2 days ago
These are the best-selling shorts every Aussie bloke is wearing, even in winter
For decades, shorts have been the wardrobe afterthought. A last-minute grab from the drawer while the real energy went into selecting the shirt, grooming the hair and deciding whether the sneakers were 'cool enough'.
But one Aussie brand is turning that logic on its head, and the results are catching on fast.
That's where Frankster comes in, the new go-to for guys who wear shorts like a second skin.
For just $89.95, you can score a pair of 'The Everydays' shorts to wear every day.
Created by former Adidas and 2XU heavyweight Niels Hoeben, Frankster has hit a nerve with Australian men by solving a problem most didn't even realise they had.
Because while there's no shortage of boardshorts, gym shorts or golf shorts in the men's fashion space, none of them really tick every box.
Especially not for the bloke who wants to wear the same shorts from brunch to beers to the beach without a second thought. Frankster was made for that guy.
The brand launched earlier this year, but thanks to word of mouth and thousands of glowing five-star reviews, it's fast becoming one of the most talked-about men's fashion brands in the country.
Designed for men who wear shorts year-round
Whether it's the dead of winter or the height of summer, every friendship group has that mate who rocks up in shorts. Rain, shine or sideways hail, his knees are out. And chances are, he's now wearing Frankster.
The appeal is obvious. These shorts are flattering on all body types, thanks to a carefully engineered blend of 98 per cent cotton and two per cent spandex.
That means they move with you, breathe like activewear and look polished enough to wear to dinner.
They're tailored just enough to feel elevated, but not so fitted that you need a six-pack to pull them off. And they land in that sweet spot between casual and smart, so you can throw them on with a T-shirt or a button-down without feeling over or underdressed.
And even though it's winter, now's actually the perfect time to snap up a pair (or two).
These shorts layer well with hoodies, vests and jumpers, and they're selling fast ahead of spring and summer.
If you want first dibs on the most popular sizes and colours, it's worth adding to the cart before the warm weather rush.
More than just a great fit
Frankster's popularity isn't just down to comfort and cut. The brand stands for something more.
Ten per cent of profits are donated to Movember, the Aussie-founded global charity tackling men's mental health, suicide prevention and prostate cancer.
Plus, Frankster shorts are made using certified sustainable cotton, so every pair is produced ethically and with care for the environment, something more men are starting to pay attention to when they shop.
From quiet launch to fan favourite
In just a few short months, Frankster has gone from start-up to fan favourite. The original shorts line continues to fly off the shelves, while new colour drops are selling out faster than expected.
September brought four new shades into the mix, and a brand new sports shorts range is dropping in October, designed for everything from Sunday footy to smashing out a gym session.
It's clear that Frankster isn't trying to make shorts for every type of man. It's making the right shorts for the men who live in them.
