Latest news with #FireballWhisky
Forbes
10-05-2025
- Entertainment
- Forbes
Forget Gen Z, Fireball's Focusing On 'The Greatest Generation'
Marilyn, age 91, is one of the 15 lifetime supply winners of Fireball Whisky. While many spirits brands are chasing younger drinkers, Fireball is focusing on the 'greatest generation.' Fireball just awarded 15 lifetime supplies of its cinnamon whisky to those of the 90+ set. 'Our Lifetime Supply giveaway isn't Fireball's first rodeo when it comes to honoring the legends of the silver-haired party scene,' says Danny Suich, global brand director. In 2023, Fireball honored Florence 'Flo' Hackman, better known as Fireball Flo, on her 105th birthday. 'Flo had become a bit of a local celebrity in her hometown of Cincinnati for her love of Fireball,' Suich says. 'Her family shared that a sip of our cinnamon whisky was part of her daily routine. Naturally, we had to celebrate her in style.' The whisky brand sent a special delivery of its fiery whisky and merch straight to her doorstep to help her ring in her birthday. 'We feel so lucky she's forever part of our brand's history,' Suich says. Bernice, age 99, is one of the older winners in this promotion. That got the creative folks at Fireball wondering just how many elder partiers might be forever fans so they initiated the 'Lifetime Supply' contest in February. In the spirits world, this makes Fireball a bit of an anomaly. According to NIQ, 62 percent of the global population will be of Millennials or younger in 2025 so a lot of spirits brands are focused on Generation Z, who comprise the newest legal drinkers. But perhaps Fireball is onto something as seniors, classified as those 65 years and older, boast $3.2 trillion in spending power, according to SheerID. 'At a time when so much attention is on Gen Z and Millennials, Fireball wanted to celebrate all generations,' Suich says. 'In many ways, it was Gen Z themselves—through social media trends and a genuine appreciation for older generations—who helped shine a light on how cool, hilarious, and wild our 90+ crowd can be.' Gloria, age 90, relaxes in her backyard with a couple of Fireball minis. Suich says Fireball was 'blown away' by the response. The contest had more than 800 entries. 'We knew our 90+ fans were special, but we didn't expect to see photos of people dancing with Fireball, taking shots at the nursing home with their friends, knitting cozies for their bottles, or even sneaking a sip before bingo night,' he says. The contest required entrants to show proof that they were 90 years old or older, submit a photo showing off 'their Fireball spirit,' and then answer the question: what makes you the perfect person to keep life mischievous at 90+? The entrants could enter themselves or a child, grandchild or great-grandchild could enter them online or through 'good, old-fashioned snail mail.' More than 800 seniors answered the call, and it took Fireball a while to winnow the entries down to the top 15. Roger, age 90, likes to drink Fireball as a shot. After validating that the entrants were at least 90 years old, they were evaluated on: 75 percent for creativity, originality, humor, or inspiration, and 25 percent for overall quality and how well the entry represented the Fireball spirit.'Narrowing it down to 15 winners wasn't easy, but one thing was clear: the 90+ crowd still knows how to raise' heck, Suich says. 'The party legends proved exactly what we thought: age is just a number, and Fireball is forever.' Joan, age 95, or "Nana" as she is known to her grandchildren, is decked out in Fireball gear. Joan, 95, was one of the 15 grand prize winners. Her son Michael entered her in the contest. She began drinking Fireball while watching her favorite sports teams: the Suns, Cardinals and Diamondbacks.'I had such fun taking the photo,' Joan says, adding that her son brought over a Fireball shirt, and her daughter Glory, who lives with her, shared her Fireball with her. 'We all had fun taking the photo and doing shots,' says Joan. 'I never imagined in a million years that I would win.' David, 95, started drinking Fireball at USC tailgates. His granddaughter Jacqueline nominated him. 'We were trying to figure out what shots to drink at the tailgate,' David says. 'Something like vodka or tequila was too strong and someone suggested this cinnamon-flavored whisky. It was so good we decided to gather everyone around - and just like that, our Fireball shot tradition at tailgates was born.' David, age 95, is pictured with his granddaughter, Jacqueline. Besides tailgating with Fireball, David enjoys doing shots of Fireball with his buddies at the senior living facility, where he resides. 'I sometimes take it down to the dining room at lunch and dinner and share it with friends,' David says. 'It depends on the day!' Eleanor, age 94, hides her Fireball in her purse. Joan will be celebrating her win with her family. 'Michael says we are going to have a Fireball party and have everyone over to toast me winning,' she says. 'Who knows what other crazy things he has planned?' Her advice to younger Fireball drinkers is to 'just enjoy your family and friends.' 'Don't drink too much though,' she cautions. Paul, age 92, takes his Fireball to parties. Fireball was impressed with the entries, Suich says. 'Fireball has always been about mischief and not taking life too seriously,' he says. 'That attitude doesn't stop at 30, 60, or 90. Fireball fans don't age out of fun. They just turn it up a notch. These legends grew up breaking rules, living loud, and clearly haven't lost their spark.'
Yahoo
28-04-2025
- Yahoo
Man found guilty of murder in DUI crash that killed US Air Force lieutenant colonel
DENVER (KDVR) — Paul Stephenson was found guilty of murder after hitting and killing a U.S. Air Force lieutenant colonel while driving under the influence. On Monday, a jury in the Douglas County Court found Stephenson guilty of murder in the first degree — extreme indifference. He was also found guilty of criminal attempted murder against the victim's spouse and children, along with several other charges. Stephenson's sentencing is set for July 3 at 1:30 p.m. The charges stem from the summer of 2024 when a truck crashed into the gas pumps at a 7-Eleven in Castle Rock and killed 38-year-old Air Force Lt. Col. Matthew Anderson. He was filling up gas at the pump with his family in the car during the time of the crash. FOX31 Newsletters: Sign up to get breaking news sent to your inbox Records show Stephenson had stated he had been drinking beer and a pint of Fireball Whisky before the crash. During the trial, Stephenson testified that he did not remember the crash and knew it was wrong to drink and drive. The jury went into deliberation on Thursday and came to a verdict on Monday. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
25-04-2025
- Yahoo
Jury deliberating in case of man accused of DUI, killing US Air Force lieutenant colonel
CASTLE ROCK, Colo. (KDVR) — It was last summer when a truck crashed into the gas pumps at a 7-Eleven in Castle Rock and killed a member of the Air Force. The store is located on East Plum Creek Parkway. A police affidavit states a pickup truck crashed into the gas pumps on Aug. 4, 2024, at 2:22 p.m. FOX31 Newsletters: Sign up to get breaking news sent to your inbox That truck hit another vehicle and a man who had just parked at a pump and was putting gasoline in his Sequoia SUV. Court records show 56-year-old Paul Stephenson was driving the truck that went out of control. The Douglas County District Attorney's office says 38-year-old Air Force Lt. Col. Matthew Anderson from Centennial was killed. His family was inside the SUV at the time. Records show Stephenson had stated he had been drinking beer and a pint of Fireball Whisky before the crash. Police said video cameras captured the truck moving recklessly and at a high rate of speed. Stephenson took the stand at the Douglas County Courthouse Thursday, testifying that he did not remember the crash and that he knew it was wrong to drink and drive. Closing arguments started late Thursday afternoon, where both state prosecutors and Stephenson's defense attorney spoke about what happened on the day of the crash. 'And that conduct begins from the moment this guy climbs into that truck having drank a pint of whiskey and two Bud Lights and puts himself on those roads. And then at the perfect moment, for him and the worst moment for everyone else, he turns, accelerates and plows right into that crowded gas station,' 23rd Judicial District DA George Brauchler said. 12-year-old girl dies a week after deadly Thornton motorcycle crash 'Something happened to him to make that vehicle go into that 7-Eleven parking lot. There's no indoor camera there, so we don't know exactly how, but something did. That's not the way he drives,' Defense Attorney Mike Mitchell said. Several members of the Air Force dressed in blue military uniforms were in the courtroom for the closing arguments. Anderson's wife, father and other family members were also present. The jury deliberated for an hour and a half and is scheduled to resume deliberations on Monday. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
24-03-2025
- Entertainment
- Yahoo
Fireball Whisky announced the most ridiculous senior citizen discount
In the world of flavored whisk(e)y, there aren't many brands more well-known than Fireball. This cinnamon-flavored whisky (there's no 'e' because its base is a Canadian whisky) is a staple at tailgates, bachelor parties, and any time you want to warm yourself from inside and out with a sweet, spicy, cinnamon-driven whisky. The biggest problem is that you have to keep buying new bottles when you run out. If you're a nonagenarian, you might not have to worry about that anymore. You've probably heard about senior citizen discounts like lower AAA prices, food deals, and more. The folks at Fireball Whisky are set to launch the most ridiculous senior citizen discount ever. The brand hopes to add a little spice to your twilight years as it offers free lifetime supplies of cinnamon whisky for someone born on or before 1935. If math isn't your thing, your 90-year-old granparant mght soon toast a glass or two of Fireball from now until the end of their days for free. 'We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since,' Danny Suich, Global Brand Director for Fireball, said in a press release. 'It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up.' Until March 31, anyone ninety years or older can prove their age and enter to win a lifetime supply of Fireball. All they need to do is go to and enter their information along with a recent photo. The post Fireball Whisky announced the most ridiculous senior citizen discount appeared first on The Manual.
Yahoo
24-03-2025
- Entertainment
- Yahoo
Fireball Announces Epic Senior Citizen Discount, Offers Lifetime Cinnamon Whisky Supply to Fans Who Are 90+
For the bold and the old who know Fireball keeps them spicy and feisty, the brand is celebrating those who prove age is just a number with its latest wild offering LOUISVILLE, Ky., March 24, 2025 /PRNewswire/ -- Fireball Whisky is cranking up the heat with a lifetime supply offering exclusively for the folks who put the 'social' in social security and are ready to twi-light up their final years. Saluting the 90+ legends who've spent nearly a century making memories, surviving life's curveballs, and keeping the party rolling, Fireball is offering the most epic senior discount of all: free lifetime supplies of its signature cinnamon whisky to those born on or before 1935. This supply is for the elders who don't just raise glasses, they raise hell, too. "We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since," said Danny Suich, Global Brand Director for Fireball. "It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up." Starting today and running through March 31, aka the 90th day of the year, those 90+ who are ready to prove the fun is far from over can enter for the chance to win a lifetime supply of Fireball. But this red-hot reward is strictly for the winner. No passing it down in the will, no sneaky 'whisky inheritance' loopholes, and definitely no ghostly reappearances to claim a refill. Here's how to enter: Head over to and either enter your own information (if you're 90+) or nominate your favorite nonagenarian. Fill in all required information (don't worry, this is easier than filing for Social Security - which was also born in 1935). Upload a photo of the nominee (or one of you both!) enjoying Fireball Finally, answer the question: "How do you (or how does your nominee) keep the mischief alive at 90+?" P.S. Are you an old-school legend who avoids the internet? Mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223 "When you've been partying for 90+ years, you don't slow down, you keep the good times going long after closing time. We're honored to be part of our fans' victory laps... and their wake-up call after a well-deserved nap, too," said Suich. Stay up to date on the leading U.S. shot brand by following @FireballWhisky on TikTok, Instagram and Facebook. And for our 90+ fans who may not be on social media, you can give us a call at (866) SAZERAC. About FireballImagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY Contest Abbreviated Rules Disclaimer ~ No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of fifty U.S. or D.C., age 21 or older. Registration begins at 12:00a ET 3/24/2025 and ends at 11:59p ET 3/31/2025. To enter, and for complete official rules including eligibility, prize descriptions, ARV, and mail-in entry option instructions, scan the QR code or directly visit Entrant or entrant's nominee must be age 90 or older to qualify as of the contest judging date. Odds of winning based upon number of eligible entries received, skill of each entrant in photo and essay submission, and decisions of judges. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY. View original content to download multimedia: SOURCE Sazerac
