Latest news with #FindingHarmonyontheShelf
Yahoo
14-05-2025
- Business
- Yahoo
NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength
More than half (54%) of APAC consumers say they are likely to buy more private label products than ever before, signaling growing trust alongside sustained loyalty to name brands. Brand choice among APAC consumers is primarily driven by functional reasons (85%), but expectations differ between private label and branded products: consumers seek affordability, availability, and community support from private labels, while prioritizing superior quality, wide assortment, omni-channel availability, and notoriety from branded products. Evolving consumer perceptions open new opportunities for private labels and branded products to grow symbiotically, creating new paths for mutual success in Asia Pacific. SINGAPORE, May 14, 2025--(BUSINESS WIRE)--NielsenIQ (NIQ), a leader in consumer intelligence, today released new insights from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products study, revealing that Asia Pacific consumers are redefining their brand preferences. Drawing from responses of over 17,000 consumers across 25 markets — including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand — the report reveals how consumers in Asia Pacific are reshaping their perceptions of private labels and branded products. While private labels are gaining trust and acceptance, branded products continue to hold strong emotional and quality-driven loyalty, creating new opportunities for growth on both sides. According to the report, more than half (54%) of APAC consumers say they are more likely to buy private label products than ever before, with the trend strongest in Thailand (64%), India (61%), China (56%), and Indonesia (55%). While private labels were once viewed mainly through the lens of availability, consumer perceptions are shifting toward value, quality, and community support. Meanwhile, branded products continue to hold significant strength in the minds of consumers. Superior quality remains the top expectation among APAC consumers when choosing branded goods, supported by expectations for wide assortment, omni-channel availability, and strong brand reputation. These attributes reinforce the enduring appeal of established brands across the region. "Asia Pacific's retail landscape is evolving, and we see both private labels and branded products carving unique but complementary spaces on the shelf," said Terence Colle, Managing Director of Strategic Analytics & Insights for Asia Pacific at NIQ. "The brands that succeed will be those that recognize the strengths each brings to consumers — whether it's value and local relevance or quality and prestige — and embrace opportunities for growth together." Symbiosis: Growing Together, Not Apart Rather than competing head-to-head, private labels and branded products can unlock greater value through symbiotic dynamics. NIQ's study highlights key ways in which they can thrive together: Brand halo effect: Private labels can build trust by standing alongside trusted name brands. Increased traffic: Interest in private labels can boost overall store traffic, benefiting all brands. Price anchoring: Premium brand pricing can set the stage for private labels to appeal on value. Market expansion: Growth in private labels can help expand categories and open new opportunities for brands. This evolving dynamic suggests that brands and retailers who embrace collaborative growth — rather than direct competition — can tap into new opportunities and strengthen their long-term success in the Asia Pacific region. About the Report Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products is based on a global NIQ study conducted between December 2024 and January 2025, covering 25 markets including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand. The respondents include consumers who often make shopping decisions on behalf of their households and agreed to participate in this survey. The sample for each country incorporated age and gender quotas aligned with respective census data, while ensuring that each demographic group maintained a statistically reliable base size. Click here to download a copy of the full global report. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved. View source version on Contacts Media contact: Liza D.
Yahoo
14-05-2025
- Business
- Yahoo
NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength
More than half (54%) of APAC consumers say they are likely to buy more private label products than ever before, signaling growing trust alongside sustained loyalty to name brands. Brand choice among APAC consumers is primarily driven by functional reasons (85%), but expectations differ between private label and branded products: consumers seek affordability, availability, and community support from private labels, while prioritizing superior quality, wide assortment, omni-channel availability, and notoriety from branded products. Evolving consumer perceptions open new opportunities for private labels and branded products to grow symbiotically, creating new paths for mutual success in Asia Pacific. SINGAPORE, May 14, 2025--(BUSINESS WIRE)--NielsenIQ (NIQ), a leader in consumer intelligence, today released new insights from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products study, revealing that Asia Pacific consumers are redefining their brand preferences. Drawing from responses of over 17,000 consumers across 25 markets — including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand — the report reveals how consumers in Asia Pacific are reshaping their perceptions of private labels and branded products. While private labels are gaining trust and acceptance, branded products continue to hold strong emotional and quality-driven loyalty, creating new opportunities for growth on both sides. According to the report, more than half (54%) of APAC consumers say they are more likely to buy private label products than ever before, with the trend strongest in Thailand (64%), India (61%), China (56%), and Indonesia (55%). While private labels were once viewed mainly through the lens of availability, consumer perceptions are shifting toward value, quality, and community support. Meanwhile, branded products continue to hold significant strength in the minds of consumers. Superior quality remains the top expectation among APAC consumers when choosing branded goods, supported by expectations for wide assortment, omni-channel availability, and strong brand reputation. These attributes reinforce the enduring appeal of established brands across the region. "Asia Pacific's retail landscape is evolving, and we see both private labels and branded products carving unique but complementary spaces on the shelf," said Terence Colle, Managing Director of Strategic Analytics & Insights for Asia Pacific at NIQ. "The brands that succeed will be those that recognize the strengths each brings to consumers — whether it's value and local relevance or quality and prestige — and embrace opportunities for growth together." Symbiosis: Growing Together, Not Apart Rather than competing head-to-head, private labels and branded products can unlock greater value through symbiotic dynamics. NIQ's study highlights key ways in which they can thrive together: Brand halo effect: Private labels can build trust by standing alongside trusted name brands. Increased traffic: Interest in private labels can boost overall store traffic, benefiting all brands. Price anchoring: Premium brand pricing can set the stage for private labels to appeal on value. Market expansion: Growth in private labels can help expand categories and open new opportunities for brands. This evolving dynamic suggests that brands and retailers who embrace collaborative growth — rather than direct competition — can tap into new opportunities and strengthen their long-term success in the Asia Pacific region. About the Report Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products is based on a global NIQ study conducted between December 2024 and January 2025, covering 25 markets including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand. The respondents include consumers who often make shopping decisions on behalf of their households and agreed to participate in this survey. The sample for each country incorporated age and gender quotas aligned with respective census data, while ensuring that each demographic group maintained a statistically reliable base size. Click here to download a copy of the full global report. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved. View source version on Contacts Media contact: Liza D. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
14-05-2025
- Business
- Business Wire
NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength
SINGAPORE--(BUSINESS WIRE)--NielsenIQ (NIQ), a leader in consumer intelligence, today released new insights from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products study, revealing that Asia Pacific consumers are redefining their brand preferences. Drawing from responses of over 17,000 consumers across 25 markets — including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand — the report reveals how consumers in Asia Pacific are reshaping their perceptions of private labels and branded products. While private labels are gaining trust and acceptance, branded products continue to hold strong emotional and quality-driven loyalty, creating new opportunities for growth on both sides. According to the report, more than half (54%) of APAC consumers say they are more likely to buy private label products than ever before, with the trend strongest in Thailand (64%), India (61%), China (56%), and Indonesia (55%). While private labels were once viewed mainly through the lens of availability, consumer perceptions are shifting toward value, quality, and community support. Meanwhile, branded products continue to hold significant strength in the minds of consumers. Superior quality remains the top expectation among APAC consumers when choosing branded goods, supported by expectations for wide assortment, omni-channel availability, and strong brand reputation. These attributes reinforce the enduring appeal of established brands across the region. 'Asia Pacific's retail landscape is evolving, and we see both private labels and branded products carving unique but complementary spaces on the shelf,' said Terence Colle, Managing Director of Strategic Analytics & Insights for Asia Pacific at NIQ. 'The brands that succeed will be those that recognize the strengths each brings to consumers — whether it's value and local relevance or quality and prestige — and embrace opportunities for growth together.' Symbiosis: Growing Together, Not Apart Rather than competing head-to-head, private labels and branded products can unlock greater value through symbiotic dynamics. NIQ's study highlights key ways in which they can thrive together: Brand halo effect: Private labels can build trust by standing alongside trusted name brands. Increased traffic: Interest in private labels can boost overall store traffic, benefiting all brands. Price anchoring: Premium brand pricing can set the stage for private labels to appeal on value. Market expansion: Growth in private labels can help expand categories and open new opportunities for brands. This evolving dynamic suggests that brands and retailers who embrace collaborative growth — rather than direct competition — can tap into new opportunities and strengthen their long-term success in the Asia Pacific region. About the Report Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products is based on a global NIQ study conducted between December 2024 and January 2025, covering 25 markets including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand. The respondents include consumers who often make shopping decisions on behalf of their households and agreed to participate in this survey. The sample for each country incorporated age and gender quotas aligned with respective census data, while ensuring that each demographic group maintained a statistically reliable base size. Click here to download a copy of the full global report. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. © 2025 Nielsen Consumer LLC. All Rights Reserved.
Campaign ME
13-05-2025
- Business
- Campaign ME
KSA consumers are increasingly purchasing more private label products, NIQ report reveals
Approximately 62 per cent of KSA consumers are increasingly purchasing more private label products, a recent report from NielsenIQ reveals. The Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products report also explores the catalysts driving these trends both globally and regionally, and key insights that retailers and consumer packaged goods (CPG) manufacturers should consider to strategically engage consumers in a fast-moving macroeconomic environment. Simultaneously, the top 10 global brands experienced a resurgence in global sales momentum in 2024, signaling that retailers and CPG manufacturers will continue to compete for consumer attention on the shelves of both large and small grocery stores and retailers. KSA consumers' perception of private label products and their quality has significantly improved, while global brands also see strong performance, the report reveals. Some of the key trends driving growth of both private label and branded products include: Perceived value shift: The stigma around private labels is waning, with 71 per cent of respondents viewing them as good alternatives to name brands and 69 per cent perceiving them as offering good value. The stigma around private labels is waning, with 71 per cent of respondents viewing them as good alternatives to name brands and 69 per cent perceiving them as offering good value. Growing demand : As a result, 71 per cent of consumers say they would buy more private label products if a larger variety were available. : As a result, 71 per cent of consumers say they would buy more private label products if a larger variety were available. Private label stabilisation : The share of sales in KSA has risen by only +0.1 points, but there are signs of slowed growth across all regions. (KSA private label growth is 3.1 per cent whereas FMCG is 2.6 per cent, indicating it is growing slightly faster.) : The share of sales in KSA has risen by only +0.1 points, but there are signs of slowed growth across all regions. (KSA private label growth is 3.1 per cent whereas FMCG is 2.6 per cent, indicating it is growing slightly faster.) Premiumisation : Approximately 66 per cent of Saudi consumers say they are likely to treat themselves by upgrading to a premium-brand product, with younger generations – Millennials (61 per cent) and Gen Z (58 per cent) – surpassing that average. : Approximately 66 per cent of Saudi consumers say they are likely to treat themselves by upgrading to a premium-brand product, with younger generations – Millennials (61 per cent) and Gen Z (58 per cent) – surpassing that average. Openness to explore: About 67 per cent of KSA respondents say they're expanding their brand purchases across multiple categories. Additionally, 58 per cent of both global and KSA respondents state that brand or store brand is irrelevant, choosing products based on necessity instead. The positive consumer sentiment is supported by impressive worldwide sales data. NIQ Retail Measurement Services report a 3.1 per cent increase in sales from KSA for top 10 global brands with annual sales growth of private labels. However, regional differences exist; in Egypt, consumers exhibit a stronger preference for private labels. Retailers and manufacturers are discovering that collaboration, rather than competition, can unlock powerful growth – especially in markets like Saudi Arabia where consumer behaviour is rapidly evolving. For private labels, proximity to name brands creates a valuable halo effect, with shoppers perceiving enhanced quality and trustworthiness. Consumers are drawn to name brands for their sense of pride (37 per cent), superiority (38 per cent) and notoriety (42 per cent), and when private labels are positioned nearby and match premium standards, the result is an uptick in perceived value – and sales. The dynamic shifts when looking at branded products, where retailer credibility becomes a critical asset. The NIQ report reveals that nearly two-thirds of Saudi shoppers trust store brands precisely because of the retailer's endorsement, creating a ripple effect that lifts both private label and branded product performance.
Zawya
25-04-2025
- Business
- Zawya
NIQ report reveals opportunities for private label FMCG growth in South Africa
According to NielsenIQ (NIQ) private labels generated sales value of more than R98bn in South Africa during 2024. The data shows that private labels grew sales value in South Africa by 7.5% in 2024 and accounted for around 18% of total FMCG sales value for the year.* These findings are drawn from NIQ's new report, Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products. The report offers an in-depth analysis of shifting global consumer attitudes around private label and branded products, catalysts driving these trends globally and regionally, and important insights retailers and consumer packaged goods (CPG) manufacturers can keep in mind to strategically reach consumers within a fast-moving macro-economic environment. According to the report, four in ten (39%) of South African respondents are likely to purchase more private label products than they were before, representing strong growth in a market where private labels have enjoyed a notable presence on most retailers' shelves for many years. Furthermore, nearly two thirds (65%) of South African consumers say they would buy more private label products if a larger variety were available. 'Private label brands in South Africa are booming as consumers adapt their shopping habits to current market conditions. Local retailers and manufacturers have found creative ways to collaborate and address the evolving needs of the consumer with white label offerings that span from value products for price-conscious spenders to luxury offerings for premium customers. There is room for private labels to enter new categories like liquor and baby goods, as well as to continue refining their offerings to appeal to different income and generational groups,' said Zak Haeri, MD for NIQ in South Africa. Key trends shaping private label and branded product growth in South Africa Consumer perception of private label products and their quality has significantly improved, while global brands also see strong performance. Key trends driving growth of both private label and branded products in South Africa include: - Embracing value for money: South African consumers have a positive perception around the value for money and quality offered by private label brands, with 72% of respondents viewing them as good alternatives to name brands and 75% perceiving them as offering good value. - From stigma to status: Private label brands are no longer targeted solely at price-sensitive consumers in South Africa. Premium house brands from leading retailers are winning market share from named brands as consumers look for both quality and cost savings. - Divided opinions: Two thirds (66%) of South African consumers trust private label brands as they are endorsed by the retailers and 45% say store brand products are higher or equal quality than name brands. They are divided exactly 50/50 about whether name brand products are worth paying more for. - Premiumisation: Close to half of South African consumers (49%) say they are likely to treat themselves by upgrading to a premium-brand product, with younger generations — Millennials (62%) and Gen Z (58%) — exceeding that average. - Openness to explore: More than half (58%) of South African respondents say they're expanding their brand purchases across multiple categories, as well as across a wide range of price tiers and preferences. The same amount (58%) say that brand or store brand is irrelevant, choosing products based on necessity instead. - The quest for value: With 39% of South African consumers reporting that their household is worse off than a year ago and 53% reporting they have only enough money to cover the basics, affordability is the most important consideration in choosing a brand. Some 95% say that affordability and value for money is a top consideration in brand choices. - The loyalty lever: South African consumers leverage promotions and loyalty programmes to save money. Three quarters (74%) will spend more on a brand that rewards loyalty and 58% say they will pay more to get free bonuses such as complimentary delivery. 'There's never been a better time for organisations to rally together to find ways to grow the overall size of prize with consumers. Growth is attainable for many companies in this wildly diverse playing field. Retailers should maximise category traffic by balancing a strategic mix of both name-brand and private label products—and consider co-promotion programs to boost overall category growth. On the other hand, manufacturers need to safeguard and expand their market share by innovating with trade incentives, while working to preserve their brand's overall value proposition,' said Lauren Fernandes, vice president, Global Thought Leadership, NIQ. Harmonising success between private label and branded products Strategies retailers and manufacturers can use to create synergies for mutual growth include: - For private labels: - Brand halo effect: Proximity to name brands enhances private labels' appeal. Brands thrive on pride (30%), superiority (37%), and notoriety (48%). Trust in private labels grows when they match premium quality, boosting sales. - Price anchoring: Branded products are often sold at a 26% premium compared with private label products across CPG categories globally. A price gap can inspire a consumer to make a value-driven choice to try something new or comparable. - For branded products: - Market expansion: Private labels drive over half of global sales growth in categories like ready-to-drink coffee and snack bars, creating opportunities for all brands. Initially budget-friendly, they enhance category perceptions and boost name brand acceptance. Brands should focus on areas where private labels grow category opportunities. *Source: NIQ Retail Measurement Services, Total private label sales, Annual period ended Q4 2024 vs. year ago. About Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products Report This first-of-its-kind report focuses on trends driving global growth, assesses symbiotic/competitive dynamics between private label and branded products, and identifies opportunities for retailers and manufacturers to drive collaboration and growth. To understand how these trends are impacting your local market, download a free copy of the report. Research Methodology The NIQ 2025 Private Label & Branded Products report global survey was conducted between December 2024 and January 2025, polling over 17,000 online consumers in 25 countries throughout Asia Pacific, Europe, Latin America, the Middle East & Africa, and North America. The respondents include consumers who often make shopping decisions on behalf of their households and agreed to participate in this survey. The sample for each country incorporated age and gender quotas aligned with respective census data, while ensuring that each demographic group maintained a statistically reliable base size.
