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San Francisco Chronicle
06-06-2025
- Entertainment
- San Francisco Chronicle
How the Giants' social-media team, online sports space trailblazers, keep and grow audience
Always on the go, bouncing from platform to platform, the San Francisco Giants ' social-media department is a little bit of everything, a creative whirl constantly keeping fans informed and entertained. For a discipline so relatively new, though, the Giants' social-media team is borderline venerable. It was among the first in pro sports to jump into interactive spaces on the internet and has a trail of defunct or obsolete sites to prove it: Giants Tumblr. Vine. Foursquare check-ins. 'We put Lou Seal on MySpace as a rogue,' Giants vice president of brand development and digital media Bryan Srabian said. 'MLB quickly shut that down.' Srabian started off as a one-man online band in 2010 after the team realized that several departments had social media accounts but nothing that represented the Giants as a team. MLB signed off on a test run. 'We knew we needed to be on social media because Twitter is down the street and our fans were maybe more tech-savvy than some,' Srabian said. 'We really were the first team, so I was tasked with kind of figuring out: what does that mean? 'It was a fun period of people making their brands seem fun. I felt like, 'Well, this is the next generation of connection to the team — and maybe their first connection is through social media.'' The Giants joined Twitter, then Facebook and Instagram. 'I think there were five people working at Instagram at the time,' Srabian said. 'It was a lot of trial and error, but there was this feeling of you don't want to miss out because the early adopters saw a lot more success.' It didn't hurt that the Giants were beginning their run of three titles in five years at the same time. With fan engagement skyrocketing — Twitter's Jack Dorsey attended the Giants' first tweetup — and sponsors requesting cross-promotions on the team's official accounts, the social-media department doubled in size by 2013 — to two people. Now Srabian runs a department of seven that flourishes on a dozen platforms, including X, TikTok, Instagram, Facebook, Pinterest and SnapChat. The Giants' social-media team is behind the scenes at every home game and almost every road game, providing video snippets and packages, interviews, news, the occasional meme and — now and then — ticket discounts. View this post on Instagram A post shared by San Francisco Giants (@sfgiants) 'We've moved beyond the point where it's a luxury — it's beyond that,' Srabian said. 'It's a necessity.' Teams don't just generate interest and resulting ticket and merchandise sales via social media, they also collect valuable data that helps to tailor ads and offers to individual fans, and the reach is international. For Spanish-speaking fans, the Giants have three Gigantes accounts, and Jung Hoo Lee 's interpreter, Justin Han, helps with social media posts for the Korean audience. @sfgiants Follow Jung Hoo Lee around for a day in the life at Spring Training #MLB #Baseball #DITL ♬ original sound - San Francisco Giants The department's work spans marketing, community relations and public relations and weaves in aspects of journalism, history, comedy and visual arts. Social media might be the most creative and most adaptable department in the organization as well as the most collaborative, working with the Giants' team photographers, Suzanna Mitchell and Andy Kuno, graphics, design and SFG Productions. Dreams the way we planned 'em If we work in tandem — SFGiants (@SFGiants) May 21, 2025 Across a dozen platforms, the Giants strive for a consistent voice, which can be tricky given the many accounts and the larger staff size. There are some guidelines — keep things positive, light, conversational — but nothing is too onerous. 'We're always trying to find the balance between super funny, cutting-edge stuff and staying true to the Giants' brand, which is very classy,' said Travis Hall, the team's senior social-media coordinator and TikTok authority. Unlike some teams, the Giants prefer not to tweak or antagonize their opponents much. When they do, it tends to be subtle. After the Dodgers took the lead in the NL West in 2021, for instance, MLB posted a fireworks graphic and 'we pocketed that one,' social media director Jen Eisenmann said. 'Once we won the NL West at the end of the season, we copied the graphic pretty much exactly and posted it.' 'It was one of those 'if you know, you know' moments,' Srabian said. Even with less snark than many other sports social-media accounts, the Giants' team must deal with the negative aspects of the internet. Official team accounts make obvious targets for rival fans, or, in the case of the A's, the team's own former fans. The Giants never have turned off comments, as the A's did after announcing their planned move to Las Vegas, but there is still enough ugliness among the responses that it can take a toll. 'The first few years, that bugged me, but there's nothing we can do to change it no matter how nice or friendly we are,' Hall said. 'Even when you're winning, you'll still have people who are negative — but the good thing is you'll see in comment sections that fans will police themselves.' 'We don't feel that every negative comment or troll has to be acknowledged,' Srabian said. 'The joke in social media is when someone doesn't like something, it used to be 'fire the intern' and now it's 'fire the admin! ' So there's a lot of that, but the fans always come first and you want to make sure you're listening to your fans if they have legitimate concerns.' One thing that the social-media department strives for is invisibility, trying to glide through the dugout and around the field without getting in anyone's way or in any camera shots. They keep joshing tabs on co-workers' inadvertent appearances on postgame shows or newspaper photos. Hall heard about it the most when a reddit forum confused him for Buster Posey after a game ('That was bad,' Hall said, 'but at least I was dressed nice.') Chris Bowersox, the team's social-media manager and YouTube ace, used to be mistaken for former GM Scott Harris. Giants players quickly grow to trust the social-media staff, who spend time with the team during the spring and go on the road during the season. Patrick Bailey OK'd a 'Day in the Life' segment with Hall for TikTok and Instagram. Lee, Mike Yastrzemski and Luis Matos went out for Korean barbecue together — with Han interpreting — for a YouTube feature. Players and coaches played a 'Flip Cup' game on TikTok for Hall this spring, 'and that's the hardest I've ever laughed behind a camera,' he said. @sfgiants No matter how many failed flip cups life throws at you, keep flipping until you succeed #LifeLessons #FlipCup #Determination ♬ original sound - San Francisco Giants For inspiration, the department keeps an eye on what other pro teams are doing with their accounts, especially if something goes viral, but the Giants just as likely to draw ideas and references from pop culture or fashion, art or food trends — or social influencers, many of whom the team welcomes to the park during the season. 'I think the best, most well-rounded social media people aren't only baseball fans,' Eisenmann said. 'If you have other interests, that's a great way to attract a different audience. 'The baseball fan is already going to follow the Giants and is engaging with our content. We want people who might not otherwise be coming to games to see our posts and say, 'Oh, that looks like fun! ''
Yahoo
06-06-2025
- General
- Yahoo
Rum was born in Barbados, not Cuba
As a former high commissioner for Barbados to the United Kingdom, I need to address the assertion in your article that 'rum as we know it was invented in Cuba in 1862' (Over a barrel: lack of sugar throws Cuba's rum industry into crisis, 30 May). There are many things I commend Cuba for: its public health system and medical technologies, a strong sports culture, cigars and an overall resilience and innovativeness, as exemplified in the vintage American cars that cruise the streets of Havana. However, while Cuba, along with Barbados, Guatemala, Guyana and Haiti are the few countries where I imbibe 'Nelson's blood' due to a discerning palate, Barbados singularly deserves credit as the birthplace of rum. This tiny, most-easterly island in the Caribbean is the home of rum, made from molasses, the sweet, tar-like byproduct of sugar cane production, which was initially considered waste. A document from 1651 identifies 'rumbullion' as a pre-eminently Bajan product. Mount Gay rum, established in 1703 by Sir John Gay Alleyne, is the world's oldest continuously operating rum distillery. It is noteworthy that the smooth, velvety texture for which good rum is renowned is part of an evolutionary process. Before double distillation became standard, it had a harsh taste and carried the name 'Kill-devil' as its high alcohol content was considered devilish, able to easily overwhelm the drinker. That remains a possibility for the unwise or unsuspecting. As well as being the home of the oldest rum, Barbados also produces some of the best. The International Wine and Spirit Competition honoured the Barbados-brand RL Seale Distilling's Foursquare 14-year-old Equipoise rum with the 2024 rum trophy, recognising it as the world's finest rum. Guy HewittBrixton, London
Yahoo
31-05-2025
- Health
- Yahoo
This Latest Teen Trend Has Experts Feeling Very Uneasy, And It Makes Sense Why
Trends change, technology advances, yet teenagers always seem to stay the same. They find new ways to maintain social relevance — often by doing things older generations don't understand. (Don't believe me? Just try to guess what any of their slang terms mean.) One of the latest teen trends is something that might raise a few eyebrows among parents, due to safety and privacy concerns: location tracking. Although teens crave independence from their parents, they are voluntarily sharing their real-time whereabouts with their friends. Popular phone tracking app Life360 recently found that Gen Z is 70% more likely than any other age group to share their location with friends. And 94% of Gen Z surveyed said their lives benefit from location sharing. In May 2025, Snapchat announced that its location-sharing Snap Map has more than 400 million monthly active users, per TechCrunch. This influences other social media platforms, as Instagram is reportedly working on a similar Friend Map to allow users to see their friends' locations. Many adults, including Leigh McInnis, the executive director of Newport Healthcare, may feel wary about this trend; however, McInnis keeps an open mind. 'While my immediate instinct is related to the protection of privacy and boundaries,' she told HuffPost, 'I realize that this impulse is likely more related to my generational identity and discomfort with technology and tracking than the social needs and preferences of today's teens and young adults.' McInnis added, 'I think that it is important to explore the function of a behavior before judging it or intervening in it.' Not sure what to think about it — or how to ensure your teen uses an app like this safely? Keep reading for expert-backed opinions to help you understand why your teens might like sharing their location, as well as tips on setting boundaries and red flags to look for. Location Sharing Isn't Necessarily New 'Many of the teens I work with — including my own daughter — share their location with their friends,' said Dr. Cameron Caswell, adolescent psychologist, host of Parenting Teens with Dr. Cam podcast, and parent of a teen. 'It's a little about safety, but mostly 'because it's just fun to see what each other is doing.'' Back in the olden days (circa 2006), teens would update their Myspace status to let you know what they were up to. Later, they 'checked in' to places on Foursquare and Facebook, shared real-time updates on Snapchat and Instagram stories, and tweeted every detail of their lives. Now, they use Snapchat's Snap Map, Life360, or Apple's location sharing to share with their friends everywhere they are in real time. 'This isn't new,' Caswell said. 'In a world where nearly everything is shared, this doesn't feel invasive to teens — it feels normal. It's just another way they stay looped into each other's lives.' Teens also use apps like this to track their parents, according to Caswell, whose own daughter will text her if she sees her mom is at Ulta and ask for lip gloss. 'For many teens, location sharing is about connection and a sense of safety,' Caswell explained. 'It's their way of saying, 'You're in my circle' and 'I've got your back.'' Understanding The Risks Even though sharing your location with friends might be popular, it doesn't come without consequences. Cheryl Groskopf, an anxiety, trauma, and attachment therapist based in Los Angeles, sees teens sharing their locations as a way 'to manage anxiety, track social dynamics and feel less alone.' 'There's comfort in knowing where your people are, especially in a world where teens constantly feel like they could get left out, replaced, or excluded,' she said. 'But that comfort is fragile — it relies on constant access (which leaves their nervous system hypervigilant to feeling 'left out').' 'If you're checking someone's location because you don't trust what they're telling you — or because they don't trust you — then it's already crossed into a control dynamic,' Groskopf said. In her practice, she's seen teens 'spiral' when they spot their friend at a party they weren't invited to, or 'because someone didn't respond fast enough, but 'was clearly at home.'' She explained, 'It becomes a setup for overthinking, panic, and social surveillance.' 'Teens shouldn't use location sharing when it's being used to avoid rejection, manage someone else's anxiety, or prove loyalty,' she added. McInnis said, 'Teens sharing their location and having their friends track them could harm their mental health.' Constantly seeing (and comparing) your friends' social activities 'can lead to feelings of inadequacy,' she added. Caswell agreed. 'Location sharing can intensify FOMO (fear of missing out) and social exclusion,' she said. 'Seeing a group of friends hanging out without them — even unintentionally — can make them feel lonelier and more left out.' In addition to these emotional risks, there are physical risks, too. Like a teen's location data being available to someone who might wish them harm. 'In the wrong hands, it can make [teens] more vulnerable to stalking, harassment or even predatory behavior, especially if they are in controlling relationships,' Caswell said. There's A Gender Gap Teen girls may be more likely to use location sharing as a way to feel safer. According to the Life360 survey, 70% of Gen Z women believe their physical well-being benefits from location sharing. In the field, our experts also found that females were more likely to do this. Caswell said that 'mostly girls' will openly share their location with friends, 'both for fun and because it makes them feel safer knowing someone always knows where they are.' However, this sense of safety is a double-edged sword, as it can 'increase the risk of stalking, harassment, or even sexual violence,' Caswell said. 'Especially when their location is shared with the wrong person, which is often someone they know and trust.' Groskopf warns of the dangers girls and femme teens may experience when their use of location-sharing is weaponized against them. 'It can easily turn into emotional surveillance disguised as closeness,' she explained. (For example, a friend or partner telling them, 'If you trust me, you'll let me see where you are.') 'I see these kinds of patterns play out in high-control dynamics — friends or partners checking locations not to stay safe, but to manage anxiety, jealousy, or power,' Groskopf said. 'And girls are way more likely to internalize that and comply, even when it feels off. They're more likely to be conditioned to avoid conflict, manage other people's emotions, and keep the peace — even if that means overriding their own boundaries.' That's why teaching your kids how to set boundaries, in real life and online, is important. Setting Boundaries Teaching your teen how to handle location-sharing in a safe way starts with conversations around consent and the ability to say no. When asked if there is a safe way for teens to share their locations, Groskopf said, 'Only if there's real consent, boundaries, and the freedom to opt out without punishment.' In this case, the punishment could be feeling guilt-tripped or rejected by a friend. 'That means not just technically having the option to stop sharing, but knowing you won't be guilted, shut out, or shamed if you do,' Groskopf continued. 'A parent saying, 'I want to know where you are in case of emergency' is one thing. A friend saying, 'Why'd you turn off your location?' with passive-aggressive silence afterward is something else entirely.' She added, 'Safe tracking only works when it's not being weaponized to regulate someone else's fear, jealousy, or insecurity.' How To Talk To Your Teen About Location Sharing Start the conversation with curiosity, not criticism, Caswell said. 'Instead of banning [location sharing], I recommend walking through privacy settings together and having calm conversations about why they're sharing in the first place,' she said. 'Is it for safety? To feel connected to their bestie? Because they feel pressured to? Helping teens understand why they are doing it makes location sharing a lot safer and more intentional.' From there, encourage your teen to only share their location with 'a small, trusted circle of close friends or family,' and check in on this list frequently. 'One mom I worked with told me her daughter was shocked to find an ex-boyfriend still had access to her location,' Caswell said. 'Of course, that explained why he kept 'randomly' showing up wherever she was. Instead of freaking out, the mom used it as an opportunity to talk with her daughter about how to use tech more safely moving forward.' It's always a good idea to talk with your teens about how to stay safe online and set boundaries around privacy with their friends. But keep in mind, this starts at home. 'Let your teen say no to you sometimes,' Caswell suggested. 'Practicing boundaries with someone safe gives them the confidence to do it with someone who isn't,' she added. 'That's how they build real-world safety skills — not just digital ones.' This article originally appeared on HuffPost.
Yahoo
30-05-2025
- Health
- Yahoo
Gen Z's Latest Obsession Might Come At A Serious Cost To Their Mental Health (And Safety)
Trends change, technology advances, yet teenagers always seem to stay the same. They find new ways to maintain social relevance — often by doing things older generations don't understand. (Don't believe me? Just try to guess what any of their slang terms mean.) One of the latest teen trends is something that might raise a few eyebrows among parents, due to safety and privacy concerns: location tracking. Although teens crave independence from their parents, they are voluntarily sharing their real-time whereabouts with their friends. Popular phone tracking app Life360 recently found that Gen Z is 70% more likely than any other age group to share their location with friends. And 94% of Gen Z surveyed said their lives benefit from location sharing. In May 2025, Snapchat announced that its location-sharing Snap Map has more than 400 million monthly active users, per TechCrunch. This influences other social media platforms, as Instagram is reportedly working on a similar Friend Map to allow users to see their friends' locations. Many adults, including Leigh McInnis, the executive director of Newport Healthcare, may feel wary about this trend; however, McInnis keeps an open mind. 'While my immediate instinct is related to the protection of privacy and boundaries,' she told HuffPost, 'I realize that this impulse is likely more related to my generational identity and discomfort with technology and tracking than the social needs and preferences of today's teens and young adults.' McInnis added, 'I think that it is important to explore the function of a behavior before judging it or intervening in it.' Not sure what to think about it — or how to ensure your teen uses an app like this safely? Keep reading for expert-backed opinions to help you understand why your teens might like sharing their location, as well as tips on setting boundaries and red flags to look for. Location Sharing Isn't Necessarily New 'Many of the teens I work with — including my own daughter — share their location with their friends,' said Dr. Cameron Caswell, adolescent psychologist, host of Parenting Teens with Dr. Cam podcast, and parent of a teen. 'It's a little about safety, but mostly 'because it's just fun to see what each other is doing.'' Back in the olden days (circa 2006), teens would update their Myspace status to let you know what they were up to. Later, they 'checked in' to places on Foursquare and Facebook, shared real-time updates on Snapchat and Instagram stories, and tweeted every detail of their lives. Now, they use Snapchat's Snap Map, Life360, or Apple's location sharing to share with their friends everywhere they are in real time. 'This isn't new,' Caswell said. 'In a world where nearly everything is shared, this doesn't feel invasive to teens — it feels normal. It's just another way they stay looped into each other's lives.' Teens also use apps like this to track their parents, according to Caswell, whose own daughter will text her if she sees her mom is at Ulta and ask for lip gloss. 'For many teens, location sharing is about connection and a sense of safety,' Caswell explained. 'It's their way of saying, 'You're in my circle' and 'I've got your back.'' Understanding The Risks Even though sharing your location with friends might be popular, it doesn't come without consequences. Cheryl Groskopf, an anxiety, trauma, and attachment therapist based in Los Angeles, sees teens sharing their locations as a way 'to manage anxiety, track social dynamics and feel less alone.' 'There's comfort in knowing where your people are, especially in a world where teens constantly feel like they could get left out, replaced, or excluded,' she said. 'But that comfort is fragile — it relies on constant access (which leaves their nervous system hypervigilant to feeling 'left out').' 'If you're checking someone's location because you don't trust what they're telling you — or because they don't trust you — then it's already crossed into a control dynamic,' Groskopf said. In her practice, she's seen teens 'spiral' when they spot their friend at a party they weren't invited to, or 'because someone didn't respond fast enough, but 'was clearly at home.'' She explained, 'It becomes a setup for overthinking, panic, and social surveillance.' 'Teens shouldn't use location sharing when it's being used to avoid rejection, manage someone else's anxiety, or prove loyalty,' she added. McInnis said, 'Teens sharing their location and having their friends track them could harm their mental health.' Constantly seeing (and comparing) your friends' social activities 'can lead to feelings of inadequacy,' she added. Caswell agreed. 'Location sharing can intensify FOMO (fear of missing out) and social exclusion,' she said. 'Seeing a group of friends hanging out without them — even unintentionally — can make them feel lonelier and more left out.' In addition to these emotional risks, there are physical risks, too. Like a teen's location data being available to someone who might wish them harm. 'In the wrong hands, it can make [teens] more vulnerable to stalking, harassment or even predatory behavior, especially if they are in controlling relationships,' Caswell said. There's A Gender Gap Teen girls may be more likely to use location sharing as a way to feel safer. According to the Life360 survey, 70% of Gen Z women believe their physical well-being benefits from location sharing. In the field, our experts also found that females were more likely to do this. Caswell said that 'mostly girls' will openly share their location with friends, 'both for fun and because it makes them feel safer knowing someone always knows where they are.' However, this sense of safety is a double-edged sword, as it can 'increase the risk of stalking, harassment, or even sexual violence,' Caswell said. 'Especially when their location is shared with the wrong person, which is often someone they know and trust.' Groskopf warns of the dangers girls and femme teens may experience when their use of location-sharing is weaponized against them. 'It can easily turn into emotional surveillance disguised as closeness,' she explained. (For example, a friend or partner telling them, 'If you trust me, you'll let me see where you are.') 'I see these kinds of patterns play out in high-control dynamics — friends or partners checking locations not to stay safe, but to manage anxiety, jealousy, or power,' Groskopf said. 'And girls are way more likely to internalize that and comply, even when it feels off. They're more likely to be conditioned to avoid conflict, manage other people's emotions, and keep the peace — even if that means overriding their own boundaries.' That's why teaching your kids how to set boundaries, in real life and online, is important. Setting Boundaries Teaching your teen how to handle location-sharing in a safe way starts with conversations around consent and the ability to say no. When asked if there is a safe way for teens to share their locations, Groskopf said, 'Only if there's real consent, boundaries, and the freedom to opt out without punishment.' In this case, the punishment could be feeling guilt-tripped or rejected by a friend. 'That means not just technically having the option to stop sharing, but knowing you won't be guilted, shut out, or shamed if you do,' Groskopf continued. 'A parent saying, 'I want to know where you are in case of emergency' is one thing. A friend saying, 'Why'd you turn off your location?' with passive-aggressive silence afterward is something else entirely.' She added, 'Safe tracking only works when it's not being weaponized to regulate someone else's fear, jealousy, or insecurity.' How To Talk To Your Teen About Location Sharing Start the conversation with curiosity, not criticism, Caswell said. 'Instead of banning [location sharing], I recommend walking through privacy settings together and having calm conversations about why they're sharing in the first place,' she said. 'Is it for safety? To feel connected to their bestie? Because they feel pressured to? Helping teens understand why they are doing it makes location sharing a lot safer and more intentional.' From there, encourage your teen to only share their location with 'a small, trusted circle of close friends or family,' and check in on this list frequently. 'One mom I worked with told me her daughter was shocked to find an ex-boyfriend still had access to her location,' Caswell said. 'Of course, that explained why he kept 'randomly' showing up wherever she was. Instead of freaking out, the mom used it as an opportunity to talk with her daughter about how to use tech more safely moving forward.' It's always a good idea to talk with your teens about how to stay safe online and set boundaries around privacy with their friends. But keep in mind, this starts at home. 'Let your teen say no to you sometimes,' Caswell suggested. 'Practicing boundaries with someone safe gives them the confidence to do it with someone who isn't,' she added. 'That's how they build real-world safety skills — not just digital ones.' This article originally appeared on HuffPost.
Buzz Feed
30-05-2025
- Buzz Feed
What Experts Think About Gen Z Sharing Their Location
Trends change, technology advances, yet teenagers always seem to stay the same. They find new ways to maintain social relevance — often by doing things older generations don't understand. (Don't believe me? Just try to guess what any of their slang terms mean.) One of the latest teen trends is something that might raise a few eyebrows among parents, due to safety and privacy concerns: location tracking. Although teens crave independence from their parents, they are voluntarily sharing their real-time whereabouts with their friends. Popular phone tracking app Life360 recently found that Gen Z is 70% more likely than any other age group to share their location with friends. And 94% of Gen Z surveyed said their lives benefit from location sharing. In May 2025, Snapchat announced that its location-sharing Snap Map has more than 400 million monthly active users, per TechCrunch. This influences other social media platforms, as Instagram is reportedly working on a similar Friend Map to allow users to see their friends' locations. Many adults, including Leigh McInnis, the executive director of Newport Healthcare, may feel wary about this trend; however, McInnis keeps an open mind. 'While my immediate instinct is related to the protection of privacy and boundaries,' she told HuffPost, 'I realize that this impulse is likely more related to my generational identity and discomfort with technology and tracking than the social needs and preferences of today's teens and young adults.' McInnis added, 'I think that it is important to explore the function of a behavior before judging it or intervening in it.' Not sure what to think about it — or how to ensure your teen uses an app like this safely? Keep reading for expert-backed opinions to help you understand why your teens might like sharing their location, as well as tips on setting boundaries and red flags to look for. 'Many of the teens I work with — including my own daughter — share their location with their friends,' said Dr. Cameron Caswell, adolescent psychologist, host of Parenting Teens with Dr. Cam podcast, and parent of a teen. 'It's a little about safety, but mostly 'because it's just fun to see what each other is doing.'' Back in the olden days (circa 2006), teens would update their Myspace status to let you know what they were up to. Later, they 'checked in' to places on Foursquare and Facebook, shared real-time updates on Snapchat and Instagram stories, and tweeted every detail of their lives. Now, they use Snapchat's Snap Map, Life360, or Apple's location sharing to share with their friends everywhere they are in real time. 'This isn't new,' Caswell said. 'In a world where nearly everything is shared, this doesn't feel invasive to teens — it feels normal. It's just another way they stay looped into each other's lives.' Teens also use apps like this to track their parents, according to Caswell, whose own daughter will text her if she sees her mom is at Ulta and ask for lip gloss. 'For many teens, location sharing is about connection and a sense of safety,' Caswell explained. 'It's their way of saying, 'You're in my circle' and 'I've got your back.'' Even though sharing your location with friends might be popular, it doesn't come without consequences. Cheryl Groskopf, an anxiety, trauma, and attachment therapist based in Los Angeles, sees teens sharing their locations as a way 'to manage anxiety, track social dynamics and feel less alone.' 'There's comfort in knowing where your people are, especially in a world where teens constantly feel like they could get left out, replaced, or excluded,' she said. 'But that comfort is fragile — it relies on constant access (which leaves their nervous system hypervigilant to feeling 'left out').' 'If you're checking someone's location because you don't trust what they're telling you — or because they don't trust you — then it's already crossed into a control dynamic,' Groskopf said. In her practice, she's seen teens 'spiral' when they spot their friend at a party they weren't invited to, or 'because someone didn't respond fast enough, but 'was clearly at home.'' She explained, 'It becomes a setup for overthinking, panic, and social surveillance.' 'Teens shouldn't use location sharing when it's being used to avoid rejection, manage someone else's anxiety, or prove loyalty,' she added. McInnis said, 'Teens sharing their location and having their friends track them could harm their mental health.' Constantly seeing (and comparing) your friends' social activities 'can lead to feelings of inadequacy,' she added. Caswell agreed. 'Location sharing can intensify FOMO (fear of missing out) and social exclusion,' she said. 'Seeing a group of friends hanging out without them — even unintentionally — can make them feel lonelier and more left out.' In addition to these emotional risks, there are physical risks, too. Like a teen's location data being available to someone who might wish them harm. 'In the wrong hands, it can make [teens] more vulnerable to stalking, harassment or even predatory behavior, especially if they are in controlling relationships,' Caswell said. There's A Gender Gap Teen girls may be more likely to use location sharing as a way to feel safer. According to the Life360 survey, 70% of Gen Z women believe their physical well-being benefits from location sharing. In the field, our experts also found that females were more likely to do this. Caswell said that 'mostly girls' will openly share their location with friends, 'both for fun and because it makes them feel safer knowing someone always knows where they are.' However, this sense of safety is a double-edged sword, as it can 'increase the risk of stalking, harassment, or even sexual violence,' Caswell said. 'Especially when their location is shared with the wrong person, which is often someone they know and trust.' Groskopf warns of the dangers girls and femme teens may experience when their use of location-sharing is weaponized against them. 'It can easily turn into emotional surveillance disguised as closeness,' she explained. (For example, a friend or partner telling them, 'If you trust me, you'll let me see where you are.') 'I see these kinds of patterns play out in high-control dynamics — friends or partners checking locations not to stay safe, but to manage anxiety, jealousy, or power,' Groskopf said. 'And girls are way more likely to internalize that and comply, even when it feels off. They're more likely to be conditioned to avoid conflict, manage other people's emotions, and keep the peace — even if that means overriding their own boundaries.' That's why teaching your kids how to set boundaries, in real life and online, is important. Setting Boundaries Teaching your teen how to handle location-sharing in a safe way starts with conversations around consent and the ability to say no. When asked if there is a safe way for teens to share their locations, Groskopf said, 'Only if there's real consent, boundaries, and the freedom to opt out without punishment.' In this case, the punishment could be feeling guilt-tripped or rejected by a friend. 'That means not just technically having the option to stop sharing, but knowing you won't be guilted, shut out, or shamed if you do,' Groskopf continued. 'A parent saying, 'I want to know where you are in case of emergency' is one thing. A friend saying, 'Why'd you turn off your location?' with passive-aggressive silence afterward is something else entirely.' She added, 'Safe tracking only works when it's not being weaponized to regulate someone else's fear, jealousy, or insecurity.' Start the conversation with curiosity, not criticism, Caswell said. 'Instead of banning [location sharing], I recommend walking through privacy settings together and having calm conversations about why they're sharing in the first place,' she said. 'Is it for safety? To feel connected to their bestie? Because they feel pressured to? Helping teens understand why they are doing it makes location sharing a lot safer and more intentional.' From there, encourage your teen to only share their location with 'a small, trusted circle of close friends or family,' and check in on this list frequently. 'One mom I worked with told me her daughter was shocked to find an ex-boyfriend still had access to her location,' Caswell said. 'Of course, that explained why he kept 'randomly' showing up wherever she was. Instead of freaking out, the mom used it as an opportunity to talk with her daughter about how to use tech more safely moving forward.' It's always a good idea to talk with your teens about how to stay safe online and set boundaries around privacy with their friends. But keep in mind, this starts at home. 'Let your teen say no to you sometimes,' Caswell suggested. 'Practicing boundaries with someone safe gives them the confidence to do it with someone who isn't,' she added. 'That's how they build real-world safety skills — not just digital ones.'
