Latest news with #Fishwife
Vogue Singapore
22-07-2025
- Health
- Vogue Singapore
Tinned fish is the new it-food. But how healthy is it?
The mainstream consciousness has long ignored tinned fish as a desirable meal option. But, as with many overlooked trends, TikTok (or TinTok as tinned fish lovers like to call it) has given the humble can of sardines a full-on rebrand. According to a report from consumer data researchers at Spate , tinned fish's popularity on TikTok has skyrocketed up 91% year over year. Several factors fuel this rise: Brands like Fishwife have led a packaging makeover with colorful, vintage-inspired designs that make canned seafood look as good as it tastes. There's also been a growing emphasis on sustainability and transparency around sourcing, attracting a new wave of environmentally conscious consumers. Clean-label brands like Wild Planet and Barnacle Foods are becoming household names in this new wave of canned seafood. What was once considered a dusty pantry staple is now being embraced with gusto, as more people turn to the pre-packaged fish for quick, easy meals. So tinned fish— how healthy is it? Registered dietitian-nutritionist Lauren Manaker explains that tinned fish refers to seafood that has been cooked, preserved, and packed in cans or tins. Some examples include tuna, salmon, sardines, mackerel, and anchovies. Manaker notes that this specific type of fish holds much of the same nutritional value as fresh fish. It's packed with high-quality protein, omega-3 fatty acids, vitamins, and minerals: making it not just trendy, but a smart, health-conscious choice as well. What are its benefits? Colourful canned seafood display in a market Photo: Fernanda W. Corso Rich in Omega-3 fatty acids Depending on the fish, Manaker says that it can be rich with omega-3 fatty acids, which are known to support heart and brain health , reduce inflammation , and may improve your mental wellbeing . A source of high quality protein Tinned fish is also a great source of protein , which is known to help build and repair tissues and keep you feeling full. Packed with other essential nutrients Manaker says that you'll also find minerals like calcium, vitamin D, and selenium in tinned fish. Calcium and vitamin D are known for supporting bone health, while selenium can support your thyroid and immune function . Convenient and affordable On a practical level, Manaker says that tinned fish is one of the easiest and most budget-friendly ways to incorporate nutrients into your diet. You don't need to cook tinned fish (which she says makes it convenient for those who don't know how to cook fish) and can be added to whatever foods you like. '[It's] perfect for those who want to enjoy seafood without the hassle of preparation or cleanup,' she says. Has a long shelf life Manaker says that tinned fish has a long shelf life and makes for the perfect food to meal prep around. This helps reduce food waste, which is always a welcomed added bonus. Versatile in flavour We love foods that work with a variety of different spices, herbs, and sauces. Manaker says you can easily incorporate tinned fish with whatever suits your personal taste preferences. The Downsides Manaker advises checking the sodium and oil content in tinned fish, especially if you have high blood pressure or heart concerns. Avoid heavily processed options with rich sauces. Tuna can be high in mercury, so choose lower-mercury types like skipjack or brands that test for mercury, such as Safe Catch . This is especially important during pregnancy. The FDA recommends 2–3 servings of cooked fish per week. Tinned fish board made with anchovies, olives and bread Alleksana How to eat tinned fish 'Tinned fish is incredibly versatile, so enjoy it however you like,' says Manaker. 'It can be eaten straight from the tin as a quick protein-packed snack or incorporated into recipes for added nutrition and flavor. Toss it into salads, mix it with whole grain pasta, spread it on whole grain crackers, or add it to soups and stews. The nutritional benefits remain the same, so it really depends on your taste and routine.' Or you can eat it the way people do on Tiktok— as a tinned fish board complimented with crackers, potatoes and dipping sauces.
Buzz Feed
09-07-2025
- Lifestyle
- Buzz Feed
31 Beautiful Amazon Prime Day Deals 2025
A contemporary sling chair for 33% off featuring a striking black metal frame and matching cushions, so you can show off your keen sense of taste even when you're sitting back and taking it easy. Promising review: "This is way better in person than in some of the comment photos! It's easy to put together, super comfortable, looks chic, and the price is right! LOVE. Highly recommend (pictured above)." —Mindy JonesPrice: $77 (regularly $115.14; available in multiple styles at varying discounts) A three-piece luggage set for 30% off because your old suitcase has been worn down to the last shreds, and you've been needing to upgrade your luggage for a while. This comes with a carry-on suitcase, a backpack, and a toiletry bag — so you're ready for that summer trip you've got planned. ✈️☀️ Promising review: "I love my luggage set! They look gorgeous, and honestly, the quality is excellent. I've taken 15-day trips using only the carry-on and the personal bag — it's amazing. At first, I thought they'd get dirty easily since they're white, but they're actually very easy to clean. The toiletry bag fits my Shark FlexStyle hair dryer and all the attachments perfectly." —Mariana $69.93 (originally $99; available in seven colors) A Victorian garden peel-and-stick wallpaper for 20% off (the best price it's ever listed at) with a rich, detailed floral pattern – and several colors – that'll give your home a touch of lived-in aged comfort, even with brand-spankin' new *removable* wallpaper. If you're wondering what BuzzFeed writers buy on Prime is in my cart as we speak!Promising review: "We used this vinyl peel and stick in our vintage bathroom. It is so easy to work with. We loved that you could reposition it without it tearing. Absolutely love how it looks." —D BonnPrice: $39.99 (originally $49.99; available in six colors) A Kate Spade pizza box crossbody for 40% off — a discount so delicious you'll wanna gobble it up before it's gone! This is crafted with embellished satin and patent leather trim. The interior has microsuede lining and not a grease stain in sight, despite *really* looking like there's gonna be a NY slice inside. Promising review: "A fabulous bag. The details are very intricate and the shaker charms are a fun touch. The capacity is rather small and can only fit essentials: phone, small set of keys, makeup. But it will definitely catch some stares, for sure. Recommended." —WowzaPrice: $298.80 (originally $498; available in seven styles at varying discounts)Check out the Kate Spade landing page for more Prime Day deals. A Fishwife Smoky Trio three-pack for 20% off (the cheapest it's been *and* sold out on the brand's site) in case you're fully on the tinned fish bandwagon (SAME) *and* want some with packaging worth showcasing in your kitchen. Includes: a tin each of mackerel, smoked salmon, and smoked rainbow troutPromising review: "My husband loves seafood. He eats it for lunch almost every day. He says Fishwife brand is the best he's ever tasted. The Smoky Trio is his favorite. It's more expensive, but it's worth the extra cost. I'll skimp on something else. Btw, the package art is an extra treat." —paprdollPrice: $31.20 (originally $39; the Spicy Hot Trio is also 20% off for just under $4 less than on the brand's site) The Pull Pup from Lovevery for 32% off — a gorgeous, minimalist wooden pull toy that'll be a wow-worthy gift for a child in your life or a gift for your own adorably decorated bookshelves. Promising review: "This is well made. It's a great quality pull toy. We bought one for our baby and he loved it, so we bought a second one to give as a baby gift. The ears and tail also move." —brachPrice: $19 (originally $28)Check out all of the Lovevery deals for Prime Day. A reclaimed pine dining table for 28% off that'll be there for you and your family throughout years of (very good lookin') family dinner togetherness. BTW, the black metal chairs in the review image above, and the review below, are *also* on sale for Prime Day and currently 30% off! Promising review: "To say it's a 'nice' table is seriously an understatement. This table is freakin GORGEOUS. I put this bad boy together in under an hour. I ordered the black metal chairs off of Amazon and bam! Bring on the holidays, Hunny! I took pictures in different light settings and in every angle the color is absolutely beautiful! Each side very well fits four of those chairs (pictured above, left, in case you wanted to add two more chairs for a total of 10). The table comes with two extenders that are super easy to add or remove. Great quality table for the price." —lh7Price: $505.74+ (originally $703.84; available in two colors) A paper incense tin for 20% off to add a little pocket-sized luxury to your life. Inside the wrapped tin is a decorative paper envelope filled with 48 teeny tiny incense papers. To use, clip one piece of paper to the tin and wait as it burns (for about five minutes). After that, the soothing smell should fill your space for up to a few hours. These are made without harmful substances and are indoor air quality certified. Promising review: "I couldn't be happier with this purchase! The paper incense exceeded all my expectations. The quality is outstanding and it works even better than the description. It arrived quickly, was well-packaged, and easy to use. Smells great and burns well. I highly recommend it to anyone looking for paper incense." —KimPrice: $11.20+ (originally $14; available in eight scents) A pair of gold-plated huggie charm hoops for 22% off — reviewers rave about being able to wear these earrings 24/7, including in the shower/ocean, without them tarnishing. If you're totally here for charm-forward fashion, grab these — at this price — before they're gone! Promising review: "I bought these in February 2023 and it is now August 2023 (almost six months later) — they are still in perfect condition. I wear these in the shower, the pool, and even the ocean and have seen zero tarnishing. I definitely recommend these!!" —RyleighGet them from Amazon for $10.49+ (originally $13.45+; available in 10 styles). A faux cowhide rug for 24% off that you'll receive endless compliments on *and* have to convince your guests that it's not, in fact, real. No cows were harmed in the making of this rug, which means no weird smells or shedding at the expense of making your home look like an interior designer's dream. Promising review: "I love this. There was definitely some attention to details on this rug. First of all, it's really well put together. I've had several people confuse it for a real one till they got up close and notice it's not real fur. Secondly, super soft. Feels great under our feet. Lastly, the thickness on it is great! I wanna say it's like three layers to give it the perfect thickness without being too thick. Can still vacuum over it easily. Don't trip over it. Hubs even loves it." —DanielleGet it from Amazon for $27.99+ (typically $35.98+; available in six sizes and five colors). A pickleball kit for up to 23% off with two paddles and a carrying case. This is available in many patterns, all of which are so darn darling you may find yourself too dazzled to hit anything with them. The set works great for the game, but feel free to skip the exercise and just enjoy picnicking with your buds beside a beautiful pair of paddles. Promising review: "My husband and I love this set! It's good quality for the price and also cute! The carrying bag is also a plus!" —Bella JonesGet it from Amazon for $32.99+ (typically $42.99+; available in multiple styles and kit sizes at various discounts). A ribbed glass flush mount for 25% off that, yes, *does* look like a '50s Jell-O mold flipped over and hung from your ceiling. Which is delicious. Plus, it comes with a remote, allowing you to get the lighting *just so* in your space. Promising review: "This was sooo easy to install and the remote is easy to control, letting me dim the light and control the warmth. I installed it in my bathroom and replaced a boob light. The glass seems sturdy and I love the hardware. Setup was pretty intuitive. May order another in the future." —Amazon CustomerPrice: $89.24 (originally $118.99; available in six styles at varying discounts) A simple faux diamond tennis bracelet for 20% off to add a touch of sophistication to any outfit without the price of name-brand versions like Swarovski (even though reviewers agree this looks like the Real Deal 👀). Promising review: "Soooo pretty. It's 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten WaltersFor what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! Price: $17.96 (typically $22.45) An abstract ceramic fruit bowl for 20% off for folks who know the biggest statements in your home come from thoughtful, curated corners. Promising review: "This is both a beautiful and practical addition to my kitchen! The unique design gives a modern, artistic look that stands out on my countertop. It's enough to hold a good variety of fruits, keeping everything fresh longer. It's the perfect mix of form and function—highly recommend if you're looking for a stylish way to display your fruits!" —ViviannuchisPrice: $31.87 (originally $39.84) A Marshall Acton III speaker for 33% off (the lowest you can get it for) and will look super chic on your living room table or shelves and sound super rich. Reviewers love how easy it is to pair and control, too! Promising review: "Truly an outstanding speaker. This little giant delivers incredible sound, crisp, clear vocals, and rich bass. I had it up and running with a MAC in less than 3 minutes out of the box, no need for their app. Excellent Bluetooth connectivity, strong, consistent connection. I've been musing for years on what compact speaker system to buy for years, very glad I chose his one." —itsdinkPrice: $199.99 (typically $279.99; available in black and cream — the midnight blue is not on sale) A durable Simple Modern tote bag for 30% off, putting it tied for the lowest price it's ever been! Similar to the popular Bogg Bag, this tote is perfect for beach days, picnics, trips to the waterpark, and any other events where you might need to hose your bag down at the end of the day. Promising review: "I needed to upgrade my summer bag, and I am so glad I came across this one. I was really surprised at how large it was once it arrived. I got the large size, but I think it will work out perfectly. We tested it out on our picnic last weekend and it fit literally EVERYTHING. I was amazed. It fit TWO blankets on top, two lunches, two wine coolers, a wine bottle, a Yeti, snacks, and our books. At first, the price was a shock for me, but after seeing reviews and doing research, it is actually on the cheaper end, and for the quality, it is 100% worth it. SO much as I had to write our first Amazon review for it, lol. This thing is so sturdy, thick quality so it can take on some weight, bonus points for the waterproof pocket for phones, keys, etc and it is cute on top of it. 10/10 recommend this bag! If you need a smaller size, I would definitely recommend getting the medium, but if you are using it for date night, family outings, or just a bag to throw stuff in, large is perfect." —Amazon CustomerPrice: $41.99+ (originally $59.99+; available in three sizes and 22 colors) A runway-worthy runner for 28% off with charming, illustrated floral details that'll dazzle you every time you walk down your hallway. Promising review: "I ordered this for my mom's kitchen. When I saw it I thought, 'This rug is stunning. I have to have one for me.' It is so soft, and the colors are so bright. She just loves her rug. It is so nice to walk on. It has made her kitchen so pretty and a happy place! It is really well made. How did I miss this before? I paid top dollar for runners in my home and laid her rug next to the $200 rug in my kitchen. Her rug was way more beautiful than mine! Now I have to have one in my kitchen and bathrooms." —Cindy LeePrice: $26.72 (for a 2'x6', originally $38.99; available in multiple sizes and colors) A melted disco ball for 40% off so when you dance your face off in the comfort of your own living room, you won't be the only thing at the party that looks oh-so-pretty while it's melting. Promising review: "I didn't realize how much I'd love this thing! It's added such a positive vibe to my living room. It catches my guest's attention immediately and they comment on how great it looks. The way the light interacts with it throughout the day adds a dynamic element to the room, making it feel more lively. I've even caught myself checking out my pixelated reflection in the mirror panels from time to time. It's not just a decor piece – it's a conversation starter and an instant mood booster." —VincentPrice: $29.97 (originally $49.95; available in two styles) A sideboard storage cabinet for 20% off sure to look like a piece you picked up at a mid-century-modern furniture fair. The doors *roll* open, which only adds to the vintage appeal. Promising review: "We love our new cabinet! This was the perfect addition to our cozy space. It was easy to build without compromising sturdiness. The look of this cabinet is very on-trend, yet timeless. The color looks just like the product images. Reasonable pricing for the look and quality." —EdgarDCPrice: $475 (originally $595) A summery patterned dress for 20% off (the lowest price it's been) with cute puff sleeves and an adjustable square neckline. What pattern is your favorite? Personally, I love the lemons. Promising review: "My favorite dress! I wear this for weddings, parties, and for fun! It's cute, comfy, not too heavy! If you are busty, you can tie it at the chest to keep the girls in! The slit does go a ways up and I wear shorts under it, but it still looks amazing!" —MandeePrice: $27.99 (originally $34.99; available in sizes 0X–4X and four on-sale patterns) A butter yellow Moccamaster drip coffee machine for 30% off that'll become your most bragged-about gadget thanks to how beautifully it'll complement your kitchen decor — it comes in over 23 colors, with discounts varying. The brewing basket will stop the flow of coffee the moment you remove the carafe and the carafe itself has a hot plate to keep coffee hot as long as necessary. My husband, a coffee connoisseur, has assured me in the "coffee community" this machine is regarded as one (if not THE) best drip coffee machines on the market. I mean, it does boast the ability to brew between a half or full carafe, a brew basket that automatically stops the flow of coffee when removing the carafe (no mess!), and a hotplate with an independent heating element to keep coffee at the *perfect* temperature. But for me? It's the color options. There are SO many to choose from — there's no doubt in my mind anyone would be able to find an option that would look great in their home. I actually *do* own one in my home (it's fabulous) and it does all that it says it will. It's certainly lived up to our expectations — and we drink a lot of coffee as parents of two little ones under the age of review: "This beautiful little Moccamaster brews a fabulous cup of coffee. It's truly barista quality! I love the aesthetics of it — I purchased it in the off white and it is very pleasing to the eyes, does not take up a lot of space, but most of all, the delicious cup of coffee that I get to enjoy every morning is just the thing I need to start off my day. If you're in the market for a new brewer, give this one a try. You won't regret it, I know I don't." —Amazon CustomerPrice: $249.99 (originally $359; available in an array of other colors for up to 30% off) A set of retro chic, super absorbent checkered hand towels — for 24% off — for your kitchen or bathroom as the ultimate in decor hacks for jazzing up a boring, neutral space. Promising review: "Best kitchen/hand towels I have found on Amazon yet. I get so many compliments on these!! Just bought some for my sister and mom, they love them so much. Soft and absorbent, just the right thickness, has some wear and tear after just a couple of months, but we use them daily and have washed and dried them a lot. Definitely worth the price." —CA Price: $17.47 for a set of four (originally $22.99; clip the coupon to save an additional 5%; available in five color options) A Loftie Smart lamp that's $126 off because your nightstand deserves a literal glow-up. This matte-finished cutie will serve serious bedside sculpture while also waking you gently with a sunrise alarm, winding you down with red light, and syncing to your sleep app like the little wellness overachiever it is. Promising review: "I love my Loftie lamp. It has helped me establish a better night and sleep routine. The night color setting and the wind down/bed signals have helped me with relaxing and going to sleep at a consistent time. I love the aesthetic and how it can fit with any space. I highly recommend ☺️" —Lindsay"The Loftie lamp has been wonderful for me. Instead of a jolt from my phone alarm, I am now woken up by a beautiful bright sunrise. I was skeptical at first because I thought the light wouldn't be bright enough to wake me up, but I was pleasantly surprised. It's introduced a whole new experience to my morning routine. The lamp also helps me wind down. About an hour before sleep, I have my alarm set to a red light that calms me and gets me ready for rest. The lamp itself is a nice modern/contemporary design and I love that it elevates the look in my entire room too." —Amazon CustomerPrice: $324 (originally $449.99) An Anthropologie-inspired reversible quilted throw blanket for 23% off you can get in all kinds of fun, lively prints that will startle your boring couch into having a personality, or give your bed a *much* needed reset after a long dreary winter. Promising review: "Wow wow wow!!! 🤩 This blanket is so soft and the colors and image is so vibrant! The material is great. Lightweight but also snuggly weighted, I don't know how to describe it. I almost bought the one from Anthropologie, but this is exactly like it way less price! I think I'll be gifting a few of these because they are so nice!" —AmyPrice: $33.08+ (typically $43.99; available in 14 styles) A Samsung 65'' Frame tv for 40% off (that's a whopping $800 in savings, and the best deal it's *ever* been!) for anyone who has always had a hankering for filling their home with classical paintings, photographs, and modern the click of a button. You just happen to get a luxury television while you're at it. This smart TV has an anti-reflection matte display, and it's Alexa-compatible. Sweet. This includes a slim-fit wall mount. Promising review: "Wow. This is just what I hoped it would be. I am an enthusiastic photographer and have generated picture files from all over the world. The problem is how to display the results. Printing and mounting are expensive and there is only so much wall space for displaying the prints. The solution? This tv! Set-up was easy. My photos now happily and beautifully being displayed in a slow-motion (by choice) slide show. The results are fantastic. Just what I hoped. This is a hit for sure. I am very very pleased. Now we have to, maybe, buy a second. Excellent product!!!" —CharlesPrice: $1,197.99 (originally $1,997.99)Check out Samsung's landing page for more Prime Day deals. A teak bath caddy for 20% off so you can fit everything you might need during a (1-,2-, 3-hour?) bath, while making your tub look like a high-end spa. Promising review: "Well made, pretty tray that fits all the way across my tub. Has a support for book or IPad which is great." —Jolene SaizPrice: $45.59 (typically $56.99) A layered necklace set for up to 30% off — with three classic chains (herringbone, curb, and rope) that'll elevate any outfit, even your dog walking uniform. Thanks to their gold plating, the necklaces are hypoallergenic and tarnish-resistant, making them a great budget option when solid gold is out of the question. Promising review: "I love the way these layering necklaces look! I haven't taken them off since I received them and they look brand new still. I've worn them in the shower, pools, and beach, and they are still perfect." —Allison KwongPrice: $13.99+ (originally $19.99; available in three finishes and 12 other styles) A beautifully packaged, travel-friendly Touchland Glow Mist hydrating hand sanitizer for 30% off for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of Touchland in action. Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. "I love the light fragrance of this sanitizer and how it doesn't dry my skin. Definitely will buy again." —Lindsey OgdenPrice: $11.20 (typically $16; available in Lily of the Valley and Rose scents) — and shop all the Touchland deals here A chic lil' retro-style toaster for 20% off with a four-slice capacity so the carb needs of the entire family are protected each morning. Plus it'll add a stylish touch to your kitchen! Promising review: "A work of art. I like red, and this stylish toaster really stood out. Looks great in the kitchen and makes really good toast also. For what you pay for it is a bargain." —Steven Price: $49.59 (originally $59.99; available in four colors) Case-Mate's iconic waterproof beach totes for up to 30% off, which are, of course, ridiculously roomy and useful, but more importantly, RIDICULOUSLY cute. This is the "It" accessory of the beach if there ever was one. Get ready to be swimming in the ocean AND in compliments from strangers. Bonus — it even comes with a separate dry bag for your phone! Promising review: "I've been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for phone. The handles are thick. The iridescent color looks so cool in the sun and it's the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver black color but this purple was on sale so I went for it. Matches perfectly with my black swimsuit." —Daniela GPrice: $55.99+ (typically $79.99+; available in four styles) A set of dainty but surprisingly strong bow-shaped hair clips for 20% off to pair with all your frilliest dresses or to add a soft touch your more structured work outfits. I own a ton of these in different colors now because it is SO easy to comfortably secure my hair in them, and they're so strong that the hold lasts all day. People are always asking me where I got mine — it's such a sweet little subtle touch to an outfit!Price: $7.99 (typically $9.99; available in eight sets)
Buzz Feed
04-07-2025
- Lifestyle
- Buzz Feed
30 Things That Are Both Practical *And* Fun Because You Deserve The Best Of Both Worlds
A cool checkered cutting board you'll want to buy for aesthetics alone — but this piece isn't just a looker. It has deep grooves to catch juices, hidden handles on the bottom, and rubber anti-skid pads. A pack of food-themed bandages to make injuries feel a little more bearable. After all, who could stay upset while wearing a pickle or pizza slice on their arm? Not me. A pair of silicone frond leaf bookmarks you have to admit are a lot cuter than a crumpled pharmacy receipt. You can even shove one in the middle of the page if you wanna be super specific about where you left off. A sardine tin cosmetic bag because why should fish corner the market on cute packaging? Now your makeup, credit cards, or random baubles can enjoy the Fishwife treatment with an adorable-looking home. A set of 10 peel-off jelly masks so you can feel like a frosted dessert during your next self-care session. The electrolyte-infused hydro masks come in styles like lavender, hyaluronic acid, tea tree, and chamomile and work to hydrate, soothe, and balance your pH level. A set of vinyl coasters offering a retro (and super cute) way to protect your furniture from condensation. Guests that actually want to use a coaster? How the turntables. A fuzzy pet blanket in a sweet heart design so your snuggle-obsessed pal can get warm and cuddly without coating your favorite throw in fur. The fleece blanket is easy to wash and cute enough to cover your furniture (in case you're looking to protect some investments). A solid lotion bar shaped like Totoro or Rilakkuma that's so cute, you may never actually use it. But you should because the almond butter-based lotion will make your skin feel softer than the Catbus. (I just assume a furry bus would be super soft?) An ornate curtain set for people who still sagely follow the old Portlandia adage: put a bird on it! There are sheer and peek-a-boo styles you can layer together for a bird decor extravaganza. Curtains don't have to be boring and birdless. A pair of aromatherapy gemstone soaps sure to make your guests' bathroom experience seriously rock. Dad jokes aside, these soaps come in amazing fragrances (think: lavender, lemongrass, sandalwood, etc.) and have real crystals inside, like amethyst and tiger eye. A pretty tea cup set that looks like your mug is floating on a cloud. How delicate! How dreamy! Untethered and unbothered! Am I envious of a teacup right now? Time to whip up a cuppa and watch the leaves falling outside. A bear-y nice under-eye stick formulated with skincare darling niacinamide, along with soothing Icelandic mineral water and seaweed extract, to soothe puffiness and dark circles. If a beauty item isn't shaped like an animal, is it even worth getting? A cutie pie planner to help you be a busy bee, or more likely a take-it-slow sloth. There's room for appointments, errands, and people to in due time. A birria bomb — a delicious spin on the bath bomb. Dunk one of these spice balls into a pressure cooker with meat and water for a comforting consomme ready for dipping. In a way, these really are bath bombs, but for tacos and quesadillas. A Godzilla microwave cleaner that shoots out cleansing steam instead of lasers. Not as cool, but definitely more helpful. Just fill the silicone tool up with water and vinegar, microwave it, and then marvel at how you found a cleaning supply that's actually fun. A disco ball watering globe to make your plant feel like they're at their own personal dance party. It'll keep your plant hydrated between watering sessions and, when the sun hits just right, create a fun light show in your home. That's a lot of benefits from what seemed like an impractical purchase at first. 🤔 Soot sprite dryer balls that'll look sooo cute bouncing around in your dryer. Besides being adorable, they could reduce drying time, prevent wrinkles, and soften clothes, all without coating your stuff in a waxy residue like dryer sheets do. A set of travel "books" inspired by the Assouline travel series that open up to reveal secret compartments for all your most precious belongings. Whether you're hiding a diary or just trying to declutter your coffee table, you'll love having some extra storage space. A Grim Steeper silicone tea infuser that doubles as a useful reminder to people not to bother you until you're done with your morning cuppa. A set of LED lightsaber chopsticks to make fights over the last dumpling extra dramatic. They can change colors (red, blue, yellow, purple, and multicolor) so you can either make them match or change to red and blue to recreate The Duel on Cloud City. A set of card-shaped sponges for anyone who's not playing when it comes to clean dishes. Each design features a face card also engaging in a light cleaning session — too cute! Iridescent pimple patches in fun shapes because zapping zits might as well feel like an art project. I wish all problems could be solved with a sticker. A clever two-sided travel cup for people who need several drinks throughout the day (one to hydrate, one to take the edge off, one to add the edge back, etc). Fill with two of your desired drinks and marvel that you can bring both coffee *and* water to your next meeting and still have a hand free for your laptop. Tissues in cylinder boxes so they can easily fit in your car's cup holder. And even if you don't have a cup holder in need of tissues, the packaging is just really stinkin' cute. A 16-piece Brink House mix-and-match cutlery set that is certainly a lot more fun than your usual Ikea fare. I suggest getting a clear utensil holder to show them off. A compact, typewriter-themed Bluetooth label maker so charming, you'll find yourself labeling everything, down to individual Diet Coke cans. The corresponding app lets you customize your designs with frames, stickers, and different fonts, so your labels will look super cute even if they're possibly a bit passive aggressive. A color-changing moisture indicator because plants can't speak and scream "WAAAATER!" These monstera-shaped stakes start off as a vivid green when the soil is wet (wait 30 minutes after watering to see the effect) and then pale to a ghostly white when the soil dries out. Guesswork is no longer the worst part of houseplant ownership! Now it's the bugs. >:( The TikTok-loved Maldon flaked salt packaged in a box so beautiful, you'll be hesitant to ever open it. Of course, you should, because everything from fish to brownies tastes better with a dash of really nice sea salt. A fanciful mushroom kitchen timer, which is so much more endearing than using your phone or screaming at Alexa. It also has a glowing 4.4-star rating on Amazon, which is kinda unheard of for novelty timers. A Lifeline aromatherapy pen filled with an essential oil that slowly diffuses as you write. Now, the smell of lavender or crisp mountain air can calm you down before you write a passive-aggressive note to stick to the office microwave.
Vogue
02-07-2025
- Health
- Vogue
Yes, Tinned Fish Have Gotten Chic. But How Healthy Are They?
Tinned fish have always been a convenient way to enjoy seafood, and they're a staple in cuisines of many different cultures. But in the States, the consensus on the tin-ensconced food has been less than flattering over the years. Besides Jessica Simpson asking the iconic age-old question, 'Is it chicken or is it fish?' of her canned tuna, the mainstream consciousness has largely ignored tinned fish as a desirable meal option. But of course, leave it to TikTok (or TinTok as tinned fish lovers like to call it) to give that bodega can of sardines a complete rebrand. According to a report by consumer data researchers at Spate, tinned fish's popularity has gone up 91% year over year on TikTok alone, helped along by a few factors. There's been an aesthetically pleasing packaging makeover by way of Fishwife's fun vintage-inspired designs. There's also been increased transparency around ethical sourcing, which attracts those environmentally conscious buyers—Wild Planet and Barnacle Foods are seen as clean brands that consumers can trust. Now, everyone seems to be gravitating—with gusto—towards pre-packaged fish for their meals So: Is this all hype, or have we been looking at tinned fish totally wrong all this time? Are tinned fish actually healthy? The short answer to this is yes, tinned fish can be healthy. Registered dietitian-nutritionist Lauren Manaker affirms firstly that tinned fish refers to seafood that has been cooked, preserved, and packed in cans or tins, such as tuna, salmon, sardines, mackerel, or anchovies. Manaker says that tinned fish can hold the same nutritional value as fresh fish, as it is packed with high quality protein, omega-3 fatty acids, vitamins, and minerals. The key is to make sure you're choosing options that aren't high in sodium levels or have added oils—check the label! The Benefits The many benefits of tinned fish include: Rich in Omega-3 Fatty Acids Depending on the fish, Manaker says that tinned fish can be rich with omega-3 fatty acids, which are known to support heart and brain health, reduce inflammation, and may improve your mental wellbeing. A Source of High Quality Protein Tinned fish is also a great source of protein, which is known to help build and repair tissues and keep you feeling full. Packed with Other Essential Nutrients Manaker says that you'll also find minerals like calcium, vitamin D, and selenium in tinned fish. Calcium and vitamin D are known for supporting bone health, while selenium can support your thyroid and immune function. Convenient and Affordable On a practical level, Manaker says that tinned fish is one of the easiest and most budget-friendly ways to incorporate nutrients into your diet. You don't need to cook tinned fish (which she says makes it convenient for those who don't know how to cook fish) and can be added to whatever foods you like. '[It's] perfect for those who want to enjoy seafood without the hassle of preparation or cleanup,' she says. Has a Long Shelf Life Manaker says that tinned fish has a long shelf life and makes for the perfect food to meal prep around. This helps reduce food waste, which is always a welcomed added bonus. Versatile in Flavor We love foods that work with a variety of different spices, herbs, and sauces. Manaker says you can easily incorporate tinned fish with whatever suits your personal taste preferences. The Downsides Manaker says to be mindful of the sodium content and what oils are being used in tinned fish, especially if you're trying to maintain your blood pressure or dealing with certain heart conditions. It's best to avoid highly processed products, which can be packed with heavy sauces and higher in fats, sugar, and sodium. She adds that tinned fish like tuna may contain higher levels of mercury and recommends choosing brands that test for mercury such as Safe Catch or look for types of tuna that are generally lower in mercury levels such as skipjack tuna. That's particularly important to consider if you are pregnant too. The FDA advises two-three servings of cooked fish a week. And when in doubt, think of this: 'Remember the acronym SMASH (salmon, mackerel, anchovies, sardines, and herring) when choosing fish that are higher in omega-3s and lower in mercury,' she says. How to Eat Tinned Fish It's pretty easy to incorporate tinned fish into your diet, so anything goes. 'Tinned fish is incredibly versatile, so enjoy it however you like,' says Manaker. 'It can be eaten straight from the tin as a quick protein-packed snack or incorporated into recipes for added nutrition and flavor. Toss it into salads, mix it with whole grain pasta, spread it on whole grain crackers, or add it to soups and stews. The nutritional benefits remain the same, so it really depends on your taste and routine.'
Miami Herald
10-06-2025
- Business
- Miami Herald
Collaboration over competition: Why brands are joining forces to grow their audiences
Collaboration over competition: Why brands are joining forces to grow their audiences In February 2023, Thomas Neuberger, cofounder of P.F. Candle, and Dani Noguera, founder of outdoor apparel brand Grin27, happened to meet on a bike ride, as they were both in the Los Angeles cycling community. Neither was fully aware of what the other did. Mid-conversation, it came out that the former was, in fact, the owner of P.F., while the latter religiously burned P.F. candles before each bike ride. The result? Morning Star wood incense, a collaboration between the two brands inspired by damp, fresh California forest mornings. "We are definitely very true to life with our scents, so people who are outdoorsy and like to hike and camp are attracted to our products," says P.F. Candle cofounder Kristen Pumphrey. To further appeal to Grin27's audience of dedicated cyclists, the two brands described the incense as rejuvenative, ideally used to signal time dedicated to physical therapy, maintenance, and injury prevention. The limited-edition drop of 250 units sold out in just 18 days. "So many of our partnerships happen organically," says Pumphrey, whose other collaborations include Peanuts, skateboard brand Toy Machine, and the upcoming Sempervirens Fund's 125th anniversary. Brand collaborations foster inclusion, innovation, and a response to cultural shifts. They enhance the relevance of all parties involved and connect them to new audiences. More practically, brand collaborations can be far less expensive than acquiring new audiences via paid marketing channels. A successful partnership allows brands to break out of their respective category and tap into new spaces while staying true to their value propositions. Shopify talked with Kristen Pumphrey, Becca Millstein of Fishwife, and Jing Gao of Fly By Jing to break down the anatomy of a brand collab. Identify your goals Knowing what you want to get out of a collaboration lays the foundation for a successful partnership. For many brands, exposure to new markets is key. "The ultimate goal for a partnership is getting your brand in front of a whole audience that most likely hasn't heard of you or at least hasn't tried your products, but is going to now," says Amrit Richmond, founder of the Indie CPG newsletter community and the consultancy Supermercato. This was certainly the case with the Fishwife x Fly By Jing collab. "We are completely focused on tinned fish products, on moving the tinned fish movement forward, on making it a staple in every cupboard, and on educating our customer base about the limitless use cases of tinned fish," says Becca Millstein, CEO and cofounder of Fishwife. "We can use brand collabs, like ours with Fly By Jing, to drive home certain use cases-tinned fish in Chinese cuisine, in rice bowls, and noodles-and recruit new customers from their community." For independent brands in the consumer packaged goods and lifestyle space, in particular, collaborations remain a fertile ground for experimentation without fully committing to entirely new product categories in the original lineup. They also present a cost-effective option for customer acquisition. "Having two brands of somewhat similar size share a collaboration on their Instagram-that maximum exposure is really, really valuable, especially right now, where everyone is trying to cut their expenses," says Richmond. Find opportunities that align with your brand Next is the exploratory phase: identifying potential partners based on your goals and brand mission. "At the end of the prior year, we map out the following year's marketing calendar, including key themes we want to emphasize quarterly and monthly," explains Millstein, who has collaborated with Fly By Jing, Lisa Says Gah, Graza, Bon Iver, and more. "Concurrently, the marketing team makes a huge list of potential collabs that we believe have the potential to reinforce those themes, orders them by preference, and starts reaching out to see what we can turn up. Then we decide who will be taking on what responsibility in the collaboration, what it will look like, and then we get to planning and executing." The Fly By Jing team starts by setting criteria for its collaborators. "We seek out partners that are brand-aligned, have really loyal followings, and a similar dedication to storytelling," says Jing Gao, the company's CEO and founder. "Our collabs with Fishwife, Irvins, and Daily Crunch were not just about co-branding, it was about creating custom products that merge our respective culinary expertise in new and unexpected ways." Despite the sheer quantity of product launches, Gao also observes that the CPG world is pretty tight-knit. "Many of Fly By Jing's collaboration partners are my personal friends who also share my love of making great products and challenging what's possible in the CPG space." For P.F. Candle, when collaborations don't happen spontaneously, as they did with Grin27, potential partners often slide in the account's DMs, and so Pumphrey and Neuberger keep a waiting list of brands who want custom scents. "We only have capacity for so much. We really only take on two collaborative projects a year," says Pumphrey. "So we have to be quite strategic and thoughtful about the partners we're choosing. Collaboratively, we try to do one smaller project that's very brand-building and feels like a friend-of-the-brand type of thing, and one bigger one that's really good for reach." Put it in writing "A collaboration is like a mullet," says Pumphrey. "It's business in the front, party in the back." You get the business done first. "You've got to get the contract in, and you've got to work out the terms. Get it in writing," she elaborates. "There is no way around the tedium of going through a contract line by line, and if it's a big contract, you have to send it out to an attorney to make sure everything's good." Contracts should outline both production commitments, i.e., the number of units to be produced; and marketing commitments, i.e., creative assets, social posts, emails, and ad spend. If you're licensing a large brand's intellectual property for a collaboration, make sure you understand the licensing costs upfront. P.F. Candle had a successful collaboration with Peanuts in the summer of 2024. With an initial run of 15,000 pieces, this venture did extend its reach, but it also taught them a lesson. The brand's initial plan for pricing and product quantities was based on historical sales data and didn't account for the full cost of licensing. "From an operational perspective, that was a learning curve because we went into it thinking, 'How many units can we sell?" not thinking, 'How much is that gonna cost us on a licensing deal?' So we got the bill for the licensing. We said, 'Oh my God, that doesn't fit in the budget, that's gonna blow the budget,'" Pumphrey explains on Shopify Masters. The team adapted, and the collaboration was a success-but they've since adjusted their approach, reverse-engineering pricing and supply with the costs of licensing baked in. "You have to account for that added cost-either by increasing the product's price or by pre-budgeting for the licensing fee," says Pumphrey. "A big learning curve from the licensing perspective is getting the contract locked down before moving into prototyping and production. You don't want to finish the contract at the last minute and then discover you need changes once you've already ordered materials. As an independently owned business, that can be a significant loss." To find available intellectual property from big brands, consider attending the Licensing Expo in Vegas. "It's a whole thing," Pumphrey says. "If that's the route you want to go down, the Licensing Expo is a good place, because you can see everybody who's licensing their IP and decide what you would want to do." Launch with a tailored campaign With the business settled, it's time for the party: Creatively, each collaboration should expand the brand's lore and universe. "We like to create a little world around every launch, especially around every tinned fish launch," says Millstein, specifying that key elements of every launch include photo and video, press outreach, social content, and influencer seeding campaign, and packaging and marketing design. "The entire marketing team comes together to build all of these elements to ensure the world feels robust, tangible, easy to understand, and exciting." Specifically, in the case of the partnership between Fly By Jing and Fishwife, their Smoked Salmon with Sweet and Spicy Zhong has a branding that combines the styles of the two brands: the former's color palette and the latter's signature illustrations by Danny "Danbo" Miller. This gives both participants' audiences something familiar and something unexpected to get excited about. This story was produced by Shopify and reviewed and distributed by Stacker. © Stacker Media, LLC.
