Latest news with #FireflyImageModel4
Business Wire
25-04-2025
- Business
- Business Wire
Adobe Revolutionizes AI-Assisted Creativity with Firefly, the All-In-One Home for AI Content Creation, with New Partner and Firefly Models
Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) showcased the new Firefly, the all-in-one app for AI-assisted content ideation, creation and production. Firefly empowers creators to generate images, video, audio and vectors from a single place with unmatched creative control, iterate on their creations across Adobe's creative apps and seamlessly deliver them into production. Adobe now delivers the most comprehensive creative AI platform in the industry, with its commercially safe family of Firefly models, the choice of partner models including Google Cloud and OpenAI and AI-powered tools deeply integrated into Creative Cloud apps. Firefly includes all of Adobe's commercially safe creative AI models, including the new Firefly Image Model 4 for lifelike images, the new Firefly Image Model 4 Ultra for impeccable detail and complexity and the Firefly Video Model which generates footage from text prompts and images with unmatched creative control – all of which are generally available today. Firefly also provides creative professionals with the choice to explore in different aesthetic styles using models from partners, with Google Cloud and OpenAI models available today and models from partners including Ideogram, Luma, Pika and Runway available in the coming months. The all-new Firefly Boards, now in public beta in Firefly, gives creators an AI-first surface for moodboarding, exploring creative concepts, iterating on hundreds of variations at once and collaborating on ideation. 'With Firefly, we set out to transform creators' experience by bringing image, video, audio and vector generation together in a one-stop-shop for AI-assisted creativity,' said David Wadhwani, president of digital media. 'The new Firefly models and the integration of partner models give our users the ultimate choice as they bring their visions to life.' By unifying image, video, audio and vector generation and providing unmatched creative control, Firefly empowers creative professionals to work more productively and with an unmatched degree of precision. Seamlessly integrated with Photoshop, Premiere Pro, Express and Adobe's other creative applications, it offers AI-powered assistance throughout every stage of the content creation process – from ideation through production. Firefly's commercially safe models power capabilities ranging from Structure and Style Reference that empower professionals to guide Firefly's outputs based on reference images, the power to control the precise camera angles of generated images and videos, the ability to specify start and end frames of generated videos and the ability to translate audio and video into an array of languages. Creators can use Firefly on the web today, with the mobile app coming soon. Adobe Firefly Generative AI Models The Firefly app includes all of Adobe's commercially safe, production-ready Firefly models, including Firefly Image Model 4 and Firefly Image Model 4 Ultra. The fastest, most controllable and most realistic Firefly image model yet, Firefly Image Model 4 offers lifelike image quality, more creative control over the structure and style of outputs, more control over camera angles and zooms and the speed to rapidly explore and iterate concepts. With the ability to generate outputs in up to 2k resolution, creative professionals can crop and recompose images with greater precision and print in larger formats without sacrificing quality. Firefly Image Model 4 empowers pros to rapidly ideate by generating high-quality images quickly and efficiently. Image Model 4 Ultra exceeds in rendering complex scenes with small structures for projects that demand impeccable detail and realism. The Firefly Video Model, now generally available, is the industry's first IP-friendly, production ready video model. It empowers creators to generate stunning 1080p video clips from text prompts or images, fine-tune any video with detailed camera settings using intuitive controls that provide new levels of precision, craft atmospheric elements, develop custom motion design elements and more. It's being used by brands including dentsu, PepsiCo/Gatorade and Stagwell who have voiced excitement around the video model because they can confidently use it for production-ready content creation. The Adobe Vector Model powers the new Text-to-Vector capability, now generally available, which empowers designers to create fully editable vector-based artwork, logo variations, product packaging, icons, scenes, patterns and more with simple text prompts written in everyday language. Adobe's family of Firefly models have been used by creators to generate more than 22 billion assets globally, including images and videos. Firefly's Ecosystem of Generative AI Models Now Includes Choice of Partner Models To give creative professionals the flexibility of using AI in the ways which work best for them, the Firefly app now includes the choice of experimenting with models built by partners with different aesthetic styles, starting with OpenAI's image generation capabilities, Google's Imagen 3 and Veo 2 and Flux 1.1 Pro. Adobe also plans to integrate additional models from partners including Ideogram, Luma, Pika and Runway in the coming months. "We're pleased to work with Adobe to bring OpenAI's image generation capabilities to its creators," said Kevin Weil, chief product officer at OpenAI. 'Now, even more people will be able to create consistent, context-aware images using the Adobe creative suite they already know and use, opening up more ways to share ideas visually." Creators can easily switch between models, with full transparency into which model is being used at every step. Content Credentials are automatically attached to AI-generated content, clearly indicating whether it was created with an Adobe Firefly model or a partner model. Enterprise customers will have the option to enable the use of partner models across their organization. Firefly Boards: An AI-First Surface for Moodboarding and Ideation The new Firefly Boards, available in public beta in the Firefly app, equips creators with an AI-first surface for moodboarding, storyboarding, brainstorming, exploring creative concepts, iterating on hundreds of variations at once and collaborating on ideation with the ability to move directly into production. Initially previewed as Project Concept, Firefly Boards makes it faster and easier for creative teams to align on ideas before jumping into production. Boards empowers creators to bring their vision to life, refine ideas in one place and move seamlessly into the next phase of the creative process. Firefly Services: Streamlining Creative Production for Businesses Adobe Firefly Services – a collection of generative AI and creative APIs – brings Adobe's AI innovations directly into content production workflows so businesses can accelerate repetitive, time-intensive tasks such as resizing assets for different marketing channels. Leading brands and agencies including Accenture, dentsu, Gatorade/PepsiCo and The Estée Lauder Companies have been using Firefly Services to shorten the time to launch campaigns and engage new audiences with tailored experiences by activating generative AI to streamline content production workflows and boost creative output. Adobe is introducing new APIs in Firefly Services powered by its commercially safe Firefly models. Available in beta, the Photoshop API helps businesses accelerate image editing workflows at scale and the Text-to-Video API and Image-to-Video API transform text and still shots into live action clips. The latest Text-to-Image API, leveraging Firefly Image Model 4, and Avatar API to enable teams to create engaging video content for product explainers and more, are coming soon. The Industry's Most Creator-Friendly Approach to AI Adobe takes the most creator-friendly approach to AI in the industry. Adobe's view is that AI is a tool for, not a replacement of, human creativity. We believe that generative AI can be developed responsibly, starting with respect for creators' rights. Our approach to our commercially safe family of Adobe Firefly generative AI models is driven by our roots in the creative community and our respect for creators. For more information on our approach to generative AI, visit: Pricing and Availability Firefly Image Model 4, Firefly Image Model 4 Ultra and new Firefly Video Model are all now generally available through Firefly on the web. Firefly Boards is available in public beta in the Firefly app. Firefly plan offerings are detailed here. About Adobe Adobe is changing the world through digital experiences. For more information, visit © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
India Today
24-04-2025
- Business
- India Today
Adobe launches revamped Firefly app to create AI images and videos
Adobe has introduced a redesigned version of Firefly app at its MAX London creativity conference. According to the company, the app will serve as an all-in-one platform for users to generate images, videos, audio, and vector graphics using artificial intelligence. The company says that the Firefly app will now use Firefly Image Model 4 and Image Model 4 Ultra, as well as third-party AI models like Gemini and the core of the new Firefly app are Adobe's updated AI models, Firefly Image Model 4 and Image Model 4 Ultra. The company says that the new models can generate images based on prompts, offering enhanced realism, lighting, detail, and image structure. These AI models also support 2K resolution and allow users greater control over elements such as zoom, perspective, and major update to the Firefly app is the Firefly Video Model, which is now widely available. This AI-powered model has the ability to generate 1080p video content based on text prompts or reference images. It includes tools to adjust motion, camera settings, and even specific start and end frames, offering users more options for how they want AI to generate videos based on their ideas. Another new feature that the Firefly app is introducing is Text-to-Vector, a feature powered by Adobe's Vector Model. It will let users leverage AI to create vector graphics, such as icons, logos, and patterns, directly from text access to other AI models, Adobe has revealed that Firefly can now use third-party AI models. This means users can generate content using models developed by OpenAI, Google Cloud (Imagen 3 and Veo 2), and Flux, with more providers such as Pika, Luma, and Runway set to be added later. Adobe says it has included Content Credentials with each output, indicating which model created it, in line with efforts to help maintain transparency in AI-generated Firefly new app availabilityThe revamped Adobe Firefly app is now available globally as a web app and is integrated across major Creative Cloud tools like Photoshop, Illustrator, Premiere Pro, and Express. The new Firefly Image Model 4, Image Model 4 Ultra, and the Firefly Video Model are also generally available, says the Boards introduced Meanwhile, Adobe has also introduced Firefly Boards. The feature is now available in public beta. Adobe says this feature functions like a digital mood board, allowing users to generate visual ideas quickly, explore different concepts side-by-side, and organise them into collections for review or collaboration. The idea is, probably, to take a stab at what Canva from Firefly, Adobe at MAX London announced updates to its other apps as well. The updates include new pattern generation tools in Illustrator, a refined background removal option in Photoshop, and a smarter search features in Premiere Pro.
Yahoo
24-04-2025
- Business
- Yahoo
Adobe's New App Protects Your Creations From AI, and I Hope It Sticks
PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. At its London Max conference, Adobe announced several new AI models, including Firefly Image Model 4, Firefly Image Model 4 Ultra, and Video Model, all of which promise to make AI-generated content more realistic than ever. The company also said that its products will now be able to use generative AI models from other big players in the space, including Google and OpenAI. But one announcement at the event stood out to me, as its intention is not to foster unbridled AI content generation, but rather to rein it in. The company introduced the free , which lets creators protect their work by adding secure attribution metadata. It verifies the creators' identity and social media accounts and adds a signal as to whether AI models should use the work for training purposes. The app works by attaching metadata described by the Content Authenticity Initiative, which Adobe spearheaded but enjoys support from members like The Associated Press, Canon, Shutterstock, and The Wall Street Journal. I fully believe that this initiative is just as important as all the new AI models that can create ever-more-realistic images and video, and I don't see much about it from other AI companies. It reminds me of Mozilla's Do Not Track initiative for browsers from a decade ago, which was meant to protect user privacy. I desperately hope this content authenticity drive succeeds where Do Not Track failed, as it's the only way artists and digital creators can thrive in the age of AI. Adobe is smart to get involved with this issue. After all, its customers, the artists and designers who use Photoshop, Illustrator, and Premiere Pro, are among those most worried about AI stealing their work. At the London Max event, Adobe's VP of product marketing for Creative Cloud Deepa Subramaniam said, 'One of the biggest concerns we hear from the creative community today is the misuse and representation of their work online.' She positioned the Content Authenticity labels as the modern, secure equivalent of the way artists used to sign their work. When PCMag's senior security analyst Kim Key dug into this issue, she wrote that the Content Credential metadata 'reveal[s] cryptographic data that verifies the validity of an image and confirms when and how the content was created.' Andy Parsons, Adobe's Content Authenticity director, told Key that "math doesn't lie, people do." This makes a lot of sense. Previously, you could only apply the Content Credential metadata if you had an expensive Leica camera or exclusively used Adobe's Creative Cloud applications. The new app, now in public beta, allows anyone to apply them. The system applies a "pin" or clickable icon to view info about the contents' provenance and any subsequent edits. There's still one problem with the system: Adoption. The Content Credentials pin that the app applies is by no means universal. PCMag senior reporter Emily Forlini argues that the other AI vendors, including Apple, Google, and Microsoft, need to label as such, and I couldn't agree more. This was the downfall of the aforementioned Do Not Track initiative and the Electronic Frontier Foundation's . Both went nowhere because big tech didn't embrace them. Google, in particular, just about single-handedly killed Do Not Track by dissuading users from even turning it on in Chrome. Websites didn't respect the Do Not Track signal either, presumably in the interest of ad profits. This all seems awfully familiar with how AI trains on artistic works without permission. I can only hope that Adobe's Content Authenticity initiative doesn't suffer the same fate. Some rays of hope include the company's involvement with other interested parties. Subramaniam notes that Content Authenticity leverages LinkedIn's Verified on LinkedIn feature to let creators verify their identity in the new app, for instance. But AI vendors still need to buy in. That includes Google, Meta, Microsoft, OpenAI, and especially like Midjourney and Stable Diffusion. Unfortunately, Subramaniam had nothing to say on that front. If the big AI vendors don't respect Adobe's "do not train" tag, the initiative could be for naught. Let's hope history doesn't repeat itself, and that artists and designers get the protections they deserve.
Business Mayor
24-04-2025
- Business
- Business Mayor
Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry
Adobe's new artificial intelligence image models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, can generate hyper-realistic pictures in response to user prompts. Adobe LONDON — Adobe plans to launch a mobile version of its artificial intelligence image generation tool Firefly, stepping up a challenge to OpenAI as the Microsoft -backed startup advances its efforts on visual applications for the technology. The design software giant said Thursday at its MAX creativity conference in London that it will release Firefly on both iOS and Android 'soon,' without giving a specific date. 'Creative people think on the go,' Alexandru Costin, vice president of Adobe Firefly, told CNBC in an interview. 'One of the visions we have is for the Firefly mobile application to become a creative partner that sits with you all the time.' Costin said that one way creatives could use its upcoming mobile app was to ask it to sketch up some ideas about an ad campaign while commuting to the office, so that by the time they arrive at work they've got a mood board to help them develop their thinking. Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said its new Firefly Video Model for video generation is now generally available. The company said the new systems are capable of generating hyper-realistic pictures and videos in response to textual prompts in a 'commercially safe' way, blocking the inclusion of any intellectual property. Competition from OpenAI It marks Adobe's latest push to incorporate AI into its creative tool suite and comes as the company is increasingly facing competition from well-funded AI firms such as OpenAI and Runway. Read More Gadgets unveiled at CES but Russia is banned Last month, OpenAI released a native image generation feature that went viral online for its ability to produce anime images in the style of animation studio Studio Ghibli and recreate people as toy dolls. The tool saw such huge levels of demand that OpenAI boss Sam Altman warned it was melting the company's GPUs (graphics processing units). 'It's super fun seeing people love images in ChatGPT. But our GPUs are melting,' Altman said on March 27. While Adobe's Costin conceded that the competitive environment is heating up, he said the company isn't shying away from partnering with the competition. For example, Adobe has partnered up with the likes of OpenAI, Google and Runway to add their AI image generation tools to Firefly. 'Competition is great,' Costin told CNBC. 'We think there will be models with different personalities and capabilities.' 'Third-party partnerships bring us the opportunity to not only compete — it also gives us the benefits of innovation. It's about understanding the needs of creatives, giving them the technology to help serve their needs,' he added. READ SOURCE
Yahoo
24-04-2025
- Business
- Yahoo
Adobe releases new Firefly image generation models and a redesigned Firefly web app
Adobe on Thursday launched the latest iteration of its Firefly family of image generation AI models, a model for generating vectors, and a redesigned web app that houses all its AI models, plus some from its competitors. There's also a mobile app for Firefly in the works. The new Firefly Image Model 4, Adobe says, improves on its predecessors in terms of quality, speed and the amount of control over the structure and style of outputs, camera angles, and zoom. It can generate images in resolutions up to 2K. There's also a tweaked, more capable version of this model called Image Model 4 Ultra that can render complex scenes consisting of small structures and lots of detail. Alexandru Costin, VP of Generative AI at Adobe, said that the company trained the models with a higher order of compute magnitude to enable them to generate more detailed images. He added that, as compared to previous generation models, the new models improve text generation in images and have features that let users use images of their choice to get the model to generate pictures in that style. The company is also making its Firefly video model, which launched in limited beta last year, available to everyone. It lets users generate video clips from a text prompt or image, use camera angles, specify start and end frames to control shots, generate atmospheric elements, and customize motion design elements. The model can generate video clips from text at resolutions up to 1080p. Meanwhile, the Firefly Vector Model can create editable vector-based artwork, iterate and generate variations of logos, product packaging, icons, scenes, and patterns. Notably, Firefly's web app gives you access to all these models as well as a few image and video generation models from OpenAI (GPT image generation), Google (Imagen 3 and Veo 2) and Flux (Flux 1.1 Pro). Users can switch between any of these models at any point, and images generated from any model will have content credentials attached to them. The company hinted that other AI models may be added to the web app in the future. Adobe is also publicly testing a new product called Firefly Boards, a canvas for ideation or moodboarding. It lets users generate or import images, remix them, and collaborate with others — similar to what you can do with other AI-based ideaboards from Visual Electric, Cove or Kosmik. Boards is available through the Firefly web app. The company said these new models would soon be integrated into its product portfolio, but didn't give a timeline for the rollout. Adobe is also making its Text-to-Image API and Avatar API generally available, and said a new Text-to-Video API is now available for use in beta. These APIs are available through the company's Firefly Services collection of APIs, tools and services. Adobe is also testing a web app called Adobe Content Authenticity to let users attach credentials to their work to indicate ownership and attribution through metadata. Users can also indicate whether AI companies can use any images for AI model training. This article originally appeared on TechCrunch at Sign in to access your portfolio
