First Insight Unveils New MaximEyes Brand Website to Reflect Innovation in Eye Care Technology
MaximEyes Website Hero Image
PORTLAND, Ore., June 02, 2025 (GLOBE NEWSWIRE) -- First Insight Corporation, a leader in eye care software solutions, today announced the official launch of a refreshed visual identity and redesigned website for its flagship product, MaximEyes. This brand update underscores the company's ongoing commitment to innovation and delivering smarter, more intuitive technology for eye care professionals.
The new MaximEyes brand reflects a modern aesthetic, aligning with the company's rapid product evolution—including upcoming advancements in artificial intelligence for practice management and revenue cycle enhancement.
'MaximEyes is known for its reliability and support,' said Nitin Rai, Founder and Chairman of First Insight. 'We're pairing that legacy with forward-looking design and content that matches the powerful, AI-driven features we're adding to our platform.'
Key updates include:
A simplified, modernized logo and color palette
A redesigned website experience that makes it easier to explore solutions and get support
Clear and concise content centered on helping practices simplify operations and maximize performance
First Insight will showcase the refreshed MaximEyes experience at Vision Expo West on September 17 - 20, where conference attendees can see the newest solutions at Booth F13029.
To explore the new brand and website, visit www.maximeyes.com.
About First Insight & MaximEyesUsed by thousands of professionals nationwide, MaximEyes' comprehensive solutions for optometry and ophthalmology practice management and EHR empowers eye care professionals to build and grow a thriving practice. Our user-friendly software—designed in collaboration with optometrists, ophthalmologists and opticians—automates routine tasks, improves efficiency, and enhances patient experience, patient engagement, and optical point-of-sale.
From EHR, image management, intake and scheduling to retail optical management, revenue cycle management and website solutions, MaximEyes has you covered. Simplify practice management, improve patient engagement, and grow your business with intuitive software and expert support.
MaximEyes is part of First Insight Corporation, a trusted provider of software and services solutions that help healthcare practices run smarter, more efficient businesses.
Learn more at www.maximeyes.com.
maximeyes.com800-920-1940, Option 5 sales@first-insight.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/87f3c5c9-2ad1-46b0-b84b-046e548174ec
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Explore trends, segmentation, and growth drivers- View Free Sample PDF Optometry Software Market In North America Scope Report Coverage Details Base year 2023 Historic period 2018 - 2022 Forecast period 2024-2028 Growth momentum & CAGR Accelerate at a CAGR of 6.67% Market growth 2024-2028 USD 576.62 million Market structure Fragmented YoY growth 2022-2023 (%) 6.32 Regional analysis North America Performing market contribution North America at 100% Key countries US, Canada, Mexico, and North America Key companies profiled Barti, Compulink Healthcare Solutions, Doctorsoft Corp., EssilorLuxottica, EverCommerce Inc., Eye Care Leaders, First Insight Corp., Health Innovation Technologies Inc., LLC , LiquidEHR Inc., MacPractice, Nextech Systems LLC, Optical POS Software LLC, Optometric Services Inc., Solutionreach Inc., SOTH Inc., Vision Service Plan, Weave Communications Inc., WINK Technologies Inc., and WRS Health Market Driver The North American optometry software market is experiencing significant growth due to the rising prevalence of chronic ophthalmological conditions such as glaucoma, dry eye, cataracts, and refractive errors. 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This sector's expansion is further heightened focus on research and development among manufacturers, aiming to create innovative treatments. Moreover, rising medical expenses, increasing healthcare spending, and a growing demand for precise therapies are additional factors contributing to the market's growth during the forecast period. Consequently, the expanding ophthalmology market will necessitate the use of software to manage patient treatment records, medication prescriptions, and information related to glasses, contact lenses, and other eye care solutions. Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution! Market Challenges The North American optometry software market is experiencing significant growth due to increasing chronic ophthalmological conditions like glaucoma, dry eye, cataracts, and refractive errors. An aging population and the need for electronic health records (EHR) are key drivers. Optometrists require cloud-based solutions for managing patient data and records, including IOP measurement and prescription history. Telehealth and telemedicine services are essential for remote patient care, with AI-based software aiding in diagnosis. Companies like Eyefinity, Crystal PM, Compulink, Practice Mate, MaximEyes, EyeMD, and others are expanding through joint ventures, acquisitions, and strategic expansions. Ophthalmologists also use EHR software for managing complex cases, such as retinal detachment and uveitis. Hospitals, clinics, and specialist centers adopt cloud-based EMRs for health records data management. Mobile applications are also popular for patient engagement and convenience. The optometry software market in North America is witnessing significant growth due to the adoption of advanced technologies for managing medical records and data. However, this trend raises concerns regarding data privacy. Strict regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) in the US, mandate that personal medical data be kept confidential and only accessible with proper authorization. Despite these regulations, the increasing use of optometry software solutions in ophthalmology necessitates continued vigilance to protect sensitive patient information. It is essential for optometry practices to prioritize data security and ensure compliance with relevant privacy laws to maintain trust with their patients. Discover how AI is revolutionizing market trends- Get your access now! Segment Overview This optometry software market in North America report extensively covers market segmentation by Type 1.1 Cloud-based 1.2 Web-based End-user 2.1 Hospitals 2.2 Nursing homes 2.3 Others Geography 3.1 North America 1.1 Cloud-based- The optometry software market in North America is experiencing growth, with a particular focus on cloud-based deployment solutions. These solutions offer benefits such as quick deployment, flexibility, scalability, real-time data visibility, and customization capabilities. Cloud-based deployment enables integration with other eyecare software solutions, including online booking and payment processing. Flexible payment options, like monthly subscriptions and pay-as-you-go models, make these solutions cost-effective. Small and medium-scale eyecare organizations are adopting cloud-based software due to its scalability and cost savings. Innovations in data security will further increase adoption by large-scale enterprises. Cloud-based solutions provide optimal cost and efficiency by allowing organizations to store critical data on-premise and infrequently used data on a public cloud server. The market growth is driven by these advantages, with the cloud-based deployment segment expected to grow at a higher Compound Annual Growth Rate (CAGR) than on-premise deployment during the forecast period. Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics Research Analysis The optometry software market in North America is experiencing significant growth due to the increasing prevalence of chronic ophthalmological conditions such as glaucoma, dry eye, cataracts, and refractive errors. With an aging population, there is a greater need for electronic health records (EHR) and cloud-based solutions to manage patient data and records in optometry clinics, hospitals, specialist centers, and ambulatory settings. Telehealth, telemedicine services, and AI-based software are also gaining popularity for remote patient consultations and diagnosis. Eyefinity, Crystal PM, Compulink, Inpatient EHR, Ambulatory EHR, Maxim Eyes, Revolution EHR, Doctor soft, and Liquid EHR are some of the leading optometry software solutions providing cloud-based EMR and health records data management services. These software solutions enable optometrists to streamline their workflows, improve patient care, and enhance overall operational efficiency. Market Research Overview The optometry software market in North America is experiencing significant growth due to the increasing prevalence of chronic ophthalmological conditions such as glaucoma, dry eye, cataracts, and refractive errors in the aging population. Electronic health records (EHR) and cloud-based solutions are becoming increasingly popular, enabling optometrists to manage patient data and records more efficiently. Telehealth and telemedicine services are also gaining traction, allowing for remote patient consultations and monitoring. AI-based software is being integrated into optometry practices to enhance diagnosis and treatment, particularly for conditions like retinal detachment, uveitis, and astigmatism. Optometry clinics, hospitals, specialist centers, and ambulatory care facilities are adopting cloud-based EMR systems to streamline operations and improve patient care. Key trends include expansions, joint ventures, and acquisitions by major players in the market, including Eyefinity, Crystal PM, Compulink, Practice Mate, MaximEyes, EyeMD, and others. IOP measurement and prescription history are critical features of optometry software, ensuring accurate and up-to-date patient information. Overall, the North American optometry software market is poised for continued growth as technology advances and healthcare providers seek to improve patient care and outcomes. Table of Contents: 1 Executive Summary 2 Market Landscape 3 Market Sizing 4 Historic Market Size 5 Five Forces Analysis 6 Market Segmentation Type End-user Geography 7 Customer Landscape 8 Geographic Landscape 9 Drivers, Challenges, and Trends 10 Company Landscape 11 Company Analysis 12 Appendix About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts Technavio Research Jesse Maida Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: media@ Website: Optometry Software Market in North America 2024-2028 Cision View original content to download multimedia: SOURCE Technavio
