, the trailblazing brand known for redefining shapewear, proudly announces the launch of their new activewear line, BRXL. Drawing inspiration from Popilush's signature built-in shapewear fashion line and modern aesthetic, BRXL offers inclusive activewear designed to flatter and stay in place during even the toughest workouts, empowering women of every shape with every move. "With BRXL, we're redefining what activewear can do. It's not just about performance—it's about confidence, comfort, and style, all in one. Whether women are pushing their limits at the gym or running errands, BRXL is designed to move with and support them every step of the way," said Eve DeMartine, CEO at Popilush. BRXL sportswear expertly blends fashion and function, offering a durable yet comfortable mix of nylon and spandex. Highly desirable activewear features found in BRXL clothing include: Seamless stitching Streamlined cuts Hidden pockets Extra waist panels Cooling fabric Supportive under-chest elastic Sculpting curved side pocket design Adjustable features (straps on bras, length on leggings) All-in-one design At launch, the BRXL line includes shorts, leggings, bras, tennis dresses and jackets available in a variety of colors, with some pieces coming in up to 10 color options. With prices ranging from $26 to $76, BRXL is an affordable, fun and high quality offering in the competitive activewear space. With the launch of BRXL, Popilush continues its mission to empower women through innovative, stylish, and functional designs that enhance confidence and support every move. To explore the full collection, visit ABOUT PopilushPopilush is an innovative, multifunctional lifestyle and shapewear apparel brand that seamlessly combines fashion and functionality, offering stylish clothing with built-in shapewear for comfort and convenience. Founded by CEO Eve DeMartine, a 2025 Inc. Female Founders 500 honoree, Popilush streamlines wardrobe choices for confident, on-the-go women offering a diverse range of apparel, including dresses, bodysuits, activewear, intimates, and workwear. Featuring a diverse range of apparel, including dresses, bodysuits, activewear, intimates, and workwear, Popilush streamlines wardrobe choices for confident, on-the-go women. Committed to body positivity and self-love, the brand's slogan, "It all starts inside," reflects its mission to enhance rather than change, ensuring every woman feels beautiful from the inside out. With high-quality, affordable contemporary designs that sculpt and support, Popilush allows every woman to express her individuality with ease and grace. To learn more about Popilush and discover their products, please visit or engage with the Popilush community on Instagram & TikTok @popilush. View original content to download multimedia: SOURCE Popilush Sign in to access your portfolio
Associated Press
14-03-2025
- Business
- Associated Press
Christine Tao, Co-Founder of Sounding Board, Named to Inc. Magazine's 2025 Female Founders 500 List
BTS Group AB is proud to celebrate Christine Tao, co-founder and CEO of Sounding Board, for her inclusion in Inc. Magazine's 2025 Female Founders 500 list—a prestigious recognition of the most inspiring and influential women entrepreneurs who are redefining what it means to lead and build in today's business world. The Female Founders 500 list honors bold visionaries who have overcome obstacles, challenged convention, and sparked meaningful change in their industries. As Inc. describes, this is a 'special and rare' community of founders who are not just leading companies—they are reshaping what business leadership looks like today. Innovating the future of leader development with Christine Christine co-founded Sounding Board with Lori Mazan. Through its recent acquisition by BTS, Sounding Board expands BTS's capabilities to serve global companies with end-to-end, executive to frontline leadership coaching—combining the power of human connection with the precision of platform-based scale. Christine co-founded Sounding Board with Lori Mazan. Through its recent acquisition by BTS, Sounding Board expands BTS's capabilities to serve global companies with end-to-end, executive to frontline leadership coaching—combining the power of human connection with the precision of platform-based scale. 'Christine's recognition is a powerful validation of her purpose-driven leadership,' said Jessica Skon, CEO of BTS Group. 'She embodies the courage, innovation, and ambition that the Female Founders 500 celebrates—and we're honored to have her as part of the BTS family.' To view the full list of 2025 honorees, visit The spring issue of Inc. magazine, featuring the full Female Founders 500 package, will be available on newsstands March 18. About BTS BTS is a global consultancy that works with leaders at all levels to help them make better decisions, turn strategy into action, and build the capabilities needed for lasting success. We partner with clients to create human-centered learning experiences that spark transformation and accelerate business performance. BTS is a global consultancy that works with leaders at all levels to help them make better decisions, turn strategy into action, and build the capabilities needed for lasting success. We partner with clients to create human-centered learning experiences that spark transformation and accelerate business performance. CMO +1 (339) 222-4112 KEYWORD: EUROPE SWEDEN NORTH AMERICA SOURCE: BTS Group AB Copyright Business Wire 2025. PUB: 03/14/2025 01:24 PM/DISC: 03/14/2025 01:23 PM
Associated Press
13-03-2025
- Business
- Associated Press
Inc. Names Alison Monk, CEO, Eden Collective to its 2025 Female Founders 500 List
NEW YORK, March 13, 2025 (GLOBE NEWSWIRE) -- Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced its eighth annual Female Founders list, honoring a bold group of 500 women whose innovations and ideas are leading their industries forward. These resilient entrepreneurs expressed grit and drive to collectively attract approximately $9 billion in 2024 revenue and $10.6 billion in funding. Alison Monk, CEO and Founder, Eden Collective, a consultancy of senior media strategists, was named to this year's list in recognition of her exemplary leadership skills, meaningful mentoring activities, and high-performing client work. Each year, Inc. editors review thousands of applications highlighting female founders who are challenging the status quo and tackling some of the world's biggest problems, and cull applicants through three rounds of judging, looking specifically at an entrepreneur's bona fides in the past year. Criteria include quantifiable metrics such as revenue, sales, revenue growth, funding, and audience size. Inc. also looks for qualitative metrics including social media momentum and stories of impact. 'It's an incredible honor to be named to Inc's Female Founders 500 list,' said Alison Monk, CEO and Founder, Eden Collective. 'When I founded Eden six years ago after 20+ years in the agency business, I was confident in a superior alternative to the media agency model that supports the mid-market and high-growth brand segment, a model increasingly substituting marketing strategy with automation, and rife with conflict of interest. And you can be sure that a company founded by a single mom of two young teens understands how to create an environment that prizes flexibility and humanity. As a result of this culture, and the opportunity to work with leading high-growth brands, we've managed to attract top talent from major holding companies to service our growing roster that includes Sweetgreen, The Farmer's Dog, VEG and more. A big thanks to Inc for this recognition — and to my phenomenal team at Eden for making this win possible.' Eden Collective is a consultancy of senior media strategists dedicated to bridging the gap between short-term media performance and long-term brand growth. The team delivers unbiased, actionable recommendations using advanced data science and analytics to optimize strategies across every channel and part of the funnel. Its approach bridges channel-specific expertise to navigate today's complex omnichannel landscape, ensuring marketing performs at every level. Among its client accomplishments, Eden's five-year long relationship with The Farmer's Dog, once an early-stage brand, helped make the pet food brand a household name. Eden informed the company's strategic video evolution, including its breakout Super Bowl commercial in 2023. In addition, Eden's media partnership with Jackpocket over the past 3.5 years helped fuel the brand's rapid growth, culminating in last year's acquisition by DraftKings. Alison's commitment to a fully remote, woman-owned business has made Eden a magnet for top talent, 75% of whom are women, from leading hold cos including Dentsu, Omicom and WPP. She regularly invests in women leadership through the women's professional network WIE Suite and by hosting dinners and networking events for rising female marketing leaders and seasoned women CMOs. 'Female founders know what struggle is, but they're also experts of improvisation, adaptability, and creativity. The women featured on this year's list exemplify these qualities. Through times of uncertainty, their unwavering dedication and steadfast leadership are not only inspiring but vital to driving progress,' said Inc. executive editor Diana Ransom. The founders cross all industries and bring with them unique stories of success from each stage of the entrepreneurial journey — from startup to going public, being acquired by big buyers, or spending decades at the helm of an organization. Previous honorees include Kim Kardashian, Cameron Diaz, Eva Longoria, Jessica Alba, Tracee Ellis Ross, Rihanna, Serena Williams and Shonda Rhimes. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit About Eden Collective Founded in 2019, Eden Collective is a consultancy of senior media strategists dedicated to bridging the gap between short-term media performance and long-term brand strategy. The team delivers unbiased, actionable recommendations using advanced data science and analytics to optimize strategies across every channel and part of the funnel. Its approach bridges channel-specific expertise to navigate today's complex omnichannel landscape, ensuring marketing performs at every level. Contact: Jenny Mulholland
