Latest news with #FordMiddleEast
Times of Oman
10 hours ago
- Automotive
- Times of Oman
Ford Oman Turns KAAS Championship into a Festival of Sports, Innovation, and Performance in Salalah
Salalah: The Sultan Qaboos Youth and Cultural Center in Salalah witnessed an extraordinary evening when the KAAS Championship transcended its role as a sporting event to become a panoramic celebration of cars, football, culture, and innovation. In the presence of more than 1,000 players from 48 academies, Ford Middle East and Arabian Car Marketing (Ford Oman) unveiled their latest fleet of vehicles, transforming the championship grounds into a stage where power, performance, and sportsmanship merged seamlessly. A Historic Venue for a Unique Celebration The flags of Ford fluttered proudly across the historic playground, creating a striking scene that reflected the deep connection between industrial innovation and Omani sports. From the moment the new Ford models drove onto both paved and desert tracks, the audience was treated to a powerful story—one where advanced technology and robust performance defined the future of mobility. This dramatic display, never seen in earlier academy leagues, placed Ford at the heart of an event that united youth, culture, and industry. As the spotlight shown on both the young athletes and the sleek new fleet, the message was clear: 'We are here to make a difference.' An International Audience The championship was attended by prominent local figures as well as delegations from England, the Netherlands, Sweden, and Armenia, who praised the professionalism of the organisation and the bold concept of linking football with the automotive world. Festival of Sport and Performance The KAAS Championship transformed into more than just a tournament. It became a festival of sport, technology, and art, highlighted by: Global Concert: International bands performed live, synchronised with the entry of Ford's cars onto both asphalt and sandy tracks, underlining the vehicles' capability to excel across terrains. Sports Competitions: Young footballers participated in interactive challenges and quizzes, testing their knowledge of the sport at both local and global levels. Exclusive Test Drives: Distinguished guests, football stars, and public personalities were invited to experience the new Ford cars firsthand. They expressed admiration for the vehicles' advanced technology, bold design, and superior specifications. In total, the championship featured 175 matches, making it a significant platform for showcasing both sporting talent and Ford's brand identity. Ford's Commitment to Youth and Innovation At a press conference held during the event, Ford Middle East officials emphasised that the launch was more than a marketing initiative—it was a declaration of the brand's commitment to youth, sports, and innovation. They described the event as a merger between sportsmanship and technology, highlighting Ford's belief that young people and society are the true drivers of the future. Executives present included: Mr. Amr M. Ibrahim, Regional Manager - Sales Ford Middle East Mr. Deenadayakaran J, Business Head, Ford Oman Mr. Ravi Hejmadi, Sales Head Mr. Sambath Kumar, Service Head Mr. Anil Verma, Branch Manager, Salalah Branch Reflecting on the success, Mr. Deenadayakaran J. commented: 'This is just the beginning. We are delighted with the unmatched interaction from the public. At Ford Oman, we are committed to offering new models and introducing more innovation with the quality you can trust.' A Celebration to Remember The KAAS Championship in Salalah will be remembered not only as a tournament of academies but as a unique celebration where sports, technology, and artistry converged. By blending football with automotive performance, Ford Oman demonstrated its vision of innovation and its commitment to empowering youth, supporting society, and driving progress in Oman and beyond.
Mid East Info
16-04-2025
- Automotive
- Mid East Info
Ford Middle East Kicks Off 2025 With Strong Q1 Sales, Building on Record-Breaking Momentum - Middle East Business News and Information
Significant momentum in Q1 with 23% sales growth for the Ford and Lincoln brands compared to Q1 2024. Q1 marked the best quarter since October 2015, with Saudi Arabia, United Arab Emirates, and Kuwait proving key markets for driving success. Taurus, Territory, and Everest were top sellers for Ford, with Corsair and the award-winning Nautilus performing best for Lincoln. Ford's increasing popularity was boosted further by the recently inaugurated Parts Distribution Center in Dubai and regional launch of the FordPass® app Dubai, United Arab Emirates – Following a monumental 2024, Ford Middle East is thrilled to announce its impressive start to 2025, with Q1 sales surging by 23% compared to the same period last year. The impressive performance, building on the record-breaking momentum achieved in 2024, reinforces Ford's position as one of the region's leading OEMs. Q1 of 2025 proved to be the standout quarter for Ford, achieving the best sales figures for the brand since October 2015 and the best March performance since 2014, with key markets driving this success including Saudi Arabia, the UAE, Kuwait, and the rest of the GCC showcasing the broad appeal of Ford and Lincoln vehicles across the region. 'We are thankful to our incredible distributor partners for their continued dedication and hard work,' said Ravi Ravichandran, President of Ford Middle East. 'It's rewarding to see that the successful sales momentum across our portfolio from last year has continued into 2025, and we are equally excited about our upcoming product launches, which will further strengthen our lineup and boost our offering to customers.' Continuing to resonate strongly with customers, the Ford models leading the charge include the flagship Ford Taurus sedan offering a blend of comfort, technology, and refined styling; the popular entry-level Ford Territory SUV known for its spaciousness and family-friendly features; and the capable and versatile Ford Everest SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience. The Lincoln brand, too, is experiencing significant growth in the Middle East, with both the Nautilus and Corsair particularly capturing the attention of discerning luxury car buyers. A sophisticated SUV that exemplifies modern luxury and refinement, the 2025 Lincoln Nautilus recently earned the prestigious Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ award, solidifying its commitment to safety and substance as well as style, while the Corsair compact SUV offers a perfect balance of sophistication, performance, and technology. Ford's commitment to customer satisfaction extends beyond the initial purchase through the Ford Guest Experience (FGE), which empowers sales and service staff to deliver personalized experiences, streamline operations, and create memorable moments for every customer. From online service bookings to mobile service vehicles, the brand is dedicated to providing effortless convenience and exceptional support throughout the ownership journey. Ford Middle East, as the only region home to all three Raptor nameplates – Ranger Raptor, F-150 Raptor, and Bronco Raptor – also continues to cater to its enthusiasts seeking high-performance off-road capabilities on the back of growing popularity of its Ford Performance vehicles. The high-performance division of Ford is no doubt amidst a stellar era of excitement, celebrating a podium finish at the Dakar Rally in its debut year, and has announced its return to the iconic 24 Hours of Le Mans race in 2027. Prior to that, still, is the brand's highly anticipated return to Formula 1 after more than two decades, having entered a long-term strategic technical partnership with Red Bull Powertrains for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards. Further Q1 2025 highlights, contributing to the Ford's ever increasing popularity in the Middle East, include the recently inaugurated Parts Distribution Center in Dubai, which is already streamlining parts availability and enhancing service levels, directly benefiting customers in the region. Additionally, the UAE launch of Ford's versatile and reliable Transit van – with imminent plans to expand its availability to Saudi Arabia – and the now available FordPass® app, providing customers with seamless connectivity and convenience, elevating the ownership experience. Ford Middle East is committed to delivering a diverse and exciting product lineup in 2025, with several upcoming Ford and Lincoln product launches – such as the all-new Expedition, first-ever Mustang Mach E, new Territory, all-new Navigator and Lincoln Way® – planned for the year.
Arabian Business
16-04-2025
- Automotive
- Arabian Business
Ford Middle East moves up a gear with 23% sales surge
This performance builds on the record-breaking momentum achieved in 2024 and reinforces Ford's position as one of the region's leading original equipment manufacturers. Q1 of 2025 proved to be the standout quarter for Ford, achieving the best sales figures for the brand since October 2015 and the best March performance since 2014, with key markets driving this success including Saudi Arabia, the UAE, Kuwait, and the rest of the GCC. Ford Middle East sales Ravi Ravichandran, President of Ford Middle East, said: 'We are thankful to our incredible distributor partners for their continued dedication and hard work. It's rewarding to see that the successful sales momentum across our portfolio from last year has continued into 2025, and we are equally excited about our upcoming product launches, which will further strengthen our lineup and boost our offering to customers.' The Ford models leading the charge include the flagship Ford Taurus sedan, the popular entry-level Ford Territory SUV and the Ford Everest SUV. The Lincoln brand, too, is experiencing significant growth in the Middle East, Further Q1 2025 highlights, contributing to the Ford's ever-increasing popularity in the Middle East, include the recently inaugurated Parts Distribution Centre in Dubai and the UAE launch of Ford's Transit van – with imminent plans to expand its availability to Saudi Arabia.
Zawya
16-04-2025
- Automotive
- Zawya
Ford Middle East kicks off 2025 with strong Q1 sales, building on record-breaking momentum
Q1 marked the best quarter since October 2015, with Saudi Arabia, United Arab Emirates, and Kuwait proving key markets for driving success. Taurus, Territory, and Everest were top sellers for Ford, with Corsair and the award-winning Nautilus performing best for Lincoln. Ford's increasing popularity was boosted further by the recently inaugurated Parts Distribution Center in Dubai and regional launch of the FordPass® app Dubai, United Arab Emirates – Following a monumental 2024, Ford Middle East is thrilled to announce its impressive start to 2025, with Q1 sales surging by 23% compared to the same period last year. The impressive performance, building on the record-breaking momentum achieved in 2024, reinforces Ford's position as one of the region's leading OEMs. Q1 of 2025 proved to be the standout quarter for Ford, achieving the best sales figures for the brand since October 2015 and the best March performance since 2014, with key markets driving this success including Saudi Arabia, the UAE, Kuwait, and the rest of the GCC showcasing the broad appeal of Ford and Lincoln vehicles across the region. "We are thankful to our incredible distributor partners for their continued dedication and hard work," said Ravi Ravichandran, President of Ford Middle East. "It's rewarding to see that the successful sales momentum across our portfolio from last year has continued into 2025, and we are equally excited about our upcoming product launches, which will further strengthen our lineup and boost our offering to customers.' Continuing to resonate strongly with customers, the Ford models leading the charge include the flagship Ford Taurus sedan offering a blend of comfort, technology, and refined styling; the popular entry-level Ford Territory SUV known for its spaciousness and family-friendly features; and the capable and versatile Ford Everest SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience. The Lincoln brand, too, is experiencing significant growth in the Middle East, with both the Nautilus and Corsair particularly capturing the attention of discerning luxury car buyers. A sophisticated SUV that exemplifies modern luxury and refinement, the 2025 Lincoln Nautilus recently earned the prestigious Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ award, solidifying its commitment to safety and substance as well as style, while the Corsair compact SUV offers a perfect balance of sophistication, performance, and technology. Ford's commitment to customer satisfaction extends beyond the initial purchase through the Ford Guest Experience (FGE), which empowers sales and service staff to deliver personalized experiences, streamline operations, and create memorable moments for every customer. From online service bookings to mobile service vehicles, the brand is dedicated to providing effortless convenience and exceptional support throughout the ownership journey. Ford Middle East, as the only region home to all three Raptor nameplates – Ranger Raptor, F-150 Raptor, and Bronco Raptor – also continues to cater to its enthusiasts seeking high-performance off-road capabilities on the back of growing popularity of its Ford Performance vehicles. The high-performance division of Ford is no doubt amidst a stellar era of excitement, celebrating a podium finish at the Dakar Rally in its debut year, and has announced its return to the iconic 24 Hours of Le Mans race in 2027. Prior to that, still, is the brand's highly anticipated return to Formula 1 after more than two decades, having entered a long-term strategic technical partnership with Red Bull Powertrains for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards. Further Q1 2025 highlights, contributing to the Ford's ever increasing popularity in the Middle East, include the recently inaugurated Parts Distribution Center in Dubai, which is already streamlining parts availability and enhancing service levels, directly benefiting customers in the region. Additionally, the UAE launch of Ford's versatile and reliable Transit van – with imminent plans to expand its availability to Saudi Arabia – and the now available FordPass® app, providing customers with seamless connectivity and convenience, elevating the ownership experience. Ford Middle East is committed to delivering a diverse and exciting product lineup in 2025, with several upcoming Ford and Lincoln product launches – such as the all-new Expedition, first-ever Mustang Mach E, new Territory, all-new Navigator and Lincoln Way® – planned for the year.
Campaign ME
03-03-2025
- Automotive
- Campaign ME
Ford champions strength and adventure in latest F-150 campaign
Ford Middle East partnered with creative agency VML and global production house Crater to bring the newest variation of its F-150 campaign to life. Building Make Way for the Beast' platform, first launched in 2021, the 'Here Comes the Beast' campaign focuses on the brand's ongoing narrative of strength and resilience. To bring this vision to life, global production company Crater collaborated with VML Agency and Ford Middle East on a high-impact content series that highlights the truck's capabilities. Directed by Sovereigns, the production aimed to create a dynamic, visually arresting campaign that resonated with Ford's regional audience. The project demanded an ambitious multi-location shoot, capturing a range of extreme environments to showcase the versatility of the Ford F-150. From rocky desert landscapes to urban streets, every setting was chosen to reinforce the truck's power, endurance, and ability to tackle any challenge. 'Finding physically demanding locations were key for us to ensure the outstanding all-terrain capability of the F-150 was loyally represented on screen,' says Sovereigns Director, James Hulbert. 'I knew from the outset this was about getting the F-150 to walk-the-walk whilst also capturing our shots in such a way to immerse the audience in the sheer thrill of driving.' Cinematography played a crucial role in translating this energy to screen. 'James and I agreed from the outset that we wanted to shoot it with some grit,' adds DOP Toby Plummer. 'We kept exposure on the lower end and shot largely handheld to translate the energy and adrenaline to screen.' The campaign video draws a parallel between human endurance and machine capability – showcasing the F-150 as a vehicle engineered for strength and resilience. Whether powering through an intense gym session or navigating rugged landscapes, the visuals reinforce the idea that the truck is built to keep up with an active, demanding lifestyle. Through high-impact cinematography and dynamic storytelling, the production captures the raw energy and durability that define both the driver and the machine. Beyond aesthetics, cultural relevance was a priority. The production incorporated the landscapes of the Arabian Desert alongside regional motifs such as traditional attire and a falcon, ensuring the campaign resonated with Middle Eastern audiences. Product features were subtly integrated, maintaining focus on the overall narrative rather than overt branding. The commercial aims to generate an immersive experience that embodies the spirit of the F-150, bringing both the vehicle and its capabilities to life. Credits: Brand Ford Middle East Agency Creative Director Senior Producer Account Manager VML Emad Salman Sally Mourad Dima Kobrosli Creative Studio & Production House Crater Exec Producer Camille Laborde Director James Hulbert DOP Toby Plummer 1st AD Vanessa Mghames / Ali Al Saaby Producer Adonis Bdaywi Production Manager Alwiya Kahtan Production Assistant Karim Salem Production Assistant Nana Saqr Gaffer Walid Hamia Grip Robert Babikian Wardrobe Stylist Lauren Neve Hair & Makeup Stylist Eman Salah Photographer Sami Sasso Photographer Assistant Anna Shtraus Precision Driver Ben Menzies Gear & Camera Crew Koko Films Drone Team Choppershoot Location Team At Your Service Production Location (For Horse Film Only) Stables Art Department The Prop Shack VFX Juice
