Latest news with #FraudAlarm
Mint
08-08-2025
- Business
- Mint
Take charge of your money with a second bank account for daily spending
Managing money today isn't just about saving - it's about clarity, control, and safety. If your bank statement always seems too confusing to separate your rent from your retail therapy, it may be time to reconsider how you manage your finances. A single account for everything might feel convenient at first, but in reality, it often leads to confusion, poor budgeting and increased vulnerability. One account, too many transactions Most people use their main bank account for everything, from salary credits and investments to paying for cabs, groceries, and streaming services. This mix of high-value and everyday transactions can easily create chaos. The result? A cluttered bank statement with activities of every kind that's of no help in keeping track of your spending habits or monitoring where your money's going. When your savings and daily spending are all mixed together, setting and sticking to a budget can become a daunting task. Even worse, carrying out all your transactions from your main account can be risky. Unusual transactions, fraudulent charges, and unauthorised payments can easily go unnoticed in a sea of entries. How a second account helps you stay in control Opening a second account only for your daily spending can make a significant difference. It helps you stay on top of your budget by separating everyday expenses from your main savings. Simply transfer a set amount each month and use this account for recharges, shopping, bills, and food deliveries. It keeps your statement clean and makes it easier to track where your money's going. Having a second account also adds an extra layer of safety. When your main account isn't used for frequent payments, your core savings stay more secure. A second account limits your exposure to fraud or accidental overspending, giving you better peace of mind. Choose Airtel Payments Bank as a safe second account for daily transactions If you're looking for the perfect account to manage your daily expenses securely, Airtel Payments Bank offers just what you need. Designed to simplify your daily payments while keeping your money secure, here's how this Safe Second Account for daily transactions helps you build smarter financial habits – 1. Stay in control of every payment With Airtel Safe Pay, no transaction goes through without your approval. It's an added layer of security that ensures you are always in charge. 2. Get instant security with Fraud Alarm Activate the Fraud Alarm with a single swipe in the Airtel Thanks App to secure your account from fraudulent transactions. 3. Keep a cap on your spending With Limit Management, you can set daily or per-transaction limits, helping you stick to your budget and avoid overspending. 4. Switch off transactions when not in use Sleep Mode lets you instantly pause all outgoing payments. It's a smart way to protect your account when you're not actively using it. This isn't just another account. It's the control centre for all your daily spending. Declutter your finances starting today Managing your money shouldn't be stressful. A safe second account for daily transactions from Airtel Payments Bank helps you declutter your statements, track your expenses better, and, most importantly, protect your savings. So, download the Airtel Thanks App and switch to Airtel Payments Bank - the safe second account for all your daily transactions. Note to the Reader: This article is part of Mint's promotional consumer connect initiative and is independently created by the brand. Mint assumes no editorial responsibility for the content.
Time of India
29-07-2025
- Business
- Time of India
Second Serve, First Principles: Shilpi Kapoor's quiet rebellion in FinTech
In an era where trust in digital banking is fragile and fraud lurks behind every link, Airtel Payments Bank is betting on a counterintuitive idea: that being your second bank account may be its strongest advantage. At the heart of this strategy is Shilpi Kapoor, Chief Marketing Officer of Airtel Payments Bank, who calls it 'your safe second account' — a low-risk, high-convenience platform designed for everyday transactions. No loans, no long queues, no paperwork. Just simple, secure banking. In a recent conversation for the CXO Connect series, Kapoor unpacked how trust, inclusion, and insight-led marketing are powering the bank's journey from 100 million users toward its next billion. 'My Next Billion...': Airtel Payments Bank CMO Shilpi Kapoor On How To Expand Fintech Customer Base Financial Inclusion Meets Everyday Use Airtel Payments Bank isn't your typical bank. It can't issue loans or offer credit cards. What it can do — and what Kapoor focuses on — is bring the unbanked and the digitally hesitant into the financial ecosystem. 'We serve both ends of the spectrum,' she explains. 'A gig worker in a Tier 5 town and an urban customer in Delhi might both need a fast, frictionless way to bank — just for different reasons.' For one user, the Payments Bank might be the first account ever opened — a tool to receive government subsidies, send money home, or scan a QR code at a kirana store. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo For another, it's a clean, compartmentalised space to manage online payments without worrying about phishing links draining a salary account. 'We realised 77% of urban users wanted a safe secondary account — not their main bank account, but one they could control and limit,' she adds. One-Click Panic Button? Yes, Please Kapoor isn't just leading a branding campaign — she's helping build features rooted in behavioural insight. One example is Fraud Alarm, a one-touch killswitch that immediately freezes all outgoing transactions from your account. 'If you've clicked on something suspicious, or your phone's compromised, you shouldn't be fumbling through IVRs. Just slide the button. Everything stops. Risk teams are alerted instantly. ' The feature is part of what Kapoor calls an industry-first approach to trust-building. The bank also enables instant CKYC-based onboarding — no branch visits, no endless paperwork, just a smartphone and Aadhaar. For women entrepreneurs running cloud kitchens or home services, that's game-changing. '40% of new accounts today are opened by women,' she says. 'Not because we ran a pink campaign, but because we made it simple and private. ' From Mass Adoption to Lifetime Value Kapoor is quick to challenge one of FinTech's favourite vanity metrics: DAUs and MAUs. 'It's not about how many times a customer opens the app. It's about how they engage with you over time. Lifetime value is what matters.' To that end, Airtel Payments Bank has developed dynamic behavioural cohorts. Every new user enters a 30–60–90 day 'baby care' phase where they receive tailored communication — via WhatsApp, SMS, or vernacular how-to videos — based on engagement levels. Someone checking their balance obsessively gets a different nudge from someone paying their electricity bill regularly. The goal is not spam, but personalisation with purpose. Creativity, Meet Data . Now Shake Hands. Kapoor describes her approach as a 'love marriage that was arranged' — the merging of creativity and data. 'Data tells you where to go. Creativity tells you how to reach there.' She recalls a campaign that initially focused on convenience — 24/7 banking, zero queues, local access. But user research flipped the script. 'Consumers said safety mattered more than convenience. That changed the tone of the campaign entirely. We went back to the drawing board.' This theme — humility before insight — recurs often. Whether it's repositioning the bank, tweaking feature sets, or creating video content, Kapoor insists on iterative thinking. 'Don't fall in love with the Gantt chart. Listen to the user.' Media Mix in a Multi-Tiered Market Airtel Payments Bank operates without physical branches. Which makes trust even more crucial. Kapoor's media strategy reflects that dual challenge. Digital gets the lion's share of spend (60% and rising), with hyperlocal vernacular targeting. 'My urban customer is on Instagram . My Tier 4 customer might still trust a newspaper or a poster at their local kirana.' Print is used sparingly — to drive trust for high-visibility launches like the NCMC metro card campaign in Delhi NCR. Outdoor media appears where it matters: metro stations, train stops, or local hubs. Not a Joke Kapoor has also led purpose-driven campaigns like #NotAJoke, which ran around April Fool's Day. It featured influencers who had themselves been duped by phishing or fake links. 'We wanted to show that fraud doesn't discriminate. If it can happen to someone savvy, it can happen to anyone.' The goal? Not fear. Just education. With a little bit of relatability. What Makes a Modern CMO? For Kapoor, the role of a marketing leader today goes beyond storytelling. It's about agility, tolerance for failure, and letting the team breathe. 'Failure is not fatal. But not trying is,' she says. She draws boundaries: no weekend calls, no late-night pings. 'If I can't get my point across in nine hours, I shouldn't try doing it in hour ten.' She believes in empowering colleagues, not managing employees. 'You want people to challenge the way things have always been done — but they won't do that if they're afraid of being wrong.' Driving Alone, Thinking Loud When things get overwhelming, Kapoor hits the road. Literally. 'I love driving. Alone. With a great playlist and a hazelnut coffee stop somewhere along the way. It's my space. My reset.' She doesn't believe in glamorising burnout. 'In India, being busy is a status symbol. But what are we racing toward? Sometimes slowing down lets you see things clearly.' Final Thought In a world racing toward disruption, Kapoor's approach is refreshingly grounded. Don't chase the headline. Solve a problem. Don't just build faster tools. Build safer ones. And if you're going to be second — own it, build trust, and let first place worry about catching up. Stay informed with the latest business news, updates on bank holidays and public holidays . Discover stories of India's leading eco-innovators at Ecopreneur Honours 2025
