Latest news with #ForrestMarsSr
The Sun
23-07-2025
- Lifestyle
- The Sun
Huge UK supermarket adds discontinued Maltesers flavour to its meal deal after a DECADE off shelves
A MAJOR UK supermarket has added a discontinued Maltesers flavour to its meal deal after a decade off the shelves. Sweet treat fans are scrambling to stock up after a savvy shopper posted the find on the popular Facebook group NewfoodsUK. They wrote: "White Chocolate Maltesers now part of the meal deal options at Asda!" The post racked up hundreds of likes and comments from chocolate fans eager to share their excitement. One user wrote: "I'm glad they're back." "Me wants," commented a second. Maltesers' new white chocolate snacks are available at major retailers — but sweet lovers will need to act fast before they sell out. Originally aimed at 'dieting women' White Chocolate Maltesers were the white-chocolate version of Maltesers. The key difference between them and the original was that, instead of being covered in milk chocolate, they were covered in a delicious white chocolate coating. Maltesers are round balls of malted milk covered in chocolate. They were launched in 1937 after being created by American Forrest Mars Sr. Foodies race to Iceland to get their hands on a giant Maltesers bubble bar that's perfect for a Christmas dessert Maltesers were first released in the UK and were originally aimed at "dieting women" as a "lighter" way to enjoy chocolate. They have since become popular across Europe and in Canada, Australia and New Zealand. Why and when were White Maltesers discontinued? White Maltesers were discontinued in 2014. They were pulled from shelves 11 years after they first launched in 2003. White Maltesers were originally launched as a seasonal product but became so popular that they began being sold all year round. It has been reported that they were discontinued due to low sales but many chocolate lovers were devastated to see the end of their run. In 2017 a petition was started to bring the sweet treat back. The petition's creator had hoped to garner 2,500 signatures of support but as of March 2024 only 1,637 had signed the campaign. Where can you buy discontinued chocolate bars? Here's where you can pick up the Breakaway, Caramac, Milky Way Crispy Rolls and Yorkie biscuit bars. Breakaway bars are still going for packs of eight in some stores, check out: Iceland - £1 Sainsbury's - £1.25 Tesco - £1.25 Caramac bars will be tough to find as they go viral as soon as they are spotted, try: Iceland - £1.25 (packs of three) Sainsbury's - 75p single bar B&M - £1.25 (packs of three) Yorkie biscuit bars are still stocked in quite a few supermarkets, check out: Ocado - £1.25 single bar Tesco - £1.25 single bar Asda - £1.25 single bar Fan favourite Milky Way Crispy Rolls have been spotted in stores despite being discontinued back in 2022. Head to: Poundland - price varies Home Bargains - 79p single bar
Daily Mirror
13-06-2025
- Entertainment
- Daily Mirror
Maltesers fans got wild for new 'moreish' flavour as they rush to buy it
Maltesers are an iconic chocolate treat known and loved since their invention in the 1930s. A new flavour has caused a flurry of excitement among chocolate lovers eager to track them down Maltesers fans are eager to get their hands on a new flavour of the beloved sweet treat after spotting it in the supermarket. The popular confectionery has been a staple in the Mars family since it was created back in 1936 by Forrest Mars Sr, going on to be sold to the masses one year later. A sweet, small sphere; Maltesers are crafted from honeycomb that's then coated in a thick, creamy layer of milk chocolate. The treat derives its distinctive malt flavour - and name - from its famed honeycomb centre. This flavour is something known and loved across the nation but now, there's a new version making its presence known in supermarkets and stores up and down the country. White Maltesers are back, much to the delight of fans. This version of the iconic confectionery proved popular when it hit the shelves over a decade ago - and caused sadness when it was discontinued. Chocolate lovers are eager to snap them up now they've returned again. Hit food account Sweet Reviews UK has built a loyal following on social media after regularly sharing news and updates on the latest sweet treat releases. Recently, the account spotlighted the returning white chocolate Maltesers after picking up a pack from Morrisons. Sharing a simple image of the white chocolate packet of Maltesers on Instagram, Sweet Reviews UK penned: 'We finally got our hands on the new White Chocolate Maltesers - and even though it was only the small snack-size bags, they did not disappoint! 'Deliciously sweet with that classic malty crunch, they've got an almost caramelised flavour that makes them seriously moreish.' There was one complaint, though. Sweet Reviews added: 'We're gutted we haven't found the big bags yet… but let's be honest, our waistlines are probably grateful as we could easily demolish a lot of these!' They rated the white Maltesers nine out of 10 and shared they'd spotted them at Morrisons. In the comments section, people shared their thoughts. One person said: 'I can't wait to try these, they look so good'. Another, who appeared to have never tried white Maltesers before, said: 'Omg I need them right NOW. I can't believe we're only just getting white Maltesers in 2025!! I feel like these should've always been a thing!! What a time to be alive!!' A third shared: 'Apparently Morrisons are going to be stocking a more to share version soon. As in a big bag but for £3'. Sweet Reviews UK replied: 'Yes, the bigger bags are in a lot of Morrisons stores now, just our one that doesn't seem to have the big bags! They're in a lot of stores now'. When news of white Maltesers' return was shared on TikTok, people were equally eager to snap them up. One person commented: 'These were the best so gutted they were discontinued' while another declared: 'Yes they are better than the regular Maltesers!! I've not recovered from them being discontinued'. When Maltesers first arrived on the scene, they were first marketed as 'energy balls' and sold in boxes before proving phenomenally popular among those with a sweet tooth. According to the brand's website, 187 million Maltesers are sold annually in the UK, which translates to around 'six products every second'.
