Latest news with #Forevermark
Time of India
22-05-2025
- Business
- Time of India
Diamond jewellery demand in India likely to double by 2030, says De Beers Group CEO
Diamond company De Beers is expecting diamond jewellery consumption to double in India by 2030, its chief executive Al Cook has said. De Beers is launching the Forevermark brand in India. "India has become the second largest market for natural diamond jewellery globally, overtaking China last year. We've seen double-digit growth for the last few years, and we actually see natural diamond demand in India, which is growing at 12 per cent annually, to double over the next five years by 2030. "Currently, the diamond jewellery demand is just under USD 10 billion. So we're very confident in the future of India," De Beers Group CEO Al Cook told reporters. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Roteirizador Pathfind - O planejador de rotas mais completo do mercado Sistema TMS embarcador Saiba Mais Undo De Beers is planning to open four Forevermark stores, two in Delhi and two in Mumbai, in the next few months. "And within five years, we aim to have more than 100 stores across India," said Cook, who is on a 3-day visit to the country. Live Events De Beers India managing Director Amit Pratihari said the Forevermark will be an omni-channel approach. "In the digital world, we are launching our e-commerce along with the store launch. And in availability is critical. So, for that, we have an expansion for physical stores. We're going with a cluster-based approach rather than just spray and pray. So, we want to make sure that whichever city or market we go to, we maximise that before we go to the next market. And we have a five-year plan," he stated. The five-year plan, a combination of company-owned stores and franchisees not only in big cities but will also include tier II and III cities, with a lot of aspiring customers, he added. Cook stressed that De Beers Group sees the long-term commercial future for LGDs as being in high-tech industrial applications after highlighting the company's intention to close the Lightbox LGD jewellery brand. "De Beers Group's Element Six subsidiary has the potential to support the development of key technology sectors in India. We believe Element Six can play a collaborative and impactful role in India's semiconductor and data centre build-out as part of the country's drive towards AI," he added. Talking about lab-grown diamonds (LGD), he said its wholesale prices in the jewellery sector have fallen 90 per cent. "Our drive to educate consumers about the difference between natural diamonds and LGDs has accelerated. The myth that you can't tell the difference between a natural diamond and an LGD is beginning to shatter, and Diamond Proof's influence is only going to grow," he added. Recognising the rapidly growing consumer demand for natural diamonds in India, Cook said that with regard to marketing investments, De Beers Group has already announced that its natural diamond marketing spend in 2025 will be the highest in a decade. Talking about the US imposing tariffs, Cook said diamonds are a little bit different as there are no natural diamond mines in America. "... that's why we're so confident in our belief that the US will exempt natural diamonds from tariffs, just like they've exempted gold and other things that can't be made in the United States of America," he added.
Fashion Value Chain
12-05-2025
- Entertainment
- Fashion Value Chain
Forevermark's Mother's Day Edit: Diamond Gift Guide
This Mother's Day, Forevermark celebrates the eternal strength and elegance of mothers with its Setting Collection—a refined curation of diamond jewellery that reflects the essence of unconditional love. Crafted in 18kt gold and set with responsibly sourced diamonds, each design—from solitaire pavé rings to symbolic circlet pendants—honors the depth, beauty, and resilience mothers embody. Whether for new mothers or lifelong role models, these timeless designs offer meaningful gestures of gratitude, elegance, and enduring connection. Top Picks from the Forevermark Setting Collection: Solitaire Pavé Ring – A symbol of strength and balance Solitaire Stud Earrings – Elegant everyday staples Circlet Pendant – Reflecting eternal bonds Bridge Pavé Ring – Celebrating unseen efforts Available now at Forevermark boutiques in Mumbai, Indore, Patna, and Mangalore.
Fashion Value Chain
22-04-2025
- Business
- Fashion Value Chain
Forevermark Diamonds Shine Bright This Akshaya Tritiya
As Akshaya Tritiya approaches on April 30, the occasion calls for celebrating new beginnings, wealth, and enduring prosperity. Symbolizing timeless value and blessings that grow over time, this sacred day is perfectly mirrored in the eternal brilliance of Forevermark diamond jewellery. Renowned for their rare beauty and ethical sourcing, Forevermark's natural diamonds stand as a beacon of trust, purity, and resilience. Each diamond is uniquely inscribed and carefully selected, embodying values that resonate with the spirit of Akshaya Tritiya — making it an ideal token to mark milestones or gift loved ones. Whether you are embracing tradition or exploring modern expressions of prosperity, Forevermark offers curated collections that seamlessly blend legacy and contemporary elegance. From minimalist rings and bangles to iconic pendants, these fine pieces celebrate not only personal style but the significance of enduring relationships and aspirations. Featured Collections for Akshaya Tritiya: Forevermark Icon™ Collection 3-Stone Band A timeless band featuring three brilliant diamonds, symbolizing harmony, strength, and balance—values deeply aligned with the festival's essence. Forevermark Icon™ Open Pavé Bangle This delicate yet sculptural bangle curves around the wrist like a blessing, exuding refined luxury and understated grace. Forevermark Icon™ Pavé & Baguette Pendant With sleek lines and modern elegance, this pendant fuses architectural charm with spiritual depth—perfect for celebrating tradition in a modern context. Forevermark Avaanti™ Grand Pavé Pendant Striking and empowering, this bold pendant inspires progress and confidence—ideal for ushering in new ventures and fresh starts. Each Forevermark creation tells a story of eternity, integrity, and craftsmanship, making it more than a piece of jewellery—it becomes a cherished heirloom, passed on through generations, rooted in tradition, and destined for the future. Whether you're gifting a loved one or choosing something meaningful for yourself, a Forevermark diamond this Akshaya Tritiya is a radiant way to celebrate abundance and intention. Shop in-store or online at: Exclusive Boutique Locations:
