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OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system

Time of India

time5 days ago

  • Business
  • Time of India

OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system

At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad . The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography . Explore courses from Top Institutes in Select a Course Category Public Policy Cybersecurity Finance Product Management Others Data Science Design Thinking Healthcare others Technology MCA Degree Project Management healthcare Artificial Intelligence Data Science Data Analytics Operations Management Management CXO Digital Marketing Leadership PGDM MBA Skills you'll gain: Duration: 12 Months IIM Calcutta Executive Programme in Public Policy and Management Starts on undefined Get Details Skills you'll gain: Economics for Public Policy Making Quantitative Techniques Public & Project Finance Law, Health & Urban Development Policy Duration: 12 Months IIM Kozhikode Professional Certificate Programme in Public Policy Management Starts on Mar 3, 2024 Get Details OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can do. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Four Years of Technical Co-Development OPPO and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution , adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode , which recreates the brand's signature 65:24 wide aspect ratio. Next-Gen Mobile Imaging System: Aiming for a New Standard Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging system. The goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image quality. Further details are expected to be shared later this year. OPPO's Journey in Mobile Imaging At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in 2017. Since the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. OPPO Photography Awards 2025 Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.

OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system

Economic Times

time5 days ago

  • Business
  • Economic Times

OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system

At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad. The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography. OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution, adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode, which recreates the brand's signature 65:24 wide aspect ratio. Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image details are expected to be shared later this year. At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.

Miss the S23 Ultra's 10x camera? This brand could revive it (and then some)
Miss the S23 Ultra's 10x camera? This brand could revive it (and then some)

Android Authority

time09-05-2025

  • Android Authority

Miss the S23 Ultra's 10x camera? This brand could revive it (and then some)

Ryan Haines / Android Authority TL;DR A leaker has suggested that a next-generation OPPO phone could adopt a 200MP periscope camera and a 50MP 10x camera. If confirmed, this would make for the most impressive zoom camera hardware on a smartphone. The last phone with a 10x periscope camera was 2023's Galaxy S23 Ultra. Samsung made a splash with 2021's Galaxy S21 Ultra, being among the first phone makers to offer a 10x periscope camera. We haven't seen a phone with a 10x camera in a few years, but it looks like a rival manufacturer might offer this tech. Regular leaker Digital Chat Station has hinted on Weibo that a next-generation flagship phone could adopt a 200MP periscope camera and a 50MP ~10x periscope camera. The leaker has frequently used this red emoji for OPPO-related leaks, which means this new claim applies to an upcoming OPPO Find series flagship. Digital Chat Station said the 200MP zoom camera would have a large sensor size while the 10x camera would feature a small sensor. This wouldn't be a surprise as a 10x periscope camera requires plenty of room, leaving virtually no space for a large sensor. A big step forward for smartphone zoom? If confirmed, this means the OPPO phone would have the most advanced zoom cameras on the market. We've seen vivo, Xiaomi, and HONOR all offering 200MP periscope cameras before, but we haven't seen a 10x periscope camera since the Galaxy S23 Ultra. And we haven't seen a 50MP 10x camera at all. A 50MP 10x camera would also theoretically be capable of 20x shots at lossless resolution, delivering a hitherto unseen level of zoom quality for a conventional smartphone. We've also seen OPPO and Xiaomi offering AI zoom tech to spruce up images, with mostly good results. The combo of a 50MP 10x camera and similar AI zoom software suggests solid picture quality beyond 20x in some situations. In fact, our own testing reveals that the Galaxy S23 Ultra's aging 10x camera can still beat the vivo X200 Pro's 200MP telephoto camera in a few scenarios. We really hope this rumored phone comes to global markets if it actually has a 10x camera. But we don't have high hopes as none of OPPO's previous Ultra phones have launched outside China. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.

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