Latest news with #Fevicol
Business Recorder
5 days ago
- Business
- Business Recorder
India's Pidilite posts higher quarterly profit on strong demand; announces bonus issue
India's Pidilite Industries reported an 18.6% jump in first-quarter profit on Wednesday on healthy demand for its adhesives and sealants. The company's consolidated net profit rose to 6.72 billion rupees ($76.7 million) for the three months ended June 30 from 5.67 billion rupees in the year-ago quarter. Analysts noted that demand has been recovering in the adhesives segment and is likely to improve further, along with prices, in the near term. Easing input costs and steady consumption trends could support margin expansion and topline growth in the coming quarters, they added. Pidilite, known for brands such as adhesive Fevicol and sealant Dr. Fixit, reported a 10.5% rise in first-quarter revenue to 37.53 billion rupees. Revenue in the consumer and bazaar segment, which accounts for about 80% of Pidilite's overall sales, grew 9.7%. India's Jindal Stainless posts quarterly profit rise on strong domestic demand The company said it remains cautiously optimistic as domestic conditions improve, supported by a good monsoon, steady demand, especially in the construction sector, lower interest rates, and recent liquidity measures. However, it continues to monitor geopolitical risks that could disrupt supply chains and global trade. The company also announced the issue of one bonus equity share for every share held by shareholders, along with a special interim dividend of 10 rupees per share.
Reuters
5 days ago
- Business
- Reuters
India's Pidilite posts higher quarterly profit on strong demand; announces bonus issue
Aug 6 (Reuters) - India's Pidilite Industries ( opens new tab reported an 18.6% jump in first-quarter profit on Wednesday on healthy demand for its adhesives and sealants. The company's consolidated net profit rose to 6.72 billion rupees ($76.7 million) for the three months ended June 30 from 5.67 billion rupees in the year-ago quarter. Analysts noted that demand has been recovering in the adhesives segment and is likely to improve further, along with prices, in the near term. Easing input costs and steady consumption trends could support margin expansion and topline growth in the coming quarters, they added. Pidilite, known for brands such as adhesive Fevicol and sealant Dr. Fixit, reported a 10.5% rise in first-quarter revenue to 37.53 billion rupees. Revenue in the consumer and bazaar segment, which accounts for about 80% of Pidilite's overall sales, grew 9.7%. The company said it remains cautiously optimistic as domestic conditions improve, supported by a good monsoon, steady demand, especially in the construction sector, lower interest rates, and recent liquidity measures. However, it continues to monitor geopolitical risks that could disrupt supply chains and global trade. The company also announced the issue of one bonus equity share for every share held by shareholders, along with a special interim dividend of 10 rupees per share. ($1 = 87.6400 Indian rupees)
Time of India
30-07-2025
- Business
- Time of India
MarTech+: How culture and code are shaping marketing
Dear Reader, Marketers today aren't just competing for attention, they're competing with changing habits, shifting tech, and AI that's rewriting the rules overnight. This week, we explore how brands and marketers can stay ahead of the curve while the ground keeps moving beneath us. Let's dive in. ChatGPT as confidante: Are we outsourcing intimacy? More Gen Z and Millennials are leaning on AI for emotional support, sharing secrets and fears they might not tell another human. Is this convenience, comfort, or a slow erosion of our human connections? And where does Maslow's hierarchy fit when your 'best friend' is code? Read the full piece here Why you should care: Because AI isn't just a marketing tool — it's reshaping consumer behaviour, and that will ripple into how brands build trust and community. Fevicol's cultural remix: When glue meets the Teeka. Can a low-engagement product like adhesive become part of cultural conversation? Fevicol's TeekaID campaign shows how a legacy brand can fuse a deeply familiar cultural symbol (the teeka) with tech to stay relevant. The takeaway: even 'boring' categories can spark attention when they tap into rituals people care about. Read more here. Why you should care: Because relevance today isn't just about awareness, it's about creating meaning — and tech can be the bridge. Google's AI overviews: Post-click is the new reality. Google's latest shift could change how consumers find (and trust) information. With AI overviews surfacing answers before a click, content marketing is less about rankings and more about authority and trust. Read more here Why you should care: Because your playbook can't just be 'rank and repeat' anymore. Strategy, credibility, and brand voice now matter as much as traffic. Stories you might have missed Microsoft launches AI-based Co-pilot Mode in Edge browser Alibaba takes on Meta, Xiaomi with QuarkAI smartglasses Creating realistic deepfakes getting easier than ever, fighting back may take even more AI Amazon set to acquire AI wearable startup bee From conversations to execution: The rise of AI agents Over to you Are you rethinking your content and community strategy for a post-click, AI-driven world? And where do you draw the line between tech as an enabler versus a stand-in for human connection? Share your take on LinkedIn and tag @ETBrandEquity Stay tuned for the next edition of MarTech+ newsletter rolling out every week on Wednesday. – Team ETBrandEquity
Time of India
29-07-2025
- Business
- Time of India
Marketing Matters: The making of Fevicol's TeekaID campaign
The stories of legacy brands are often masterclasses in consistency, creativity, and cultural relevance. Even in a world saturated with marketing noise, some brands manage to cut through with ideas that feel both fresh and familiar. Fevicol, Pidilite 's iconic adhesive brand, known for its witty storytelling about its unbreakable bonds is one such brand. Hirol Gandhi, President and Head of Office, Mumbai and Kolkata, Ogilvy India , tells ET Brand Equity that the brief was simple yet ambitious: keep Fevicol culturally relevant in a low-involvement category, and continue to uphold its promise of Mazboot Jod (strong bonds) with impact and innovation. And in doing so, elevate Fevicol's perception as a smart and innovative brand. The big idea The inspiration for TeekaID stemmed from a deep understanding of Indian culture and a real-world issue, says Gandhi. The brand took the idea to the Maha Kumbh Mela , one of the largest human gatherings in the world. While spiritually significant, the Maha Kumbh Mela also presents a major logistical challenge: the risk of loved ones, particularly children, getting lost in the massive crowds. Fevicol and its creative agency, Ogilvy India, found the idea in a black dot—Kaala Teeka, a traditional symbol believed to ward off the evil eye. Representing protection and care, this age-old practice became the creative muse. The question was: what if this cultural symbol could be fused with modern technology? That thinking sparked the idea of TeekaID, a skin-friendly adhesive sticker resembling a Kaala Teeka, embedded with a QR code. This simple yet ingenious solution allowed parents to store essential contact information, transforming a potentially terrifying situation into a happy reunion with a quick scan. It was a powerful alignment of tradition and innovation, perfectly echoing Fevicol's ethos of enduring bonds. The strategies that stuck Ogilvy India focused on creating cultural resonance with a modern twist. 'The campaign wasn't about overt commercialism; it was about authentic participation in a cultural moment,' Gandhi explains. 'By integrating the Kaala Teeka with a QR code, Fevicol positioned itself as a brand that understands and innovates within cultural contexts, not just alongside them.' The campaign addressed a genuine pain point at large gatherings: the fear of losing a child. The TeekaID was designed to be language and literacy-independent. Anyone with a smartphone could use it. This simplicity ensured widespread adoption and made the solution highly effective, even amidst the chaos of the Mela, demonstrating how technology can serve humanity in the most accessible way. The impact The brand and the agency tracked several key performance indicators (KPIs) to gauge the campaign's success: Target: 2,000 children registered Achieved: 4,640 children registered But the most meaningful outcome came when the TeekaID helped reunite a lost child with his family in less than 30 minutes, Gandhi shares. Notes for other brands According to Gandhi, the biggest takeaway is the importance of embracing cultural nuance. 'Don't just advertise during festivals; integrate your brand meaningfully into the cultural fabric by understanding the values and traditions behind those moments.' He also highlights the importance of solving real problems. 'Offer solutions that go beyond product features. That's how you build trust and loyalty.' Technology, he says, doesn't have to be flashy. 'Use it to simplify, connect, and serve. Often, the most impactful innovations are the simplest.' For Gandhi, authenticity always trumps commercialism. 'In deeply spiritual or cultural contexts, a subtle, service-oriented approach resonates far more than overt sales pitches,' he says. He concludes: 'Ultimately, marketing is about connecting with people. When you genuinely help, you don't just gain customers; you earn hearts.' Fevicol and Ogilvy India picked up a Gold in the Festival Marketing category at the ET Shark Awards 2025.
News18
24-07-2025
- Entertainment
- News18
Sara Ali Khan's Heel Breaks On Red Carpet At Ibrahim's Film Premiere; Watch What She Did
Last Updated: Sara Ali Khan's heel broke on the red carpet at SarZameen premiere. She fixed it with Fevicol and returned confidently, leaving fans impressed. Sara Ali Khan had an unexpected red carpet moment at the premiere of her brother Ibrahim Ali Khan's debut film SarZameen, but she handled it like a pro. Dressed in an elegant all-black co-ord set, Sara was walking towards the red carpet when one of her heels suddenly came off and broke. Rather than getting flustered, Sara calmly stepped aside with the help of a woman and went back to get the heel fixed. In a moment that amused both fans and paparazzi, Sara used Fevicol to reattach the heel. The actress then made a confident return to the red carpet and resumed posing for the cameras as if nothing had happened. View this post on Instagram A post shared by F I L M Y G Y A N (@filmygyan) As the paparazzi joked, 'Fevicol laga lo," Sara playfully responded, 'Laga li hai." The clip of the incident quickly went viral, with fans praising Sara for her chill attitude and confidence. 'Even celebs have shoe mishaps," one amused user commented. Others appreciated how she didn't feel awkward or try to hide the moment, turning it instead into a fun, candid memory. Sara later posed alongside Ibrahim on the red carpet and cheered for her brother's big debut. The event marked a proud moment for the Khan family, and Sara's presence added both glamour and a dose of relatability. Directed by Kayoze Irani, SarZameen is an upcoming OTT film that releases on July 25 on JioHotstar. The film stars Ibrahim Ali Khan, Prithviraj Sukumaran, and Kajol in key roles. According to the official synopsis, the story follows a father who refuses to bow down to threats, and a son who is given up for the nation. It is a gripping tale of a family torn apart by the deeds and secrets of the past. First Published: July 24, 2025, 22:46 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
