14-05-2025
- Business
- Fashion Value Chain
Shraddha Kapoor Joins Eureka Forbes to Promote Smart Home Hygiene
Eureka Forbes Ltd, a leader in India's health and hygiene sector, has announced Shraddha Kapoor as the new face of its vacuum cleaner range. The collaboration marks a key step in the brand's ongoing mission to promote cleaner, healthier homes with next-gen home cleaning technology.
With a four-decade legacy and unmatched reach, Eureka Forbes is aiming to connect more deeply with modern, urban households through this partnership. At the core of this push is the Forbes SmartClean Robotic Vacuum Cleaner, featuring powerful suction, wet mopping capabilities, AI integration, and LiDAR technology for intelligent navigation and seamless cleaning.
'A clean home is the foundation of a healthy mind and body,' said Shraddha Kapoor. 'With Eureka Forbes' SmartClean Robotics, we're blending innovation with lifestyle.'
Echoing this vision, Anurag Kumar, Chief Growth Officer, stated that Shraddha represents a generation focused on mindful living and smart choices, making her the ideal ambassador as the brand evolves toward smarter hygiene solutions.
From robotic vacuums to advanced deep-cleaning models, Eureka Forbes continues to shape the future of home hygiene in India, now with a renewed focus on tech-enabled convenience and lifestyle integration.
