4 days ago
- General
- Irish Daily Mirror
Secrets of Ireland's fridges uncovered as Currys launches For The Tech You Love
More than half of Ireland's refrigerators contain leftovers that will never be eaten, while one fridge in four is home to a Tupperware container which holds contents that are a mystery even to the owner.
These are just two of the revelations from a new survey into how Irish consumers use our fridges, and what their contents reveal about us.
The nationwide survey was commissioned by Currys to launch its new brand ad campaign For The Tech You Love.
The campaign celebrates the humble fridge and indicates the truth behind our most common kitchen appliance, that we're a nation of chaos-stackers and cheese hoarders.
A massive 95 percent of us always have milk chilling on standby, while 57 percent admit clinging to 'leftovers we'll never eat'. #
And nearly a quarter of us confess to owning a 'mystery' Tupperware container in which the contents are best left unidentified - while almost half of us (40 percent) keep items that are technically expired but 'still smell grand'.
The national debate over what actually belongs in the fridge rages on too. Two thirds of us (67 percent) keep their ketchup cold, 61 percent refrigerate their eggs, and 32 percent chill chocolate, all of which should spark another round of fridge vs press warfare in households across the country.
Meanwhile, our cleanliness could use a boost: only 10 percent clean of us clean our fridge weekly, while more than a quarter wait until something starts to smell. No surprise that the feature most people want in a future fridge is a self-cleaning mode (61 percent ).
Roz Purcell topped the list of Irish celebs we trust to have the most organised fridge, while south Dublin won the unofficial crown for Ireland's fanciest fridge setups (with a smug 73 percent of the vote ). While most of us admit trying to find a system to tame the chaos.
Currys' new brand platform For the Tech You Love has been designed to reposition Currys as more than a retailer by tapping into the everyday relationship people have with the technology in their lives.
The new creative direction reflects Currys' ambition to reposition itself in the hearts and minds of customers – not just as a tech retailer, but as a brand that understands how personal those choices can be.
From the excitement of unboxing a new device to finding a fridge that makes a statement, For the Tech You Love brings these moments to life in a way that's both personal and entertaining – without taking itself too seriously.
So whether your fridge is bursting at the seams or clinging to payday leftovers, Currys has the perfect model for every home, style and food habit. Find their full range of refrigeration products at
