Latest news with #FoxBurton
The Sun
07-07-2025
- Business
- The Sun
Maryland launches new biscuit treat for the first time in over a decade and shoppers will be buzzing
ONE of the UK's biggest brands has launched its first new biscuit in over a decade. The sweet treat combines two incredible flavours and its makers have described it as a 'crunchy' and 'indulgent' snack. 2 2 Fox Burton's Companies has announced a huge change for its Maryland brand, with the launch of its brand new sandwich biscuit. The Maryland S'wich is the first major shakeup in the brand's iconic line up of treats. It's the UK's only chocolate chip cookie sandwich and combines several delicious flavours. The S'wich is a regular Maryland Chocolate Chip Cookie which is filled with a decadent, creamy chocolate filling. Landing in Tesco and Booker stores on July 16, the incredible snack will only set customers back £1.50. Ahead of the launch, David Hebson, Trade Marketing Director at FBC said: 'The sandwich biscuit space has long been without a cookie variant — until now. 'Maryland S'wich is an exciting new proposition that combines the trusted appeal of Maryland with the indulgent format of a crunchy, crumbly and creamy sandwich cookie. 'With strong consumer metrics behind the launch, we're confident S'wich will deliver real incremental value. 'It's a product that not only meets growing shopper demand for multisensorial textures and more indulgent biscuits but also unlocks new opportunities for retailers to drive basket spend and category growth. 'We're excited to partner with the trade on what is a game-changing addition to the Sweet Biscuit aisle.' Nostalgic candy with '50 cent taste' could be wiped from shelves for good after 120 years The news comes after Fox launched a creative take on one of their most beloved 1980s sweets. The company changed the design on their iconic Party Ring biscuits for the first time in 42 years. Normally featuring a shortcake biscuit topped with colourful icing, the new variety was branded as an 'Under the Sea' version. For the first time in the brand's history, the sweets were shaped in fish and star designs. Fans of the treat went wild for the change, with one writing: "We need these for any future birthday parties." Davina Valetti, marketing controller of Party Rings, said about the launch: "Under the Sea minis is an exciting milestone for the Party Rings brand. "It's not every day you change something that's been loved for over 40 years, but we think people are going to be pleased what we've done. "We're still bringing the party, just with a fun new twist."
The Sun
11-06-2025
- Entertainment
- The Sun
Jammie Dodgers unveils new flavour with an ‘exotic twist'… and fans are divided
JAMMIE Dodgers fans don't know whether to love or loathe a new flavour of the beloved biscuits. Biscuit lovers had mixed reactions upon learning there was a new Mango and Passionfruit flavour available to buy at supermarkets. 3 3 The 140g packet of biccies is 90p at Sainsbury's and just one of a range of new flavours of the iconic brand. A photo of the mango and passionfruit Jammie Dodgers was shared to the Newfoods UK social media pages where reactions where mixed. "Wish they would just stick to original!!!! More jam!!!!!!!!" wrote one person. Another added: "Oh yum." A third commented: "Tasteless." And a fourth reacted: "We need to get these." A spokesperson for Fox Burton's which makes Jammie Dodgers said they expect the new flavours to fly off the shelf. "We are very excited about these new flavours and expect them to do well in market," the spokesperson told The Sun. Another of the unique flavours available at supermarkets is cherry, apple and blackcurrant, and strawberry Jammie Dodgers. Last year, the brand raised eyebrows when shoppers found a re-released banana version of Jammie Dodgers. Biscuit lover left gutted after finding Jammie Dodger without key ingredient The banana flavouring replaces the classic jam filling that Brits have grown to love over the years. The yellow-flavoured biscuits were first launched in the UK in July 2022 inspired by the Minions film, The Rise of Gru. It was not the first new flavour the biscuit company has tried - other tempting flavours have been launched such as cherry and apple. 3
