Latest news with #FordMiddleEast
Mid East Info
16-04-2025
- Automotive
- Mid East Info
Ford Middle East Kicks Off 2025 With Strong Q1 Sales, Building on Record-Breaking Momentum - Middle East Business News and Information
Significant momentum in Q1 with 23% sales growth for the Ford and Lincoln brands compared to Q1 2024. Q1 marked the best quarter since October 2015, with Saudi Arabia, United Arab Emirates, and Kuwait proving key markets for driving success. Taurus, Territory, and Everest were top sellers for Ford, with Corsair and the award-winning Nautilus performing best for Lincoln. Ford's increasing popularity was boosted further by the recently inaugurated Parts Distribution Center in Dubai and regional launch of the FordPass® app Dubai, United Arab Emirates – Following a monumental 2024, Ford Middle East is thrilled to announce its impressive start to 2025, with Q1 sales surging by 23% compared to the same period last year. The impressive performance, building on the record-breaking momentum achieved in 2024, reinforces Ford's position as one of the region's leading OEMs. Q1 of 2025 proved to be the standout quarter for Ford, achieving the best sales figures for the brand since October 2015 and the best March performance since 2014, with key markets driving this success including Saudi Arabia, the UAE, Kuwait, and the rest of the GCC showcasing the broad appeal of Ford and Lincoln vehicles across the region. 'We are thankful to our incredible distributor partners for their continued dedication and hard work,' said Ravi Ravichandran, President of Ford Middle East. 'It's rewarding to see that the successful sales momentum across our portfolio from last year has continued into 2025, and we are equally excited about our upcoming product launches, which will further strengthen our lineup and boost our offering to customers.' Continuing to resonate strongly with customers, the Ford models leading the charge include the flagship Ford Taurus sedan offering a blend of comfort, technology, and refined styling; the popular entry-level Ford Territory SUV known for its spaciousness and family-friendly features; and the capable and versatile Ford Everest SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience. The Lincoln brand, too, is experiencing significant growth in the Middle East, with both the Nautilus and Corsair particularly capturing the attention of discerning luxury car buyers. A sophisticated SUV that exemplifies modern luxury and refinement, the 2025 Lincoln Nautilus recently earned the prestigious Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ award, solidifying its commitment to safety and substance as well as style, while the Corsair compact SUV offers a perfect balance of sophistication, performance, and technology. Ford's commitment to customer satisfaction extends beyond the initial purchase through the Ford Guest Experience (FGE), which empowers sales and service staff to deliver personalized experiences, streamline operations, and create memorable moments for every customer. From online service bookings to mobile service vehicles, the brand is dedicated to providing effortless convenience and exceptional support throughout the ownership journey. Ford Middle East, as the only region home to all three Raptor nameplates – Ranger Raptor, F-150 Raptor, and Bronco Raptor – also continues to cater to its enthusiasts seeking high-performance off-road capabilities on the back of growing popularity of its Ford Performance vehicles. The high-performance division of Ford is no doubt amidst a stellar era of excitement, celebrating a podium finish at the Dakar Rally in its debut year, and has announced its return to the iconic 24 Hours of Le Mans race in 2027. Prior to that, still, is the brand's highly anticipated return to Formula 1 after more than two decades, having entered a long-term strategic technical partnership with Red Bull Powertrains for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards. Further Q1 2025 highlights, contributing to the Ford's ever increasing popularity in the Middle East, include the recently inaugurated Parts Distribution Center in Dubai, which is already streamlining parts availability and enhancing service levels, directly benefiting customers in the region. Additionally, the UAE launch of Ford's versatile and reliable Transit van – with imminent plans to expand its availability to Saudi Arabia – and the now available FordPass® app, providing customers with seamless connectivity and convenience, elevating the ownership experience. Ford Middle East is committed to delivering a diverse and exciting product lineup in 2025, with several upcoming Ford and Lincoln product launches – such as the all-new Expedition, first-ever Mustang Mach E, new Territory, all-new Navigator and Lincoln Way® – planned for the year.
Arabian Business
16-04-2025
- Automotive
- Arabian Business
Ford Middle East moves up a gear with 23% sales surge
This performance builds on the record-breaking momentum achieved in 2024 and reinforces Ford's position as one of the region's leading original equipment manufacturers. Q1 of 2025 proved to be the standout quarter for Ford, achieving the best sales figures for the brand since October 2015 and the best March performance since 2014, with key markets driving this success including Saudi Arabia, the UAE, Kuwait, and the rest of the GCC. Ford Middle East sales Ravi Ravichandran, President of Ford Middle East, said: 'We are thankful to our incredible distributor partners for their continued dedication and hard work. It's rewarding to see that the successful sales momentum across our portfolio from last year has continued into 2025, and we are equally excited about our upcoming product launches, which will further strengthen our lineup and boost our offering to customers.' The Ford models leading the charge include the flagship Ford Taurus sedan, the popular entry-level Ford Territory SUV and the Ford Everest SUV. The Lincoln brand, too, is experiencing significant growth in the Middle East, Further Q1 2025 highlights, contributing to the Ford's ever-increasing popularity in the Middle East, include the recently inaugurated Parts Distribution Centre in Dubai and the UAE launch of Ford's Transit van – with imminent plans to expand its availability to Saudi Arabia.
Zawya
16-04-2025
- Automotive
- Zawya
Ford Middle East kicks off 2025 with strong Q1 sales, building on record-breaking momentum
Q1 marked the best quarter since October 2015, with Saudi Arabia, United Arab Emirates, and Kuwait proving key markets for driving success. Taurus, Territory, and Everest were top sellers for Ford, with Corsair and the award-winning Nautilus performing best for Lincoln. Ford's increasing popularity was boosted further by the recently inaugurated Parts Distribution Center in Dubai and regional launch of the FordPass® app Dubai, United Arab Emirates – Following a monumental 2024, Ford Middle East is thrilled to announce its impressive start to 2025, with Q1 sales surging by 23% compared to the same period last year. The impressive performance, building on the record-breaking momentum achieved in 2024, reinforces Ford's position as one of the region's leading OEMs. Q1 of 2025 proved to be the standout quarter for Ford, achieving the best sales figures for the brand since October 2015 and the best March performance since 2014, with key markets driving this success including Saudi Arabia, the UAE, Kuwait, and the rest of the GCC showcasing the broad appeal of Ford and Lincoln vehicles across the region. "We are thankful to our incredible distributor partners for their continued dedication and hard work," said Ravi Ravichandran, President of Ford Middle East. "It's rewarding to see that the successful sales momentum across our portfolio from last year has continued into 2025, and we are equally excited about our upcoming product launches, which will further strengthen our lineup and boost our offering to customers.' Continuing to resonate strongly with customers, the Ford models leading the charge include the flagship Ford Taurus sedan offering a blend of comfort, technology, and refined styling; the popular entry-level Ford Territory SUV known for its spaciousness and family-friendly features; and the capable and versatile Ford Everest SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience. The Lincoln brand, too, is experiencing significant growth in the Middle East, with both the Nautilus and Corsair particularly capturing the attention of discerning luxury car buyers. A sophisticated SUV that exemplifies modern luxury and refinement, the 2025 Lincoln Nautilus recently earned the prestigious Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ award, solidifying its commitment to safety and substance as well as style, while the Corsair compact SUV offers a perfect balance of sophistication, performance, and technology. Ford's commitment to customer satisfaction extends beyond the initial purchase through the Ford Guest Experience (FGE), which empowers sales and service staff to deliver personalized experiences, streamline operations, and create memorable moments for every customer. From online service bookings to mobile service vehicles, the brand is dedicated to providing effortless convenience and exceptional support throughout the ownership journey. Ford Middle East, as the only region home to all three Raptor nameplates – Ranger Raptor, F-150 Raptor, and Bronco Raptor – also continues to cater to its enthusiasts seeking high-performance off-road capabilities on the back of growing popularity of its Ford Performance vehicles. The high-performance division of Ford is no doubt amidst a stellar era of excitement, celebrating a podium finish at the Dakar Rally in its debut year, and has announced its return to the iconic 24 Hours of Le Mans race in 2027. Prior to that, still, is the brand's highly anticipated return to Formula 1 after more than two decades, having entered a long-term strategic technical partnership with Red Bull Powertrains for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards. Further Q1 2025 highlights, contributing to the Ford's ever increasing popularity in the Middle East, include the recently inaugurated Parts Distribution Center in Dubai, which is already streamlining parts availability and enhancing service levels, directly benefiting customers in the region. Additionally, the UAE launch of Ford's versatile and reliable Transit van – with imminent plans to expand its availability to Saudi Arabia – and the now available FordPass® app, providing customers with seamless connectivity and convenience, elevating the ownership experience. Ford Middle East is committed to delivering a diverse and exciting product lineup in 2025, with several upcoming Ford and Lincoln product launches – such as the all-new Expedition, first-ever Mustang Mach E, new Territory, all-new Navigator and Lincoln Way® – planned for the year.
Campaign ME
03-03-2025
- Automotive
- Campaign ME
Ford champions strength and adventure in latest F-150 campaign
Ford Middle East partnered with creative agency VML and global production house Crater to bring the newest variation of its F-150 campaign to life. Building Make Way for the Beast' platform, first launched in 2021, the 'Here Comes the Beast' campaign focuses on the brand's ongoing narrative of strength and resilience. To bring this vision to life, global production company Crater collaborated with VML Agency and Ford Middle East on a high-impact content series that highlights the truck's capabilities. Directed by Sovereigns, the production aimed to create a dynamic, visually arresting campaign that resonated with Ford's regional audience. The project demanded an ambitious multi-location shoot, capturing a range of extreme environments to showcase the versatility of the Ford F-150. From rocky desert landscapes to urban streets, every setting was chosen to reinforce the truck's power, endurance, and ability to tackle any challenge. 'Finding physically demanding locations were key for us to ensure the outstanding all-terrain capability of the F-150 was loyally represented on screen,' says Sovereigns Director, James Hulbert. 'I knew from the outset this was about getting the F-150 to walk-the-walk whilst also capturing our shots in such a way to immerse the audience in the sheer thrill of driving.' Cinematography played a crucial role in translating this energy to screen. 'James and I agreed from the outset that we wanted to shoot it with some grit,' adds DOP Toby Plummer. 'We kept exposure on the lower end and shot largely handheld to translate the energy and adrenaline to screen.' The campaign video draws a parallel between human endurance and machine capability – showcasing the F-150 as a vehicle engineered for strength and resilience. Whether powering through an intense gym session or navigating rugged landscapes, the visuals reinforce the idea that the truck is built to keep up with an active, demanding lifestyle. Through high-impact cinematography and dynamic storytelling, the production captures the raw energy and durability that define both the driver and the machine. Beyond aesthetics, cultural relevance was a priority. The production incorporated the landscapes of the Arabian Desert alongside regional motifs such as traditional attire and a falcon, ensuring the campaign resonated with Middle Eastern audiences. Product features were subtly integrated, maintaining focus on the overall narrative rather than overt branding. The commercial aims to generate an immersive experience that embodies the spirit of the F-150, bringing both the vehicle and its capabilities to life. Credits: Brand Ford Middle East Agency Creative Director Senior Producer Account Manager VML Emad Salman Sally Mourad Dima Kobrosli Creative Studio & Production House Crater Exec Producer Camille Laborde Director James Hulbert DOP Toby Plummer 1st AD Vanessa Mghames / Ali Al Saaby Producer Adonis Bdaywi Production Manager Alwiya Kahtan Production Assistant Karim Salem Production Assistant Nana Saqr Gaffer Walid Hamia Grip Robert Babikian Wardrobe Stylist Lauren Neve Hair & Makeup Stylist Eman Salah Photographer Sami Sasso Photographer Assistant Anna Shtraus Precision Driver Ben Menzies Gear & Camera Crew Koko Films Drone Team Choppershoot Location Team At Your Service Production Location (For Horse Film Only) Stables Art Department The Prop Shack VFX Juice
Zawya
10-02-2025
- Automotive
- Zawya
Ford Middle East strengthens its position as leading OEM with record sales growth in 2024
Record number of units sold marks Ford Middle East's best performance since 2016. Upcoming launches of the new Expedition, first-ever Mustang Mach-E and Territory Hybrid highlight Ford's commitment to a refreshed product lineup and electrified future in the region. Dubai, United Arab Emirates – Ford Middle East celebrated a remarkable year in 2024, achieving its best sales performance since 2016, with unit's sales more than double compared to 2022. The success is attributed to substantial market share gains in key countries such as the United Arab Emirates, Kuwait and Ford's largest market in the region, Saudi Arabia. As a result, Ford Middle East has secured its position among the top five Original Equipment Manufacturers (OEM) by sales volume. "One of the primary reasons behind our stellar performance in attracting new customers to the Ford brand is the launch of new products across various segments and the outstanding efforts of our distributor partners, who consistently excel in understanding and meeting the diverse needs of our customers. This accomplishment is a true testament to our partnership and shared commitment to exceeding our customer experience, underscoring the effectiveness of our regional strategy, which is built on a diverse portfolio of nameplates sourced globally," said Ravi Ravichandran, President of Ford Middle East. The remarkable 25% year-on-year (YoY) sales growth experienced by Ford Middle East in 2024 significantly outpaced market growth, highlighting the strong appeal of Ford's product lineup with customers across the region. The UAE contributed significantly to the impressive regional growth, achieving an outstanding 65% year-on-year increase in sales, with the Territory, Everest, and Ranger leading the charge. In Saudi Arabia, sales climbed by 16% year-on-year, with the Taurus leading in volume, followed by the Territory, and Everest. Meanwhile, in Kuwait, with an 11% year-on-year increase, the Territory claimed the top spot, the F-150 came in second, and the Taurus secured the third position. Emerging as Ford's top-selling vehicles in the region in terms of volume were the Territory, Taurus, and Everest, each contributing significantly to the company's overall success. The Ford Territory, a popular SUV known for its spaciousness and family-friendly features, which saw 35% YoY growth, continues to dominate in its segment, while Taurus, Ford's flagship sedan, offers a blend of comfort, technology, and refined styling, appealing to discerning customers. The Ford Everest, a capable and versatile SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience has been a huge success in Middle Eastern markets making it a prominent nameplate in its segment. Emphasising the strength of Ford's lineup, demand for Ford Performance vehicles continues to grow, with the Middle East being the only home to all three Raptor models — the F-150, Bronco, and Ranger — while the legendary Mustang continues to lead the segment, demonstrating Ford Middle East's diversified stable and having a car to suit every lifestyle its customers love and connect to. Ford Middle East's fleet division also enjoyed an exceptional year. The Transit Cargo Van and Ambulance made a considerable impact in the commercial vehicle segment, doubling growth and mirroring their global success in the region. The company's commitment to customer satisfaction is also reflected in a significant improvement in its brand Net Promoter Score (NPS). The NPS, a key metric for measuring customer loyalty and advocacy, soared by 10 points in 2024 – a substantial increase that highlights Ford Middle East's dedication to providing exceptional customer experiences and building strong relationships with its customers in the region. "The 10-point increase in our Brand NPS is a clear indication that we are not only meeting but exceeding our customers' expectations through the unwavering commitment from our distributor partners," added Ravichandran. "And with our exciting upcoming product lineup, including the first-ever Mustang Mach-E, Territory Hybrid, as well as the new Expedition, we are confident in delivering even greater value and experiences to our customers this year.' Ford's promise to deliver products customers want and need, is further reinforced by significant investments in the region, such as the recently inaugurated Parts Distribution Center (PDC) in Dubai South, UAE which is already streamlining parts availability and enhancing service levels directly benefitting customers. To elevate the ownership experience even higher, Ford Middle East successfully launched FordPass in the UAE and is on track for introduction to our Saudi Arabian customers later this year, enabling access to vehicle features such as remote start and vehicle diagnostic information seamlessly on their mobile phones. About Ford Motor Company Ford Motor Company (NYSE: F) is a global company, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at Contacts: Sadiq Al Hamed Corporate Communications Ford Middle East Salhamed@ Jessica El Rami Account Director Burson
