Latest news with #FirstInsight
Yahoo
5 days ago
- Business
- Yahoo
First Insight Unveils New MaximEyes Brand Website to Reflect Innovation in Eye Care Technology
MaximEyes Website Hero Image PORTLAND, Ore., June 02, 2025 (GLOBE NEWSWIRE) -- First Insight Corporation, a leader in eye care software solutions, today announced the official launch of a refreshed visual identity and redesigned website for its flagship product, MaximEyes. This brand update underscores the company's ongoing commitment to innovation and delivering smarter, more intuitive technology for eye care professionals. The new MaximEyes brand reflects a modern aesthetic, aligning with the company's rapid product evolution—including upcoming advancements in artificial intelligence for practice management and revenue cycle enhancement. 'MaximEyes is known for its reliability and support,' said Nitin Rai, Founder and Chairman of First Insight. 'We're pairing that legacy with forward-looking design and content that matches the powerful, AI-driven features we're adding to our platform.' Key updates include: A simplified, modernized logo and color palette A redesigned website experience that makes it easier to explore solutions and get support Clear and concise content centered on helping practices simplify operations and maximize performance First Insight will showcase the refreshed MaximEyes experience at Vision Expo West on September 17 - 20, where conference attendees can see the newest solutions at Booth F13029. To explore the new brand and website, visit About First Insight & MaximEyesUsed by thousands of professionals nationwide, MaximEyes' comprehensive solutions for optometry and ophthalmology practice management and EHR empowers eye care professionals to build and grow a thriving practice. Our user-friendly software—designed in collaboration with optometrists, ophthalmologists and opticians—automates routine tasks, improves efficiency, and enhances patient experience, patient engagement, and optical point-of-sale. From EHR, image management, intake and scheduling to retail optical management, revenue cycle management and website solutions, MaximEyes has you covered. Simplify practice management, improve patient engagement, and grow your business with intuitive software and expert support. MaximEyes is part of First Insight Corporation, a trusted provider of software and services solutions that help healthcare practices run smarter, more efficient businesses. Learn more at Option 5 sales@ A photo accompanying this announcement is available at
Travel Weekly
20-05-2025
- Business
- Travel Weekly
A sustainability premium is a tough sell -- but what about Gen Z?
Teri West When I explored the question of whether cruisers, particularly in the expedition and luxury market, would be willing to pay a sustainability-related premium, the answer I received was, essentially, "no." Cruise executives and advisors who specialize in these products told me that while customers may care about sustainability, the destination itself and the price are still their primary concerns. If one line was to charge an extra fee for sustainable efforts, it could lose customers to a competitor, they said. But that story may change in the decades to come, as younger generations mature, grow their wealth and start talking with their money. "I have a 19-year-old daughter who's my youngest one, and she has a complete different focus on environment and sustainability than I ever had at that age," Hurtigruten COO Gerry Larsson-Fedde told me. "And that's the generation that's coming. That's the generation that will be our guests in the future. And we really need to be prepared for that." Studies have for years documented the way Generation Z consumers think about the environment when they shop. Capital One reported in March that a little more than half of Gen Z shoppers are more likely to choose a product based on its sustainability than its brand name. The comparable rates for Gen X and Baby Boomers were 11% and 20%. When asked whether they would be willing to pay more for sustainable products, 73% of Gen Z respondents answered "yes" in a 2019 study conducted by consumer data analyst First Insight. That's a higher rate than any other generation; just 55% of Gen X respondents and 42% of Baby Boomers had the same answer. But that was six years ago, you say. Consider this: In the same study conducted two years later, the rate had continued to increase for every other generation -- but especially for Gen X, which surged to a 78% willingness to pay more. There is less data available about whether and how younger travelers prioritize sustainable travel, but what is available shows many are thinking about the Earth when taking trips. For example, half of the students surveyed for StudentUniverse's State of Student Travel in 2024 report said they prioritize booking with companies that have strong environmental credentials. Of course, the desire to prioritize the environment doesn't always align with how Gen Z shops in practice. Fast fashion, for example, is still popular; 72% of college students reported shopping a fast-fashion chain in a 2022, according to a report published by ThredUp. But fast-fashion products are also amongst the most affordable for building a wardrobe. In 10, 20 or 30 years, we could expect the wallets of those then-college students to be more robust and, perhaps, discerning. There is already a sector of people unwilling to cruise because of the industry's environmental impact, said Gari Senderoff polar travel specialist with Cruise Planners. "And let's face it," he told me, "Nobody really, absolutely needs to cruise. People need to fly, but no, this is a luxury that nobody really needs." If upcoming generations continue to prioritize lowering their environmental impact, the industry could lose out on more customers who choose to put the environment first. Or it could work proactively. "You can't start in 20 years," Larsson-Fedde said. "We need to start now."
