2 days ago
Smell of Victory: Donald Trump launches new fragrance that celebrates 'winning'
US President Donald Trump has announced the launch of his new fragrances that are 'all about winning'.
The US President announced the latest instalment in a long line of Trump wares on his social media platform Truth Social.
'Trump Fragrances are here. They're called 'Victory 45-47' because they're all about Winning, Strength, and Success — For men and women,' wrote Trump.
'Get yourself a bottle, and don't forget to get one for your loved ones too.
'Enjoy, have fun, and keep winning!'
The 45-47 represent Donald Trump's terms as US President. Trump announced the launch of the new fragrances on his social media platform, Truth Social / Credit: Truth Social / @realDonaldTrump
The bottles are said to be limited edition and numbered collectables, featuring the 47th President in the form of a golden statue.
The precise scent of the perfumes is not immediately obvious from the descriptions on the website.
The male cologne is said to have 'rich, masculine notes', while the women's perfume has a 'sophisticated, subtly feminine scent'.
Each bottle is listed as $249 (£181).
The president himself is not personally involved in the fragrance creation.
A disclaimer on the website reads: 'Trump Fragrances are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals.
'45Footwear, LLC uses the Trump name, image and likeness under a license agreement which may be terminated or revoked according to its terms.'
Trump has previously released two other fragrances: 'Fight! Fight! Fight!' and 'Victory' colognes were both released in 2024 under the Trump brand.
Trump is often seen with his most identifiable piece of merchandise, the red MAGA hat.
He has also released several other wares, including guitars, trainers, and the controversial 'God Bless the USA' bible. Donald Trump's 'God Bless the USA' bible / Credit: AP
A mandatory financial disclosure report filed in June highlighted how much Donald Trump made from some of his merchandise ventures last year.
Trump took in $3 million in revenue from selling 'Save America' coffee table books, $2.8 million from Trump watches, and $2.5 million from Trump-branded sneakers and fragrances.
Additionally, he made $57 million last year from World Liberty Financial, a crypto company he and his sons helped launch in September.
The president will even turn his lowest moments into a merchandising opportunity.
His election campaign claimed they raised $7.1 million from his 2023 police mugshot, after his scowling face was emblazoned on T-shirts, mugs and even baby grows.
The timing of the president's latest business venture comes as his 'big, beautiful' spending bill makes it through the Senate.
The Senate bill included big funding cuts to Medicaid and food stamps, by imposing additional work requirements to make eligibility more stringent.
The bill would infuse $350 million more into border and national security spending, including for deportations.
The bill also includes $4.5 trillion in tax cuts, and the Congressional Budget Office projects that it will add around $3.3 trillion in federal deficits over the coming decade.
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