Latest news with #FireflyImageModel4Ultra
Business Wire
25-04-2025
- Business
- Business Wire
Adobe Revolutionizes AI-Assisted Creativity with Firefly, the All-In-One Home for AI Content Creation, with New Partner and Firefly Models
Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) showcased the new Firefly, the all-in-one app for AI-assisted content ideation, creation and production. Firefly empowers creators to generate images, video, audio and vectors from a single place with unmatched creative control, iterate on their creations across Adobe's creative apps and seamlessly deliver them into production. Adobe now delivers the most comprehensive creative AI platform in the industry, with its commercially safe family of Firefly models, the choice of partner models including Google Cloud and OpenAI and AI-powered tools deeply integrated into Creative Cloud apps. Firefly includes all of Adobe's commercially safe creative AI models, including the new Firefly Image Model 4 for lifelike images, the new Firefly Image Model 4 Ultra for impeccable detail and complexity and the Firefly Video Model which generates footage from text prompts and images with unmatched creative control – all of which are generally available today. Firefly also provides creative professionals with the choice to explore in different aesthetic styles using models from partners, with Google Cloud and OpenAI models available today and models from partners including Ideogram, Luma, Pika and Runway available in the coming months. The all-new Firefly Boards, now in public beta in Firefly, gives creators an AI-first surface for moodboarding, exploring creative concepts, iterating on hundreds of variations at once and collaborating on ideation. 'With Firefly, we set out to transform creators' experience by bringing image, video, audio and vector generation together in a one-stop-shop for AI-assisted creativity,' said David Wadhwani, president of digital media. 'The new Firefly models and the integration of partner models give our users the ultimate choice as they bring their visions to life.' By unifying image, video, audio and vector generation and providing unmatched creative control, Firefly empowers creative professionals to work more productively and with an unmatched degree of precision. Seamlessly integrated with Photoshop, Premiere Pro, Express and Adobe's other creative applications, it offers AI-powered assistance throughout every stage of the content creation process – from ideation through production. Firefly's commercially safe models power capabilities ranging from Structure and Style Reference that empower professionals to guide Firefly's outputs based on reference images, the power to control the precise camera angles of generated images and videos, the ability to specify start and end frames of generated videos and the ability to translate audio and video into an array of languages. Creators can use Firefly on the web today, with the mobile app coming soon. Adobe Firefly Generative AI Models The Firefly app includes all of Adobe's commercially safe, production-ready Firefly models, including Firefly Image Model 4 and Firefly Image Model 4 Ultra. The fastest, most controllable and most realistic Firefly image model yet, Firefly Image Model 4 offers lifelike image quality, more creative control over the structure and style of outputs, more control over camera angles and zooms and the speed to rapidly explore and iterate concepts. With the ability to generate outputs in up to 2k resolution, creative professionals can crop and recompose images with greater precision and print in larger formats without sacrificing quality. Firefly Image Model 4 empowers pros to rapidly ideate by generating high-quality images quickly and efficiently. Image Model 4 Ultra exceeds in rendering complex scenes with small structures for projects that demand impeccable detail and realism. The Firefly Video Model, now generally available, is the industry's first IP-friendly, production ready video model. It empowers creators to generate stunning 1080p video clips from text prompts or images, fine-tune any video with detailed camera settings using intuitive controls that provide new levels of precision, craft atmospheric elements, develop custom motion design elements and more. It's being used by brands including dentsu, PepsiCo/Gatorade and Stagwell who have voiced excitement around the video model because they can confidently use it for production-ready content creation. The Adobe Vector Model powers the new Text-to-Vector capability, now generally available, which empowers designers to create fully editable vector-based artwork, logo variations, product packaging, icons, scenes, patterns and more with simple text prompts written in everyday language. Adobe's family of Firefly models have been used by creators to generate more than 22 billion assets globally, including images and videos. Firefly's Ecosystem of Generative AI Models Now Includes Choice of Partner Models To give creative professionals the flexibility of using AI in the ways which work best for them, the Firefly app now includes the choice of experimenting with models built by partners with different aesthetic styles, starting with OpenAI's image generation capabilities, Google's Imagen 3 and Veo 2 and Flux 1.1 Pro. Adobe also plans to integrate additional models from partners including Ideogram, Luma, Pika and Runway in the coming months. "We're pleased to work with Adobe to bring OpenAI's image generation capabilities to its creators," said Kevin Weil, chief product officer at OpenAI. 'Now, even more people will be able to create consistent, context-aware images using the Adobe creative suite they already know and use, opening up more ways to share ideas visually." Creators can easily switch between models, with full transparency into which model is being used at every step. Content Credentials are automatically attached to AI-generated content, clearly indicating whether it was created with an Adobe Firefly model or a partner model. Enterprise customers will have the option to enable the use of partner models across their organization. Firefly Boards: An AI-First Surface for Moodboarding and Ideation The new Firefly Boards, available in public beta in the Firefly app, equips creators with an AI-first surface for moodboarding, storyboarding, brainstorming, exploring creative concepts, iterating on hundreds of variations at once and collaborating on ideation with the ability to move directly into production. Initially previewed as Project Concept, Firefly Boards makes it faster and easier for creative teams to align on ideas before jumping into production. Boards empowers creators to bring their vision to life, refine ideas in one place and move seamlessly into the next phase of the creative process. Firefly Services: Streamlining Creative Production for Businesses Adobe Firefly Services – a collection of generative AI and creative APIs – brings Adobe's AI innovations directly into content production workflows so businesses can accelerate repetitive, time-intensive tasks such as resizing assets for different marketing channels. Leading brands and agencies including Accenture, dentsu, Gatorade/PepsiCo and The Estée Lauder Companies have been using Firefly Services to shorten the time to launch campaigns and engage new audiences with tailored experiences by activating generative AI to streamline content production workflows and boost creative output. Adobe is introducing new APIs in Firefly Services powered by its commercially safe Firefly models. Available in beta, the Photoshop API helps businesses accelerate image editing workflows at scale and the Text-to-Video API and Image-to-Video API transform text and still shots into live action clips. The latest Text-to-Image API, leveraging Firefly Image Model 4, and Avatar API to enable teams to create engaging video content for product explainers and more, are coming soon. The Industry's Most Creator-Friendly Approach to AI Adobe takes the most creator-friendly approach to AI in the industry. Adobe's view is that AI is a tool for, not a replacement of, human creativity. We believe that generative AI can be developed responsibly, starting with respect for creators' rights. Our approach to our commercially safe family of Adobe Firefly generative AI models is driven by our roots in the creative community and our respect for creators. For more information on our approach to generative AI, visit: Pricing and Availability Firefly Image Model 4, Firefly Image Model 4 Ultra and new Firefly Video Model are all now generally available through Firefly on the web. Firefly Boards is available in public beta in the Firefly app. Firefly plan offerings are detailed here. About Adobe Adobe is changing the world through digital experiences. For more information, visit © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Hans India
25-04-2025
- Business
- Hans India
Adobe Expands Firefly AI With New Image Generators and Creative Tools
Adobe is ramping up its generative AI capabilities with the launch of two new versions of its Firefly text-to-image model, along with major updates across Photoshop, Illustrator, and the broader Creative Cloud suite. The newly introduced Firefly Image Model 4 and Firefly Image Model 4 Ultra bring enhanced speed, control, and image realism. Adobe describes the standard model as its 'fastest, most controllable, and most realistic Firefly image model yet,' capable of producing high-quality 2K images with more precise control over styles, formats, and camera angles. Designed for quick, efficient creation, it's perfect for general use. For more complex visual demands, Firefly Image Model 4 Ultra steps in, capable of rendering intricate details and small structures with improved realism. Both models are now available in the Firefly web app, which also includes Adobe's text-to-video and text-to-vector tools—previously introduced in beta. The Firefly platform continues to evolve, and Adobe is also launching Firefly Boards, a collaborative AI-powered moodboarding tool reminiscent of FigJam. Originally previewed as 'Project Concept' at Adobe Max, Firefly Boards is now live in public beta. To expand creative flexibility, Adobe is integrating third-party AI models into the Firefly experience. Users can now choose from OpenAI's new image model, Google's Imagen 3 for image generation, or Google's Veo 2 for video. More integrations with platforms like Luma, Pika, Runway, , and Ideogram are on the way. Additionally, Adobe revealed that a Firefly mobile app is in the works and will soon be available on iOS and Android. This move signals Adobe's intent to make advanced creative tools even more accessible across devices. With these updates, Adobe continues pushing the boundaries of AI-powered design, giving creators more powerful and versatile tools to bring their visions to life.
Business Mayor
24-04-2025
- Business
- Business Mayor
Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry
Adobe's new artificial intelligence image models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, can generate hyper-realistic pictures in response to user prompts. Adobe LONDON — Adobe plans to launch a mobile version of its artificial intelligence image generation tool Firefly, stepping up a challenge to OpenAI as the Microsoft -backed startup advances its efforts on visual applications for the technology. The design software giant said Thursday at its MAX creativity conference in London that it will release Firefly on both iOS and Android 'soon,' without giving a specific date. 'Creative people think on the go,' Alexandru Costin, vice president of Adobe Firefly, told CNBC in an interview. 'One of the visions we have is for the Firefly mobile application to become a creative partner that sits with you all the time.' Costin said that one way creatives could use its upcoming mobile app was to ask it to sketch up some ideas about an ad campaign while commuting to the office, so that by the time they arrive at work they've got a mood board to help them develop their thinking. Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said its new Firefly Video Model for video generation is now generally available. The company said the new systems are capable of generating hyper-realistic pictures and videos in response to textual prompts in a 'commercially safe' way, blocking the inclusion of any intellectual property. Competition from OpenAI It marks Adobe's latest push to incorporate AI into its creative tool suite and comes as the company is increasingly facing competition from well-funded AI firms such as OpenAI and Runway. Read More Gadgets unveiled at CES but Russia is banned Last month, OpenAI released a native image generation feature that went viral online for its ability to produce anime images in the style of animation studio Studio Ghibli and recreate people as toy dolls. The tool saw such huge levels of demand that OpenAI boss Sam Altman warned it was melting the company's GPUs (graphics processing units). 'It's super fun seeing people love images in ChatGPT. But our GPUs are melting,' Altman said on March 27. While Adobe's Costin conceded that the competitive environment is heating up, he said the company isn't shying away from partnering with the competition. For example, Adobe has partnered up with the likes of OpenAI, Google and Runway to add their AI image generation tools to Firefly. 'Competition is great,' Costin told CNBC. 'We think there will be models with different personalities and capabilities.' 'Third-party partnerships bring us the opportunity to not only compete — it also gives us the benefits of innovation. It's about understanding the needs of creatives, giving them the technology to help serve their needs,' he added. READ SOURCE
