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Time of India
2 days ago
- Entertainment
- Time of India
Raksha Bandhan 2025: Rakhi from a distance? Here's how to slay a virtual celebration with your long-distance siblings
Just because your sibling or cousin is a thousand kilometres away does not mean you skip the drama, the fights, or the emotional meltdown. Raksha Bandhan is not just about tying a thread, it is a full-blown emotional Bollywood scene. And this year, we are giving it a digital glow-up. Whether your brother is in Toronto or your cousin is buried under work in Bangalore, virtual Rakhi is here to prove that Wi-Fi > geography. How to celebrate Rakhi virtually? Step 1: Schedule that chaos Do not assume your brother will magically be free just because it is Rakhi. Text him, call him, spam the group chat, lock down a time for that video call. Bonus points if you can guilt-trip him into waking up at 6AM in the US. It is tradition, bro. Step 2: DIY Rakhi or Amazon express? Send a physical Rakhi if you are a planner (or your sibling is a softie). But if you are last-minute AF, go the e-Rakhi route. Etsy, Ferns N Petals, or even Canva can help you make something extra cute and custom. And yes, you can send a PDF with sass. Step 3: Swiggy, Zomato, Uber Eats, your Rakhi wingmen No celebration is complete without food. Order their favourite mithai or biryani to land at their doorstep right after your call. It is peak desi sibling love when you fight during the video call and still send rasgullas five minutes later. Step 4: Make it Instagram official Coordinate your outfits. Take screenshots. Add that filmy filter. Post that Story with 'Phoolon Ka Taron Ka' or 'Naach Meri Jaan'. Let the world know your sibling bond is thriving—even through pixels and time zones. Step 5: Game night or watch party? Yes please. After the call, do a Netflix Party, play or drag them into a nostalgic Antakshari sesh. Keep the energy buzzing, because Rakhi is not just about tradition, it is about vibes, chaos, and vibing in chaos. Step 6: The Vibe Check: Long-Distance, Still Strong At the end of the day, it is not about how you celebrate, but that you do. The thread may be digital, but the love is very real. This Raksha Bandhan, show your siblings that even 8,000 miles and three time zones cannot cancel sibling drama. Now go, slay that virtual celebration.
Time of India
25-07-2025
- Entertainment
- Time of India
FNPʼs new Raksha Bandhan film melds AI with emotion
FNP ( Ferns N Petals ), Indiaʼs gifting brand, has launched a first-of-its-kind Rakhi brand film created entirely using AI. Continuing the brandʼs thought 'Door ho ya paas, Rakhi banayein khaasˮ, the campaign captures the unshakable sibling bond in todayʼs globalised world — where sisters in Delhi can still surprise brothers in Dublin. Conceptualised with the agency Teen Bandar and voiced by Piyush Mishra, the 30-second film traces a heartwarming journey of brothers across continents receiving FNP Rakhi gifts — each becoming joyful on having their festivities made special. All visuals have been AI-generated with no physical shoot, portraying cross-continent setups with striking realism. What makes this effort truly innovative is the use of personalisation — with versions of the film that dynamically include the sender's or siblingʼs name in the voiceover, making each viewing feel intimate, tailored and deeply emotional, the press note shared with ETBrandEquity stated. Avi Kumar, chief marketing officer, FNP, said, 'With fiamilies more global than ever, we wanted to show that distance doesnʼt weaken the bond— especially on Rakhi. By using AI, weʼve reimagined how we tell this story while staying rooted in our core promise: delivering not just gifits, but emotions, on time and across the world. Itʼs a firesh fiormat, but the heart remains the same.ˮ Savio Joseph, co-founder, Teen Bandar, added, 'Partnering with FNP again was a joy. This time, we used AI to reinfiorce their global promise and bring alive a simple insight — that even across borders, a Rakhi can still fieel personal.ˮ Watch the video here:
