Latest news with #FernFeistel
Yahoo
01-05-2025
- Automotive
- Yahoo
NASCAR Channel launches on Xumo Play, anchors new hub on Xumo's streaming devices
PHILADELPHIA (May 1, 2025) — Xumo, Comcast's and Charter's joint venture that offers consumers nationwide a simple, easy way to stream all their favorite shows and movies and proud partner of NASCAR, today announced that the NASCAR Channel, NASCAR's official FAST (free ad-supported streaming TV) channel, will launch on Xumo Play. The channel offers race fans round-the-clock NASCAR content, including classic races, re-airs of the season's events, original series, documentaries and more. NASCAR's FAST channel will anchor a new comprehensive hub for all things NASCAR across Xumo's streaming devices, Xumo Stream Box and Xumo TV. Whether it's the roar of re-aired races, behind-the-scenes stories from NASCAR Studios, or fan-favorite video podcasts, the new destination will bring together NASCAR-related programming available across streaming apps, giving viewers an easy way to dive deep into the culture, history, and adrenaline of the sport. Users can easily access the destination by saying 'NASCAR' into their Xumo voice remote. Advertisement 'Our new partnership with NASCAR marks an exciting new chapter for our brand and for motorsports fans everywhere,' said Fern Feistel, Vice President, Marketing at Xumo. 'Whether watching at home or live at the track we're making it easy for fans to enjoy all the adrenaline and drama of NASCAR through the launch of the NASCAR FAST channel, our NASCAR hub, and on-site experiences. This partnership is just the beginning of how Xumo is redefining the future of NASCAR streaming content.' In addition to the at-home experiences, Xumo will have a physical presence at multiple NASCAR races throughout the season, starting with the Würth 400 presented by Liqui Moly at Texas Motor Speedway the weekend of May 4. Fans in attendance can stop by the Xumo 'Easy Street Pit Stop,' where they'll be able to charge their phones, enjoy snacks and refreshments, and stay cool to recharge throughout the weekend's events. 'Our partnership with Xumo represents an important step in expanding NASCAR's digital footprint and making our sport more accessible to fans across multiple platforms,' said John Dahl, NASCAR Senior Vice President of Content. 'The launch of the NASCAR Channel on Xumo Play is the first of many exciting projects we have planned together.' The NASCAR Channel joins a host of other sports-focused options on Xumo Play, including The NBA Channel, NBC Sports NOW, NFL Channel, PBR RidePass and PGA TOUR. In addition to streaming through Xumo TVs and Xumo Stream Boxes, Xumo Play is available on all major streaming platforms, including Amazon, Android, Apple, Roku, Samsung, Sony, Xfinity, Xumo and more. The simplicity of Xumo's streaming devices is made possible by the platform that powers it. It is the same global entertainment operating system that powers tens of millions of devices from Comcast and its partners across the globe, bringing some of the TV's best features, like seamless content discovery, voice search and personalization, to life. Xumo TVs are currently available in retail locations across the country, including Walmart, Best Buy, BJ's and more, and Xumo Stream Boxes are currently offered through major U.S. operators, including Comcast's Xfinity, Charter's Spectrum, Mediacom, Cox and GCI.
Forbes
01-05-2025
- Automotive
- Forbes
Xumo Play Launches Nascar Channel With A Twist
Xumo, a plug-in streaming platform that also includes live TV, is debuting a Nascar channel. The joint venture between longtime Nascar partner Comcast, along with Charter, enables people to enjoy free ad-supported streaming and it already comes with streaming applications, such as Netflix and Amazon Prime Video, downloaded already. The new Nascar channel, which is similar to one that debuted earlier this year on Tubi, will be available on Xumo Play. 'Our partnership began as part of Comcast's broader renewal with Nascar, announced in February of this year,' Fern Feistel, Vice President of Marketing at Xumo, said. 'We see our relationship as a win-win for both Xumo and Nascar. For Xumo, it allows us to deliver customers more immersive and meaningful sports viewing experiences with a rich array of Nascar content. For Nascar, we're helping them extend their digital and streaming reach, bringing the sport to a wider audience and deepening engagement with both loyal and new fans." But what makes this partnership unique compared to the Tubi Nascar channel is that there will be an entire interface dedicated to Nascar when someone turns on Xumo. The hub will easily allow viewers to watch Nascar content on different apps, like YouTube, podcasts and much more. 'Creating curated destinations around marquee events, sports, and cultural moments is something we've always prioritized, and something that sets us apart from other streaming platforms,' Feistel said. "The Nascar hub is designed to bring together all content from across services into a seamless, easy-to-access destination. It eliminates the need for consumers to search across multiple streaming apps and services for their favorite races, shows, and more. Plus, with our voice remote functionality, users can simply say 'Nascar' to jump right into the action, making it easier than ever for Nascar fans to access and enjoy content from their favorite sport. 'Fans can dive in right away with a broad range of Nascar content including full race replays, classic Nascar races, original series and documentaries, behind-the-scenes footage, and fan-favorite podcasts. We'll continue to work closely with Nascar to build out our offering, including potential exclusive content that will make the experience even richer. Our goal is to make Xumo the ultimate streaming home for Nascar fans, offering everything from live races to original content.' This is an important partnership for Nascar on the eve of the sport's first-ever streaming deal with Amazon Prime Video. Amazon Prime Video will broadcast its first Cup Series race on Sunday, May 25, the Coca-Cola 600, marking the first time a Nascar race will only be available on a streaming service. 'As consumer habits continue to shift, our partnership is incredibly complementary to Nascar's broader digital evolution,' Feistel said. 'Our platform makes it easy for fans to find and enjoy Nascar content, whether it's on traditional cable, streaming apps or on social media, directly through the Nascar hub. Our partnership is all about making access easier, more intuitive and more exciting for the fan base." Nascar is also Xumo's first official league partnership. The Xumo Easy Street Pit Stop at-track activation will debut this weekend at Texas Motor Speedway. The unique activation will have charging stations, cool-down areas, snacks and more.
