21-04-2025
- Business
- Fashion Value Chain
Festival of Golden Moments: PNGS Shines for Akshaya Tritiya
P N Gadgil & Sons (PNGS) has launched its Akshaya Tritiya campaign, Festival of Golden Moments, celebrating gold as more than just an ornament—it's a symbol of memory and emotion. Featuring brand ambassador Mithila Palkar, the campaign film highlights the deep-rooted tradition of gifting and inheriting gold through opulent mangalsutras, temple jewellery, and heirloom-worthy bangles.
With the tagline 'You shine brighter when you're wrapped in gold,' PNGS positions gold as timeless and emotionally resonant. Aditya Modak notes, 'Gold is never just a transaction—it marks life's milestones.'
Despite a 25–30% price surge, PNGS continues to grow through its dual design strategy—offering both heavyweight traditional jewellery and lighter, aspirational pieces that appeal to younger buyers. With 33 showrooms, a robust digital strategy, and expansion plans aiming for 50+ outlets by 2030, PNGS is set for continued success.
Watch the campaign: Festival of Golden Moments – YouTube
