4 days ago
- Entertainment
- Khaleej Times
Fizah Pasha: The face behind Brulee Beauty's success
Fizah Pasha, a believer in celebrating womanhood, and embracing, beauty in every form, speaks of her journey as a beautician, a founder of her own line of makeup Brulee Beauty and her career as a life coach.
A young, dynamic and graceful Fizah started her own beauty line Brulee Beauty in 2020, when the world, outside the doors, had stopped due to covid. Brulee Beauty is an aptly chosen name for Fizah's brand of beauty products, as in French it means golden caramelised sugar, which Fizah relates to Asian and Middle Eastern skin tones.
Equipped with a professional training in makeup from Delamar Academy London, Fizah Pasha soon became a well sought after makeup artist in UK and the UAE. Having worked across New York, London and Dubai Fizah realised that women in the middle east and subcontinent have very different variations in their skin tones as compared to the women in the western world.
With a belief that every woman is beautiful and it is her own imperfections that make her unique and different from others Fizah has formulated a makeup line that is impeccable for eastern complexion. 'I would always mix two to three shades of foundation when working with my clients from the middle east and the subcontinent.
Genetically our skin tones are different ranging from warm to olive to beige. Hence, I decided to address the issue by bringing in shades that would blend effortlessly with eastern complexion.' Brulee Beauty is manufactured in the fashion capital of Italy and has made its mark in the cosmetic industry within a very short period of time. The brand comprises of an array of products including tinted treatment with an SPF, colour concealers and corrector and a multi mousse blush. The products, produced in Italy are of a very high standard and are also vegan friendly. Fizah is passionate about her work and enjoys working with her clients who have increased many folds since she started in 2020.
The philosophy behind her product line is to bring a great colour match to the Asian skin tones. A white chalky and cakey look is definitely a thing of the past and as the world moves to a more 'no makeup' look it is imperative that the makeup used by women matches their skin tone and also enhances their features rather than creating a different look that doesn't reflect their own features. The high level of commitment, professionalism and an eagerness to deliver the very best has made "Brulee Beauty" a much sought after name in the cosmetic industry.
Fizah takes great joy in establishing that 'without an active advertising and promotion campaign Brulee Beauty has attracted a large number of clients both in the UAE and UK. It is the high quality of the products that has caught the attention of well reputed companies like Estee Lauder, Sephora and Space NK.
Fizah's clients continue to grow, and her products are equally popular amongst women from all walks of life including the Bollywood stars. 'Starting a business in the UAE is easier as compared to the rest of the world. The government here is very supportive and it helps to facilitate new startups. UAE is a great hub of various cultures and it's vibrant demographics make it very lucrative for most people to start their own business here.'
Fizah is a great champion for education specially for women and is an active supporter of The Citizen Foundation in Pakistan. Brulee has helped to sustain literacy in Pakistan by contributing regularly to the cause.
