Latest news with #FieldAgent
Business Insider
24-05-2025
- Business
- Business Insider
M&A News: Deere (DE) Acquires Sentera
Earlier today, heavy machinery firm Deere (DE) announced that it acquired Sentera, which is a Minnesota-based company that specializes in high-resolution agricultural imagery. The goal is to strengthen Deere's technology offerings by giving farmers more powerful tools to collect and analyze data for better decision making in the field. Chris Winkler, Director of Digital Software and Solutions at John Deere, said that the integration with the John Deere Operations Center will help farmers monitor conditions in real time and improve profitability, efficiency, and sustainability. Confident Investing Starts Here: Interestingly, Sentera's cameras work with most popular drone platforms and allow farmers to quickly capture detailed images across large fields. These images are processed using Sentera's FieldAgent software to identify issues like weed presence or plant stress. In addition, one key feature known as SMARTSCRIPT Weeds creates customized herbicide prescriptions that can be sent directly to sprayers, therefore reducing waste by targeting only the areas that need treatment. The same technology can also be used to analyze stand counts, disease, and pest pressure. This acquisition supports Deere's goal of helping farmers be more efficient with their operations. Moreover, Sentera CEO Brian Wenngatz called the partnership a strong match that will help bring trusted, scalable tools to more farmers and deliver greater value from their data. Is DE Stock a Good Buy? Turning to Wall Street, analysts have a Moderate Buy consensus rating on DE stock based on eight Buys, eight Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average DE price target of $535.14 per share implies 4.7% upside potential.
Cision Canada
23-05-2025
- Business
- Cision Canada
John Deere Acquires Sentera to Integrate Aerial Field Scouting
MOLINE, Ill., May 23, 2025 /CNW/ -- John Deere (NYSE: DE) announced today the acquisition of Sentera, a leading provider of remote imagery solutions for agriculture headquartered in St. Paul, Minnesota. This acquisition will advance the capabilities of John Deere's existing technology offerings, providing farmers and ag service providers with a more comprehensive set of tools to generate and use data to make decisions that improve farm profitability, efficiency, and sustainability. "We're excited to add Sentera's talented team to our organization and integrate their advanced solutions into the suite of John Deere tools that help farmers do more with less," said Chris Winkler, Director of Digital Software and Solutions at John Deere. "Combining Sentera's imagery capabilities with the John Deere Operations Center™ will enable farmers and trusted advisors to seamlessly gather and integrate agronomic data, understand real-time conditions, and turn data into insights that drive decisions in the field throughout the growing season." Sentera's industry-leading cameras are compatible with most major drone platforms and enable farmers and crop scouts to quickly and efficiently capture high-resolution data at scale. Their capabilities and FieldAgent software tools help farmers and agronomists assess plant-level health, identify stressors, and take action. In addition, SMARTSCRIPT™ Weeds, a customized herbicide prescription, can be delivered to sprayers with individual nozzle control. Drones equipped with Sentera technology fly over fields at high speeds and generate high-resolution images. These images are processed with Sentera's FieldAgent application to identify the exact location of specific weeds and generate a weed map. This map becomes a targeted prescription for how much product a farmer needs to load into their sprayer, helping minimize waste. Once the prescription is generated, it can be wirelessly sent to compatible equipment through the John Deere Operations Center. Weed maps are just one example of actionable data that is enabled with Sentera scouting technology. The same process can be used in a field to assess crop stand uniformity, disease pressure, and pests. Integrating Sentera also supports John Deere's approach to meeting farmers where they are on the technology adoption journey. It offers new precision capabilities to a broad range of customers while also complementing more advanced precision ag technologies, including See & Spray™. "As a customer of John Deere and Sentera today, the value of this integration is clear," said Nick Einck, Director of Agronomy at Chandler Coop in Chandler, Minnesota. "Sentera's scouting solutions allow us to quickly gather data across more acres and with greater detail, enabling us to customize our approach to each field. Coupled with the John Deere technologies we already leverage today, we can be more efficient and deliver even better outcomes for our customers." Sentera will continue to supply cameras directly to drone manufacturers for integration into their products, as well as sell to farmers, agronomists, ag retailers, and other users. The John Deere Operations Center will continue to be open for other drone imagery providers for integration, as well, ensuring customers and their trusted advisors continue to have choices on the solutions that work best for their operation. "John Deere provides us a great outcome and is exactly the right home for Sentera," said Brian Wenngatz, CEO of Sentera. "They are the industry benchmark for innovation in precision agriculture and they share our belief that the future of access to these technologies is built on trusted relationships, measurable insights, and scalable platforms. Together, we'll be able to support more farmers and help them unlock even more value." About John Deere It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.
