Latest news with #Flowwow
Hi Dubai
31-07-2025
- Business
- Hi Dubai
Dubai Summer Sale Sees 40% Digital Sales Surge and Rise in Cross-Border Orders
Despite the low season, the Dubai Summer Sale is going to be a new Black Friday for the summer months in the UAE, driven by cross-border orders and promotional discount campaigns from brands. Flowwow, a UAE-based gifting marketplace, and Admitad, a global performance marketing company, conducted a joint e-commerce research, analysing over 2 million online orders during the summer season from June 27 to August 31 in the UAE and MENA. With the Dubai Summer Surprise (DSS) 2024 campaign (also known as Dubai Summer Sale), the merchandise revenue grew by 15% with a 40% share of mobile commerce orders. UAE Summer Sales Insights Flowwow's summer gift sale in 2024 saw a significant year-over-year boost, with GMV up by 160.2% and the number of sales increasing by 162% in the Emirates. According to Admitad data for e-commerce orders, in the UAE, the number of online orders grew by 12%, and Gross Merchandise Value (GMV) increased by 15%. Accompanied by a rise in average order value from $69 to $75, this growth was fuelled by mobile shopping, cross-border orders during the holiday summer season, and Gen Z's highly digital habits. Sales in the low season are being boosted by the Dubai Summer Sale in both online and in-store shopping, as UAE brands work to maintain growth during the off-season by offering special deals, discounts, and promotional campaigns like 'Shop, Scan & Win'. Analytics forecast a further 15% rise in online orders for the Dubai Summer Surprise 2025. Mobile commerce kept growing in MENA, with the share of purchases made on mobile devices increasing from 39% to 40% in the summer. Smartphones contributed 79% of 2024 sales in total, confirming mobile's primacy in the UAE e-commerce market. According to Flowwow and Admitad analysts, the share of mobile orders will continue to grow by 10% in 2025. MENA Regional Summer Trends The UAE and Kuwait were leading the region in summer shopping, recording the highest average order values (AOV) during the 2024 season. Kuwait topped the list with an AOV of $120, followed by the UAE at $75. Other key markets included Jordan ($55), Saudi Arabia ($52), and Qatar ($50), all showing healthy levels of consumer spending across various retail categories. Across the MENA region, online sales experienced notable year-on-year growth: the number of orders during summer increased by 12%, while Gross Merchandise Value (GMV) rose by 21%, with part of this growth attributed to inflation. The Average Order Value (AOV) in MENA saw a rise from $30 to $36. Saudi Arabia also saw positive dynamics, with an 8% increase in order volume and a 16% boost in GMV in 2024. During summer, the average order value in the Kingdom climbed from $48 to $52. This rise is partially attributed to inflation and increasingly digital consumer habits, especially among Gen Z consumers. Data shows that approximately 60% of UAE consumers have made at least one online purchase from an international retailer. Moreover, over 80% of the UAE online shoppers buy from international websites via global e-commerce platforms like Amazon and AliExpress. These global e-commerce giants and niche marketplaces are driving cross-border orders to and from the UAE, underscoring the growing popularity of shopping across international markets. Flowwow internal data proves this trend and shows a 20% increase in demand for cross-border gifting during the summer season of 2024. While many UAE residents travel abroad during the summer, more and more people are ordering gifts online — either from other countries to the UAE or from the UAE to loved ones abroad. Leading countries in this trend include the United Kingdom (17%), the United States of America (15%), Russia (12%), Saudi Arabia (10%), Germany (5%), France (5%), the Netherlands (4%), Kazakhstan (4%), Spain (4%), Turkey (4%), Italy (3%) and several others. This rise in cross-border gifting reflects broader patterns. International travel bookings by UAE residents surged by 35% in July and August 2024 compared to the previous year, according to travel agencies. Europe accounted for 65% of all UAE visa requests in Q2, highlighting a strong seasonal trend as millions of UAE residents travel abroad during the summer. 'The growth in cross-border orders shows just how open and globally connected the UAE market is. During the Dubai Summer Sale, we see people not only shopping for themselves, but also sending gifts abroad — connecting with friends and family across different countries. With its diverse, multicultural population and strong e-commerce market, the UAE has become a key destination for international shopping. At Flowwow, we're proud to support that by making cross-border gifting easier and more convenient.' — said Slava Bogdan, CEO at Flowwow. Leading Summer Categories Summer 2024 shopping data reveals clear category preferences across the MENA region, with Fashion leading the way at 21% of total purchases. Home & Garden (19%) and Electronics (18%) follow, showing that consumers remain focused on both lifestyle upgrades and tech essentials. 'Dubai Summer Sale, one of the leading shopping moments of the year, shows strong interest in fashion and high demand for seasonal clothing and accessories in the UAE. Fashion leads with 28% of all e-commerce purchases in the country: local consumers are buying fashion items both in malls and online, using global e-commerce platforms for cross-border orders. The sales season is also driving increased interest in car products among UAE consumers and the growing influence of seasonal sales' — Anna Gidirim, CEO at Admitad, commented. Among other leading categories in the UAE, Electronics (17%) and Home & Garden (14%) also remain popular, while increased spending on Car Products (11%) and Toys & Hobbies (7.5%) points to a broader focus on home life, family, and mobility. Flowers (60%), cakes and bakery products (15%) became the leaders of gifting orders in the UAE, alongside edible bouquets of strawberries (5%), balloons (4%), and houseplants (3%). Saudi Arabia shows a similar pattern, with Fashion (22%), Electronics (19%), and Home & Garden (15%) topping the list. Car Products (10%) and Toys & Hobbies (7%) continue to draw consumer interest during the summer season. The Dubai Summer Sale is changing the way people shop in the summer, driving a wave of online spending, cross-border gifting, and mobile-first purchases, helping the UAE's e-commerce market, now worth over $8.80 billion, to grow.
Zawya
30-07-2025
- Business
- Zawya
Dubai Summer Sale becomes the ‘Black Friday' of the season
Dubai, UAE — Despite the low season, the Dubai Summer Sale is going to be a new Black Friday for the summer months in the UAE, driven by cross-border orders and promotional discount campaigns from brands. Flowwow, a UAE-based gifting marketplace, and Admitad, a global performance marketing company, conducted a joint e-commerce research, analysing over 2 million online orders during the summer season from June 27 to August 31 in the UAE and MENA. With the Dubai Summer Surprise (DSS) 2024 campaign (also known as Dubai Summer Sale), the merchandise revenue grew by 15% with a 40% share of mobile commerce orders. UAE Summer Sales Insights Flowwow's summer gifts sale in 2024 saw a significant year-over-year boost, with GMV up by 160.2% and the number of sales increasing by 162% in the Emirates. According to Admitad data for e-commerce orders, in the UAE, the number of online orders grew by 12%, and Gross Merchandise Value (GMV) increased by 15%. Accompanied by a rise in average order value from $69 to $75, this growth was fuelled by mobile shopping, cross-bored orders during the holiday summer season, and Gen Z's highly digital habits. Sales in the low season are being boosted by the Dubai Summer Sale in both online and in-store shopping, as UAE brands work to maintain growth during the off-season by offering special deals, discounts, and promotional campaigns like 'Shop, Scan & Win'. Analytics forecast a further 15% rise in online orders for the Dubai Summer Surprise 2025. Mobile commerce kept growing in MENA, with the share of purchases made on mobile devices increasing from 39% to 40% on summer. Smartphones contributed 79% of 2024 sales in total, confirming mobile's primacy in the UAE e-commerce market. According to Flowwow and Admitad analysts, the share of mobile orders will continue to grow by 10% in 2025. MENA Regional Summer Trends The UAE and Kuwait were leading the region in summer shopping, recording the highest average order values (AOV) during the 2024 season. Kuwait topped the list with an AOV of $120, followed by the UAE at $75. Other key markets included Jordan ($55), Saudi Arabia ($52), and Qatar ($50), all showing healthy levels of consumer spending across various retail categories. Across the MENA region, online sales experienced notable year-on-year growth: the number of orders during summer increased by 12%, while Gross Merchandise Value (GMV) rose by 21%, with part of this growth attributed to inflation. The Average Order Value (AOV) in MENA saw a rise from $30 to $36. Saudi Arabia also saw positive dynamics, with an 8% increase in order volume and a 16% boost in GMV in 2024. During summer, the average order value in the Kingdom climbed from $48 to $52. This rise is partially attributed to inflation and increasingly digital consumer habits, especially among Gen Z consumers. Rise of Cross-Border Shopping Due to Digitally Savvy Consumers Data shows that approximately 60% of UAE consumers have made at least one online purchase from an international retailer. Moreover, over 80% of the UAE online shoppers buy from international websites via global e-commerce platforms like Amazon and AliExpress. These global e-commerce giants and niche marketplaces are driving cross-border orders to and from the UAE, underscoring the growing popularity of shopping across international markets. Flowwow internal data proves this trend and shows a 20% increase in demand for cross-border gifting during the summer season 2024. While many UAE residents travel abroad during the summer, more and more people are ordering gifts online — either from other countries to the UAE or from the UAE to loved ones abroad. Leading countries in this trend include the United Kingdom (17%), the United States of America (15%), Russia (12%), Saudi Arabia (10%), Germany (5%), France (5%), the Netherlands (4%), Kazakhstan (4%), Spain (4%), Turkey (4%), Italy (3%) and several others. This rise in cross-border gifting reflects broader patterns. International travel bookings by UAE residents surged by 35% in July and August 2024 compared to the previous year, according to travel agencies. Europe accounted for 65% of all UAE visa requests in Q2, highlighting a strong seasonal trend as millions of UAE residents travelling abroad during the summer. 'The growth in cross-border orders shows just how open and globally connected the UAE market is. During the Dubai Summer Sale, we see people not only shopping for themselves, but also sending gifts abroad — connecting with friends and family across different countries. With its diverse, multicultural population and strong e-commerce market, the UAE has become a key destination for international shopping. At Flowwow, we're proud to support that by making cross-border gifting easier and more convenient,' — said Slava Bogdan, CEO at Flowwow. Leading Summer Categories Summer 2024 shopping data reveals clear category preferences across the MENA region, with Fashion leading the way at 21% of total purchases. Home & Garden (19%) and Electronics (18%) follow, showing that consumers remain focused on both lifestyle upgrades and tech essentials. 'Dubai Summer Sale, one of the leading shopping moments of the year, shows strong interest in fashion and high demand for seasonal clothing and accessories in the UAE. Fashion leads with 28% of all e-commerce purchases in the country: local consumers are buying fashion items both in malls and online, using global e-commerce platforms for cross-border orders. The sales season is also driving increased interest in car products among UAE consumers and the growing influence of seasonal sales' — Anna Gidirim, CEO at Admitad commented. Among other leading categories in the UAE, Electronics (17%) and Home & Garden (14%) also remain popular, while increased spending on Car Products (11%) and Toys & Hobbies (7.5%) points to a broader focus on home life, family, and mobility. Flowers (60%), cakes and bakery products (15%) became the leaders of gifting orders in the UAE, alongside edible bouquets of strawberries (5%), balloons (4%), and houseplants (3%). Saudi Arabia shows a similar pattern, with Fashion (22%), Electronics (19%), and Home & Garden (15%) topping the list. Car Products (10%) and Toys & Hobbies (7%) continue to draw consumer interest during the summer season. The Dubai Summer Sale is changing the way people shop in the summer, driving a wave of online spending, cross-border gifting, and mobile-first purchases — helping the UAE's e-commerce market, now worth over $8.80 billion, to growth. -Ends- About Flowwow: Flowwow is a UAE-based gifting marketplace that simplifies gift-giving and connects local brands with customers. Rethinking the $30 billion online gifting market, Flowwow hosts over 18,000 local brands from 1,500 cities and operates in over 40 countries, including the UAE, Spain, the UK, Brazil, and the CIS region. As of 2024, the platform processed 4.6 million orders. About Admitad: Admitad is a global technology and performance marketing company connecting brands, publishers, and consumers across more than 20 countries. Admitad, a part of Mitgo Group, helps drive targeted traffic and boost sales. It is designed for businesses of any size to expand their reach and grow globally through partnerships. Admitad facilitates new customers and sales for over 3,000 clients by partnering with more than 300,000 publishers worldwide.
Emirates Woman
30-07-2025
- Entertainment
- Emirates Woman
7 amazing ways to celebrate friendship day in Dubai
True friendship is a rare and precious bond—one that deserves to be celebrated with thoughtfulness, indulgence, and shared moments of joy. This International Friendship Day, elevate your traditions beyond the ordinary with these curated experiences designed to honor the extraordinary people in your life. From artisanal chocolate to shimmering soirées, Dubai offers unparalleled ways to express gratitude for those who make life brighter. Gift Swiss chocolate excellence from Läderach For the confidante who knows your heart, only the finest gesture will suffice. This Friendship Day, surprise your dearest friend with the unparalleled craftsmanship of Läderach, Switzerland's most revered chocolatier. Each piece is a masterpiece, crafted from bean to bar with single-origin cocoa and hand-tempered to perfection. Since 2012, Läderach has redefined luxury chocolate, and their Mall of the Emirates boutique is a haven for those who appreciate the artistry behind every velvety praline and crisp FrischSchoggi slab. A box of these exquisite treats is more than a gift—it's a testament to the sweetness of your bond. Visit @laderach_uae for more information. Deliver a heartfelt gesture with the Deliveroo X Joe & the Juice's limited-edition cups From July 29th to 31st, Joe & the Juice transforms your daily caffeine ritual into a celebration of friendship. Every 16oz hot beverage ordered via Deliveroo arrives in an exclusive cup adorned with whimsical florals and a blank canvas for personal notes—be it a heartfelt message or a playful inside joke. This collaboration is a poetic ode to the little things that define true camaraderie: the shared laughter, the knowing glances, and, of course, the perfectly remembered coffee order. Available across Dubai and Abu Dhabi, it's a tender reminder that sometimes, the simplest gestures carry the most meaning. Visit @deliveroo_ae and @joeandthejuiceuae for more information. Elevate sentiment with a bespoke Flowwow bouquet Flowers have long been the language of emotion, and Flowwow's meticulously curated bouquets speak volumes. Imagine presenting your friend with a vibrant arrangement that mirrors their personality—bold, radiant, and unforgettable. Each stem is a brushstroke in a living masterpiece, designed to evoke the joy of summer's peak. Whether it's a spontaneous gesture or a planned surprise, a Flowwow bouquet is an enduring symbol of appreciation, turning ordinary moments into cherished memories. Visit @flowwow for more information. Rejuvenate together with Skin Laundry's HydraGlow facial True friendship isn't just about shared secrets—it's about shared glow-ups. This season, Skin Laundry invites you and your closest confidante to experience their best-selling HydraGlow Facial, now offered at an exclusive rate of AED 699 (normally AED 1,500). This transformative treatment delivers intense hydration and luminosity, perfect for reviving sun-weathered skin or prepping for a glamorous soirée. Available until August 31st, it's the ultimate indulgence for those who believe self-care is better in pairs. Visit @skinlaundrymena for more information. Visit the Bar Du Port x L'OCCITANE's Shimmering Ladies' Night View this post on Instagram A post shared by Bar Du Port (@barduportdubai) Friendship Day calls for celebration, and Bar Du Port has crafted an evening as dazzling as your closest relationships. In collaboration with L'OCCITANE, their July 30th Ladies' Night is a shimmering affair where the first 30 guests receive a luxurious Shimmering Oil, and an online competition offers the chance to win a lavish beauty hamper. Set against the breathtaking backdrop of Dubai Harbour, this event blends gourmet dining, effervescent cocktails, and the art of living well—because the best friendships are those that sparkle. Visit @barduport and @loccinateme for more information. Savor the Art of Connection at STIR's BOGO Coffee Experience View this post on Instagram A post shared by STIR (@ There's an alchemy to friendship that's mirrored in the perfect cup of coffee—rich, nuanced, and deeply satisfying. This Friendship Day, STIR pays homage to this bond with a buy-one-get-one-free offer for the first 50 pairs who visit. Their meticulously brewed beverages, from velvety lattes to vibrant matcha, serve as the ideal accompaniment to heartfelt conversations and shared dreams. Because while friendships may begin over coffee, the best ones endure like a finely roasted blend—only getting better with time. Visit @ for more information. Strengthen Bonds (and Core Muscles) at Balans Studio Friends who sweat together, stay together. At Balans Studio, the reformer Pilates classes offer more than just a workout—they're a symphony of strength, grace, and mutual encouragement. The studio's sleek, sun-drenched interiors provide an inspiring backdrop for challenging sessions that enhance flexibility, posture, and connection. Whether you're beginners or seasoned enthusiasts, a class here is a celebration of growth, resilience, and the unspoken support that defines true friendship. Visit @balansstudios for more information. In a world that often moves too fast, Friendship Day is a poignant reminder to pause and honor the people who make the journey worthwhile. Whether through the decadence of chocolate, the rejuvenation of a facial, or the simple pleasure of a shared coffee, these experiences are more than gestures—they're tributes to the irreplaceable souls who stand by us. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images & Feature Image: Supplied
Entrepreneur
24-07-2025
- Business
- Entrepreneur
4 Workplace Shifts Driven by Gen Z's New Expectations
By 2030, Gen Z is expected to account for a third of the US workforce. It's not just a demographic shift – it's all about values, behaviors and the very definition of what work means. Opinions expressed by Entrepreneur contributors are their own. Millennials pursued homeownership and career advancement as personal milestones. Boomers prioritized duty and societal contribution. Gen Z, however, brings a different mindset to the workforce — one that values meaning, flexibility and identity alignment. For employers, understanding and adapting to Gen Z's new standards isn't just a cultural shift — it's a competitive advantage. In this article, I'll outline four key trends to watch as you engage the next generation of workers. Related: Gen Z Is Redefining the Workplace — and Companies Must Adapt or Face Losing Talent 1. Purpose over paychecks Gen Z wants to know their work has a positive impact on people, communities and the planet. According to Deloitte's 2023 report, one in four Gen Z workers said they don't want a job that doesn't meet their vibes and values. In recent years, ESG (Environmental, Social, Governance) commitments have become a key factor in brand selection, with Gen Z consistently seeking sustainable and ethical practices. To connect with Gen Z, businesses must build missions that go beyond profits. For example, at Flowwow, our mission is to help people bring joy through thoughtful gifting that speaks volumes. That is exactly what clicks – both for us and for our people. It's equally important to involve employees in shaping internal processes, especially those that impact team wellbeing and the overall customer experience. Finally, companies should look beyond functionality and consider the emotional impact their product or service creates. Ben & Jerry's is committed to sustainability and social justice, and it's not just in their marketing – it's embedded into the workplace. Employees are encouraged to engage in activism, giving Gen Z team members a clear sense that their work contributes to positive societal change. Related: Why Gen Z Is Ditching Corporate Jobs for Franchises 2. Flexible approaches According to a 2024 LinkedIn survey, 72% of Gen Z workers have either left or considered leaving a job due to lack of flexibility. This generation has little tolerance for tough schedules, fixed workplaces and top-down hierarchy. They were mostly raised in an atmosphere of support, so they expect to be heard, to co-create systems and to work within frameworks they help define. To meet Gen Z's expectations, companies should build a transparent culture where every feedback is cherished. Involve employees in shaping their own workflows, tools and timelines. Offer remote work and flexible hours as default — that's how your team will feel trust and respect for individual working styles. 3. Life comes first Having grown up with packed schedules, Gen Z now seeks balance between work and a wide range of personal interests. They're still full of career ambitions, but success often means having time for hobbies and 'me-time'. A 2025 Deloitte study shows that only 6% of Gen Z set leadership as a must. Instead, the majority prioritise work-life balance, meaningful experiences and freedom over climbing the corporate ladder. Upwork also found that up to 80% of Gen Z prefer hybrid roles, valuing autonomy and balance. To create a workplace that aligns with Gen Z's values, companies should provide opportunities for employees to share their passions and learn from one another through internal events and pastimes. Another great idea is to make space for informal connections and off-site team bonding that goes beyond team-building clichés. At Flowwow, we've created a channel where team members share everything from film reviews to hiking tips. It helps strengthen bonds and build culture around shared passions. And of course, HR programmes should support employees' interests outside of work. Related: Gen Z Is Increasingly Turning to Trade Schools as a Fast Track to Entrepreneurship and an AI-Proof Career 4. Self-care as a must No generation has been more open about the importance of mental health than Gen Z, with over 60% reporting therapy or counseling experience. They want workplaces that offer mental health support. Moreover, 70% of Gen Z workers value comprehensive health benefits, including fitness reimbursements, wellness programs and medical insurance covering mental health. Prioritise support, psychological safety and physical health. This might mean an in-house mental health counselor or partnerships with therapy platforms. Create policies that respond to anything that is offbeat: paid sick leaves for family emergencies, bonuses for overworking, loyalty programs and extra care for high-intensity roles. Netflix leads the way by offering free therapy and coaching to employees and dependents. Mental wellbeing is integrated into DEI efforts and everyday operations, from mindfulness sessions to targeted workshops for Gen Z and BIPOC employees. Gen Z isn't just changing the way we work – they're changing why we work. Their expectations around purpose, flexibility, wellbeing and balance are reshaping not only the workplace but also the very idea of work itself. So, what can we do? Grow alongside this generation.
Khaleej Times
23-06-2025
- Business
- Khaleej Times
Flowwow launches same-day flower and gift delivery service across the UAE
Flowwow, the global gifting platform trusted in over 30 countries, has officially expanded its services across the UAE, making it easier than ever to surprise loved ones with curated gifts, fresh flowers, and delightful experiences - delivered the same day across major cities like Dubai, Abu Dhabi, and Sharjah. 'Our mission is to empower local businesses while offering customers beautifully curated gifts without the stress or delays,' said a Flowwow spokesperson. 'The UAE is a fast-paced, gifting-friendly culture - and we're proud to offer a reliable, elegant solution that celebrates local talent and convenience.' Whether it's a spontaneous thank you gesture or a meticulously planned celebration, Flowwow makes gifting seamless. With a sleek interface and a rich selection of items, the platform connects customers directly with local florists, bakers, artisans, and gift shops - ensuring authenticity and freshness at every step. The site's 'Photo Before Delivery' feature lets customers see the final product before it's dispatched, while real-time order tracking offers peace of mind from checkout to doorstep. And thanks to its smart sorting by price, occasion, or location, users can effortlessly browse affordable options starting at just Dh39, or splurge on premium curated gift boxes and floral arrangements. Flowwow is also taking a thoughtful turn with eco-conscious options and customisable packaging. Many of its vendors offer sustainable arrangements, and customers can opt for handmade crafts or plant-based gifts that last beyond a special day. The collection of gift items has been curated to cater to every relationship and moment. From eco-friendly air-purifying plants that promote a year full of wellness, to custom cakes, edible bouquets, and handmade gifts, the offerings are more than just pretty gestures - they're purposeful. 'We are focused on being revolutionary in the gifting industry with every coming occasion,' said the Flowwow representative. 'We've been encouraging green gifting, launching new designs, and introducing fresh ideas for the year ahead. Our team is excited about what's to come - not just for Flowwow, but for the community we serve.' Flowwow's offerings span several distinct categories, making it easy to find something for everyone: Flowers and gifts: From romantic roses to a spring-themed tulip bouquet, as well as edible bouquets and trendy mono-flower wraps. Tasty treats: Handcrafted cakes, chocolate sets, tea and coffee gift boxes, and even DIY kits. Beauty and wellness: Including fragrances, cosmetics, self-care bundles, and luxury accessories. Home and garden: Live plants, home decor, pet supplies, and handmade art. Gift cards and experiences: With themes ranging from birthdays to 'just because.' With add-ons like personalised mugs, cushions, photo clocks, and custom greeting cards, Flowwow is making gifting more expressive than ever. Customers can order directly via the website; or download the Flowwow app for exclusive discounts and app-only features. Flowwow also welcomes new local sellers to join its ecosystem - helping them reach a wider audience with zero upfront investment.
