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Economic Times
17 hours ago
- Business
- Economic Times
Robust data security a must amid digital transformation: Arundhati Bhattacharya
Agencies Arundhati Bhattacharya, president and CEO for South Asia, Salesforce As Indian businesses across sectors accelerate their digital transformation, robust data security is a must, according to Salesforce South Asia president and CEO Arundhati Bhattacharya. Digital transformation today is not just a business initiative but a strategic imperative that defines resilience, relevance, and long-term value creation, she said. "There are two things that we invest most in: one is data security and overall security, and the second is innovation. "We must make sure that in no way does the data go out, and that it is sufficiently encrypted and masked. It's also a layer that ensures things like bias, toxicity, and hallucinations can be ruled out," Bhattacharya said. Salesforce on Tuesday announced its partnership with bathroom and lighting solutions provider Jaquar Group. The partnership will implement Salesforce's AI-powered platform to unify customer engagement across Jaquar's business units, aiming to streamline operations, drive revenue growth and productivity. Jaquar Group will deploy a range of Salesforce solutions, including Consumer Goods Cloud for sales efficiency, CPQ and Partner Community Cloud for pricing and partner collaboration, and Field Service for improved on-ground operations. The Jaquar Group has a global presence in over 55 countries, with more than 12,000 employees. "This collaboration is more than just a tech upgrade; it's about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint," Rajesh Mehra - director and promoter, Jaquar Group, said.


Time of India
17 hours ago
- Business
- Time of India
Robust data security a must amid digital transformation: Arundhati Bhattacharya
As Indian businesses across sectors accelerate their digital transformation , robust data security is a must, according to Salesforce South Asia president and CEO Arundhati Bhattacharya . Digital transformation today is not just a business initiative but a strategic imperative that defines resilience, relevance, and long-term value creation, she said. "There are two things that we invest most in: one is data security and overall security, and the second is innovation. "We must make sure that in no way does the data go out, and that it is sufficiently encrypted and masked. It's also a layer that ensures things like bias, toxicity, and hallucinations can be ruled out," Bhattacharya said. Salesforce on Tuesday announced its partnership with bathroom and lighting solutions provider Jaquar Group . The partnership will implement Salesforce's AI-powered platform to unify customer engagement across Jaquar's business units, aiming to streamline operations, drive revenue growth and productivity. Live Events Jaquar Group will deploy a range of Salesforce solutions, including Consumer Goods Cloud for sales efficiency, CPQ and Partner Community Cloud for pricing and partner collaboration, and Field Service for improved on-ground operations. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories The Jaquar Group has a global presence in over 55 countries, with more than 12,000 employees. "This collaboration is more than just a tech upgrade; it's about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint," Rajesh Mehra - director and promoter, Jaquar Group, said.

Business Standard
20 hours ago
- Business
- Business Standard
Salesforce, Jaquar partner to drive digital transformation and agility
CRM provider Salesforce to help Jaquar implement digital solutions like Tableau and Field Service for data agility, mobile responsiveness and intelligent operations Sharanya M Delhi Customer relationship management service provider Salesforce on Tuesday announced a partnership with bathroom and lighting solutions provider Jaquar to accelerate the latter's digital transformation efforts. As per the collaboration, Jaquar will implement a range of Salesforce's products and services, such as Consumer Goods Cloud, Partner Community Cloud, Field Service and Tableau, to boost operational efficiency. 'Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance and long-term value creation,' said Arundhati Bhattacharya, President and Chief Executive Officer of Salesforce South Asia. Jaquar, which was founded in 1960, has seven manufacturing units in India and one in South Korea. The partnership with Salesforce will help Jaquar be ready for the future by being data agile, mobile responsive and embedding intelligence in all customer interactions as well as operations, said Rajesh Mehra, Director and Promoter of Jaquar Group.