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Irish Daily Mirror

Insta360 takes on DJI with drone brand Antigravity for 360-degree aerial videos

Insta360 has officially launched Antigravity, its new drone brand which it claims will 'redefine aerial exploration and storytelling'. The firm is renowned for action cameras and 360-degree cameras such as the X5, Ace Pro 2 and Go 3S. And it has challenged DJI's dominance in the mobile phone gimbal department with products such as the popular Flow 2 Series. Now the firm is taking on DJI in the air after teaming up with third parties to introduce Antigravity, which it claims is an entirely new drone category — combining the world's first 360-degree capture with true immersive capture in an ultra-portable sub-249g flying machine boasting pin sharp 8K video resolution. READ MORE: Insta360 X5 camera launches: can the world's best 360-degree camera get even better? READ MORE: I've tested Insta360 Ace Pro 2, a Leica-branded action camera with 8K video and flip-up touchscreen The firm said it envisions a future where drones enable immersive and intuitive experiences that reflect the curiosity, creativity and spontaneity of the people using them. It is pitching the device's uses as capturing the likes of a family hike or weekend road trip, experiencing life as it happens. Insta360 said it will replace the technical complexity inherent in both drone flying and 360-degree videography with expressive, story-first experiences that are easy to master yet exceptionally powerful. Promo image for the new drone brand Antigravity (Image: Antigravity) The company claims its first Antigravity flying camera will be the easiest drone on the market to fly. It said Antigravity will make drones for everyone; beginners, experts, and everyone in between. The firm is also launching the Antigravity Hub, a co-creation program for enthusiasts and community members who are invited to help shape the future of Antigravity's products and features. Antigravity confirmed its first product would launch in August 2025. The firm said its first drone will include several world-firsts in drone design to enable pilots to experience and capture the world in ways that weren't possible before. You can watch the Antigravity launch video here. What has been said "Today, most drones are tools. With Antigravity, we're aiming higher," BC Nie, Head of Marketing at Antigravity, said. "While others compete on specs, we've flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone." More information is available at . You can buy the full range of Insta360 products on Amazon. DJI drones, action cameras and gimbals are on sale at DJI. Subscribe to our newsletter for the latest news from the Irish Mirror direct to your inbox: Sign up here.