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Time of India

Fenesta brings a splash of humour to the season with new film

HighlightsFenesta, India's leading windows and doors brand, launched a humorous film titled 'Keep the Rain Out with Fenesta Windows and Doors' to address common issues of rainwater seepage during the monsoon season. The film, directed by Titus Upputuru, features a comedic scenario where a man mistakenly blames his dog for a puddle in the home, only to discover that a leaking window is the real culprit, cleverly promoting the brand's solutions. Susmita Nag, head of marketing at Fenesta, emphasized that the campaign aims to transform the rainy season from a hassle into a joyful experience, reinforcing the importance of quality windows and doors for home protection. Fenesta, India's windows and doors brand, has brought a relatable slice of this monsoon madness to life in its latest film, 'Keep the Rain Out with Fenesta Windows and Doors ', launched under its ongoing Fine. Finer. Fenesta's campaign. The film highlights the role of smart and insulating fenestration in keeping the chaos out and the comfort in. Conceptualised and directed by Titus Upputuru , the film captures a familiar domestic moment with a clever twist. It opens with a man returning home from work, only to be greeted by a puddle on the floor. Jumping to conclusions, he blames the family dog, Charlie, while questioning the maid for not taking him out. With perfect comic timing, she points to the actual culprit—a leaking window, leaving the man stumped. Just then, the punchline lands with effortless ease: 'Windows leaking again? Time to switch to Fenesta Windows and Doors' The film uses humour to spotlight a common seasonal struggle, rainwater seepage isn't just an inconvenience, it's often the result of outdated or poorly sealed windows. Speaking on the campaign, Susmita Nag, head of marketing at Fenesta, said, 'This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy—not a hassle. 'Fine. Finer.' This campaign is a timely reminder that the right windows and doors don't just complete a space, they protect it, season after season. Director Titus Upputuru added, 'I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That's where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film— From directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!' Now live across Fenesta's digital platforms—YouTube, Instagram, Facebook and LinkedIn, the film invites viewers to enjoy a moment of laughter and maybe take a second look at what's letting the rain in. Watch the video here: