4 days ago
Walmart Vriddhi makes new pledge to MSMEs
Walmart's supplier development initiative, Walmart Vriddhi, has announced a new partnership with the Ideas to Impact Foundation (i2i) to support 100,000 additional micro, small and medium enterprises in India over the next three years.
The expanded initiative will leverage Walmart's global supply chain experience and Flipkart's digital commerce ecosystem to help MSMEs scale their businesses nationally and internationally, the business announced in a press release. So far, Walmart Vriddhi has trained more than 70,000 MSMEs, enabling many to achieve around 55% year-on-year growth through personalised mentorship, strategic partnerships and digital tools.
'We are constantly inspired by India's vibrant innovation ecosystem and the growth potential of its MSMEs,' said Jason Fremstad, senior vice president of supplier development at Walmart in a press release. 'As we enter the next phase of Walmart Vriddhi, we're empowering MSMEs with new tools for digital growth, sustainability and export readiness.'
The programme also facilitates access to the Walmart Marketplace and Flipkart Marketplace, helping small businesses participate in global and domestic e-commerce. New memorandums of understanding with state governments, including Haryana, are expected to expand outreach.
Flipkart Group's Rajneesh Kumar said the partnership reflects an ongoing commitment to making digital commerce more accessible to India's small business community. The programme, launched in 2019, aims to equip entrepreneurs with critical business skills and market access through a free training model.
